The economic downturn wrought by the coronavirus has ripped apart the advertising and marketing industry as advertising spending and layoffs hit advertising agencies, adtech companies, and brands.

Still, investors are bullish on startups that are solving complex problems. Firms like Narrative and Persky are helping marketers comply with data privacy laws like California’s Consumer Privacy Act and Europe’s General Data Protection Regulation. Mobile app Triller wants to take on Gen Z giant TikTok. And companies like Marpipe and Slate want to use artificial intelligence to change how ad creative is made.

Business Insider asked 11 investors, including personal investors to top VCs, to name companies that they think will take off this year and why, including ones they haven’t invested in.