Foot Traffic Analytics

Understand consumer behavior trends by analyzing retail foot traffic.

Foot traffic data, sometimes referred to as footfall, provides companies with insights into consumer movement patterns. 

Retail foot traffic & more

Measure consumer activity to retail stores and other places of interest.

Site selection analytics

Determine the best locations for ad placement and plan out new store locations.

Better business intelligence

Streamline business operations and increase campaign efficiency.

Benefits of foot traffic analytics


Get ahead of the competition

Discover where customers go before and after they visit competitors. Launch conquesting campaigns and increase ROI by reaching key audiences based on consumer movement patterns.

Key Product


Increase ad exposure

Knowing where consumers travel when they visit shopping centers and commercial places of interest provides insight into where companies should increase ad exposure. By understanding consumer behavior trends, businesses can develop personalized ads to reach the right audience.

Key Product


Strengthen business operations

Insights from foot traffic analytics can help strengthen the effectiveness of marketing campaigns and encourage sales because they reveal where consumers prefer to shop or which events they enjoy attending. This foot traffic data allows businesses to reliably understand when, where, and how to engage audiences so they can optimize their campaign’s messaging. Foot traffic also helps prove marketing attribution by linking digital advertising campaigns to offline store visits and physical sales. 

Key Product

Ready to get started with foot traffic analytics?

Learn how location intelligence can help your organization understand consumer behavior in a post-COVID world.

Customer Stories

Quote: John Hopkins
Tavistock Group

"Gravy Analytics’ data has helped shine a light on the complicated patterns of human mobility. Our team looks forward to leveraging the insights their data provides in the pursuit of creating ever more accurate disease models."

Mathias Insley, Delineo Project Student Project Leader
Quote: Tavistock Group
Tavistock Group

"By using Gravy’s location intelligence, we were able to understand what residents and visitors of the Lake Nona community needed."

Juan Santos, SVP Brand Experience

Industry Related Content

Case Study: Paramount & Best Buy

Paramount and Best Buy teamed up together to use foot traffic data to better understand moviegoers.

Let’s Talk Foot Traffic Data

Learn more about how our data solutions can help your organization:

  • Adjust business operations based on store foot traffic
  • Predict emerging consumer trends
  • Stay competitive and increase customer engagement

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