New/Expectant Parents Audience Profile

Everybody loves a new baby, so this week we took a close-up look at our New/Expectant Parents audience. These mobile consumers have recently visited a childbirth or parenting class, or another related place or event, that suggests a new baby…

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Gravy Releases New Travel and Amusement Audiences

It’s not too late for more summer fun! This month, Gravy released new travel and amusement audiences for use by marketers in programmatic advertising campaigns. These audiences are comprised of mobile consumers with recent, verified attendances at airports, theme parks,…

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Event of the Week: Frontier Days - Bull Riding Image
Event of the Week: Frontier Days

Frontier Days Cheyenne, Wyoming   |   July 21-30, 2017 If you’re looking for the most interesting events in the U.S. to attend, look no further. Every day, Gravy Analytics analyzes consumer attendances at over 1M events, large and small,…

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5 Ways to Use Location Data: Travel and Transportation

Location-based advertising is increasingly popular, but businesses are just beginning to see the potential for location data to drive insights and decision-making. The massive amounts of location data generated by consumer mobile devices can also be used to deliver new information about existing customers,…

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Domino’s vs. McDonald’s: The Ultimate Food Fight

Per a recent MSN poll, millennials are more interested in pizza and Mexican restaurant chains than burger and chicken joints.  While fast food chains like McDonald’s and Burger King have dominated in the past, it’s pizza places like Domino’s and…

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Top 5 Gravy Audiences: May 2017
Top 5 Gravy Audiences: May 2017

Every week, Gravy analyzes the latest mobile consumer activity – the places they visit, the events they go to, and how they spend their time – and updates our 200+ mobile consumer audiences using our patented, AdmitOneTM verification process. So, which…

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Airbnb VS. Hotel: Measuring Hotel Foot Traffic Trends

Airbnb, the popular home sharing business, has become a popular choice of accommodation for travelers over the last 9 years. But as the peer-to-peer business shows increasing presence in the hospitality industry, how are traditional hotels and resorts affected? Gravy…

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Age of Attribution Image
The Age of Attribution is Upon Us

Never Confuse a Clear Vision with a Short Distance I’ve always envisioned a time when marketers would have a true understanding of consumer behavior at every touchpoint, and could provide attribution and ROI for advertising across all media. While a…

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Auto Intenders Audience Profile
Auto Intenders Audience Profile

Buckle your seatbelts…this week we took a closer look at one of our key consumer audiences, Auto Intenders. These mobile consumers recently visited a new or used car dealership, indicating that they are – or may soon be – in…

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