Is Foot Traffic Growth Key To Inspire Brands’ Interest In Dunkin’?

Dunkin Brands Group Inc DNKN 1.05% confirmed it is in talks to merge with Inspire Brands, and the coffee chain’s rising foot traffic over the years may have contributed to the logic behind the M&A talk. 

Retail Data Firm: Says Dunkin’ Has Consistent Growth

Dunkin’ showed impressive growth over the two years prior to the start of the COVID-19 pandemic, and its momentum could continue after the pandemic, Ethan Chernofsky, Vice President of Marketing at location data analytics company Placer.ai told Benzinga in an email.
In 2018, the coffee brand recorded an average monthly foot traffic gain of 6.6% that expanded to 13.8% in 2019.

Foot traffic at Dunkin’ stores continued at an “exceptionally strong” growth rate of 9.2% in the first two months of 2020, he said.

The brand has a track record of driving visit growth, and could be on pace for “even greater heights once the specter of COVID lifts,” the Placer.ai exec said. 

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