Cleansed and Contextualized Data for Business Intelligence
Gravy cleanses raw location data to ensure accuracy. We remove duplicate signals, hypervelocity data, and incorporate dwell time to ensure consumers actually visited each location.
Unlike other location intelligence companies, Gravy Analytics also contextualizes all our data with event information. Use verified event attendance to see why consumers visit locations.
Marketing and Advertising Location Intelligence
Use location intelligence to created targeted digital advertisements. Gravy creates advertising audiences based on location intelligence about where consumers go offline, building lists based on consumer demographics, interests, and habits.
Location intelligence can help increase the CTR of digital advertising campaigns by 2.5X.