Improve Sports and Entertainment Marketing with FanVue
Fans might not be in the stands, but that doesn’t mean you can’t keep up fan engagement. FanVue provides sports and entertainment marketers with the insights they need to stay connected with their target audiences.
The Importance of Data-Driven Marketing for Sports and Entertainment
Data provides sports and entertainment companies with the ability to make solid business decisions that will ultimately drive revenue and keep them within their budgets. Location intelligence is a must-have marketing tool for sports and entertainment marketing experts looking to use real-world data to meet today’s challenges.
Explore sports and entertainment resources to learn more about the importance of real-world location intelligence for marketing.
How can location intelligence help the sports and entertainment companies enhance their marketing strategy?
Adapt Sponsorship and Partnership Strategies
Use data to prove the value of current sponsorships and partnerships. Discover new sponsors and partners looking to reach your most dedicated fans.
Adjust Venue Logistic Plans
Determine the busiest times at venues like stadiums and arenas. Pivot your staffing, security, crowd management, merch, and vendor strategies to fit fan attendance.
Reach Fans with Targeted Ads
Your fans are spending more time on their mobile devices. Advertise your streaming services, online events, and game schedules directly to them.
Restore Fan Confidence
In today’s economy, your fans are facing many different challenges. Create data-driven marketing strategies that will meet their needs and get them excited about upcoming events – from opening day to their first post-COVID concert.
Ready to get better fan insights?
Gravy FanVue provides you with high-quality data insights to help you improve the ROI of your advertising and marketing campaigns.
Market Intelligence for the Sports & Entertainment Industries
For sports and entertainment brands looking to better understand their target market, where their fans go before and after they visit a stadium or competitive intelligence, we recommend Gravy Insights for insight into consumer movement patterns and market share.
Sports & Entertainment Industry Advertising Audiences
For sports and entertainment companies looking to improve their ad strategy, we recommend using Gravy Audiences to engage more interested consumers and improve the ROI of advertising campaigns.
|Home Buyers||In-Market||Home||Users visiting Homes for Sale or Open House Events||Real Estate, Insurance, Financial Services||Real Estate||U.S.|
|Business Traveler||Lifestyle||Travel||Users whose travel profiles indicate business travel||Hospitality & Travel, Retail||Hospitality and Travel||U.S.|
|Luxury Lifestyle||Lifestyle||Personas||Users attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubs||Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports||Hospitality and Travel||U.S.|
|Self Pamperer||Lifestyle||Personas||Users attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiques||Hospitality & Travel, Retail||Hospitality and Travel||U.S.|
|Golf Lover||Enthusiast||Sports||Users who golf frequently and attend golfing events||Entertainment, Hospitality & Travel, Retail, Sports||Sports and Entertainment||U.S.|
|New Parents / Expecting||In-Market||Life Stages||Users attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing stores||Automotive, Financial Services, Insurance, Real Estate, Retail||Real Estate||U.S.|
|Auto Buyers||In-Market||Automotive||Users visiting Automobile Dealerships||Automotive, Financial Services, Insurance, Retail||Automotive||U.S.|
|Beer Lover||Enthusiast||Food and Beverage||Users who attend craft brewing events, beer tasting events and brewpubs||Entertainment, Hospitality & Travel, Restaurant, Retail||U.S.|
|Sports Fan||Enthusiast||Sports||Users who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levels||Entertainment, Hospitality & Travel, Retai|