Get Inspired by Real-World Location Intelligence

When choosing a location-based audience, it’s critical to understand how consumer behavior is interpreted. Advertisers should understand how location data providers create the composition of their advertising audiences. Here are…

As companies continue to adapt their strategies in response to COVID-19, they shouldn’t forget about an important factor keeping customers coming back: brand trust. A recent study by Eldeman found…

When evaluating location-based target audience data, it’s important to understand both the recency and refresh rate of the data. As marketers work with location data providers, they’ll need to be…

Hi there! Gwen Gibson here. I’m excited to introduce to you my first “Ask Gwen” Column. We launched this column to allow you (our readers) to ask us any questions…

Consumer shopping habits have shifted, and these new habits are only going to continue to evolve due to the economic impact of the coronavirus. In this new economy, it is…

In the last part of this series, “How to Choose Customer Data in Advertising,” we explored how marketers can evaluate data provided by location intelligence providers. As marketers build out…

Gravy would like to welcome Jeff Hackett to our Advisory Board. Jeff comes to the Gravy Advisory Board as an experienced leader in the marketing and advertising space. We discussed…

As marketers continue to navigate how to reach customers in a post-COVID world, it can be difficult to gain back consumer confidence. Consumers are adjusting to new routines. Many have…

In the last part of this series titled, “How to Choose a Target Audience in Advertising”, we discussed how marketers can begin to plan out their advertising campaigns before they…

Customer behavior is continuing to evolve due to COVID-19. As companies adjust their strategies to fit these new needs and wants, they must also remember to hold fast to some…

By: Richard Braddock, Gravy Analytics Board Chairman The saga that is COVID-19 has now entered its next chapter: reopening the economy while living with the virus in our communities. As…

By: Jeff White, Gravy Analytics Founder & CEO This week, I returned to the office for the first time in more than a month. There were just two or three…

Location data lets us understand real-world consumer behavior. We know that the things we do, the places we go and the events that we attend tell the story of who…

The coronavirus pandemic has changed consumer behavior significantly. Before COVID-19, many consumers expected convenience, but the pandemic has accelerated this expectation in the form of frictionless commerce. This trend is…

COVID-19 has caused businesses to revisit their relationships with consumers. More consumers are shopping online for essentials, and more companies are embracing digital transformation to get closer to their customers.…

The challenge of determining where to direct marketing dollars where they most increase product sales and brand awareness is all too commonplace for marketers and is often determined by the…

While staying at home during quarantine, you might have taken up a new hobby like painting, binged favorite (and new) movies or TV shows, and caught up with old friends…

According to a survey by EY, 45% of consumers believe that their shopping habits will change permanently as a result of the COVID-19 outbreak. Consumer behavior is changing, and retailers…

Conducting a market research analysis can provide organizations with an advantage over their competitors. This type of analysis allows them to identify opportunities for growth and can inform them on…

Stadiums and fields are empty — at least for now — but soon teams will be welcoming fans back to their stadiums. For their upcoming seasons, sports teams will need…

Between 2015-2020, quick-service restaurants (QSRs) in the U.S. are expected to grow by 3.8%. Now more than ever, QSRs are relying on data enhancement initiatives and location analytics to bring…

Location data, pseudonymous mobile location signals, and the insights it provides can be used to understand company performance. By analyzing foot traffic for a business and its category, it is…

Gravy Analytics is pleased to announce that select COVID-19 data is now available on the AWS Data Exchange. More than 8 weeks into social distancing, we find ourselves with more…

Retail businesses have the ability to generate an abundance of data points on their customers daily. With all of this data being collected, an opportunity arises where retailers can use…

Although this sports season is delayed, sports teams are finding ways to connect with their fans through social media. While teams are reaching out to fans beyond the stadium, they…

Gravy Analytics today announced the availability of 22 new location-based datasets on the AWS Data Exchange. Built on Gravy Visitations, the new datasets include place visit information in 14 popular…

COVID-19 is no longer prevalent just on the East and West Coasts: hotspots of COVID-19 have now been identified in heartland locations such as Alabama, Illinois, and South Dakota. On…

The retail industry is entering an uncertain period where most physical stores are closed to the public due to stay-at-home orders. While this can be a challenging time for retailers,…

During this unprecedented time, many companies are shifting their business strategies. Many brands are dealing with how to adjust their supply chain to meet the needs of their customers.  Before…

COVID-19 is affecting many businesses across different industries. In many states, many “non-essential” businesses remain closed, and “essential” businesses are adjusting how they operate. Many are getting innovative on how…

In terms of current consumer trends, online sales show no sign of slowing down. In fact, mobile data traffic is projected to increase by 700% between 2016 and 2021. The…

Gravy was founded on events, and since its inception, has collected information about millions of events – large and small – happening across the country. Over the years, we’ve added…

With consumer behavior shifting in major cities and states due to COVID-19, many retailers, including major brands, are seeing changes in foot traffic patterns. Grocery stores remain open as essential…

As more U.S. consumers buy smart TVs and other connected TV (CTV) devices, advertisers gain access to another media channel for circulating ads and engaging with previously unengaged audiences. There…

The widespread practice of social distancing in response to COVID-19 is changing how U.S. consumers live their daily lives. Long-standing, typical foot traffic patterns no longer apply. When aggregated and…

Almost overnight, social distancing has changed how U.S. consumers shop. Across the country, foot traffic to shopping destinations, in general, declined by 36% by March 25. And yet, some consumers…

Mobile location data, when aggregated and anonymized, can provide rich insight into consumer activity. When location signals generated by a mobile device are observed at a place of interest, we…

Events are effective channels to connect and engage with your customers, especially for B2B companies. According to research from Demand Gen Report, over half of B2B marketers see their in-person…

Quick-service restaurants (QSRs) are among the most popular dining choices in the country. With inexpensive fare and limited table service, QSRs offer something for everyone – from burgers and chicken…

COVID-19 and social distancing are changing the way consumers shop, dine, and play. This sudden change in human behavior is requiring businesses in a range of industries to revisit their…

The impact of COVID-19 continues to be felt across industries – from retail and restaurants to hospitality and travel. As the number of lockdowns and shelter-in-place orders increases across the…

Are you a Homebody, Early Riser, or Night Owl? Check out the descriptions of Gravy’s featured March advertising audiences below and see which one you identify with the most. Browse…

Data analytics are critical to business intelligence, providing companies with valuable insights that can be applied to improve everything from product offerings to targeted advertising, from streamlining processes to expanding…

Social distancing is quickly becoming a way of life. Given the ever-increasing number of COVID-19 cases and the virus’s ease of transmission, many of us expect to be practicing social…

COVID-19 has now spread to all 50 states, with Washington, California, and New York particularly hard-hit by the virus. Gravy wondered what our Visitations data could tell us about COVID-19’s effect…

COVID-19 and social distancing are changing the way U.S. consumers live their daily lives. Many of us are now working from home, our children’s classes have moved online, and our…

By Jolene Wiggins, Gravy Analytics CMO As a digital marketer, I’m always measuring what works and what doesn’t: did my campaign reach the right people? Did they visit my business…

Consumers are more likely to engage with companies using unique targeted outreach efforts to market to them. Seventy-seven percent of consumers who have received a personalized marketing experience either have…

The impact of COVID-19 is being felt around the world, radically changing the way we live and work. Although this situation is evolving rapidly and changing day to day, location…

Companies that seek to better reach their target audiences need the most accurate and up-to-date data to guide their targeting strategies. In order to get the most holistic view, companies…

Advertisements have eight seconds to capture the attention of their intended audience, so marketers must do everything they can to make that limited time count. Evidently, capturing the attention of…

Real estate purchases can be expensive and risky investments; however, they can pay off in the long run if you can identify the most lucrative sites or locations. Location data,…

Gravy analyzed consumer visits at wineries and vineyards across the U.S. Using our location-derived foot traffic data, we curated a list of some of the most popular wineries especially for…

Behind football, basketball is the second most popular college sport. 21% of Americans are “very interested” in college basketball. NCAA basketball fans are passionate about their teams and traditions. Even…

Data fabric, simply put, is the answer to this problem. A data fabric is an environment that standardizes and unifies data from different sources, storage locations, and access points to…

Quality information is a necessary resource for any business to succeed today. It is both a prerequisite and a strength to use that information to understand and improve the customer…

Advanced audience targeting, leveraging a deep understanding of the customer, benefits your marketing strategy by improving the effectiveness of marketing efforts, as well as the insights that drive future strategies.…

Get out your bracket and ready your predictions – March Madness has finally arrived! For those who aren’t into college basketball, March Madness is a single-elimination tournament featuring sixty-eight basketball…

The luxury car market is expected to continue to grow significantly. To increase sales and meet consumer expectations in the age of Tesla, luxury automakers need to put their focus…

94% of respondents to a recent survey reported that analytics is key to their digital transformation and business growth. This is because business intelligence (BI) is critical to creating and…

The number of mobile internet users is projected to be 287.1 million in 2023. People are using their mobile devices to shop online, manage their finances, and research products. In 2019,…

Valentine’s Day isn’t the only holiday celebrated in February. February is also known for Mardi Gras. Mardi Gras or Fat Tuesday, is a Carnival celebration before the start of Lent.…

Here at Gravy Analytics, we process billions of location signals every day. Day-to-day fluctuations in the number of location signals we receive are normal.  However, sometimes Gravy has to investigate…

Valentine’s Day is quickly approaching and consumers are ready to spread the love with retail and restaurant spending. The holiday signifies the largest spike in retail purchasing after the winter…

Valentine’s Day is a holiday which goes back to the ancient Romans, but it didn’t become commercialized until the 1840’s with the first mass-produced valentines. Today, the holiday is still…

When customers receive location data from their provider, they immediately assume that the data only contains accurate location signals. This is not always a correct assumption. Location data often contains…

Today’s marketers are expected to accurately target customers while simultaneously knowing vast details about their backgrounds as well as their needs and desires. However, 23% of marketers admit personalization is a…

The insurance industry is booming, with U.S. insurance net premiums totaling $1.22 trillion in 2018. Despite this success, there is still an opportunity for insurance providers to capitalize on insights…

Happy 2020! Gravy Analytics is excited to launch our first new audiences of the year. These 13 lifestyle audiences are for use in digital advertising campaigns. We make it easy…

To describe the negative impact of bad data, data analysts may use the phrase ‘garbage in, garbage out.’ This is shorthand, to describe the effect of bad data on analytics…

Are you ready for the Super Bowl LIV? But, more importantly – are you ready for those commercials? Since the 1970’s, ads have been a big part of the Super…

How did you ring in the New Year for 2020? Gravy found that foot traffic at rock concerts was 224% higher than average on New Year’s Eve 2018. It’s no…

January is a time of checking off your New Year’s resolution list. If your New Year’s resolution is to eat more plant-based foods, then you are already probably aware of…

Consumer data analytics is the process of an organization continually examining its customer and prospect data to make more informed decisions related to how to acquire leads and retain high-value…

A company strategizing an acquisition is taking on a massive responsibility. Managing business expansion through acquiring another company requires strategizing, forethought, and a significant amount of research and due diligence.…

Data analytics are changing the game for marketing executives: providing access to extraordinary volumes of consumer data, which can then be used to gain a deeper understanding of the customer…

Event analytics refers to data associated with a customer’s verified attendance at a specific event. The value of this may not be apparent, until you consider the value of understanding…

A recent study by PWC reports that as overall returns decrease industry-wide, and the market becomes more competitive, automotive companies will be pressured to control costs zealously; spending strategically and…

Gravy welcomes Armando Escalante to the Advisory Board! Armando sat down with us over dinner recently to share a bit about his background and what interests him about Gravy. Gravy:…

Gravy welcomes Jim Greenwell to our Advisory Board. We asked about his thoughts on location intelligence and why he joined the Board. He shared with us that he was awarded…

A key performance indicator for nearly every business lies in growth and long-term success. While this goal is not new, it’s more complex to achieve than initially believed. Put into…

The landscape of mobile app fraud is ever-changing: dramatic shifts in fraud can happen in just days or weeks. Between Q4 2018 and Q1 2019, for example, fraud perpetuated through…

Location data is rife with problematic location signals. Some may argue that location signal quality is only an issue with location data sourced from the advertising bid stream, but that’s…

Black Friday marks the official, post-Thanksgiving start of the holiday shopping season for U.S. consumers, as retailers open their stores early and advertise massive discounts. Showing no sign of slowing…

Gravy utilized event analytics to examine attendance for October 2019 to see which events came out on top. With basketball and hockey season starting, sports fans had so much to…

The Data-as-a-Service, or DaaS market, is expected to grow at a rate of nearly 40% every year, reaching a market size of $51.9 billion USD by 2025. Clearly, data-as-a-service is…