ShopAdvisor and Gravy Partner to Expand Location and Proximity Marketing Capabilities
Enhances ShopAdvisor’s ability to deliver more personalized proximity content using Gravy’s TruLife™ local event-attendance-based segments
Concord, Ma. & Leesburg, Va., May 10, 2016. ShopAdvisor, the leader in retail proximity marketing analytics and mobile shopping, and Gravy the only location-based customer intelligence platform based on verified local event attendances, today announced a partnership to deliver enhanced location verification services to retailers, brands, media, and consumers. ShopAdvisor will integrate Gravy’s Location Verification Service, which includes its TruLife segments and AdmitOne™ attendance verification technologies. Adding Gravy’s solution to ShopAdvisor’s Intelligence Suite enables the companies to deliver more contextually relevant content experiences with more geo-precision than ever.
The ShopAdvisor Intelligence Suite features Product Intelligence, Context Intelligence and Shopper Intelligence, and a powerful analytics engine. The suite is uniquely designed to facilitate mobile shoppers’ path to purchase in brick-and-mortar stores. Integrating Gravy’s Location Verification Service helps clients in two ways. First, Gravy’s TruLife segments and AdmitOne attendance verification add significant insights to ShopAdvisor’s context and location capabilities. This essential context is built on Gravy’s anonymous knowledge of shoppers’ preferences and purchase intent, based on the local events and places users choose to go in their daily lives. Second, Gravy combines precise polygonal geo-fencing with rigorous geo-signal processing, enhancing ShopAdvisor’s ability to execute concise proximity targeting and deliver foot traffic campaign attribution.
“Shopping and event attendance go hand in hand,” said Jeff Papows, CEO, ShopAdvisor. “By integrating our offerings, we are delivering a first-of-its-kind expanded location intelligence that engages consumers wherever they may be, in the way they want, with personalized content and offers. This is a powerful value proposition for media, brands and retailers who want to connect with consumers beyond traditional brick-and-mortar locations to events of all kinds where they can sell more products and deepen brand affinity with their customers.”
“We’re thrilled to partner with ShopAdvisor to deliver better shopping experiences for consumers and drive more mobile shoppers into stores,” said Jeff White, CEO, Gravy. “We’ve always known that event-engagement is a powerful consumer context-builder. Teaming with ShopAdvisor to enhance its already-proven content intelligence, proximity targeting and campaign attribution solutions just makes sense.”
This partnership is the latest development in ShopAdvisor’s strategy to provide an end-to-end retail proximity marketing solution that spans the widest universe of retail locations, products and shoppers. Last month ShopAdvisor announced the acquisition of Retailigence, which enhances ShopAdvisor’s ability to provide a personalized, data-driven content experience and access to more than 210 million online and local inventory products across 200,000 brick-and-mortar stores. By adding Gravy’s universe of consumers attending more than 10 million local events and activities — sports, concerts, business expos, political rallies and educational gatherings — ShopAdvisor is further extending its reach. For example, when a consumer leaves a sporting event they can be notified about the availability, location and special offers for the jersey of their favorite player. This partnership extends ShopAdvisor’s ability to take consumers from product discovery to hyper-localized in-store purchases wherever they may be.
About ShopAdvisor, Inc.
ShopAdvisor, Inc. bridges the gap between web commerce, proximity, and retail. ShopAdvisor’s mobile proximity platform, data sciences and easy-to-use app deliver a personal shopping experience for consumers that advises on when, where, and what to shop. Shoppers can save items they love and be alerted when the time to buy is right, saving time and money. ShopAdvisor’s Intelligence Suite enables publisher, brands and retailers to deliver mobile shopping experiences that drive consumer’s path to purchase in brick-and-mortar locations. ShopAdvisor works with dozens of media publishers, including Cosmopolitan, People StyleWatch, Marie Claire, Men’s Health, Cooking Light, Real Simple, and many more to allow shoppers to shop directly from the publishers’ omni-channel content. Consumers can download the free ShopAdvisor mobile app for their iOS or Android device, or go to ShopAdvisor.com.
Gravy is the only location-based customer intelligence platform helping brands unlock consumers’ true interests and passions, based on their verified engagement at local events and commercial places. Gravy combines confirmed geo-signal knowledge of where customers go and what they do with its AdmitOne™ attendance verification, giving brands TruLife™ predictive segmentation, premium audience targeting and foot traffic attribution, in a privacy friendly manner. For more information, visit gravyanalytics.com.