TGI Fridays & Gravy Analytics: Customer Insights for Advertising
Retail & Restaurant
The Problem: Reaching Entertainment & Music Fans
TGI Fridays wanted to advertise itself as the “post-venue” of choice to entertainment and music fans.
The Solutions: Gravy Audiences & Insights
With Gravy Audiences and Insights, the Dallas-based chain conducted a consumer behavior analysis based on foot traffic patterns to its restaurants.
The Findings: New Customer Insights
By analyzing visits to its restaurants, TGI Fridays discovered new customer insights and increased the CTR of its digital advertising campaigns.
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Download the full case study to get details on how TGI Fridays used location analytics to improve their ad campaigns.