Site Selection

Improve the site selection process with location analytics.

Site selection analytics involves the analysis of consumer behavior to determine the best location for commercial property development.

Find the right site location

Determine the best sites based on consumer behavior and foot traffic patterns.

Reassure clients of their investment

Help potential tenants understand the worth of their investment with real-world data.

Research consumer market trends

Match businesses to trade areas where they are most likely to have potential customers.

Site selection for real estate development


Select the best retail location

Developers can use location analytics to identify potential sites for land development. By enriching location intelligence, urban planners can identify areas of improvement to improve the quality of living for residents and visitors.

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Match tenants to the right location

A major goal for property developers is to reduce tenant turnover and increase the average length of a lease. Understanding consumer trends lets them know that their client’s commercial business is well-suited for the neighborhood. Unlike traditional real estate data, location intelligence reflects the real-world preferences, interests, or affinities of prospective customers.

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Investing in specific sites

Purchasing land, finding new tenants for commercial properties, and developing a new community is a big investment. A client interested in a specific site would be more inclined to invest if they were provided with data to support their buying decision.  

Key Product

Ready to get started with retail site selection?

Learn how location analytics can help your organization with retail site selection.

Customer Stories

Quote: John Hopkins
Tavistock Group

"Gravy Analytics’ data has helped shine a light on the complicated patterns of human mobility. Our team looks forward to leveraging the insights their data provides in the pursuit of creating ever more accurate disease models."

Mathias Insley, Delineo Project Student Project Leader
Quote: Tavistock Group
Tavistock Group

"By using Gravy’s location intelligence, we were able to understand what residents and visitors of the Lake Nona community needed."

Juan Santos, SVP Brand Experience

Industry Related Content

Location Analytics for Real Estate

An in-depth look at use cases related to commercial real estate and site selection analytics.

Let’s Talk Data

Learn more about how our data solutions can help your organization:

  • Determine new consumer markets for retail expansion
  • Enhance predictive analytics with foot traffic data
  • Enrich traditional real estate datasets with site analytics
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