INDUSTRY SOLUTIONS

Improve Sports and Entertainment Marketing with FanVue

Fans might not be in the stands, but that doesn’t mean you can’t keep up fan engagement. FanVue provides sports and entertainment marketers with the insights they need to stay connected with their target audiences.

The Importance of Data-Driven Marketing for Sports and Entertainment

Data provides sports and entertainment companies with the ability to make solid business decisions that will ultimately drive revenue and keep them within their budgets. Location intelligence is a must-have marketing tool for sports and entertainment marketing experts looking to use real-world data to meet today’s challenges.

Explore sports and entertainment resources to learn more about the importance of real-world location intelligence for marketing.

What are the business uses of location intelligence?

What is Location Intelligence? (And How Can Businesses Use It?)

Sports Advertising: Best Audiences for Franchises and Leagues

Advertising Audience Categories and Retail Inventory Management: Ask Gwen

What Do We Need to Know to Open Stadiums?

What Do Event Managers Need to Know to Open Stadiums?

How can location intelligence help the sports and entertainment companies enhance their marketing strategy?

Adapt Sponsorship and Partnership Strategies

Use data to prove the value of current sponsorships and partnerships. Discover new sponsors and partners looking to reach your most dedicated fans.

Adjust Venue Logistic Plans

Determine the busiest times at venues like stadiums and arenas. Pivot your staffing, security, crowd management, merch, and vendor strategies to fit fan attendance.

Reach Fans with Targeted Ads

Your fans are spending more time on their mobile devices. Advertise your streaming services, online events, and game schedules directly to them.

Restore Fan Confidence

In today’s economy, your fans are facing many different challenges. Create data-driven marketing strategies that will meet their needs and get them excited about upcoming events – from opening day to their first post-COVID concert.

Ready to get better fan insights?

Gravy FanVue provides you with high-quality data insights to help you improve the ROI of your advertising and marketing campaigns.

Let’s Get Started

GRAVY INSIGHTS

Market Intelligence for the Sports & Entertainment Industries

For sports and entertainment brands looking to better understand their target market, where their fans go before and after they visit a stadium or competitive intelligence, we recommend Gravy Insights for insight into consumer movement patterns and market share.

Discover Gravy Insights

GRAVY AUDIENCES

Sports & Entertainment Industry Advertising Audiences

For sports and entertainment companies looking to improve their ad strategy, we recommend using Gravy Audiences to engage more interested consumers and improve the ROI of advertising campaigns.

Name	Category	Subcategory	Description	Relevant Industry	Industry	Country
Home Buyers	In-Market	Home	Users visiting Homes for Sale or Open House Events	Real Estate, Insurance, Financial Services	Real Estate	U.S.
Business Traveler	Lifestyle	Travel	Users whose travel profiles indicate business travel	Hospitality & Travel, Retail	Hospitality and Travel	U.S.
Luxury Lifestyle	Lifestyle	Personas	Users attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubs	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	U.S.
Self Pamperer	Lifestyle	Personas	Users attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiques	Hospitality & Travel, Retail	Hospitality and Travel	U.S.
Golf Lover	Enthusiast	Sports	Users who golf frequently and attend golfing events	Entertainment, Hospitality & Travel, Retail, Sports	Sports and Entertainment	U.S.
New Parents / Expecting	In-Market	Life Stages	Users attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing stores	Automotive, Financial Services, Insurance, Real Estate, Retail	Real Estate	U.S.
Auto Buyers	In-Market	Automotive	Users visiting Automobile Dealerships	Automotive, Financial Services, Insurance, Retail	Automotive	U.S.
Beer Lover	Enthusiast	Food and Beverage	Users who attend craft brewing events, beer tasting events and brewpubs	Entertainment, Hospitality & Travel, Restaurant, Retail		U.S.
Sports Fan	Enthusiast	Sports	Users who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levels	Entertainment, Hospitality & Travel, Retai