Gravy Analytics and PeoplefindersDaaS Empower Advertisers to Reach Business Leaders
May 1, 2018
Gravy Analytics and PeoplefindersDaaS have jointly released 50+ new audiences for use in programmatic advertising campaigns. These new audiences bring together two best-in-class data offerings: Gravy Analytics’ consumer behavioral data at scale and PeoplefindersDaaS’ highly accurate and diverse B2B data based on thousands of disparate sources. The combination gives marketers a unique and powerful new way to identify and target business leaders in Construction, Healthcare, Technology and more.
Using Gravy Analytics and PeoplefindersDaaS audiences, marketers can efficiently reach business professionals, functional decision-makers and c-suite executives by industry vertical or travel preference. Other audiences let marketers reach political activists and donors by party affiliation. Example audiences include ‘Business Decision Makers in Hospitality’, ‘C-Suite in Technology’ and ‘Independent Political Donor’. View more examples or download the complete list of Gravy Analytics & PeoplefindersDaaS audiences below.