MRM Research Roundup: End-of-January 2019/Super Bowl Edition

Modern Restaurant Management Logo

Thanksgiving vs. Christmas?

While most restaurant chains saw a slump in customer traffic around the Thanksgiving and Christmas holidays, Gravy Analytics, a location-intelligence platform, found that certain fast food chains fared better during the week of Thanksgiving than Christmas/New Years.

Auntie Anne’s: 11 percent (November) to -34 percent (December)

Burger King: -7 percent (November) to -25 percent (December)

Cinnabon: 40 percent (November) to -34 percent (December)

McDonald’s: -6 percent (November) to -22 percent (December)

Dunkin Donuts: -6 percent (November) to -24 percent (December)

The above findings compare foot traffic at more than 2,000 food chains during the weeks of Nov. 12-19 and Nov. 20-26, 2018 with Dec. 18-24 and Dec. 25-31, 2018.

Scroll to Top