CASE STUDY

Using Consumer Insights for Advanced Audience Targeting

See how TGI Fridays increased their ROI and CTR of their ad campaigns.

The Client

TGI Fridays is a leading fast-casual restaurant chain known for its happy hours and appetizers.

The Challenge

TGI Fridays wanted to target consumers attending local entertainment and music events with a rebranding campaign. The chain also was interested in gaining insights about customers who visit their restaurants.

Results

The Solution

TGI Fridays used Gravy Audiences and Insights to gain in-depth consumer insights and increase the precision of their audience targeting.

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