Oracle Launches Largest B2B Audience Data Marketplace

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    Oracle Data Cloud today launched the largest business-to-business (B2B) audience data marketplace to help make programmatic and data-driven B2B marketing easier.

    To help B2B marketers improve their targeting throughout the marketing funnel, Oracle Data Cloud’s B2B audience solution provides access to more than 400 million business profiles through thousands of B2B audience segments, thus creating a highly scalable and customizable targeting solution. In addition, more than one million addressable US companies add powerful account-based marketing (ABM) capabilities to a marketer’s targeting toolkit.

    Oracle Data Cloud’s B2B audience solution is designed to meet specific B2B marketing needs:

    • Account-Based Marketing – Reach buyers and decision makers at specific companies to align B2B marketing and sales efforts
    • Company Past Purchases – Build audiences based on companies that have purchased a specific enterprise solution in the past
    • Event-Based Marketing – Digitally target professionals who have attended or are considering attending specific industry events related to a business’ products
    • OnRamp for B2B – Upload and reach their prospect and customer databases through digital marketing campaigns