To successfully pivot to direct-to-consumer fulfillment, retailers should use tools like location intelligence to increase their visibility, as well as the consumer’s visibility, into how their goods are being moved along and when the end customer can expect them. This will ultimately lead to increased customer satisfaction and brand loyalty.

–Jeff White
Founder and CEO, Gravy Analytics

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Stay focused on what your core business is—making great products. While you may need to embrace direct-to-consumer sales, it doesn’t mean you need to ship the products yourself. There are logistics outsourcing and 3PL companies that are experts in shipping and delivering products to consumers that can handle that aspect of your business for you. The alternative is a long, expensive process of building out those capabilities in-house—and frankly, most small and mid-sized businesses just don’t have the time or resources to successfully undertake such a process. Work with experts and stay focused on what you do best.

–Josh Dunham
Co-founder and CEO, Reveel

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The United States will have 300 million online shoppers by 2023, over 90% of the current population. With so much shopping taking place online, and 53% of total shipping costs tied up in the final leg to the customer, fast and efficient delivery is essential to keeping operations lean and competitive.

–Eric Green
Chief Commercial Officer, OneRail