Music Festival Sponsorship: On Target or Off the Charts? - Featured Image
    Music Festival Sponsorship: On Target or Off the Charts?
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    Event-based location data – when aggregated and anonymized – lets companies learn a lot about where different types of people go, what they do there, and the kinds of behaviors that signal purchase intent. Using these insights, marketers can more…

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    Gravy Analytics Releases New Festival Goer, Recent Gym Visit and Rental Car Audiences
    Gravy Analytics Releases New Festival Goer, Recent Gym Visit and Rental Car Audiences
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    Gravy Analytics is excited to launch 15 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do –…

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    Top 10 Donuts: Where to Celebrate National Donut Day
    Top 10 Donuts: Where to Celebrate National Donut Day
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    National Donut Day takes place on June 1 each year. National Donut Day was started in 1938 to honor the Salvation Army “Donut Lassies” who served donuts to soldiers during World War I. Today, many donut shops serve their customers…

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    Fast Food Nation? The Most Popular Cuisine In Every State
    Fast Food Nation? The Most Popular Cuisine in Every State
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    Throughout the US, regional specialties abound: New York is known for its pizza, Texas for its barbeque, and Maine for its seafood. We wondered exactly which cuisines were really the most popular in every state around the nation. So, we…

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    Location-Based Marketing: Enthusiast Audiences - Feature Image
    Location-Based Marketing: Enthusiast Audiences
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    Gravy Analytics analyzes anonymous mobile consumer attendances at millions of places and events every month. We use this data to create our Gravy Audiences, Gravy Insights and Gravy DaaS products. Marketers use our data to better target their advertising to…

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    Top 5 Mobile Consumer Audiences: Q1 2018
    Top 5 Gravy Audiences: Q1 2018
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    Advertisers use Gravy Audiences to reach the most engaged consumers in the U.S. Using anonymous, mobile location signals from opted-in mobile consumers, Gravy Audiences reflect what people do in their everyday lives. Hundreds of Gravy Audiences are now available via…

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    Veterans Featured Image
    Gravy Analytics Releases New Shopper, Personal Finance Visit, and Veteran Audiences
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    Gravy Analytics is pleased to announce the release of several new shopper, personal finance and veteran audiences for use in digital marketing campaigns. Built on the places and events that consumers attend, Gravy Audiences make it easier than ever for marketers to…

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    Gravy Analytics and PeoplefindersDaaS Empower Advertisers to Reach Business Leaders
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    Gravy Analytics and PeoplefindersDaaS have jointly released 50+ new audiences for use in programmatic advertising campaigns. These new audiences bring together two best-in-class data offerings: Gravy Analytics’ consumer behavioral data at scale and PeoplefindersDaaS’ highly accurate and diverse B2B data…

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    Gravy Analytics Introduces New Grocery Shopper, Parents of Students Audiences
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    Gravy Analytics announces the launch of 15 new in-market, enthusiast and lifestyle audiences for use in digital advertising campaigns. With Gravy’s location-based audiences, marketers can easily reach committed consumers based on what they do in real life. Our favorite audiences…

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    Location-Based Marketing: In-Market Audiences - Feature Image
    Location-Based Marketing: In-Market Audiences
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    Gravy Analytics processes billions of anonymous mobile location signals each day to create its real-world location intelligence. The resulting information about where consumers go AND what they do in the real-world can then be used by marketers to power targeted…

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    Gravy Analytics Launches New Sports Fans, Travelers and Personal Finance Audiences - Featured Image
    Gravy Analytics Launches New Sports Fans, Travelers and Personal Finance Audiences
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    Gravy Analytics is pleased to announce the release of several new sports fan, traveler and personal finance audiences for use by digital marketers. All new audiences are now available for use via leading DMPs and DSPs. Gravy Audiences are used…

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    Spring Break: What Location Data Tells Us About the Most Popular Vacation Destinations - Feature Image
    Spring Break: What Location Data Tells Us About the Most Popular Vacation Destinations
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    Across the U.S., schools are out for the spring break holiday. We were curious to know more about where people go during their spring vacation. What do they do, and where do they stay, once they get to their destination?…

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