Location-Based Advertising: Custom Audiences - Dart Image
    Location-Based Advertising: Custom Audiences
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    Location-based advertising is heating up: 73% of consumers now allow apps to access their location, providing insight into real-world consumer behavior. Today, Gravy Analytics has more than 325 location-based audiences available, with more launching every month. But what happens when…

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    Campaigns We Love: Peet’s Coffee ‘What Fills Your Cup?’
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    With their latest campaign, ‘What Fills Your Cup?’, Peet’s Coffee embraces positivity and celebrates consumers’ individual excellence with video spots, unique social media filters and a sweepstakes to win a free year of coffee. The campaign aims to answer the…

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    Top 5 Gravy Audiences: January 2018 - Image
    Top 5 Gravy Audiences: January 2018
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    Leading advertisers rely on Gravy Audiences to help them reach committed consumers across the U.S. Only Gravy Audiences are built on what mobile consumers really do in their daily lives – the places they go, the points-of-interest they visit, and…

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    Gravy Analytics Releases New Spring Break, Health-Conscious Consumer Audiences
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    Gravy Analytics is pleased to announce the launch of 15 new location-based audiences for use in digital advertising campaigns. These new in-market, enthusiast and lifestyle audiences make it simple for marketers to reach committed consumers based on what they do…

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    Happy Hour Adventurers Infographic - Image
    Happy Hour Adventurers: Audience Profile
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    The holidays are over – and it’s back to work for all.  One of our favorite ways to combat the post-holiday slump is to meet up after work for happy hour.  It’s the perfect time of year to raise a…

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    Want More Sales? Get to the Convention Center
    945 532 Jeff White

    Growing up, my parents would often load us into the car on Saturday mornings for a day of adventure. Or so I thought. Often, our “adventure” began at the local convention center. We’d park, seemingly miles away from the sprawling…

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    How to Choose a Location-Based Audience: Testing
    How to Choose a Location-Based Audience: Testing
    920 549 Jolene Wiggins

    Testing Your Audience(s) Throughout this series we’ve referred to selected ‘audiences’ and not a single ‘audience’. That’s because no matter how carefully you choose your location-based audiences, you will still want to test your campaign before committing to just one…

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    How to Choose a Location-Based Audience: Frequency
    How to Choose a Location-Based Audience: Frequency
    920 549 Jolene Wiggins

    Understanding Frequency When choosing a location-based audience, it’s critical to understand how consumer behavior is interpreted. What observed behaviors qualify a mobile device for inclusion in an audience? Is a mobile device added to a ‘Mall Lovers & Frequent Shoppers’…

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    How to Choose a Location-Based Audience: Recency & Refresh Rates
    How to Choose a Location-Based Audience: Recency & Refresh Rates
    920 549 Jolene Wiggins

    Recency & Refresh Rates When evaluating location data and audiences, it’s important to understand both the recency of the data and the refresh rate of the audience. Recency is a measure of the overall age of the data included in…

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    How to Choose a Location-Based Audience: Scale & Reach - Image
    How to Choose a Location-Based Audience: Scale & Reach
    920 549 Jolene Wiggins

    Scale & Reach Marketers want their advertising campaigns to reach as many consumers as possible. Targeting ads to a large audience that is based on real-world consumer behavior helps to ensure that your ad is seen by as many qualified…

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    How to Choose A Location-Based Audience: Introduction
    How to Choose A Location-Based Audience: Introduction
    920 549 Jolene Wiggins

    Location data lets us understand real-world consumer behavior. We know that the things we do, the places we go and the events that we attend tell the story of who we are. It’s what shows off our true interests, our…

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