MRM Research Roundup: Mid-September 2019 Edition

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Gravy Analytics’ most recent foot-traffic study that looks at how viral allegiances translated to real-world consumer behavior, comparing foot traffic at Chick-Fil-A, KFC, Popeye’s, and other fast food shops (in the chicken category)—following the viral chicken war.

The report found that Chick-Fil-A took the lead with a 16.5 percent increase in foot traffic after introducing mac n cheese to the menu and promoting their chicken sandwich as an alternative to the elusive new Popeye’s offering.

Interestingly, the entire “Fast Food – Chicken” category received about the same total foot traffic despite the viral posts. More people visited Chick-fil-A and Popeye’s, but that foot traffic came at the expense of other restaurants in the space.

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