INDUSTRY SOLUTIONS
Improve Sports and Entertainment Marketing with FanVue
Fans might not be in the stands, but that doesn’t mean you can’t keep up fan engagement. FanVue provides sports and entertainment marketers with the insights they need to stay connected with their target audiences.
The Importance of Data-Driven Marketing for Sports and Entertainment
Data provides sports and entertainment companies with the ability to make solid business decisions that will ultimately drive revenue and keep them within their budgets. Location intelligence is a must-have marketing tool for sports and entertainment marketing experts looking to use real-world data to meet today’s challenges.
Explore sports and entertainment resources to learn more about the importance of real-world location intelligence for marketing.
How can location intelligence help the sports and entertainment companies enhance their marketing strategy?
Adapt Sponsorship and Partnership Strategies
Use data to prove the value of current sponsorships and partnerships. Discover new sponsors and partners looking to reach your most dedicated fans.
Adjust Venue Logistic Plans
Determine the busiest times at venues like stadiums and arenas. Pivot your staffing, security, crowd management, merch, and vendor strategies to fit fan attendance.
Reach Fans with Targeted Ads
Your fans are spending more time on their mobile devices. Advertise your streaming services, online events, and game schedules directly to them.
Restore Fan Confidence
In today’s economy, your fans are facing many different challenges. Create data-driven marketing strategies that will meet their needs and get them excited about upcoming events – from opening day to their first post-COVID concert.
Ready to get better fan insights?
Gravy FanVue provides you with high-quality data insights to help you improve the ROI of your advertising and marketing campaigns.
GRAVY INSIGHTS
Market Intelligence for the Sports & Entertainment Industries
For sports and entertainment brands looking to better understand their target market, where their fans go before and after they visit a stadium or competitive intelligence, we recommend Gravy Insights for insight into consumer movement patterns and market share.
GRAVY AUDIENCES
Sports & Entertainment Industry Advertising Audiences
For sports and entertainment companies looking to improve their ad strategy, we recommend using Gravy Audiences to engage more interested consumers and improve the ROI of advertising campaigns.
| Name | Category | Subcategory | Description | Country | ||
|---|---|---|---|---|---|---|
| Home Buyers | In-Market | Home | Users visiting Homes for Sale or Open House Events | Real Estate, Insurance, Financial Services | Real Estate | U.S. |
| Business Traveler | Lifestyle | Travel | Users whose travel profiles indicate business travel | Hospitality & Travel, Retail | Hospitality and Travel | U.S. |
| Luxury Lifestyle | Lifestyle | Personas | Users attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubs | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | Hospitality and Travel | U.S. |
| Self Pamperer | Lifestyle | Personas | Users attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiques | Hospitality & Travel, Retail | Hospitality and Travel | U.S. |
| Golf Lover | Enthusiast | Sports | Users who golf frequently and attend golfing events | Entertainment, Hospitality & Travel, Retail, Sports | Sports and Entertainment | U.S. |
| New Parents / Expecting | In-Market | Life Stages | Users attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing stores | Automotive, Financial Services, Insurance, Real Estate, Retail | Real Estate | U.S. |
| Auto Buyers | In-Market | Automotive | Users visiting Automobile Dealerships | Automotive, Financial Services, Insurance, Retail | Automotive | U.S. |
| Beer Lover | Enthusiast | Food and Beverage | Users who attend craft brewing events, beer tasting events and brewpubs | Entertainment, Hospitality & Travel, Restaurant, Retail | U.S. | |
| Sports Fan | Enthusiast | Sports | Users who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levels | Entertainment, Hospitality & Travel, Retail, Sports | Sports and Entertainment | U.S. |
| Athlete | Lifestyle | Sports | Users participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubs | Entertainment, Hospitality & Travel, Retail, Sports | U.S. | |
| Live Music Lover | Enthusiast | Music | Users who attend live music events | Entertainment, Hospitality & Travel, Restaurant, Retail | Sports and Entertainment | U.S. |
| Mattress Buyer | In-Market | Home | Users attending places that indicate that the user is in market for a mattress, e.g. Mattress stores | Financial Services, Insurance, Real Estate, Retail | Retail and Restaurant | U.S. |
| Agriculture | B2B | B2B | Mobile users who have attended B2B Events related to Agriculture | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Mining | B2B | B2B | Mobile users who have attended B2B Events related to Mining | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Construction | B2B | B2B | Mobile users who have attended B2B Events related to Construction | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Manufacturing | B2B | B2B | Mobile users who have attended B2B Events related to Manufacturing | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Transportation/Communications/Utilities | B2B | B2B | Mobile users who have attended B2B Events related to Transportation, Communications, Utilities | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Wholesale Trade | B2B | B2B | Mobile users who have attended B2B Events related to Wholesale Trade | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Retail Trade | B2B | B2B | Mobile users who have attended B2B Events related to Retail Trade | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Financial Services/Insurance/Real Estate | B2B | B2B | Mobile users who have attended B2B Events related to Financial Services, Insurance, Real Estate | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Services | B2B | B2B | Mobile users who have attended B2B Events related to the Services industry | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Miscellaneous/Public Administration | B2B | B2B | Mobile users who have attended B2B Events related to Public Administration | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Technology | B2B | B2B | Mobile users who have attended B2B Events related to Technology | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Sales and Marketing | B2B | B2B | Mobile users who have attended B2B Events related to Sales and Marketing including events about media, advertising, marketing, printing, and retail | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Customer Service | B2B | B2B | Mobile users who have attended B2B Events related to Customer Service | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Finance | B2B | B2B | Mobile users who have attended B2B Events related to Finance including events about banking, finance, investment, assets, and financial services | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Legal | B2B | B2B | Mobile users who have attended B2B Events related to Legal including events about Business Law, Employment Law, Estate Law, Immigration Law and Labor Law | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Human Resources | B2B | B2B | Mobile users who have attended B2B Events related to Human Resources including events about hiring, recruitment, staffing, placement and consultants | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| CxO Conferences | B2B | B2B | Mobile users who have attended B2B Events related to CxO Conferences | Hospitality & Travel, Retail | U.S. | |
| Oracle Open World | B2B | B2B | Mobile users who have attended the Oracle Open World event | Hospitality & Travel, Retail | U.S. | |
| Consumer Electronic Show (CES) | B2B | B2B | Mobile users who have attended the Consumer Electronic Show (CES) | Hospitality & Travel, Retail | U.S. | |
| SXSW | B2B | B2B | Mobile users who have attended SXSW or any of the many events during SXSW | Hospitality & Travel, Retail | U.S. | |
| TechCrunch Disrupt | B2B | B2B | Mobile users who have attended TechCrunch Disrupt | Hospitality & Travel, Retail | U.S. | |
| Global Finance and Credit Expo | B2B | B2B | Mobile users who have attended the Global Finance and Credit Expo event | Hospitality & Travel, Retail | U.S. | |
| Adobe Summit | B2B | B2B | Mobile users who have attended the Adobe Summit event | Hospitality & Travel, Retail | U.S. | |
| SFDC Dreamforce | B2B | B2B | Mobile users who have attended the SFDC Dreamforce event | Hospitality & Travel, Retail | U.S. | |
| Small Business Expo | B2B | B2B | Mobile users who have attended the Small Business Expo event | Hospitality & Travel, Retail | U.S. | |
| Mid-America Trucking Show | B2B | B2B | Mobile users who have attended the Mid-America Trucking Show | Hospitality & Travel, Retail | U.S. | |
| International Construction and Utility Equipment Exposition | B2B | B2B | Mobile users who have attended the International Construction and Utility Equipment Exposition | Hospitality & Travel, Retail | U.S. | |
| National Retail Federation Big Show | B2B | B2B | Mobile users who have attended the National Retail Federation Big Show | Hospitality & Travel, Retail | U.S. | |
| Apple WWDC | B2B | B2B | Mobile users who have attended Apple WWDC | Hospitality & Travel, Retail | U.S. | |
| Game Developers Conference | B2B | B2B | Mobile users who have attended the Game Developers Conference | Hospitality & Travel, Retail | U.S. | |
| CTIA Super Mobility | B2B | B2B | Mobile users who have attended the CTIA Super Mobility event | Hospitality & Travel, Retail | U.S. | |
| &Then (The DMA Annual Event) | B2B | B2B | Mobile users who have attended the &Then (The DMA Annual Event) event | Hospitality & Travel, Retail | U.S. | |
| MAGIC Fashion Show | B2B | B2B | Mobile users who have attended MAGIC Fashion Show | Hospitality & Travel, Retail | U.S. | |
| NAB Show | B2B | B2B | Mobile users who have attended the NAB Show | Hospitality & Travel, Retail | U.S. | |
| NADA Auto Conference | B2B | B2B | Mobile users who have attended the NADA Auto Conference | Hospitality & Travel, Retail | U.S. | |
| New York Auto Show | B2B | B2B | Mobile users who have attended the New York Auto Show | Hospitality & Travel, Retail | U.S. | |
| Detroit Auto Show | B2B | B2B | Mobile users who have attended the Detroit Auto Show | Hospitality & Travel, Retail | U.S. | |
| HITEC | B2B | B2B | Mobile users who have attended HITEC | Hospitality & Travel, Retail | U.S. | |
| National Restaurant Show | B2B | B2B | Mobile users who have attended the National Restaurant Show | Hospitality & Travel, Retail | U.S. | |
| Fashion Shopper | Lifestyle | Shopping | Mobile consumers who frequent shopping venues, boutique clothing stores, cosmetic stores, accessory stores, shoe stores, handbag stores, etc. | Financial Services, Retail | Digital Out of Home and Connected TV | U.S. |
| Discount Shoppers | Lifestyle | Shopping | Mobile consumers who frequent discount shopping such as Walmart, Costco, Sam's Club, TJ Maxx, Ross, etc. | Financial Services, Retail | U.S. | |
| Stay at Home Parents | Lifestyle | Personas | Mobile consumers who exhibit behaviors associated with Stay at Home Parents | Entertainment, Financial Services, Insurance, Restaurant, Retail | U.S. | |
| Home Improvers | Enthusiast | Home | Mobile consumers frequenting events related to home improvement as well as visiting stores selling home improvement tools, appliances, and materials and services | Financial Services, Insurance, Real Estate, Retail | Real Estate | U.S. |
| Wine Lovers | Enthusiast | Food and Beverage | Mobile consumers who attend wine tasting events, frequent vineyards, wine stores and wine food pairing events | Entertainment, Hospitality & Travel, Restaurant, Retail | Retail and Restaurant | U.S. |
| Furniture Buyers | In-Market | Home | Mobile consumers attending furniture stores as well as boutique shops which sell furniture | Financial Services, Insurance, Real Estate, Retail | U.S. | |
| Mall Lovers and Frequent Shoppers | Enthusiast | Shopping | Mobile consumers who frequent malls or frequent retail chains | Financial Services, Retail | U.S. | |
| Movie Goers | Enthusiast | Entertainment | Mobile consumers who frequently attend movie theatres and film events | Entertainment, Restaurant, Retail | Sports and Entertainment | U.S. |
| Lover of the Arts | Lifestyle | Arts | Mobile users who frequent art events and art places for both visual and performing arts | Entertainment, Hospitality & Travel, Retail | U.S. | |
| Pet Lover | Lifestyle | Pets | Mobile users who love pets, attending pet shows, pet stores, dog parks, etc. | Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail | Retail and Restaurant | U.S. |
| Coffee Shop Lovers | Lifestyle | Food and Beverage | Mobile users who frequently attend Coffee Shops and places where Coffee is a central theme | Hospitality & Travel, Restaurant, Retail | Retail and Restaurant | U.S. |
| Coffee - Starbucks | Lifestyle | Dining | Mobile users attending Starbucks within the last 60 days | Hospitality & Travel, Restaurant, Retail | Digital Out of Home and Connected TV | U.S. |
| Coffee - Dunkin' Donuts | Lifestyle | Dining | Mobile users attending Dunkin' Donuts within the last 60 days | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Coffee - Panera | Lifestyle | Dining | Mobile users attending Panera within the last 60 days | Hospitality & Travel, Restaurant, Retail | U.S. | |
| Foodies | Lifestyle | Food and Beverage | Mobile users attending cooking classes, wine tastings, wine pairing events, eating out at higher end restaurants, visiting store chains such as Whole Foods and attending Farmers Markets | Hospitality & Travel, Restaurant, Retail | Retail and Restaurant | U.S. |
| Happy Hour Adventurer | Enthusiast | Entertainment | Mobile users who enjoy attending Happy Hours | Entertainment, Hospitality & Travel, Restaurant, Sports | Retail and Restaurant | U.S. |
| Fast Food Diner | Lifestyle | Dining | Mobile consumers who frequent fast food dining / quick serve restaurants | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - McDonald's | Lifestyle | Dining | Mobile consumers attending McDonald's within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Wendy's | Lifestyle | Dining | Mobile consumers attending Wendy's within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Burger King | Lifestyle | Dining | Mobile consumers attending Burger King within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Subway | Lifestyle | Dining | Mobile consumers attending Subway within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Taco Bell | Lifestyle | Dining | Mobile consumers attending Taco Bell within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Dairy Queen | Lifestyle | Dining | Mobile consumers attending Dairy Queen within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - Arby's | Lifestyle | Dining | Mobile consumers attending Arby's within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Fast Food Diners - KFC | Lifestyle | Dining | Mobile consumers attending KFC within the last 60 days | Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Casual Food Diner | Lifestyle | Dining | Mobile consumers who frequent casual food dining such as TGIF, Red Robin, Ruby Tuesday, Applebee's, Olive Garden, etc. | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual and Fast Food Diners | Lifestyle | Dining | Mobile consumers who frequent casual food dining & fast food dining / quick serve restaurants | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Electronics Buyer | In-Market | Shopping | Mobile consumers who are In-Market for electronics, computers or mobile phones | Automotive, Hospitality & Travel, Restaurant, Retail, Sports | U.S. | |
| Mobile Phone Buyer | In-Market | Shopping | Mobile consumers who are In-Market for a mobile phone | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Mobile Phone Buyer - AT&T | In-Market | Shopping | Mobile consumers who have recently visited an AT&T store | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Mobile Phone Buyer - Verizon | In-Market | Shopping | Mobile consumers who have recently visited a Verizon store | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Mobile Phone Buyer - Sprint | In-Market | Shopping | Mobile consumers who have recently visited a Sprint store | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Mobile Phone Buyer - T-Mobile | In-Market | Shopping | Mobile consumers who have recently visited a T-Mobile store | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Information Technology | B2B | B2B | Mobile users who have attended B2B Events related to Information Technology including events about computers, software development, mobile technology, cloud computing, business intelligence, and information architecture | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Healthcare | B2B | B2B | Mobile users who have attended B2B Events related to Healthcare including events about biomedical, cancer, cardio health, dental, emergency medicine, nursing, ophthalmology, pharmaceutical, psychiatrists and surgery | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Hospitality | B2B | B2B | Mobile users who have attended B2B Events related to Hospitality including events about travel, travel tourism and wedding | Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail | U.S. | |
| Mobile Phone Buyers - MetroPCS | Lifestyle | Shopping | Mobile consumers who have recently visited a MetroPCS store or vendor | Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports | U.S. | |
| Do It Yourself Enthusiast | Enthusiast | Interest | Mobile consumers who enjoy Doing it Yourself. These users frequent maker events, home improvement events and automobile repair events. They also attend stores such as hardware stores, craft stores such as Michael's, JoAnn's, Hobby Lobby and auto part stores. | Financial Services, Insurance, Retail | Retail and Restaurant | U.S. |
| Health Nut | Lifestyle | Health and Wellness | Mobile consumers who enjoy living a healthy lifestyle and are interested in products and services related to healthy living | Entertainment, Hospitality & Travel, Insurance, Restaurant, Retail, Sports | U.S. | |
| Country Living | Lifestyle | Personas | Mobile users who enjoy a country lifestyle and who are interested in products and services related to Country Living regardless of where they live | Automotive, Financial Services, Insurance, Real Estate, Retail | Real Estate | U.S. |
| Healthcare Workers | Employee | B2B | Mobile users who work in the healthcare industry | Automotive, Insurance, Real Estate, Restaurant, Retail | U.S. | |
| Casual Food Diner - Applebee's | Lifestyle | Dining | Mobile consumers recently attending an Applebee's restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - TGIF | Lifestyle | Dining | Mobile consumers recently attending a TGIF restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Ruby Tuesday | Lifestyle | Dining | Mobile consumers recently attending a Ruby Tuesday restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | Digital Out of Home and Connected TV | U.S. |
| Casual Food Diner - Red Robin | Lifestyle | Dining | Mobile consumers recently attending a Red Robin restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Pizza Hut | Lifestyle | Dining | Mobile consumers recently attending a Pizza Hut restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Johnny Carino's | Lifestyle | Dining | Mobile consumers recently attending a Johnny Carino's restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Olive Garden | Lifestyle | Dining | Mobile consumers recently attending an Olive Garden restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Carrabba's Italian Grill | Lifestyle | Dining | Mobile consumers recently attending a Carrabba's Italian Grill restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Bonefish Grill | Lifestyle | Dining | Mobile consumers recently attending a Bonefish Grill restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Red Lobster | Lifestyle | Dining | Mobile consumers recently attending a Red Lobster restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Chili's | Lifestyle | Dining | Mobile consumers recently attending a Chili's restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Buffalo Wild Wings | Lifestyle | Dining | Mobile consumers recently attending a Buffalo Wild Wings restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Bob Evans | Lifestyle | Dining | Mobile consumers recently attending a Bob Evans restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - California Pizza Kitchen | Lifestyle | Dining | Mobile consumers recently attending a California Pizza Kitchen restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - LongHorn Steakhouse | Lifestyle | Dining | Mobile consumers recently attending a LongHorn Steakhouse restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Steak 'n Shake | Lifestyle | Dining | Mobile consumers recently attending a Steak 'n Shake restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports | U.S. | |
| Casual Food Diner - Waffle House | Lifestyle | Dining | Mobile consumers recently attending a Waffle House restaurant | Entertainment, Hospitality & Travel, Restaurant, Sports |