Conduct a competitive intelligence analysis to determine how your business is performing.
Competitive intelligence provides you with valuable insights into the current state of the market.
Benchmark company performance
Make smarter operational decisions with data that reflects consumer movement.
Increase customer retention
Deliver services and develop products that meet customer expectations.
Win over customers
Create conquesting campaigns to reach competitors’ customers.
Competitive intelligence for strategic planning
COMPETITIVE INTELLIGENCE RESEARCH
Understanding company performance
Competitive intelligence data provides companies with insight into how they are performing against their competition (known as benchmarking) and where their competitor’s customers go in the real world.
COMPETITIVE MARKETING INTELLIGENCE
Launch conquesting campaigns
By analyzing foot traffic to competitor locations, companies can compare store visits with those of their competitors. With competitive marketing intelligence, businesses can also explore where their competitors’ customers go before and after visiting the store. Marketing teams can then launch conquesting campaigns to win over competitors’ customers.
CUSTOMER RETENTION STRATEGY
Customer retention revisited
Competitive intelligence can offer additional benefits to your business, regardless of product type, lifecycle stage, or target audience. This concept provides the ability to seamlessly make changes to products if needed, as consumer opinion and pain points can be identified. The results of thorough competitive intelligence analysis can inform decision-making and increase the likelihood of customer retention.
Ready to get started with competitive intelligence data?
Learn how location intelligence can help your organization obtain valuable market insights.
"Gravy Analytics’ data has helped shine a light on the complicated patterns of human mobility. Our team looks forward to leveraging the insights their data provides in the pursuit of creating ever more accurate disease models."
"By using Gravy’s location intelligence, we were able to understand what residents and visitors of the Lake Nona community needed."
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Let’s Talk Competitive Intelligence Data
Learn more about how our data solutions can help your organization:
- Deliver services and develop products that meet customer expectations
- Determine where the market is saturated, and where there is room for growth
- Improve customer retention and engagement