Technology tools are ever-evolving. That’s even true of the one tool most of us use every day: the World Wide Web. Indeed, most tech industry pundits say we’re on the threshold of the next generation of the Web, noting that significant changes are coming to how it will operate as well as to the online “balance of power” between large and small businesses (and even consumers and businesses).

But what, specifically, will these changes mean in terms of how businesses and creators will build and manage websites and how users will interact with them? Below, 19 members of Forbes Technology Council discuss some of the changes they see coming to the Web within the next five years and how businesses and consumers can prepare.