Expert Roundup: How Will Location Intelligence Transform This Year?
April 22, 2021
Location intelligence continues to be a tentpole topic in local commerce. This is the subsector of the broader local media, advertising, and commerce worlds that works with location data and targeting. It’s Street Fight’s theme for the month of April, and it continues to transform rapidly.
Much of that transformation is due to the privacy backlash that is driving new restrictions on data collection. Public-sector measures such as GDPR, CCPA, and the rest of the legislative alphabet soup are bearing down. Private-sector measures also loom large, such as Apple and Google’s platform moves.
To define the current state and future trajectory of location intelligence, we’ve rounded up top industry voices and thought leaders. This is part of Street Fight’s new monthly tradition in which we tap our community to provide insights on each month’s editorial theme.