Competitive Intelligence

Conduct a competitive intelligence analysis to determine how your business is performing.

Competitive intelligence provides you with valuable insights into the current state of the market.

Benchmark company performance

Make smarter operational decisions with data that reflects consumer movement.

Increase customer retention

Deliver services and develop products that meet customer expectations.

Win over customers

Create conquesting campaigns to reach competitors’ customers.

Competitive intelligence for strategic planning

COMPETITIVE INTELLIGENCE RESEARCH

Understanding company performance

Competitive intelligence data provides companies with insight into how they are performing against their competition (known as benchmarking) and where their competitor’s customers go in the real world.

Key Product

COMPETITIVE MARKETING INTELLIGENCE

Launch conquesting campaigns

By analyzing foot traffic to competitor locations, companies can compare store visits with those of their competitors. With competitive marketing intelligence, businesses can also explore where their competitors’ customers go before and after visiting the store. Marketing teams can then launch conquesting campaigns to win over competitors’ customers.

Key Product

CUSTOMER RETENTION STRATEGY

Customer retention revisited

Competitive intelligence can offer additional benefits to your business, regardless of product type, lifecycle stage, or target audience. This concept provides the ability to seamlessly make changes to products if needed, as consumer opinion and pain points can be identified. The results of thorough competitive intelligence analysis can inform decision-making and increase the likelihood of customer retention. 

Key Product

Ready to get started with competitive intelligence data?

Learn how location intelligence can help your organization obtain valuable market insights.

Customer Stories

Quote: John Hopkins
Tavistock Group

"Gravy Analytics’ data has helped shine a light on the complicated patterns of human mobility. Our team looks forward to leveraging the insights their data provides in the pursuit of creating ever more accurate disease models."

Mathias Insley, Delineo Project Student Project Leader
Quote: Tavistock Group
Tavistock Group

"By using Gravy’s location intelligence, we were able to understand what residents and visitors of the Lake Nona community needed."

Juan Santos, SVP Brand Experience

Industry Related Content

Location Intelligence for Digital Marketing

Location intelligence is a must-have tool for businesses looking to get the most value out of their digital marketing campaigns.

Let’s Talk Competitive Intelligence Data

Learn more about how our data solutions can help your organization:

  • Deliver services and develop products that meet customer expectations
  • Determine where the market is saturated, and where there is room for growth
  • Improve customer retention and engagement
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