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Topics related to Gravy’s in-market products and product launches

Detecting Mobile Location Data Fraud: A Case Study

Here at Gravy Analytics, we process billions of location signals every day. Day-to-day fluctuations in the number of location signals we receive are normal.  However, sometimes Gravy has to investigate these changes to determine if the signals are good or fraudulent. As we investigate signals, we determine the causes and adjust our data processing algorithms …

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Is your Location Data Provider being Transparent with You?

When customers receive location data from their provider, they immediately assume that the data only contains accurate location signals. This is not always a correct assumption. Location data often contains problematic signals. If you include problematic location signals in your analysis, then this can skew the results of your analysis. It is good to be …

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Target New Audiences Including New Pet Parent

Target New Audiences Including New Pet Parent

Happy 2020! Gravy Analytics is excited to launch our first new audiences of the year. These 13 lifestyle audiences are for use in digital advertising campaigns. We make it easy for marketing professionals to find the right audiences. Why? Gravy’s advertising audiences are built on the local places and events that consumers attend in the …

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Tracking Fraudulent Mobile Devices with Forensic Flags

Tracking Fraudulent Mobile Devices with Forensic Flags

The Ever-Changing Mobile Fraud Landscape The landscape of mobile app fraud is ever-changing: dramatic shifts in fraud can happen in just days or weeks. Between Q4 2018 and Q1 2019, for example, fraud perpetuated through device farms decreased while SDK spoofing and click spamming increased. These shifts indicate that less sophisticated methods are quickly being …

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Location Data that Reveals Consumer Behavior

Is your Analysis Built on Bad Location Data?

Location data is rife with problematic location signals. Some may argue that location signal quality is only an issue with location data sourced from the advertising bid stream, but that’s simply not true: SDK-sourced location data also contains fraudulent device and location information. Moreover, not all valid location signals have equal precision. For businesses using …

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Target New Auto Buyers Including Eco Friendly and Family Friendly In-Market Consumers

Target New Audiences Including In-Market Car Buyers

Gravy Analytics is excited to launch 11 new audiences related to in-market car buyers for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world. Included in this month’s release are: …

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Location Analytics: 5 Common Misconceptions

Location Analytics: 5 Common Misconceptions

Location data is defined as real-word decision intelligence used to inform business decisions such as marketing, advertising, and growth strategies. Its benefit lies within the ability to gain insight from the location or geographic component of business figures.  Need further proof? 70% of companies consider location data critical to their ongoing success. Despite its prevalence, …

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‘Restless Spirits’: What Do People Do on Halloween?

Restless Spirits: What Do People Do on Halloween?

Have you ever wondered what people do on Halloween? Location data, when turned into location intelligence, can be used for powerful consumer insights. By analyzing foot traffic at millions of places and events on Halloween, we can pinpoint past changes in consumer behavior, and predict what might happen next. To do so, Gravy analyzed consumer …

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Gravy Analytics Adds Beauty and Fashion, Holiday Jewelry Shoppers, and New Auto Buyers

Target New Audiences Including Holiday Shoppers

Gravy Analytics is excited to launch 17 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do – in the real world. Included in this month’s release are: Beauty and Fashion – Mobile …

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“Shop ‘til You Drop”: Where Do Fashion Shoppers Live In America?

“Shop ‘til You Drop”: Where Do Fashion Shoppers Live In America?

What does location data tell us about fashion shoppers in the U.S.? For many people, shopping is a favorite pastime, and e-commerce options, such as Amazon or Zappos, have made shopping for a new dress or shoes easier. With mall foot traffic decreasing and 58% of Americans reporting that they’ve purchased fashion online, it’s hard …

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