News & Press

U.S. hotels are suffering historically low occupancy rates, and have lost billions in room revenue while shedding millions of jobs since March. According to location data from Gravy Analytics, visitation to US…

DULLES, Va., Oct. 14, 2020 /PRNewswire/ — Against a backdrop of empty sports stadiums and vastly altered consumer behaviors due to COVID-19, Gravy Analytics today launches FanVue, an interactive dashboard of current and…

Location typically plays a big role in the relationship between consumers and the businesses they support. Families consider factors like school districts and commute times when buying homes, and business…

Marketing is not a one-and-done strategy. In the current uncertain climate especially, your business’s marketing strategy must adapt to the changing times to meet consumers’ needs. It’s no longer enough…

It’s officially the first week of fall, and we’re in the throes of pumpkin spice season. Or are we? In 2019, sales of pumpkin-flavored products hit a record high of…

The 2020 holiday season will be very different this year. Limited capacity, variable offerings, operation constraints, restricted travel, and heightened concerns over health and safety will shape the season. In…

Location-based marketing harmonizes your consumer’s real-world movement and their online behavior. In 2019, 84% marketers made customer location intelligence a core part of their targeting strategies and ad campaigns. Customer…

As the world of marketing continues to evolve, so too must the tactics used to promote and measure a campaign’s success. Analytics is a relatively young field of study right…

Starbucks’ August 25 launch of its seasonal Pumpkin Spice Latte (PSL) — its earliest ever release —  improved foot traffic on the following Saturday and Sunday to 7.7% and 6.2% below equivalent…

Show Notes:02:16 -How Coronavirus impacted collecting location data04:04 -Trends in location data after the initial shock of shelter-in-place 06:42 -Changes in types of purchases and is there more consumption now 10:03 -How Gravy Analytics is merging…

Batten down your palates and gird your tastebuds: pumpkin spice season is here. Never mind that we’re still deep in the sweltering depths of summer, the simple idea of woolen sweaters and scarves…

Customer location data is a key element of understanding human behavior. Consumer data can tell organizations plenty about potential customers, but it only reveals a piece of the puzzle. It tells…

Twenty-eight Loudoun-based businesses placed on this year’s Inc. 5000 list of fastest-growing companies in the U.S., according to Loudoun Economic Development. The annual rankings are based on percentage revenue growth…

Gyms, once the darlings of the retail real estate world, are now sitting empty across the Valley. Still, some experts say they’ll be back to form in the not-so-distant future.…

A total of 312 companies based in the D.C. area made it on Inc. magazine’s latest annual list ranking the 5,000 fastest-growing companies in the U.S. But only 29 D.C.-area…

Twenty-eight of the fastest-growing companies in the U.S. call Loudoun County home, according to the 2020 Inc. 5000 list, published this week. The rankings are determined based on percentage revenue…

The regional tally of that top echelon of fast growers is the lowest in at least four years. For 2019, 52 local companies made the top 500, and that number was…

NEW YORK, August 12, 2020 – Inc. magazine today revealed that Gravy Analytics is # 93 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing…

The COVID-19 pandemic has changed consumer behavior patterns seemingly overnight. More people are shopping online for essentials to avoid unnecessary social contact, but also rewarding themselves with little “luxuries” that…

The age-old problem with data analysis is making the best use out of the information obtained by carefully parsing it for conclusions. It’s not an easy task, so there’s a…

As COVID-19 continues to surge throughout the U.S., consumers wait in lines to get into stores, wear face coverings, follow floor markers to help ensure social distancing, and shop quickly…

Chipotle (CMG -0.3%) is due to release earnings tomorrow in a report that is once again expected to highlight the strength of the digital business. With Chipotle re-opening stores, foot traffic…

Watch CNBC’s Brian Sullivan on the current state of retail and where shoppers are at today.

Domino’s Pizza Inc. trounced analysts’ estimates for its second quarter this year, that ended on June 14. Though international same-store sales for the chain were relatively stagnant at 1.3% growth,…

The economic downturn wrought by the coronavirus has ripped apart the advertising and marketing industry as advertising spending and layoffs hit advertising agencies, adtech companies, and brands. Still, investors are…

Domino’s Pizza Inc. trounced analysts’ estimates for its second quarter this year, that ended on June 14. Though international same-store sales for the chain were relatively stagnant at 1.3% growth, U.S. same-store sales clocked…

Market research is important across industries, but many companies consider it too time-consuming and expensive, often opting not to invest in the research. When marketers do get budget approval to…

As economies begin to re-open post-COVID-19, data will be essential to understanding changed human movement patterns and business opportunities in the “new normal.” Starting today, Gravy Analytics becomes the exclusive…

Like every other industry, the world of marketing has been drastically altered by today’s technology. Today’s marketers have access to more customer communication channels and more data than ever before,…

Much like term super, the big in big data comes with a certain amount of hype. Just as we now have supercars, supermodels, superspreaders and super-sized meals, we now have big business,…

DULLES, Va. and CHICAGO, May 28, 2020 /PRNewswire/ — As economies begin to re-open post-COVID-19, data will be essential to understanding changed human movement patterns and business opportunities in the “new normal.” Starting today,…

As the COVID-19 pandemic sweeps the globe, big data and AI have emerged as crucial tools for everything from diagnosis and epidemiology to therapeutic and vaccine development. Here, we collect…

As the country shut down in March amid the first signs of the COVID-19 pandemic reaching the United States, digital maps started to flicker. The maps mirrored the level of…

Bryn Behrenshausen has been using his time during North Carolina’s stay-at-home order, and his government stimulus money, to upgrade his home. “So I’m going through and repainting all the doors…

Gravy Analytics’ new COVID- 19 Economic Activity Dashboards illustrate the impact of COVID-19 and social distancing implementation on changing foot traffic patterns across the United States. It’s no secret that…

Jeremy Harrison needs a new car. But during the coronavirus outbreak, he can’t just head over to a dealership for a test drive. It turns out there’s a thing or…

Forbes magazine once called Alexandria the “Ice Cream Cone Capital of the United States.” Plus, a 2019 study from Gravy Analytics showed the District ranked third in the United States…

Businesses seeking to better reach their target audiences need the most accurate and up-to-date consumer data to inform their marketing strategies and meet their business goals. In fact, data-driven insights…

From Manhattan retail and office space, to Brooklyn multifamily home sales, here’s a look at what recent reports are telling us about New York City-area commercial real estate market at…

With nearly every major city in the country under some sort of shelter-in-place order, itshould be no surprise that foot traffic has suffered as a result. While all sectors have…

There’s no shortage of IT vendors pitching free trials of cloud-based tools they promise will help deal with the COVID-19 crisis many enterprises are facing. Most are, at best, addressing…

To our customers, partners and friends, Many of us started the week with an all-new routine: we’re working from home, replacing in-person meetings with video calls. Hallway conversations have moved…

DULLES, VA., February 26, 2020 – Inc. Magazine today revealed its inaugural Inc. 5000 Series: D.C. Metro list. Gravy Analytics is ranked No. 3 among private companies in D.C. Maryland,…

Startups need funding, and VC Firms often provide it. If a startup fails, its backers lose their investments. Increasingly, VC Firms are looking for ways to make sure that doesn’t…

In 2011, serial entrepreneur Jeff White was looking for his next great idea. He’d already built and sold startups, including Blue Canopy and GovWin. He eventually decided on an event…

Consumer privacy is at the core of everything we do. California’s privacy legislation, the California Consumer Privacy Act of 2018 (CCPA), took effect this year on January 1, 2020. The CCPA bolsters…

After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions. Driven by legacy television players, like AT&T, eager to get ahead of the fast-emerging…

The programmatic ecosystem spent the last 10 years in a state of hyper growth, and programmatic spending surpassed $100 billion dollars globally for the first time in 2019. While the…

A year ago, the industry expected a debate in support of federal data privacy laws. While that debate rages on, it has taken shape as a patchwork of state regulations,…

DULLES, VA., December 4, 2019 — Gravy Analytics is pleased to announce that its location data-as-a-service (DaaS) products are now available via the Amazon Data Exchange. The new partnership between…

“…y’all good?” This powder keg tweet from Popeyes set off a viral social media engagement with rival Chick-fil-A. With that single tweet, Popeyes began selling out of their new chicken sandwich while…

[Jeff White is the co-founder and CEO of Gravy Analytics which is the leading provider of real-world location intelligence for marketers. The company has raised over $20 million from investors…

Over the past decade, connected mobile devices have changed everything for consumers and marketers. Consumers now have connectivity and access to thousands of services wherever they go, which means marketers…

Gravy Analytics Forms Advisory Board to Guide Company’s Next Phase of Growth Location intelligence as a strategic business asset is fueling the company’s 100% YoY Growth  DULLES, VA., November 7,…

Location intelligence continues to be a hot subsector of local media and commerce. Demand is growing, providers continue to enter the market, and location privacy sensitivity is hitting historical peaks.…

Popeyes’ chicken sandwich will return to stores Nov. 3. In August, the Restaurant Brands International chain sold out of its new chicken sandwich in a little more than two weeks. The…