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    Location-Based Advertising: B2B Audiences - Feature Image
    Location-Based Advertising: B2B Audiences
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    Gravy understands the places people go and the events they attend – both during the weekdays, and over the weekend. This means that Gravy Audiences aren’t just for B2C advertising – they’re great for B2B advertising campaigns, too. Every week,…

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    Biggest Ice Cream Consumers by State Feature Image
    Biggest Ice Cream Consumers by State
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    The United States ranks second in the world for ice cream consumption, falling just short of the number one spot (hi New Zealand). Did you know that the average American eats 20.8 liters of ice cream per year? That’s a…

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    Top 25 Ice Cream Venues in the US Feature Image
    The Top 25 Ice Cream Shops in the US
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    Happy National Ice Cream Day! If we’re being honest, we’re always looking for a reason to enjoy a sundae, and what better excuse than National Ice Cream Day? The first National Ice Cream day was celebrated on July 15, 1984…

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    Gravy Analytics Adds New B2B and Mobile Phone Buyer Audiences Feature Image
    Gravy Analytics Adds New B2B and Mobile Phone Buyer Audiences
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    Gravy Analytics today announced the release of 15 new audiences for use in digital advertising campaigns. Gravy Audiences make it easy for marketers to reach the right people using information about where they go in the physical world – the…

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    How Brands Can Hit a Home Run This Season with Location Data Feature Image
    How Brands Can Hit a Home Run This Season with Location Data
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    Baseball fans know that no two teams – or their fans – are alike. We decided to use Gravy’s location intelligence to prove their point. We took a look at baseball stadiums and their visitors during April 2018, to see…

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    Mall Lovers & Frequent Shoppers Feature Image
    Mall Lovers & Frequent Shoppers: Audience Profile
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    Schools may just be out for the summer, but for many marketers, back-to-school campaign planning has already begun. If you’re looking to reach frequent shoppers with your next advertising campaign, be sure to check out our ‘Mall Lovers & Frequent…

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    Music Festival Sponsorship: On Target or Off the Charts? - Featured Image
    Music Festival Sponsorship: On Target or Off the Charts?
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    Event-based location data – when aggregated and anonymized – lets companies learn a lot about where different types of people go, what they do there, and the kinds of behaviors that signal purchase intent. Using these insights, marketers can more…

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    Gravy Analytics Releases New Festival Goer, Recent Gym Visit and Rental Car Audiences
    Gravy Analytics Releases New Festival Goer, Recent Gym Visit and Rental Car Audiences
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    Gravy Analytics is excited to launch 15 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information about where people go – and what they do –…

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    Top 10 Donuts: Where to Celebrate National Donut Day
    Top 10 Donuts: Where to Celebrate National Donut Day
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    National Donut Day takes place on June 1 each year. National Donut Day was started in 1938 to honor the Salvation Army “Donut Lassies” who served donuts to soldiers during World War I. Today, many donut shops serve their customers…

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    Fast Food Nation? The Most Popular Cuisine In Every State
    Fast Food Nation? The Most Popular Cuisine in Every State
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    Throughout the US, regional specialties abound: New York is known for its pizza, Texas for its barbeque, and Maine for its seafood. We wondered exactly which cuisines were really the most popular in every state around the nation. So, we…

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    Location-Based Marketing: Enthusiast Audiences - Feature Image
    Location-Based Marketing: Enthusiast Audiences
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    Gravy Analytics analyzes anonymous mobile consumer attendances at millions of places and events every month. We use this data to create our Gravy Audiences, Gravy Insights and Gravy DaaS products. Marketers use our data to better target their advertising to…

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    Top 5 Mobile Consumer Audiences: Q1 2018
    Top 5 Gravy Audiences: Q1 2018
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    Advertisers use Gravy Audiences to reach the most engaged consumers in the U.S. Using anonymous, mobile location signals from opted-in mobile consumers, Gravy Audiences reflect what people do in their everyday lives. Hundreds of Gravy Audiences are now available via…

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