CASE STUDY
Paramount, Best Buy &
Gravy Analytics: Consumer Insights for Advertising
COMPANIES
INDUSTRY
Sports & Entertainment
The Problem: Discover Movie Fans
Paramount wanted to encourage movie fans to purchase the re-released Top Gun movie at their local Best Buy store.
The Solution: Gravy Audiences & Insights
With Gravy Audiences and Insights, Paramount conducted an in-depth consumer insights analysis, including foot traffic attribution.
The Findings: Better CTR & New Audiences
By using consumer insights, Paramount saw a significant increase in ROI. The results of the behavioral analysis of movie theater attendees provided new insights into key audiences.
Want to learn more?
Download the full case study to get details on how Paramount and Best Buy used consumer insights for better advertising.