Data Enrichment

Enrich consumer data with location intelligence.

Fine-tune your marketing, sales, and customer communication to increase customer acquisition, retention, referrals, and sales.

Enhance audience segmentation

Use consumer insights to improve messaging and reach more engaged customers.

Improve personalization

Take marketing and advertising personalization to the next level.

Determine business growth

Enrich customer data to understand where to improve business operations.

Consumer data enrichment with location intelligence


Audience segmentation

Enriching data with location intelligence allows companies to improve audience segmentation, adding a completely new dimension to measure customer affinities, interests, and behaviors. Better segmentation improves ad targeting and marketing messaging. This opens up more opportunities to reach the right person, at the right time, with the right message.

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Create detailed consumer personas 

Customer intelligence from location-based insights can provide real-world insights into customer behavior and interests, which can be used to improve customer personas.

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Identify upsell opportunities

The additional information provided by data enrichment services can be applied to analyzing customer purchase history and behavior in a new light. Using enriched data for improved customer intelligence, companies can apply advanced segmentation and predictive analytics to identify upsell opportunities and improve the timing and messaging of offers and promotions.

Key Product

Ready to get started with consumer data enrichment?

Learn how your organization can enrich your customer data with location intelligence.

Customer Stories

Quote: John Hopkins
Tavistock Group

"Gravy Analytics’ data has helped shine a light on the complicated patterns of human mobility. Our team looks forward to leveraging the insights their data provides in the pursuit of creating ever more accurate disease models."

Mathias Insley, Delineo Project Student Project Leader
Quote: Tavistock Group
Tavistock Group

"By using Gravy’s location intelligence, we were able to understand what residents and visitors of the Lake Nona community needed."

Juan Santos, SVP Brand Experience

Industry Related Content

The Power of Business Intelligence and Location Data

When data analysts combine business intelligence (BI) and location data into a CDP, they can understand customer behavior and identify opportunities to increase customer engagement.

Let’s Talk Data

Learn more about how our data solutions can help your organization:

  • Enrich first party data with consumer insights and emerging customer trends
  • Enhance business and customer data to improve the customer experience
  • Enrich CRM and CDP data
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