Gravy TruLife™ Premium Lifestyle & Intender Audiences

Target & Acquire High Intent Consumers, Measure Results

Gravy Audiences are the first and only consumer audiences built on the local events and activities that consumers attend – offline – in the real world.

We use anonymous mobile location signals, and our AdmitOneTM verification engine, to identify consumer interests and affinities and build highly-qualified Lifestyle, Enthusiast and In-Market audiences.

With Gravy Audiences, brands get:

Access to more than 250 million mobile users across the U.S.
Predictive consumer segments, including
“Auto Intenders,” “Pop Music Fans,”
“Sports Fanatics,” “Health Nuts” & many more.  Custom audiences are available.
Conclusive campaign reporting, including:
– Impressions served
– Click-through Rate (CTR)
– Unique Gravy Foot Traffic reporting

Use Gravy Audiences for:

  • High-performance customer acquisition & sales conversion campaigns

  • Competitive geo-conquesting campaigns; target consumers that visit your competitors with branded audiences

  • User & subscriber acquisition campaigns that grow your digital user base, with audiences that match your “best user” profiles

Gravy Audiences are available through leading DMP, DSP and AdTech partners including: