HOW TO EVALUATE LOCATION DATA ACCURACY
Secrets of Mobile Location Data Accuracy
Not all location data is equal in terms of reliability or robustness of insight. When businesses are evaluating location data accuracy, they should ask the following questions:
- What data is being used to derive behavioral consumer intelligence?
- How robust is the data being used to determine real-life consumer activity?
- How reliable is the data quality behind location-based targeting and insights?
Download the free white paper today to learn about the three pillars of mobile location and event data: location accuracy, venue accuracy, and event accuracy.