CASE STUDY

Using Consumer Insights to Drive Revenue

See how Paramount and Best Buy achieved their sales goals.

Paramount & Best Buy

The Client

Paramount, known for being the second oldest film studio in the U.S., is a major player in the film and entertainment industry. Best Buy is a leading consumer electronics company.

The Challenge

Paramount wanted to get insights into consumers who frequently went to the movies. They teamed up with Best Buy to sell a re-release of a popular 80’s movie. To reach these consumers, they decided to launch a digital advertising campaign to encourage them to purchase the movie at their local Best Buy store.

Results

The Solution

Paramount selected a Gravy Audience and used Gravy Insights to conduct an in-depth consumer insight analysis of foot traffic at Best Buy stores.

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