CASE STUDY
L’Oréal & Gravy Analytics: Consumer Insights for Retail Advertising
COMPANY
INDUSTRY
Retail & Restaurant
The Problem: Increasing Brand Awareness
L’Oréal, a leading brand in the cosmetic and beauty industry, wanted to increase awareness of L’Oréal Beauty Days and promotions at local drug stores in the NYC Area.
The Solution: Gravy Audiences & Insights
By using Gravy Audiences and Insights, L’Oréal was able to get the data they needed to reach consumers from the NYC area who are interested in beauty and fashion events.
The Findings: A Better ROI and CTR for Campaigns
With Gravy’s data solutions, L’Oréal saw a higher CTR compared to their standard digital ad campaigns and an increase in ROI.
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