INDUSTRY SOLUTIONS

How Data-Driven Marketing Fuels the Retail & Restaurant Industries

Restaurants and retailers are facing challenges due to COVID-19. Data-driven decisions can help them thrive in this new economy.

The Importance of Data-Driven Marketing for Retail and Restaurants

Data provides retailers and restaurants with the ability to make solid business decisions that will ultimately drive revenue and keep them within their budgets. Location intelligence is a must-have marketing tool for retail and restaurant marketing experts looking to use real-world data to meet today’s challenges. 

Explore retail and restaurant resources to learn more about the importance of real-world location intelligence for marketing.

How can location intelligence help the retail and restaurant enhance their marketing strategy?

How Data-Driven Marketing Fuels the Retail & Restaurant Industries

Increase Sales

Drive revenue with location-based insights and get ahead of top brands in the retail and restaurant industry. Promote and advertise your e-commerce site to prospective customers.

Get ahead of competitors

Get ahead of competitors

Determine where you stand against the biggest brands in the retail and restaurant industry. Conduct a retail competitor analysis using data for leading brands.

How Data-Driven Marketing Fuels the Retail & Restaurant Industries

Gain consumer insights

Understand who is frequently visiting your retail store or dining at your restaurant. Find new customers who are interested in shopping and dining.

Meet supply and demand

Meet supply and demand

Use data to understand where demand is coming from and adjust your product (or menu) inventory accordingly.

How Data-Driven Marketing Fuels the Retail & Restaurant Industries

Stay within budget

Adjust staffing, resources, and best practices based on location data. Reduce ad waste by reaching the right audience with the right messaging.

Mapping the Customer Journey

Improve the customer experience

Enrich your customer data to provide shoppers and diners with the best contactless delivery, curbside pickup experiences, and loyalty programs. Map out the new retail and restaurant customer journey.

GRAVY INSIGHTS

Market Intelligence for the Retail & Restaurant Industry

For brands looking to better understand their target market, where their customers go before and after they visit a store or restaurant, or to improve competitive intelligence, we recommend Gravy Insights for insight into consumer movement patterns and market share.

Market Intelligence for the Retail & Restaurant Industry
GRAVY AUDIENCES

Retail & Restaurant Industry Advertising Audiences

For brands looking to reach target shoppers and diners, we recommend using Gravy Audiences to engage more interested consumers and improve the ROI of advertising campaigns.

NameCategorySubcategoryDescriptionCountry
Home BuyersIn-MarketHomeUsers visiting Homes for Sale or Open House EventsReal Estate, Insurance, Financial ServicesReal EstateU.S.
Business TravelerLifestyleTravelUsers whose travel profiles indicate business travelHospitality & Travel, RetailHospitality and TravelU.S.
Luxury LifestyleLifestylePersonasUsers attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubsAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, SportsHospitality and TravelU.S.
Self PampererLifestylePersonasUsers attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiquesHospitality & Travel, RetailHospitality and TravelU.S.
Golf LoverEnthusiastSportsUsers who golf frequently and attend golfing eventsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
New Parents / ExpectingIn-MarketLife StagesUsers attending Lamaze, birthing, breastfeeding, new parent support groups, etc. events and attending places such as children's clothing storesAutomotive, Financial Services, Insurance, Real Estate, RetailReal EstateU.S.
Auto BuyersIn-MarketAutomotiveUsers visiting Automobile DealershipsAutomotive, Financial Services, Insurance, RetailAutomotiveU.S.
Beer LoverEnthusiastFood and BeverageUsers who attend craft brewing events, beer tasting events and brewpubsEntertainment, Hospitality & Travel, Restaurant, RetailU.S.
Sports FanEnthusiastSportsUsers who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levelsEntertainment, Hospitality & Travel, Retail, SportsSports and EntertainmentU.S.
AthleteLifestyleSportsUsers participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubsEntertainment, Hospitality & Travel, Retail, SportsU.S.
Live Music LoverEnthusiastMusicUsers who attend live music eventsEntertainment, Hospitality & Travel, Restaurant, RetailSports and EntertainmentU.S.
Mattress BuyerIn-MarketHomeUsers attending places that indicate that the user is in market for a mattress, e.g. Mattress storesFinancial Services, Insurance, Real Estate, RetailRetail and RestaurantU.S.
AgricultureB2BB2BMobile users who have attended B2B Events related to Agriculture Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
MiningB2BB2BMobile users who have attended B2B Events related to Mining Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ConstructionB2BB2BMobile users who have attended B2B Events related to Construction Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ManufacturingB2BB2BMobile users who have attended B2B Events related to Manufacturing Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Transportation/Communications/UtilitiesB2BB2BMobile users who have attended B2B Events related to Transportation, Communications, UtilitiesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Wholesale TradeB2BB2BMobile users who have attended B2B Events related to Wholesale Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Retail TradeB2BB2BMobile users who have attended B2B Events related to Retail Trade Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Financial Services/Insurance/Real EstateB2BB2BMobile users who have attended B2B Events related to Financial Services, Insurance, Real EstateAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
ServicesB2BB2BMobile users who have attended B2B Events related to the Services industryAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Miscellaneous/Public AdministrationB2BB2BMobile users who have attended B2B Events related to Public Administration Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
TechnologyB2BB2BMobile users who have attended B2B Events related to Technology Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Sales and MarketingB2BB2BMobile users who have attended B2B Events related to Sales and Marketing including events about media, advertising, marketing, printing, and retailAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Customer ServiceB2BB2BMobile users who have attended B2B Events related to Customer Service Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
FinanceB2BB2BMobile users who have attended B2B Events related to Finance including events about banking, finance, investment, assets, and financial servicesAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
LegalB2BB2BMobile users who have attended B2B Events related to Legal including events about Business Law, Employment Law, Estate Law, Immigration Law and Labor LawAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
Human ResourcesB2BB2BMobile users who have attended B2B Events related to Human Resources including events about hiring, recruitment, staffing, placement and consultantsAutomotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, RetailU.S.
CxO ConferencesB2BB2BMobile users who have attended B2B Events related to CxO ConferencesHospitality & Travel, RetailU.S.
Oracle Open WorldB2BB2BMobile users who have attended the Oracle Open World eventHospitality & Travel, RetailU.S.
Consumer Electronic Show (CES)B2BB2BMobile users who have attended the Consumer Electronic Show (CES)Hospitality & Travel, RetailU.S.
SXSWB2BB2BMobile users who have attended SXSW or any of the many events during SXSWHospitality & Travel, RetailU.S.
TechCrunch DisruptB2BB2BMobile users who have attended TechCrunch DisruptHospitality & Travel, RetailU.S.
Global Finance and Credit ExpoB2BB2BMobile users who have attended the Global Finance and Credit Expo eventHospitality & Travel, RetailU.S.
Adobe SummitB2BB2BMobile users who have attended the Adobe Summit eventHospitality & Travel, RetailU.S.
SFDC DreamforceB2BB2BMobile users who have attended the SFDC Dreamforce eventHospitality & Travel, RetailU.S.
Small Business ExpoB2BB2BMobile users who have attended the Small Business Expo eventHospitality & Travel, RetailU.S.
Mid-America Trucking ShowB2BB2BMobile users who have attended the Mid-America Trucking ShowHospitality & Travel, RetailU.S.
International Construction and Utility Equipment ExpositionB2BB2BMobile users who have attended the International Construction and Utility Equipment ExpositionHospitality & Travel, RetailU.S.
National Retail Federation Big ShowB2BB2BMobile users who have attended the National Retail Federation Big ShowHospitality & Travel, RetailU.S.
Apple WWDCB2BB2BMobile users who have attended Apple WWDCHospitality & Travel, RetailU.S.
Game Developers ConferenceB2BB2BMobile users who have attended the Game Developers ConferenceHospitality & Travel, RetailU.S.
CTIA Super MobilityB2BB2BMobile users who have attended the CTIA Super Mobility eventHospitality & Travel, RetailU.S.
&Then (The DMA Annual Event)B2BB2BMobile users who have attended the &Then (The DMA Annual Event) eventHospitality & Travel, RetailU.S.
MAGIC Fashion ShowB2BB2BMobile users who have attended MAGIC Fashion ShowHospitality & Travel, RetailU.S.
NAB ShowB2BB2BMobile users who have attended the NAB ShowHospitality & Travel, RetailU.S.
NADA Auto ConferenceB2BB2BMobile users who have attended the NADA Auto ConferenceHospitality & Travel, RetailU.S.
New York Auto ShowB2BB2BMobile users who have attended the New York Auto ShowHospitality & Travel, RetailU.S.
Detroit Auto ShowB2BB2BMobile users who have attended the Detroit Auto ShowHospitality & Travel, RetailU.S.
HITECB2BB2BMobile users who have attended HITECHospitality & Travel, RetailU.S.
National Restaurant ShowB2BB2BMobile users who have attended the National Restaurant ShowHospitality & Travel, RetailU.S.
Fashion ShopperLifestyleShoppingMobile consumers who frequent shopping venues, boutique clothing stores, cosmetic stores, accessory stores, shoe stores, handbag stores, etc.Financial Services, RetailDigital Out of Home and Connected TVU.S.
Discount ShoppersLifestyleShoppingMobile consumers who frequent discount shopping such as Walmart, Costco, Sam's Club, TJ Maxx, Ross, etc.Financial Services, RetailU.S.
Stay at Home ParentsLifestylePersonasMobile consumers who exhibit behaviors associated with Stay at Home ParentsEntertainment, Financial Services, Insurance, Restaurant, RetailU.S.
Home ImproversEnthusiastHomeMobile consumers frequenting events related to home improvement as well as visiting stores selling home improvement tools, appliances, and materials and servicesFinancial Services, Insurance, Real Estate, RetailReal EstateU.S.
Wine LoversEnthusiastFood and BeverageMobile consumers who attend wine tasting events, frequent vineyards, wine stores and wine food pairing eventsEntertainment, Hospitality & Travel, Restaurant, RetailRetail and RestaurantU.S.
Furniture BuyersIn-MarketHomeMobile consumers attending furniture stores as well as boutique shops which sell furnitureFinancial Services, Insurance, Real Estate, RetailU.S.
Mall Lovers and Frequent ShoppersEnthusiastShoppingMobile consumers who frequent malls or frequent retail chainsFinancial Services, RetailU.S.
Movie GoersEnthusiastEntertainmentMobile consumers who frequently attend movie theatres and film eventsEntertainment, Restaurant, RetailSports and EntertainmentU.S.
Lover of the ArtsLifestyleArtsMobile users who frequent art events and art places for both visual and performing artsEntertainment, Hospitality & Travel, RetailU.S.
Pet LoverLifestylePetsMobile users who love pets, attending pet shows, pet stores, dog parks, etc.Automotive, Entertainment, Hospitality & Travel, Real Estate, RetailRetail and RestaurantU.S.
Coffee Shop LoversLifestyleFood and BeverageMobile users who frequently attend Coffee Shops and places where Coffee is a central themeHospitality & Travel, Restaurant, RetailRetail and RestaurantU.S.
Coffee - StarbucksLifestyleDiningMobile users attending Starbucks within the last 60 daysHospitality & Travel, Restaurant, RetailDigital Out of Home and Connected TVU.S.
Coffee - Dunkin' DonutsLifestyleDiningMobile users attending Dunkin' Donuts within the last 60 daysHospitality & Travel, Restaurant, RetailU.S.
Coffee - PaneraLifestyleDiningMobile users attending Panera within the last 60 daysHospitality & Travel, Restaurant, RetailU.S.
FoodiesLifestyleFood and BeverageMobile users attending cooking classes, wine tastings, wine pairing events, eating out at higher end restaurants, visiting store chains such as Whole Foods and attending Farmers MarketsHospitality & Travel, Restaurant, RetailRetail and RestaurantU.S.
Happy Hour AdventurerEnthusiastEntertainmentMobile users who enjoy attending Happy HoursEntertainment, Hospitality & Travel, Restaurant, SportsRetail and RestaurantU.S.
Fast Food DinerLifestyleDiningMobile consumers who frequent fast food dining / quick serve restaurantsAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - McDonald'sLifestyleDiningMobile consumers attending McDonald's within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Wendy'sLifestyleDiningMobile consumers attending Wendy's within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Burger KingLifestyleDiningMobile consumers attending Burger King within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - SubwayLifestyleDiningMobile consumers attending Subway within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Taco BellLifestyleDiningMobile consumers attending Taco Bell within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Dairy QueenLifestyleDiningMobile consumers attending Dairy Queen within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - Arby'sLifestyleDiningMobile consumers attending Arby's within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Fast Food Diners - KFCLifestyleDiningMobile consumers attending KFC within the last 60 daysAutomotive, Entertainment, Hospitality & Travel, Restaurant, Retail, SportsU.S.
Casual Food DinerLifestyleDiningMobile consumers who frequent casual food