Thanksgiving vs. Christmas?
While most restaurant chains saw a slump in customer traffic around the Thanksgiving and Christmas holidays, Gravy Analytics, a location-intelligence platform, found that certain fast food chains fared better during the week of Thanksgiving than Christmas/New Years.
Auntie Anne’s: 11 percent (November) to -34 percent (December)
Burger King: -7 percent (November) to -25 percent (December)
Cinnabon: 40 percent (November) to -34 percent (December)
McDonald’s: -6 percent (November) to -22 percent (December)
Dunkin Donuts: -6 percent (November) to -24 percent (December)
The above findings compare foot traffic at more than 2,000 food chains during the weeks of Nov. 12-19 and Nov. 20-26, 2018 with Dec. 18-24 and Dec. 25-31, 2018.