VisitCast To Help Business Owners Collect And Predict Foot Traffic Data

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Co-creators Gravy and ROIchecker emphasize the potential for both driving sales, and preventing logistical nightmares resulting from poor foot traffic data.

Gravy, a location-based behavioral data company and ROIchecker, a predictive analytics provider, have come together to launch VisitCast, a program that aims to aggregate information about in-store foot traffic.

The partnership is intended to give retailers a better understanding of how customers navigate around their space — and what makes them more inclined to walk in certain browsing patterns versus others. The information could influence where stores place displays and products on shelves.

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