How ShopAdvisor And Gravy Plan To Target Venue Patrons Before They Shop

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    The idea of connecting consumers along the purchase path can often be centered on two types of places: retail stores and concert and sports venues.

    Being able to target consumers who have attended an entertainment venue when they’re near a certain type of retailer is the basis of the partnership between ShopAdvisor, the proximity-based shopping guide, and venue-attendee verification Gravy.

    The deal calls for ShopAdvisor to integrate Gravy’s Location Verification Service, which includes its TruLife segments and AdmitOne attendance verification technologies. Adding Gravy’s solution to ShopAdvisor’s Intelligence Suite enables the companies to deliver “more contextually relevant content experiences with more geo-precision than ever,” the companies say.