Using Consumer Insights for Advanced Audience Targeting
See how TGI Fridays increased their ROI and CTR of their ad campaigns.
TGI Fridays is a leading fast-casual restaurant chain known for its happy hours and appetizers.
TGI Fridays wanted to target consumers attending local entertainment and music events with a rebranding campaign. The chain also was interested in gaining insights about customers who visit their restaurants.
TGI Fridays used Gravy Audiences and Insights to gain in-depth consumer insights and increase the precision of their audience targeting.
Want to start using location intelligence to benefit your business?