The Practical Guide to Using Location Intelligence for Digital Marketing and Advertising
Location intelligence provides insights into offline and online customer behavior by connecting the offline and online customer journeys. A data-driven marketing strategy needs high-quality data. Insights from location intelligence can inform messaging on marketing campaigns, allowing marketers to reach the right audience at the right time.
Not only has location intelligence become widely used by businesses across multiple industries in a short period of time, but it is also growing in popularity. Every business— from automobile manufacturers to restaurants—can use location intelligence to improve the way they operate. We’ll take a deeper look at:
- What location data is, as well as data cleansing and context
- Advantages of using location intelligence in marketing and advertising
- Ways to optimize campaign performance
Download the eBook to learn how location intelligence can improve your marketing and advertising campaigns.