Market Research
Location intelligence provides market researchers with insights into consumer behavior.
Not all data used for market research focuses on the real world,
but location analytics does.
Analyze trends
Understand current consumer trends and predict emerging ones.
Get competitive
Stay ahead of competitors with advanced market research data.
Enrich consumer data
Market research requires consumer insights based on where people go in the real world.
Improve market research with location intelligence
CONSUMER INSIGHTS & CUSTOMER BEHAVIOR
Analyze consumer trends
To keep up with the latest consumer trends, companies need to understand where customers go in the real world. Where consumers go in the real world reveals their preferences and interests. The data can be used to keep up with current and emerging market trends.
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COMPETITIVE ANALYTICS
Gauge company performance
Perhaps the most important part of market research is competitive analysis. While it does matter how the competition is performing, companies need to also identify where the best market opportunities are. With location intelligence, market researchers can benchmark their clients against competitors.
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CONSUMER DATA ENRICHMENT
Enrich consumer research data
Most market researchers rely on using surveys, interviews, and questionnaires to gather information for their clients. Location intelligence provides analysts and business leaders with data that reflects consumer behavior in the real world. When companies are conducting market research, analysts should consider enriching consumer data with location intelligence to create a more accurate customer profile.
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Ready to get started with market research?
Learn how location intelligence can help your organization get real-world data for market research.
Customer Stories
"Gravy Analytics’ data has helped shine a light on the complicated patterns of human mobility. Our team looks forward to leveraging the insights their data provides in the pursuit of creating ever more accurate disease models."
"By using Gravy’s location intelligence, we were able to understand what residents and visitors of the Lake Nona community needed."
Industry Related Content
Smarter Community Planning
Before Lake Nona used location intelligence to successfully get insights about its daily visitors, they were using demographic data and annual resident surveys.
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Let’s Talk Market Research
Learn more about how our data solutions can help your organization:
- Enrich census data with location analytics
- Build on competitive market research insights
- Go beyond focus groups and surveys