There’s no question that the COVID-19 pandemic dramatically altered the ways consumers behave as well as how companies can best reach their intended customers. But how exactly did it change their preferences and interests when Americans had to opt for new, safe activities and social distancing?
To find out, Gravy Analytics’ Personas data captured the interests and habits of U.S. consumers by collectively analyzing the categories of places or events where consumer devices are observed over time. The data revealed how the pandemic impacted consumer behavior by comparing the personas of consumers observed in Q2 of both 2019 and 2021. It found that wholesale shopping is still important to many people, Americans are continuing to upgrade the spaces they are spending the most time in, and more consumers than before can be found hanging out outdoors. Additionally, some indoor-activity consumer personas fell a bit more than others, and consumer behavior changes have varied across the country.
Here’s a breakdown of what this means for successfully reaching customers where they are now: