CASE STUDY

TGI Fridays & Gravy Analytics: Customer Insights for Advertising

COMPANY

Clients & Partners - TGI Fridays Logo
INDUSTRY

Retail & Restaurant

The Problem: Reaching Entertainment & Music Fans

TGI Fridays wanted to advertise itself as the “post-venue” of choice to entertainment and music fans.

The Solutions: Gravy Audiences & Insights

With Gravy Audiences and Insights, the Dallas-based chain conducted a consumer behavior analysis based on foot traffic patterns to its restaurants.

The Findings: New Customer Insights

By analyzing visits to its restaurants, TGI Fridays discovered new customer insights and increased the CTR of its digital advertising campaigns.

Want to learn more?

Download the full case study to get details on how TGI Fridays used location analytics to improve their ad campaigns.

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