CASE STUDY

Using Audience Insights to Prove Advertising Value

See how NCM unlocked audience insights with location data.

The Client

National CineMedia (NCM) is the largest movie theater advertising network in the U.S.

The Challenge

NCM wanted to determine whether or not their target audience was visiting the stores of brands advertising on the big screen.

Results

The Solution

NCM used Gravy Insights to understand the visitation and brand buying preferences of their target audience.

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