INDUSTRIES
Sports & Entertainment
With intense competition among entertainment providers and travel destinations for consumers’ mindshare and wallets, the sky is the limit.
How are sports and entertainment companies using location intelligence in the real world?
Advertising
Reach ‘MLB Baseball Fan,’ ’NHL Hockey Fan’, ‘Sports Fan,’ ‘Super Bowl Enthusiast’, ‘Live Music/Concert Goers’, and other target consumers with your advertising message. Choose from hundreds of ready-made Gravy Audiences available through leading DMPs and DSPs today.
Fan Insights
Improve your understanding of fan behavior. Discover where your fans dine, visit, and shop – before, during, and after the game or show. Uncover new product, service, or co-marketing opportunities that
extend your brand.
Fan Retention
Create a custom audience built on your fan base. Re-engage visitors through targeted offers and high-value promotions that encourage additional visits and brand loyalty.
Market Research
Identify your fan’s travel and entertainment habits. Understand the types of fans who love to travel and discover their go-to trips or destinations.
Sponsorships
Based on your fan insights, promote sponsorship opportunities that reach interested consumers and delight your sponsors.
Planning & Logistics
Enhance logistics and crowd management. Plan for periods of high fan base demand with the largest database of events in the U.S.
Matching the Right Audience to the Right Advertiser
Find out how location data was used to optimize on-screen advertising for moviegoers.