INDUSTRY SOLUTIONS

Using Location Intelligence for Financial Services & Insurance

It’s important for financial services and insurance companies to put their customer experience first. When location intelligence is combined with BI, it provides companies with information to increase customer satisfaction.

The Importance of Data for Financial Services & Insurance

Data provides financial services and insurance companies with the ability to make solid business decisions that will ultimately drive revenue and keep them within their budgets. Location intelligence provides financial services and insurance brands with real-world data to meet today’s industry challenges. 

Explore financial services and insurance resources to learn more about the importance of real-world location intelligence.

How can location intelligence help financial services and insurance companies enhance their business strategy?

Understand national and regional market trends across multiple industries

Understand market trends

Consumer and industry trends are very different than they were before. Location intelligence gives you consumer insights to stay ahead of the latest changes in consumer behavior.

Manage risk and fraud with location intelligence

Manage risk and fraud

Risk management is vital for financial services and insurance companies looking to mitigate problems before they arise. Validate consumer-provided information to reduce risk and defend against fraud.

Reach your clients interested in financial services and insurance with targeted ads.

Reach clients with targeted ads

Location intelligence provides financial services and insurance professionals with information to enhance the effectiveness of their advertising campaigns.

GRAVY INSIGHTS

Market Intelligence for the Financial Services & Insurance Industries

For financial services and insurance brands looking to conduct market research, gain competitive intelligence, and understand company performance, we recommend Gravy Insights for insight into consumer movement patterns and market share.

GRAVY NAVIGATE

Leading financial services and insurance companies keep up with the latest industry trends and company performance by using location analytics.

GRAVY AUDIENCES

Financial Services & Insurance Industry Advertising Audiences

For financial services and insurance companies looking to improve their ad strategy, we recommend using Gravy Audiences to engage more interested consumers and improve the ROI of advertising campaigns.

NameCategorySubcategoryDescriptionCountry
Home BuyersIn-MarketHomeUsers visiting Homes for Sale or Open House EventsReal Estate, Insurance, Financial ServicesReal EstateU.S.
Business TravelerLifestyleTravelUsers whose travel profiles indicate business travelHospitality & Travel, RetailHospitality and TravelU.S.
Luxury LifestyleLifestylePersonasUsers attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubsAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsHospitality and TravelU.S.
Self PampererLifestylePersonasUsers attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiquesHospitality & Travel, RetailHospitality and TravelU.S.
Golf LoverEnthusiastSportsUsers who golf frequently and attend golfing eventsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
New Parents / ExpectingIn-MarketLife StagesUsers attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing storesAutomotive, Financial Services, Insurance, Real Estate, RetailReal EstateU.S.
Auto BuyersIn-MarketAutomotiveUsers visiting Automobile DealershipsAutomotive, Financial Services, Insurance, RetailAutomotiveU.S.
Beer LoverEnthusiastFood and BeverageUsers who attend craft brewing events, beer tasting events and brewpubsEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Sports FanEnthusiastSportsUsers who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levelsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
AthleteLifestyleSportsUsers participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubsEntertainment, Hospitality & Travel, Retail, SportsU.S.
Live Music LoverEnthusiastMusicUsers who attend live music eventsEntertainment, Hospitality & Travel, Restaurant, RetailSports and EntertainmentU.S.
Mattress BuyerIn-MarketHomeUsers attending places that indicate that the user is in market for a mattress, e.g. Mattress storesFinancial Services, Insurance, Real Estate, RetailRetail and RestaurantU.S.
AgricultureB2BB2BMobile users who have attended B2B Events related to Agriculture Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
MiningB2BB2BMobile users who have attended B2B Events related to Mining Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ConstructionB2BB2BMobile users who have attended B2B Events related to Construction Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ManufacturingB2BB2BMobile users who have attended B2B Events related to Manufacturing Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Transportation/Communications/UtilitiesB2BB2BMobile users who have attended B2B Events related to Transportation, Communications, UtilitiesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Wholesale TradeB2BB2BMobile users who have attended B2B Events related to Wholesale Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Retail TradeB2BB2BMobile users who have attended B2B Events related to Retail Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Financial Services/Insurance/Real EstateB2BB2BMobile users who have attended B2B Events related to Financial Services, Insurance, Real EstateAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ServicesB2BB2BMobile users who have attended B2B Events related to the Services industryAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Miscellaneous/Public AdministrationB2BB2BMobile users who have attended B2B Events related to Public Administration Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
TechnologyB2BB2BMobile users who have attended B2B Events related to Technology Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Sales and MarketingB2BB2BMobile users who have attended B2B Events related to Sales and Marketing including events about media, advertising, marketing, printing, and retailAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Customer ServiceB2BB2BMobile users who have attended B2B Events related to Customer Service Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
FinanceB2BB2BMobile users who have attended B2B Events related to Finance including events about banking, finance, investment, assets, and financial servicesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
LegalB2BB2BMobile users who have attended B2B Events related to Legal including events about Business Law, Employment Law, Estate Law, Immigration Law and Labor LawAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Human ResourcesB2BB2BMobile users who have attended B2B Events related to Human Resources including events about hiring, recruitment, staffing, placement and consultantsAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
CxO ConferencesB2BB2BMobile users who have attended B2B Events related to CxO ConferencesHospitality & Travel, RetailU.S.
Oracle Open WorldB2BB2BMobile users who have attended the Oracle Open World eventHospitality & Travel, RetailU.S.
Consumer Electronic Show (CES)B2BB2BMobile users who have attended the Consumer Electronic Show (CES)Hospitality & Travel, RetailU.S.
SXSWB2BB2BMobile users who have attended SXSW or any of the many events during SXSWHospitality & Travel, RetailU.S.
TechCrunch DisruptB2BB2BMobile users who have attended TechCrunch DisruptHospitality & Travel, RetailU.S.
Global Finance and Credit ExpoB2BB2BMobile users who have attended the Global Finance and Credit Expo eventHospitality & Travel, RetailU.S.
Adobe SummitB2BB2BMobile users who have attended the Adobe Summit eventHospitality & Travel, RetailU.S.
SFDC DreamforceB2BB2BMobile users who have attended the SFDC Dreamforce eventHospitality & Travel, RetailU.S.
Small Business ExpoB2BB2BMobile users who have attended the Small Business Expo eventHospitality & Travel, RetailU.S.
Mid-America Trucking ShowB2BB2BMobile users who have attended the Mid-America Trucking ShowHospitality & Travel, RetailU.S.
International Construction and Utility Equipment ExpositionB2BB2BMobile users who have attended the International Construction and Utility Equipment ExpositionHospitality & Travel, RetailU.S.
National Retail Federation Big ShowB2BB2BMobile users who have attended the National Retail Federation Big ShowHospitality & Travel, RetailU.S.
Apple WWDCB2BB2BMobile users who have attended Apple WWDCHospitality & Travel, RetailU.S.
Game Developers ConferenceB2BB2BMobile users who have attended the Game Developers ConferenceHospitality & Travel, RetailU.S.
CTIA Super MobilityB2BB2BMobile users who have attended the CTIA Super Mobility eventHospitality & Travel, RetailU.S.
&Then (The DMA Annual Event)B2BB2BMobile users who have attended the &Then (The DMA Annual Event) eventHospitality & Travel, RetailU.S.
MAGIC Fashion ShowB2BB2BMobile users who have attended MAGIC Fashion ShowHospitality & Travel, RetailU.S.
NAB ShowB2BB2BMobile users who have attended the NAB ShowHospitality & Travel, RetailU.S.
NADA Auto ConferenceB2BB2BMobile users who have attended the NADA Auto ConferenceHospitality & Travel, RetailU.S.
New York Auto ShowB2BB2BMobile users who have attended the New York Auto ShowHospitality & Travel, RetailU.S.
Detroit Auto ShowB2BB2BMobile users who have attended the Detroit Auto ShowHospitality & Travel, RetailU.S.
HITECB2BB2BMobile users who have attended HITECHospitality & Travel, RetailU.S.
National Restaurant ShowB2BB2BMobile users who have attended the National Restaurant ShowHospitality & Travel, RetailU.S.
Fashion ShopperLifestyleShoppingMobile consumers who frequent shopping venues, boutique clothing stores, cosmetic stores, accessory stores, shoe stores, handbag stores, etc.Financial Services, RetailDigital Out of Home and Connected TVU.S.
Discount ShoppersLifestyleShoppingMobile consumers who frequent discount shopping such as Walmart, Costco, Sam's Club, TJ Maxx, Ross, etc.Financial Services, RetailU.S.
Stay at Home ParentsLifestylePersonasMobile consumers who exhibit behaviors associated with Stay at Home ParentsEntertainment, Financial Services, Insurance, Restaurant, RetailU.S.
Home ImproversEnthusiastHomeMobile consumers frequenting events related to home improvement as well as visiting stores selling home improvement tools, appliances, and materials and servicesFinancial Services, Insurance, Real Estate, RetailReal EstateU.S.
Wine LoversEnthusiastFood and BeverageMobile consumers who attend wine tasting events, frequent vineyards, wine stores and wine food pairing eventsEntertainment, Hospitality & Travel, Restaurant, RetailRetail and RestaurantU.S.
Furniture BuyersIn-MarketHomeMobile consumers attending furniture stores as well as boutique shops which sell furnitureFinancial Services, Insurance, Real Estate, RetailU.S.
Mall Lovers and Frequent ShoppersEnthusiastShoppingMobile consumers who frequent malls or frequent retail chainsFinancial Services, RetailU.S.
Movie GoersEnthusiastEntertainmentMobile consumers who frequently attend movie theatres and film eventsEntertainment, Restaurant, RetailSports and EntertainmentU.S.
Lover of the ArtsLifestyleArtsMobile users who frequent art events and art places for both visual and performing artsEntertainment, Hospitality & Travel, RetailU.S.
Pet LoverLifestylePetsMobile users who love pets, attending pet shows, pet stores, dog parks, etc.Automotive, Entertainment, Hospitality & Travel, Real Estate, RetailRetail and RestaurantU.S.
Coffee Shop LoversLifestyleFood and BeverageMobile users who frequently attend Coffee Shops and places where Coffee is a central themeHospitality & Travel, Restaurant, RetailRetail and RestaurantU.S.
Coffee - StarbucksLifestyleDiningMobile users attending Starbucks within the last 60 daysHospitality & Travel, Restaurant, RetailDigital Out of Home and Connected TVU.S.
Coffee - Dunkin' DonutsLifestyleDiningMobile users attending Dunkin' Donuts within the last 60 daysHospitality & Travel, Restaurant, RetailU.S.
Coffee - PaneraLifestyleDiningMobile users attending Panera within the last 60 daysHospitality & Travel, Restaurant, RetailU.S.
FoodiesLifestyleFood and BeverageMobile users attending cooking classes, wine tastings, wine pairing events, eating out at higher end restaurants, visiting store chains such as Whole Foods and attending Farmers MarketsHospitality & Travel, Restaurant, RetailRetail and RestaurantU.S.
Happy Hour AdventurerEnthusiastEntertainmentMobile users who enjoy attending Happy HoursEntertainment, Hospitality & Travel, Restaurant, SportsRetail and RestaurantU.S.
Fast Food DinerLifestyleDiningMobile consumers who frequent fast food dining / quick serve restaurantsAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - McDonald'sLifestyleDiningMobile consumers attending McDonald's within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Wendy'sLifestyleDiningMobile consumers attending Wendy's within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Burger KingLifestyleDiningMobile consumers attending Burger King within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - SubwayLifestyleDiningMobile consumers attending Subway within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Taco BellLifestyleDiningMobile consumers attending Taco Bell within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Dairy QueenLifestyleDiningMobile consumers attending Dairy Queen within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Arby'sLifestyleDiningMobile consumers attending Arby's within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - KFCLifestyleDiningMobile consumers attending KFC within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Casual Food DinerLifestyleDiningMobile consumers who frequent casual food dining such as TGIF, Red Robin, Ruby Tuesday, Applebee's, Olive Garden, etc.Entertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual and Fast Food DinersLifestyleDiningMobile consumers who frequent casual food dining & fast food dining / quick serve restaurantsEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Electronics BuyerIn-MarketShoppingMobile consumers who are In-Market for electronics, computers or mobile phonesAutomotive, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Mobile Phone BuyerIn-MarketShoppingMobile consumers who are In-Market for a mobile phoneAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Mobile Phone Buyer - AT&TIn-MarketShoppingMobile consumers who have recently visited an AT&T storeAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Mobile Phone Buyer - VerizonIn-MarketShoppingMobile consumers who have recently visited a Verizon storeAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Mobile Phone Buyer - SprintIn-MarketShoppingMobile consumers who have recently visited a Sprint storeAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Mobile Phone Buyer - T-MobileIn-MarketShoppingMobile consumers who have recently visited a T-Mobile storeAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Information TechnologyB2BB2BMobile users who have attended B2B Events related to Information Technology including events about computers, software development, mobile technology, cloud computing, business intelligence, and information architectureAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
HealthcareB2BB2BMobile users who have attended B2B Events related to Healthcare including events about biomedical, cancer, cardio health, dental, emergency medicine, nursing, ophthalmology, pharmaceutical, psychiatrists and surgeryAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
HospitalityB2BB2BMobile users who have attended B2B Events related to Hospitality including events about travel, travel tourism and weddingAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Mobile Phone Buyers - MetroPCSLifestyleShoppingMobile consumers who have recently visited a MetroPCS store or vendorAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Do It Yourself EnthusiastEnthusiastInterestMobile consumers who enjoy Doing it Yourself. These users frequent maker events, home improvement events and automobile repair events. They also attend stores such as hardware stores, craft stores such as Michael's, JoAnn's, Hobby Lobby and auto part stores.Financial Services, Insurance, RetailRetail and RestaurantU.S.
Health NutLifestyleHealth and WellnessMobile consumers who enjoy living a healthy lifestyle and are interested in products and services related to healthy livingEntertainment, Hospitality & Travel, Insurance, Restaurant, Retail, SportsU.S.
Country LivingLifestylePersonasMobile users who enjoy a country lifestyle and who are interested in products and services related to Country Living regardless of where they liveAutomotive, Financial Services, Insurance, Real Estate, RetailReal EstateU.S.
Healthcare WorkersEmployeeB2BMobile users who work in the healthcare industryAutomotive, Insurance, Real Estate, Restaurant, RetailU.S.
Casual Food Diner - Applebee'sLifestyleDiningMobile consumers recently attending an Applebee's restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - TGIFLifestyleDiningMobile consumers recently attending a TGIF restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Ruby TuesdayLifestyleDiningMobile consumers recently attending a Ruby Tuesday restaurantEntertainment, Hospitality & Travel, Restaurant, SportsDigital Out of Home and Connected TVU.S.
Casual Food Diner - Red RobinLifestyleDiningMobile consumers recently attending a Red Robin restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Pizza HutLifestyleDiningMobile consumers recently attending a Pizza Hut restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Johnny Carino'sLifestyleDiningMobile consumers recently attending a Johnny Carino's restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Olive GardenLifestyleDiningMobile consumers recently attending an Olive Garden restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Carrabba's Italian GrillLifestyleDiningMobile consumers recently attending a Carrabba's Italian Grill restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Bonefish GrillLifestyleDiningMobile consumers recently attending a Bonefish Grill restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Red LobsterLifestyleDiningMobile consumers recently attending a Red Lobster restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Chili'sLifestyleDiningMobile consumers recently attending a Chili's restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Buffalo Wild WingsLifestyleDiningMobile consumers recently attending a Buffalo Wild Wings restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Bob EvansLifestyleDiningMobile consumers recently attending a Bob Evans restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - California Pizza KitchenLifestyleDiningMobile consumers recently attending a California Pizza Kitchen restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - LongHorn SteakhouseLifestyleDiningMobile consumers recently attending a LongHorn Steakhouse restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Steak 'n ShakeLifestyleDiningMobile consumers recently attending a Steak 'n Shake restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Waffle HouseLifestyleDiningMobile consumers recently attending a Waffle House restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Ponderosa SteakhouseLifestyleDiningMobile consumers recently attending a Ponderosa Steakhouse restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Outback SteakhouseLifestyleDiningMobile consumers recently attending an Outback Steakhouse restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Denny'sLifestyleDiningMobile consumers recently attending a Denny's restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - IHOPLifestyleDiningMobile consumers recently attending an IHOP restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Cracker BarrelLifestyleDiningMobile consumers recently attending a Cracker Barrel restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Boston PizzaLifestyleDiningMobile consumers recently attending a Boston Pizza restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Dickey's Barbecue PitLifestyleDiningMobile consumers recently attending a Dickey's Barbecue Pit restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Golden CorralLifestyleDiningMobile consumers recently attending a Golden Corral restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Friendly'sLifestyleDiningMobile consumers recently attending a Friendly's restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - Huddle HouseLifestyleDiningMobile consumers recently attending a Huddle House restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Casual Food Diner - HootersLifestyleDiningMobile consumers recently attending a Hooters restaurantEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Fast Food Diners - Domino's PizzaLifestyleDiningMobile consumers recently attending a Domino's Pizza restaurantAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - SonicLifestyleDiningMobile consumers recently attending a Sonic restaurantAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Chick-fil-ALifestyleDiningMobile consumers recently attending a Chick-fil-A restaurantAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Little Caesars PizzaLifestyleDiningMobile consumers recently attending a Little Caesars Pizza restaurantAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Jack In The BoxLifestyleDiningMobile consumers recently attending a Jack In The Box restaurantAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - QuiznosLifestyleDiningMobile consumers recently attending a Quiznos restaurantAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsRetail and RestaurantU.S.
Fast Food Diners - Papa John's PizzaLifestyleDiningMobile consumers recently attending a Papa John's Pizza restaurantAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Auto Buyers - ChryslerIn-MarketAutomotiveMobile consumers recently attending a Chrysler dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - FordIn-MarketAutomotiveMobile consumers recently attending a Ford dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - GMIn-MarketAutomotiveMobile consumers recently attending a GM dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - ToyotaIn-MarketAutomotiveMobile consumers recently attending a Toyota dealershipAutomotive, Financial Services, Insurance, RetailAutomotiveU.S.
Auto Buyers - VolkswagenIn-MarketAutomotiveMobile consumers attending a Volkswagen dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - DaimlerIn-MarketAutomotiveMobile consumers recently attending a Mercedes dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - BMWIn-MarketAutomotiveMobile consumers recently attending a BMW dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - VolvoIn-MarketAutomotiveMobile consumers recently attending a Volvo dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - AudiIn-MarketAutomotiveMobile consumers recently attending an Audi dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - AcuraIn-MarketAutomotiveMobile consumers recently attending an Acura dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - LexusIn-MarketAutomotiveMobile consumers recently attending a Lexus dealershipAutomotive, Financial Services, Insurance, RetailFinancial Services and InsuranceU.S.
Auto Buyers - KiaIn-MarketAutomotiveMobile consumers recently attending a Kia dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - HyundaiIn-MarketAutomotiveMobile consumers recently attending a Hyundai dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - HondaIn-MarketAutomotiveMobile consumers recently attending a Honda dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Auto Buyers - NissanIn-MarketAutomotiveMobile consumers recently attending a Nissan dealershipAutomotive, Financial Services, Insurance, RetailU.S.
Automobile Buyers - Used CarsIn-MarketAutomotiveMobile consumers recently attending a used car dealershipAutomotive, Financial Services, Insurance, RetailAutomotiveU.S.
Traveler - HiltonLifestyleTravelMobile consumers recently staying at a Hilton propertyAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, SportsU.S.
Traveler - MarriottLifestyleTravelMobile consumers recently staying at a Marriott propertyAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, SportsU.S.
Traveler - IHGLifestyleTravelMobile consumers recently staying at an IHG propertyAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, SportsU.S.
Traveler - HyattLifestyleTravelMobile consumers recently staying at a Hyatt propertyAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, SportsHospitality and TravelU.S.
Traveler - ChoiceLifestyleTravelMobile consumers recently staying at a Choice propertyAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, SportsU.S.
Traveler - WyndhamLifestyleTravelMobile consumers recently staying at a Wyndham propertyAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, SportsU.S.
Traveler - StarwoodLifestyleTravelMobile consumers recently staying at a Starwood propertyAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, SportsHospitality and TravelU.S.
Music VerticalEnthusiastMusicMobile consumers recently attending a music venueAutomotive, Entertainment, Hospitality & Travel, Restaurant, RetailU.S.
Entertainment VerticalEnthusiastEntertainmentMobile consumers who attend entertainment such as live events, movies, theater, art, comedyEntertainment, Hospitality & Travel, Retail, SportsU.S.
Sports VerticalEnthusiastSportsMobile consumers who attend or participate in sporting events at the professional, collegiate, and amateur levelsEntertainment, Hospitality & Travel, Retail, SportsU.S.
Film VerticalEnthusiastEntertainmentMobile consumers recently attending film related eventsEntertainment, Hospitality & Travel, RetailU.S.
NCAA Basketball FanEnthusiastSportsMobile consumers who attend NCAA Basketball eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsSports and EntertainmentU.S.
NCAA Football FanEnthusiastSportsMobile consumers who attend NCAA Football eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsU.S.
NCAA Baseball FanEnthusiastSportsMobile consumers who attend NCAA Baseball eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsU.S.
NCAA Soccer FanEnthusiastSportsMobile consumers who attend NCAA Soccer eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsU.S.
NBA Basketball FanEnthusiastSportsMobile consumers who attend NBA Basketball eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsSports and EntertainmentU.S.
NFL Football FanEnthusiastSportsMobile consumers who attend NFL Football eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsU.S.
MLB Baseball FanEnthusiastSportsMobile consumers who attend MLB Baseball eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsU.S.
MLS Soccer FanEnthusiastSportsMobile consumers who attend MLS Soccer eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsSports and EntertainmentU.S.
World Music FanEnthusiastMusicMobile consumers recently attending a World Music eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Jazz and Blues Music FanEnthusiastMusicMobile consumers recently attending a Jazz and Blues eventEntertainment, Hospitality & Travel, Restaurant, RetailSports and EntertainmentU.S.
Classical Music FanEnthusiastMusicMobile consumers recently attending a Classical Music eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Country Music FanEnthusiastMusicMobile consumers recently attending a Country Music eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Hip Hop/ Rap FanEnthusiastMusicMobile consumers recently attending a Hip hop/rap eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Latin Music FanEnthusiastMusicMobile consumers recently attending a Latin Music eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Electronic and Dance Music FanEnthusiastMusicMobile consumers recently attending a Electronic and Dance Music eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Folk Music FanEnthusiastMusicMobile consumers recently attending a Folk Music eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Indie/ Alternative Music FanEnthusiastMusicMobile consumers recently attending an Indie/Alternative Music eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Rock Music FanEnthusiastMusicMobile consumers recently attending a Rock Music eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Pop Music FanEnthusiastMusicMobile consumers recently attending a Pop Music eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Urban Music FanEnthusiastMusicMobile consumers recently attending an Urban Music eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Top 40 Music FanEnthusiastMusicMobile consumers recently attending a Top 40 Music eventEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Recent Retail Visit by Shopper - TargetLifestyleShoppingMobile consumers recently visiting a Target storeFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - Macy'sLifestyleShoppingMobile consumers recently visiting a Macy's storeFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - Bloomingdale'sLifestyleShoppingMobile users recently observed at a Bloomingdale'sFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - NordstromLifestyleShoppingMobile consumers recently visiting a Nordstrom storeFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - Nordstrom RackLifestyleShoppingMobile consumers recently visiting a Nordstrom RackFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - Neiman MarcusLifestyleShoppingMobile users recently observed at a Neiman MarcusFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - JCPenneyLifestyleShoppingMobile consumers recently visiting a JCPenney storeFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - SearsLifestyleShoppingMobile consumers recently visiting a Sears storeFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - Kohl'sLifestyleShoppingMobile consumers recently visiting a Kohl's storeFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - T.J.MaxxLifestyleShoppingMobile consumers recently visiting a T.J.MaxxFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - RossLifestyleShoppingMobile consumers recently visiting a RossFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - Best BuyLifestyleShoppingMobile consumers recently visiting a Best Buy storeFinancial Services, Retail, SportsRetail and RestaurantU.S.
Recent Home Improvement Visitor - Home DepotLifestyleHomeMobile consumers recently visiting a Home DepotFinancial Services, Insurance, Real Estate, RetailU.S.
Recent Home Improvement Visitor - Lowe'sLifestyleHomeMobile consumers recently visiting a Lowe'sFinancial Services, Insurance, Real Estate, RetailU.S.
Recent Home Improvement Visitor - Ace HardwareLifestyleHomeMobile consumers recently visiting an Ace HardwareFinancial Services, Insurance, Real Estate, RetailU.S.
NHL Hockey FanEnthusiastSportsMobile consumers who attend NHL Hockey eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsSports and EntertainmentU.S.
NCAA Hockey FanEnthusiastSportsMobile consumers who attend NCAA Hockey eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsU.S.
March MadnessEnthusiastSportsMobile consumers who attended NCAA March Madness Basketball EventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsU.S.
FemaleLifestyleDemographicsMobile consumers who exhibit behaviors associated with Female interestsAutomotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
DevelopersB2BB2BMobile users who exhibit behaviors associated with software developersFinancial Services, Hospitality & Travel, Insurance, RetailU.S.
Data ScientistsB2BB2BMobile users who exhibit behaviors associated with data scientistsFinancial Services, Hospitality & Travel, Insurance, RetailU.S.
Recent Warehouse Store Visitor - CostcoLifestyleShoppingMobile consumers recently visiting a CostcoFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - WalmartLifestyleShoppingMobile consumers recently visiting a WalmartFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Warehouse Store Visitor - Sam's ClubLifestyleShoppingMobile consumers recently visiting a Sam's ClubFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Warehouse Store Visitor - BJ'sLifestyleShoppingMobile consumers recently visiting a BJ'sFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Clothing Shopper - UpscaleLifestyleShoppingMobile consumers recently visiting an upscale clothing storeFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Clothing Shopper - DiscountLifestyleShoppingMobile consumers recently visiting a discount clothing storeFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Clothing Shopper - AllLifestyleShoppingMobile consumers recently visiting a clothing storeFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Home Improvement Visitor - True ValueLifestyleHomeMobile users recently observed at a True ValueFinancial Services, Insurance, Real Estate, RetailU.S.
Recent Home Improvement Visitor - Hardware StoresLifestyleHomeMobile consumers recently visiting a hardware storeFinancial Services, Insurance, Real Estate, RetailU.S.
Recent Retail Visit by Shopper - IKEALifestyleHomeMobile users recently observed at an IkeaFinancial Services, Insurance, Real Estate, RetailU.S.
Recent Pharmacy Visitor - WalgreensLifestyleShoppingMobile consumers recently visiting a WalgreensFinancial Services, Hospitality & Travel, Insurance, RetailU.S.
Recent Pharmacy Visitor - CVSLifestyleShoppingMobile consumers recently visiting a CVSFinancial Services, Hospitality & Travel, Insurance, RetailU.S.
Recent Grocery Visitor- KrogerLifestyleGroceryMobile consumers recently visiting an KrogerHospitality & Travel, Restaurant, RetailU.S.
Recent Grocery Visitor- Food LionLifestyleGroceryMobile consumers recently visiting a Food LionHospitality & Travel, Restaurant, RetailU.S.
Recent Grocery Visitor- PublixLifestyleGroceryMobile consumers recently visiting a PublixHospitality & Travel, Restaurant, RetailU.S.
Recent Grocery Visitor- SafewayLifestyleGroceryMobile consumers recently visiting a SafewayHospitality & Travel, Restaurant, RetailU.S.
Recent Grocery Visitor- Save-a-lotLifestyleGroceryMobile users recently observed at a Save-a-LotHospitality & Travel, Restaurant, RetailU.S.
Mobile Device UserMobile Device UserMobile DeviceActive mobile usersAutomotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
iOS Mobile Device UserMobile Device UserMobile DeviceMobile users active on iOS mobile devicesAutomotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Android Mobile Device UserMobile Device UserMobile DeviceMobile users active on Android mobile devicesAutomotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
CyclistLifestyleSportsMobile users seen at cycling classes, events, and studiosAutomotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Retail, SportsU.S.
Beauty BuffsLifestyleBeauty and GroomingMobile users seen at beauty supply, cosmetic & salon chain locations and beauty-related eventsEntertainment, Hospitality and Travel, RetailU.S.
College StudentsLifestyleLife StagesMobile users regularly seen on college campuses & at college eventsAutomotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, SportsReal EstateU.S.
RunnersEnthusiastSportsMobile users attending running meet ups, races & marathons, and seen at running facilities and runner gear/apparel storesAutomotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Retail, SportsU.S.
Frequent Air TravelersLifestyleTravelMobile users frequently seen at an airportEntertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, SportsHospitality and TravelU.S.
Frequent Train TravelersLifestyleTravelMobile users frequently seen at any type of train stationEntertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, SportsDigital Out of Home and Connected TVU.S.
Yoga EnthusiastsEnthusiastHealth and WellnessMobile users frequently attending yogo classes & visiting yoga studiosEntertainment, Hospitality & Travel, Real Estate, Retail, SportsHospitality and TravelU.S.
Home Gardeners EnthusiastHomeMobile users frequently seen at gardening supply stores, attending educational workshops and garden showsReal Estate, RetailU.S.
In-Market Family FunIn-MarketEntertainmentMobile users frequently attending family fun-related events & visiting family-oriented activity areas and family entertainment venuesAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsSports and EntertainmentU.S.
Extreme Sports FanEnthusiastSportsMobile users attending both spectator & participatory extreme sports events & facilities Automotive, Entertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
Water Sports EnthusiastsEnthusiastSportsMobile users seen at water parks and pools & attending watersport activitiesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail, SportsFinancial Services and InsuranceU.S.
Amusement Park EnthusiastsEnthusiastEntertainmentMobile users seen at amusement parksAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsDigital Out of Home and Connected TVU.S.
Diners - Chinese CuisineLifestyleDiningMobile users seen at Chinese cuisine casual & fast food restaurantsEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Diners - Mexican CuisineLifestyleDiningMobile users seen at Mexican cuisine casual & fast food restaurantsEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Diners - French CuisineLifestyleDiningMobile users seen at French cuisine casual & quick service restaurantsEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Diners - Indian CuisineLifestyleDiningMobile users seen at Indian cuisine restaurantsEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Diners - Southern CuisineLifestyleDiningMobile users seens at American Southern cuisine restaurants - including BBQ, fried chicken, comfort food & soul foodEntertainment, Hospitality & Travel, Restaurant, SportsU.S.
Diners - Italian CuisineLifestyleDiningMobile users seens at Italian cuisine restaurants, also including pizza parlorsEntertainment, Hospitality & Travel, Restaurant, SportsRetail and RestaurantU.S.
Job SeekersIn MarketEmploymentMobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting officesFinancial Services, Insurance, Real EstateFinancial Services and InsuranceU.S.
In-Market MoversIn MarketHomeMobile users displaying moving behavior such as looking for a house or buying furnitureFinancial Services, Insurance, Real Estate, RetailReal EstateU.S.
Outdoor Activity EnthusiastsEnthusiastInterestMobile users seen at outdoor-focused venues, parks, outdoor courses, or outdoor supply stores and/or with verified attendances to outdoor activity events. Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, SportsRetail and RestaurantU.S.
Auto Mechanic VisitorsIn-MarketAutomotiveMobile users that recently visited an auto mechanic or repair shopAutomotive, Financial Services, Hospitality & Travel, Insurance, RetailAutomotiveU.S.
Recent Retail Visit by Shopper - Dollar GeneralEnthusiastShoppingRecent visitors to a Dollar GeneralFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Halloween Shopping EnthusiastEnthusiastHolidaysMobile users that attend events and places focused around an interest in Halloween shoppingEntertainment, Financial Services, Hospitality & Travel, RetailU.S.
Frequent Church VisitorsLifestyleInterestFrequent visitors to churches & worship servicesEntertainment, Financial Services, Hospitality & Travel, Insurance, RetailU.S.
Car & Motorcyle EnthusiastsEnthusiastAutomotiveMobile users attending auto and motorcycle events, speedways, shows, rallies and gearhead eventsAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, RetailAutomotiveU.S.
Black Friday Shopping EnthusiastEnthusiastHolidaysMobile users that attend events and places focused around an interest in discount and Black Friday shoppingAutomotive, Entertainment, Financial Services, Restaurant, RetailRetail and RestaurantU.S.
In-Market Academic ResourcesIn-MarketLife StagesVisitors to tutoring venues, test prep classes, campus book stores and other events and venues related to being a high school or college studentFinancial Services, Hospitality & Travel, RetailFinancial Services and InsuranceU.S.
In-Market Personal FinanceIn-MarketPersonal FinanceMobile users with verified attendances to financial institutions focused on personal finance, financial planning for the future and tax planningFinancial Services, Insurance, SportsFinancial Services and InsuranceU.S.
In-Market Insurance BuyersIn-MarketPersonal FinanceMobile users identified as being in the market for a car, getting married, and having children based on events and places they visit to be actively in the market for auto, life, health and liability insuranceFinancial Services, Insurance, SportsFinancial Services and InsuranceU.S.
In-Market Wedding PlanningIn-MarketLife StagesMobile users frequenting wedding fashion stores, wedding preparation expos and eventsEntertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, RetailReal EstateU.S.
In-Market TravelIn-MarketTravelMobile users visiting airports, train stations and hotels along with identified travel patternsAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, SportsFinancial Services and InsuranceU.S.
Political ActivistLifestylePoliticalVisitors to political rallies, events and campaign officesAutomotive, Entertainment, Hospitality & Travel, Restaurant, RetailU.S.
MaleLifestyleDemographicsMobile users who exhibit behaviors associated with Male interestsAutomotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Gym GoersEnthusiastHealth and WellnessFrequent visitors to gyms and fitness clubsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Retail, SportsDigital Out of Home and Connected TVU.S.
Recent Retail Visit by Shopper - Party CityLifestyleShoppingMobile users recently observed at a Party CityEntertainment, Financial Services, Hospitality & Travel, Retail, SportsU.S.
Fast Food Diners - Jimmy John'sLifestyleDiningMobile users recently observed at a Jimmy John'sAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsDigital Out of Home and Connected TVU.S.
Fast Food Diners - Jersey MikesLifestyleDiningMobile users recently observed at a Jersey MikesAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Recent Grocery Shopper - Whole FoodsLifestyleGroceryMobile users recently observed at a Whole FoodsHospitality & Travel, Restaurant, RetailU.S.
Recent Retail Visit by Shopper - Old NavyLifestyleShoppingMobile users recently observed at a Old NavyFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - MarshallsLifestyleShoppingMobile users recently observed at a MarshallsFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - StaplesLifestyleShoppingMobile users recently observed at a StaplesFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - Office DepotLifestyleShoppingMobile users recently observed at a Office DepotFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Fast Food Diners - Popeye'sLifestyleDiningMobile users recently observed at a Popeye'sAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Recent Retail Visit by Shopper - Family DollarLifestyleShoppingMobile users recently observed at a Family DollarFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - Dollar TreeLifestyleShoppingMobile users recently observed at a Dollar TreeFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Grocery Shopper - Winn DixieLifestyleGroceryMobile users recently observed at a Winn DixieHospitality & Travel, Restaurant, RetailU.S.
Recent Grocery Shopper - Piggly WigglyLifestyleGroceryMobile users recently observed at a Piggly WigglyHospitality & Travel, Restaurant, RetailU.S.
Recent Pharmacy Visitor - Rite AidLifestyleShoppingMobile consumers recently visiting a Rite AidFinancial Services, Hospitality & Travel, Insurance, RetailU.S.
Convenience Store Shopper - 7-ElevenLifestyleTravelMobile users recently observed at a 7-ElevenHospitality & Travel, RetailU.S.
Convenience Store Shopper - Circle KLifestyleTravelMobile users recently observed at a Circle KHospitality & Travel, RetailU.S.
Convenience Store Shopper - BPs Service StationLifestyleTravelMobile users recently observed at a BPs Service StationHospitality & Travel, RetailU.S.
Convenience Store Shopper - WawaLifestyleTravelMobile users recently observed at a WawaHospitality & Travel, RetailU.S.
Convenience Store Shopper - Casey's General StoreLifestyleTravelMobile users recently observed at a Casey's General StoreHospitality & Travel, RetailU.S.
Recent Retail Visit by Shopper - PetcoLifestylePetsMobile users recently observed at a PetcoFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - PetsmartLifestylePetsMobile users recently observed at a PetsmartFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - KmartLifestyleShoppingMobile users recently observed at a KmartFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - Michael'sLifestyleShoppingMobile users recently observed at a Michael'sFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Retail Visit by Shopper - Jo-Ann Fabric and Craft StoresLifestyleShoppingMobile users recently observed at a Jo-Ann Fabric and Craft StoresFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Recent Home Improvement Visitor - Tractor SupplyLifestyleHomeMobile users recently observed at a Tractor SupplyFinancial Services, Insurance, Real Estate, RetailU.S.
Post-Holiday Bargain ShoppersLifestyleHolidaysShoppers who are more likely to wait for deals after the holidaysFinancial Services, Restaurant, RetailU.S.
Holiday Discount ShoppersLifestyleHolidaysShoppers who are likely to make less expensive purchases during the holidaysFinancial Services, Restaurant, RetailU.S.
New Year's Resolution - Job SeekersLifestyleHolidaysMobile users likely to seek a job in the new yearFinancial Services, Insurance, Real EstateU.S.
New Year's Resolution - Personal FinanceLifestyleHolidaysMobile users likely to seek to better their finances in the new yearFinancial Services, Insurance, SportsU.S.
Top Holiday SpendersLifestyleHolidaysShoppers who are likely to spend large amounts during the holidaysAutomotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, SportsDigital Out of Home and Connected TVU.S.
New Year's Resolution - OrganizationLifestyleHolidaysMobile users likely to seek to better their organization in the new yearFinancial Services, Insurance, RetailU.S.
Visitors to Zoo & AquariumLifestyleEntertainmentMobile users observed visiting zoos and aquariumsEntertainment, Hospitality & Travel, Restaurant, Retail, SportsSports and EntertainmentU.S.
Charity DonorsLifestylePersonasMobile users that attend charity events and fundraisers and visit facilities of charitable organizationsEntertainment, Financial Services, Restaurant, Retail, SportsDigital Out of Home and Connected TVU.S.
In-Market AppliancesIn-MarketHomeMobile users in the market to buy an appliance based on moving and shopping behaviorFinancial Services, Insurance, Real Estate, RetailRetail and RestaurantU.S.
Nightlife EnthusiastsEnthusiastEntertainmentMobile users frequenting nightlife eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsHospitality and TravelU.S.
New Year's Resolution - Weight Loss Healthy LivingLifestyleHolidaysMobile users likely to seek to lose weight / better their health in the new yearRestaurant, RetailU.S.
Fast Food Diners - ChipotleLifestyleDiningMobile users recently visiting a ChipotleAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Commute: <5 MilesLifestyleCommuteMobile users with a commute of fewer than 5 milesAutomotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsDigital Out of Home and Connected TVU.S.
Commute: 5-10 MilesLifestyleCommuteMobile users with a commute of 5 to 10 milesAutomotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Commute: 10-15 MilesLifestyleCommuteMobile users with a commute of 10 to 15 milesAutomotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Commute: 15+ MilesLifestyleCommuteMobile users with a commute of 15 or more milesAutomotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsReal EstateU.S.
Pleasure TravelerLifestyleTravelMobile users that travel for pleasureAutomotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, SportsU.S.
Weekend TravelerLifestyleTravelMobile users that take weekend tripsAutomotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, SportsU.S.
EmployedLifestyleEmploymentMobile users that are likely employedAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Age: 18-24LifestyleDemographicsMobile users that are between the ages of 18-24Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Age: 25-34LifestyleDemographicsMobile users that are between the ages of 25-34Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Age: 35-44LifestyleDemographicsMobile users that are between the ages of 35-44Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Age: 45-54LifestyleDemographicsMobile users that are between the ages of 45-54Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Age: 55 and aboveLifestyleDemographicsMobile users that are 55 years old or olderAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Visitors to Tax Preparation OfficesIn-MarketPersonal FinanceMobile users that visit Tax Preparation OfficesFinancial Services, Hospitality & Travel, Restaurant, RetailFinancial Services and InsuranceU.S.
NASCAR FanEnthusiastSportsMobile users that engage with NASCARAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsSports and EntertainmentU.S.
St. Paddy's Day EnthusiastEnthusiastHolidaysMobile users that are likely to celebrate and party on St. Patrick's Day Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Winter Sports EnthusiastsEnthusiastSportsMobile users that visit skiing, ice skating, snowboarding and other winter sport venues, retail stores and related eventsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Retail, SportsSports and EntertainmentU.S.
Pizza LoversEnthusiastFood and BeverageMobile users that frequently visit pizza restaurants & parlorsEntertainment, Hospitality & Travel, Restaurant, RetailRetail and RestaurantU.S.
Recent Retail Visit by Shopper - Big LotsLifestyleShoppingMobile users that recently visited Big LotsFinancial Services, Hospitality & Travel, Retail, SportsU.S.
Lingerie Retail ShoppersLifestyleShoppingMobile users that visit lingerie storesFinancial Services, RetailU.S.
Eye Care Retail ShoppersLifestyleShoppingMobile users that visit eyeglass and optical storesFinancial Services, RetailU.S.
Tennis FansEnthusiastSportsMobile users that attend tennis venues and events as participants or spectatorsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Retail, SportsU.S.
GamersEnthusiastInterestMobile users that attend gaming events and visit gaming-related stores and venuesEntertainment, Hospitality & Travel, Retail, SportsU.S.
In-Market Pre-Paid Mobile PhoneIn-MarketShoppingMobile users that visit prepaid vendor locationsEntertainment, Financial Services, RetailU.S.
Gambling EnthusiastsEnthusiastEntertainmentMobile users that visit gambling establishments like casinos and race tracksEntertainment, Financial Services, Hospitality & Travel, Real Estate, Retail, SportsU.S.
MomsLifestyleDemographicMobile users that visit places and attend events related to being a motherAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
DadsLifestyleDemographicMobile users that visit places and attend events related to being a fatherAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
MillennialsLifestyleDemographicsMobile users identified as Millennials by ageAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsReal EstateU.S.
Green LivingLifestylePersonasMobile users that visit GREEN and eco-friendly brand locationsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail Hospitality and TravelU.S.
Spring Break EnthusiastEnthusiastHolidaysMobile users that are likely in the market for Spring Break plansAutomotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, SportsHospitality and TravelU.S.
Party PlannerEnthusiastPersonasMobile users that plan parties and purchase items for themEntertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsU.S.
Healthy EatersLifestyleHealth and WellnessMobile users that visit health food stores and participate in healthy eating-related activitiesEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Tech Retail ShoppersEnthusiastShoppingMobile users that visit retail stores specializing in electronics and consumer technologyAutomotive, Financial Services, Insurance, Real Estate, RetailFinancial Services and InsuranceU.S.
In-Market Baby and Kids ProductsIn-MarketShoppingMobile users that visit places and attend events related to being in the market for baby and children's apparel, toys, furniture and other merchandiseAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail U.S.
High Purchasing PowerLifestyleDemographicsMobile users that frequently visit upscale and luxury retail stores and spending outletsAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsReal EstateU.S.
In-Market Alcoholic BeveragesIn-MarketFood and BeverageMobile users that visit retail stores and attend local events showing they are in the market to purchase alcoholic beveragesEntertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Miles Driven Annually - Less than 5K milesLifestyleCommuteMobile users that drive fewer than 5k miles annuallyAutomotive, Entertainment, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Miles Driven Annually - 5K to 9K milesLifestyleCommuteMobile users that drive between 5k and 10k miles annuallyAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Miles Driven Annually - 10K to 14K milesLifestyleCommuteMobile users that drive between 10k and 15k miles annuallyAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Miles Driven Annually - 15 to 19K milesLifestyleCommuteMobile users that drive between 15k and 20k miles annuallyAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsReal EstateU.S.
Miles Driven Annually - Greater than 20K milesLifestyleCommuteMobile users that drive greater than 20k miles annuallyAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsHospitality and TravelU.S.
Women's HealthEnthusiastDemographicMobile users that are interested in women's healthAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsU.S.
Men's HealthEnthusiastDemographicMobile users that are interested in men's healthAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsDigital Out of Home and Connected TVU.S.
CBD ShopperLifestyleShoppingMobile users seen at stores specializing in CBD productsHospitality & Travel, RetailU.S.
Visitors to ATV and Motorcycle dealersEnthusiastAutomotiveMobile users that recently visited ATV or Motorcycle dealershipsAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail, SportsAutomotiveU.S.
Parents of College StudentsLifestyleDemographicMobile users identified as parents of college studentsAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsHospitality and TravelU.S.
Parents of High School StudentsLifestyleDemographicMobile users identified as parents of high school studentsAutomotive, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, SportsU.S.
World Cup Soccer FansEnthusiastSportsMobile users attending soccer and major sports activitiesAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsHospitality and TravelU.S.
In-Market JewelryIn-MarketShoppingMobile users in the market to purchase jewelryFinancial Services, Insurance, RetailU.S.
Recent Grocery Visitor - WegmansLifestyleGroceryMobile consumers recently visiting a WegmansHospitality & Travel, Restaurant, RetailU.S.
Recent Grocery Visitor - ACME MarketsLifestyleGroceryMobile consumers recently visiting an ACME MarketHospitality & Travel, Restaurant, RetailU.S.
Recent Grocery Visitor - Harris TeeterLifestyleGroceryMobile consumers recently visiting a Harris TeeterHospitality & Travel, Restaurant, RetailU.S.
Recent Grocery Visitor - Trader Joe'sLifestyleGroceryMobile consumers recently visiting a Trader Joe'sHospitality & Travel, Restaurant, RetailU.S.
In-Market Mother's DayIn-MarketHolidaysMobile users in the market to purchase a mother's day giftAutomotive, Entertainment, Hospitality & Travel, Restaurant, RetailU.S.
In-Market Father's DayIn-MarketHolidaysMobile users in the market to purchase a father's day giftAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
General Deal SeekersLifestyleShoppingMobile users who are willing to spend time and money in order to get better dealsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, SportsHospitality and TravelU.S.
Black Friday Weekend ShoppersEnthusiastHolidaysMobile users who shopped at major chains on Black Friday weekendAutomotive, Entertainment, Financial Services, Restaurant, RetailU.S.
Mixed Martial Arts Fight EnthusiastsEnthusiastSportsMobile users attending mixed martial arts events (UFC, Bellator, MMA) and training gymsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
Horse Racing FansEnthusiastSportsMobile users attending horse racing events and venuesEntertainment, Hospitality & Travel, Retail, SportsU.S.
Equestrian Sports FansEnthusiastSportsMobile users attending equestrian events of all disciplines, competitions and visiting boarding and equestrian training facilitiesAutomotive, Entertainment, Hospitality & Travel, Real Estate, Retail, SportsU.S.
Fishing EnthusiastsEnthusiastInterestMobile users visiting fishing gear stores, fishing spots and attending fishing derbies and competitionsAutomotive, Entertainment, Hospitality & Travel, Real Estate, Retail, SportsU.S.
Traveler-Airport HotelLifestyleTravelMobile users seen staying at airport hotelsEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Traveler-Midrange HotelLifestyleTravelMobile users seen staying at midrange hotelsEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Traveler - Budget HotelLifestyleTravelMobile users seen staying at budget hotelsEntertainment, Hospitality & Travel, Restaurant, RetailHospitality and TravelU.S.
Traveler - Luxury HotelLifestyleTravelMobile users seen staying at luxury hotelsEntertainment, Hospitality & Travel, Restaurant, RetailHospitality and TravelU.S.
Traveler - Extended Stay HotelLifestyleTravelMobile users seen staying at extended-stay hotelsEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Recent Personal Finance Visit - Edward JonesLifestylePersonal FinanceMobile users that have recently visited an Edward Jones locationFinancial Services, Hospitality & Travel, Restaurant, Retail, SportsFinancial Services and InsuranceU.S.
Recent Personal Finance Visit-Wells FargoLifestylePersonal FinanceMobile users that have recently visited a Wells Fargo locationFinancial Services, Hospitality & Travel, Restaurant, Retail, SportsFinancial Services and InsuranceU.S.
Recent Personal Finance Visit - Bank of AmericaLifestylePersonal FinanceMobile users that have recently visited a Bank of America locationFinancial Services, Hospitality & Travel, Restaurant, Retail, SportsFinancial Services and InsuranceU.S.
Recent Personal Finance Visit - PNC BankLifestylePersonal FinanceMobile users that have recently visited a PNC locationFinancial Services, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Recent Retail Visit by Shopper - Foot LockerLifestyleShoppingMobile users that have recently visited a Foot LockerEntertainment, Financial Services, Retail, SportsU.S.
Recent Retail Visit by Shopper - GNCLifestyleHealth and WellnessMobile users that have recently visited a GNCAutomotive, Financial Services, Hospitality & Travel, Insurance, Retail, SportsU.S.
Recent Retail Visit by Shopper - AutoZoneLifestyleAutomotiveMobile users that have recently visited a AutoZoneAutomotive, Financial Services, Hospitality & Travel, Insurance, Retail, SportsAutomotiveU.S.
Recent Retail Visit by Shopper - NAPA Auto PartsLifestyleAutomotiveMobile users that have recently visited a NAPA Auto PartsAutomotive, Financial Services, Hospitality & Travel, Insurance, Retail, SportsU.S.
Recent Retail Visit by Shopper - Advance Auto PartsLifestyleAutomotiveMobile users that have recently visited a Advance Auto PartsAutomotive, Financial Services, Hospitality & Travel, Insurance, Retail, SportsU.S.
Recent Retail Visit by Shopper - Carquest Auto PartsLifestyleAutomotiveMobile users that have recently visited a Carquest Auto PartsAutomotive, Financial Services, Hospitality & Travel, Insurance, Retail, SportsU.S.
Recent Retail Visit by Shopper - Pep Boys AutomotiveLifestyleAutomotiveMobile users that have recently visited a Pep Boys AutomotiveAutomotive, Financial Services, Hospitality & Travel, Insurance, Retail, SportsU.S.
Recent Retail Visit by Shopper - Jiffy LubeLifestyleAutomotiveMobile users that have recently visited a Jiffy LubeAutomotive, Financial Services, Hospitality & Travel, Insurance, Retail, SportsAutomotiveU.S.
Recent Retail Visit by Shopper - MidasLifestyleAutomotiveMobile users that have recently visited a MidasAutomotive, Financial Services, Hospitality & Travel, Insurance, Retail, SportsU.S.
Recent Retail Visit by Shopper - ValvolineLifestyleAutomotiveMobile users that have recently visited a ValvolineAutomotive, Financial Services, Hospitality & Travel, Insurance, Retail, SportsU.S.
Recent Retail Visit by Shopper - ULTALifestyleBeauty and GroomingMobile users that have recently visited a ULTAEntertainment, Financial Services, Hospitality & Travel, RetailU.S.
Recent Retail Visit by Shopper - SephoraLifestyleBeauty and GroomingMobile users that have recently visited a SephoraEntertainment, Financial Services, Hospitality & Travel, RetailU.S.
Recent Retail Visit by Shopper - Sally Beauty SupplyLifestyleBeauty and GroomingMobile users that have recently visited a Sally Beauty SupplyEntertainment, Financial Services, Hospitality & Travel, RetailU.S.
Recent Personal Finance Visit - U.S. BankLifestylePersonal FinanceMobile users that have recently visited a U.S. BankFinancial Services, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Recent Personal Finance Visit - Chase Manhattan BankLifestylePersonal FinanceMobile users that have recently visited a Chase Manhattan BankFinancial Services, Hospitality & Travel, Restaurant, Retail, SportsU.S.