Location intelligence is a valuable tool that can help retailers enhance their supply chains during this holiday season and beyond.

The effects of the Coronavirus disease (COVID-19) pandemic continue to disrupt supply chains across the world, and as we enter the busy holiday shopping season, the disruption is only expected to get worse. While many retailers have already launched holiday shopping deals in hopes of avoiding shipping bottlenecks, holiday shoppers are being advised to prepare for the strong possibility of delays in receiving online orders as well as inventory shortages for certain products.

While there was a sharp spike in e-commerce shopping in 2020, this trend may shift due to this year’s shipping issues. For example, consumers may find it easier to shop in store at their local shopping centers and leave with all their holiday gifts in hand on the same day, as opposed to shopping online and dealing with the possibility of gifts not arriving in time for the holidays.

Now more than ever, it’s critical for retailers to understand and strengthen their supply chains in order to keep their businesses operating smoothly and meet their customers’ expectations. Location intelligence is a valuable tool that can help retailers enhance their supply chains during this holiday season and beyond.