CASE STUDY
Terra’s Kitchen & Gravy Analytics:
Customer Behavior Analysis with Location Analytics
COMPANY
INDUSTRY
Retail & Restaurant
The Problem: Improve Understanding of Customer Behavior
Terra’s Kitchen wanted to acquire more loyal customers and increase customer retention, as well as, create a lookalike audience for digital advertising campaigns.
The Solution: Customer Behavioral Analysis & Custom Ad Audience
By using a combination of Gravy DaaS, Gravy Insights, and Gravy Audiences, Terra’s Kitchen analyzed the behavior of their customer base.
“Gravy gave us deep insights about our best customers,
and uniquely identified a much larger, targetable
universe that looks just like them.”
The Findings: Distinct Customer Behavior Trends
Ultimately, Terra’s Kitchen used these new insights to validate their product strategy and increase the reach of their digital advertising campaigns.
Want to learn more?
Download the full case study to get details on how Terra’s Kitchen increased their ad campaign reach and improved their marketing strategy.