Taco Bell, which once ran ads that urged customers to “make a run for the border,” now wants them to run for the dressing room. The fast food chain has teamed up with teen outfitter Forever 21 to launch a…
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Gravy Analytics is pleased to announce the release of several new in-market and enthusiast audiences for use in digital advertising campaigns. Retailers can use our new ‘Halloween Shopping Enthusiast’ and ‘Black Friday Shopping Enthusiast’ audiences to reach consumers with a…
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At Gravy, we analyze anonymous mobile location signals across the U.S. to determine consumer attendances at retail stores, restaurants, hotels and much, much more. But it’s event attendance that tells us about consumers’ true interests and passions. This week, we…
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When it comes to sports sponsorships, simple signage no longer cuts it, especially for brands that don’t really need the awareness boost. These days, it’s all about giving fans something useful or unique, and Bud Light does just that with…
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If you’re not familiar with Krave, it’s a line of premium jerky manufactured by the Hershey Company. Founded in 2011 by John Sebastiani, Krave was created to fill the need for a post-workout snack that was all-natural, high-protein and low…
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Every week, Gravy analyzes the latest mobile consumer activity – the places they visit, the events they go to, and how they spend their time – and updates our 200+ mobile consumer audiences using our patented, AdmitOneTM verification process. So,…
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Everybody loves a new baby, so this week we took a close-up look at our New/Expectant Parents audience. These mobile consumers have recently visited a childbirth or parenting class, or another related place or event, that suggests a new baby…
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It’s not too late for more summer fun! This month, Gravy released new travel and amusement audiences for use by marketers in programmatic advertising campaigns. These audiences are comprised of mobile consumers with recent, verified attendances at airports, theme parks,…
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The Maine Lobster Festival Rockland, ME | August 2-6, 2017 There’s no better way to kick off August than with a lobster roll and a cold beer in hand! Enjoy a week of fun and feasting at The…
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Frontier Days Cheyenne, Wyoming | July 21-30, 2017 If you’re looking for the most interesting events in the U.S. to attend, look no further. Every day, Gravy Analytics analyzes consumer attendances at over 1M events, large and small,…
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Location-based advertising is increasingly popular, but businesses are just beginning to see the potential for location data to drive insights and decision-making. The massive amounts of location data generated by consumer mobile devices can also be used to deliver new information about existing customers,…
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Per a recent MSN poll, millennials are more interested in pizza and Mexican restaurant chains than burger and chicken joints. While fast food chains like McDonald’s and Burger King have dominated in the past, it’s pizza places like Domino’s and…
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