Why choose Gravy Analytics for location intelligence instead of Placer.ai?

We know that you have options when it comes to working with a location intelligence partner. But, not all location intelligence companies are the same.

“Gravy’s data complements our existing feature inventory because Gravy Visitations data is uniquely suited to help data scientists better understand the relationship between foot traffic and their business issues due to its depth, breadth, and quality.”

Doug Grimsted, CEO of Nitrogen.ai
Doug Grimsted, CEO of Nitrogen.ai

Real-World Consumer Behavior

Gravy provides more than just location information; we deliver turnkey analytics that help our customers understand business performance and real-world consumer trends. Gravy goes beyond place visits to pinpoint buyer personas, understand customer loyalty, and deliver competitive insights, too.

Consumer foot traffic is the new economic indicator. 

Data Quality That Makes A Difference

High-quality data is essential – but raw location data is notoriously unreliable. Gravy collaborates with some of the industry’s biggest location data companies to clean up the raw location data supply. This ensures that our location analytics are always built on the best location data available.

In a COVID-19 world, understanding location and population movement is absolutely critical for public health and business planning.

Eric Franchi, Operating Partner at MathCapital
Eric Franchi, Operating Partner at MathCapital

Data That Works for Your Business

Gravy’s patented AdmitOne Processing Engine with Location Data Forensics validates every single location signal in our platform. Is the signal accurate? Yes. High (or low) precision? Yes. From a device that’s moving? Yes. Possibly spoofed? Of course! We provide you with all of this information so that you can work with only the signals that meet your business need.

Data That Simply Makes Sense

Enterprise location intelligence requires precision. We work only with location signals having 5+ decimal points and hand-draw geofences around millions of commercial places of interest – delivering foot traffic analytics and right-sized advertising audiences that really reflect the world we live in.

Take our data for a spin. Check out our Economic Activity dashboards.

Put Our Data to Work Where You Need It

Gravy’s data can be incorporated into your own systems and analysis tools through our easy-to-use, DaaS APIs or via batch data delivery. Looking for advertising audiences? Choose from an ever-expanding catalog of Gravy Audiences now available on the industry’s leading advertising platforms.

Need something different? You can ask us to build a custom data set or advertising audience just for you.

Learn More About Us

We’re known for personalized service and our commitment to consumer privacy. 

Personalized Service


Every company – and every problem – is one of a kind. Our location data experts will help your business be successful with location analytics, whether you plan to use it for foot traffic monitoring, market research, targeted advertising, or something else entirely.

Consumer Privacy


We prioritize customer privacy in everything we do and work hard to keep our data platform transparent and in compliance with all industry and legislative regulations. Gravy also requires all of its data suppliers to follow all local privacy laws, including those requiring consumer consent and opt-out provisions.

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