Oracle launches B2B audience data marketplace

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    Oracle Data Cloud has unveiled what it is claiming is the largest B2B audience data marketplace aimed at programmatic marketers.

    The new solution provides access to more than 400 million business profiles through thousands of B2B audience segments, making it possible to create scalable and customizable targeting. To boost account-based marketing capabilities, the marketplace also provides more than 1 million addressable U.S. companies.

    “Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need,” said Rob Holland, group VP of the Oracle Data Cloud, in a statement. “Our account-based marketing backbone recognizes that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach.”