We offer location data solutions for companies looking to adapt their omnichannel attribution strategy and understand the effectiveness of their digital ad campaigns.
CONNECT IN-STORE AND OMNICHANNEL ATTRIBUTION
Using Location Data for Omnichannel Attribution
In today’s economy, the commercial It’s important for advertisers to understand how their ad campaigns affect a consumer’s real-world actions. Omnichannel attribution is connecting offline interactions to real-world consumer behavior. This allows advertisers to understand whether or not their campaigns are effective at driving in-store foot traffic.
Connect Foot Traffic Data to Sales and In-Store Visits
With our location data solutions, you can analyze foot traffic data before, during, and after a digital ad campaign. Your company can connect the actions of consumers who have viewed ads to in-store visits and purchase decisions.
Understand the Customer Journey
You should map customer journeys offline and online. Don’t assume that a sale might be only made at only a certain customer journey point. Foot traffic data is a great way for advertisers to understand where customers go before and after they visit a place of interest. This allows you to determine how to adapt your omnichannel attribution strategy to incorporate your customer’s offline and online experiences seamlessly.
Turn Foot Traffic Data into Real-World Consumer Insights
Location analytics provides you with data to correlate with sales. By enhancing your sales data with in-store visits and ad interactions, you can match physical consumer actions to the appropriate advertising. As a result, you won’t have to guess which ads lead to specific actions.
Increase Digital Ad Campaign Effectiveness
Want to increase the ROI and CTR of your future digital advertising campaigns? For a real-world example of the effectiveness of our location data solutions for ad campaigns, we recommend downloading and reading our TGI Friday’s case study.