CASE STUDY

L’Oréal & Gravy Analytics: Consumer Insights for Retail Advertising

COMPANY
L'Oreal
INDUSTRY

Retail & Restaurant

The Problem: Increasing Brand Awareness

L’Oréal, a leading brand in the cosmetic and beauty industry, wanted to increase awareness of L’Oréal Beauty Days and promotions at local drug stores in the NYC Area.

The Solution: Gravy Audiences & Insights

By using Gravy Audiences and Insights, L’Oréal was able to get the data they needed to reach consumers from the NYC area who are interested in beauty and fashion events.

The Findings: A Better ROI and CTR for Campaigns

With Gravy’s data solutions, L’Oréal saw a higher CTR compared to their standard digital ad campaigns and an increase in ROI. 

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