Want More Sales? Get to the Convention Center
    945 532 Jeff White

    Growing up, my parents would often load us into the car on Saturday mornings for a day of adventure. Or so I thought. Often, our “adventure” began at the local convention center. We’d park, seemingly miles away from the sprawling…

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    How to Choose a Location-Based Audience: Testing
    How to Choose a Location-Based Audience: Testing
    920 549 Jolene Wiggins

    Testing Your Audience(s) Throughout this series we’ve referred to selected ‘audiences’ and not a single ‘audience’. That’s because no matter how carefully you choose your location-based audiences, you will still want to test your campaign before committing to just one…

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    How to Choose a Location-Based Audience: Frequency
    How to Choose a Location-Based Audience: Frequency
    920 549 Jolene Wiggins

    Understanding Frequency When choosing a location-based audience, it’s critical to understand how consumer behavior is interpreted. What observed behaviors qualify a mobile device for inclusion in an audience? Is a mobile device added to a ‘Mall Lovers & Frequent Shoppers’…

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    How to Choose a Location-Based Audience: Recency & Refresh Rates
    How to Choose a Location-Based Audience: Recency & Refresh Rates
    920 549 Jolene Wiggins

    Recency & Refresh Rates When evaluating location data and audiences, it’s important to understand both the recency of the data and the refresh rate of the audience. Recency is a measure of the overall age of the data included in…

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    How to Choose a Location-Based Audience: Scale & Reach - Image
    How to Choose a Location-Based Audience: Scale & Reach
    920 549 Jolene Wiggins

    Scale & Reach Marketers want their advertising campaigns to reach as many consumers as possible. Targeting ads to a large audience that is based on real-world consumer behavior helps to ensure that your ad is seen by as many qualified…

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    How to Choose A Location-Based Audience: Introduction
    How to Choose A Location-Based Audience: Introduction
    920 549 Jolene Wiggins

    Location data lets us understand real-world consumer behavior. We know that the things we do, the places we go and the events that we attend tell the story of who we are. It’s what shows off our true interests, our…

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    Gravy Analytics Releases Winter Sports, Gamers & Millennial Audiences
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    Gravy Analytics is pleased to announce the release of several new in-market, enthusiast and lifestyle audiences. Built on the places and events that consumers attend, Gravy Audiences make it easy for marketers to reach committed consumers and deliver superior results…

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    5 Gravy Audiences You Should Be Using Now: December 2017
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    The holiday season is upon us, which means that snow will soon be on the ground, kids will be home from school, and presents will appear under the tree. It’s the best opportunity all year to connect with in-market consumers…

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    Black Friday Enthusiasts: Audience Profile
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    ‘Tis the season for holiday shopping, so this week we took a closer look at our Black Friday Enthusiasts audience. These mobile consumers were recently observed at retailers, restaurants, or related places and events that indicate they were first in line for…

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    Gravy Analytics Releases New Tax Payer, Commuter & Traveler Audiences
    Gravy Analytics Releases New Tax Payer, Commuter & Traveler Audiences
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    This month, Gravy Analytics is pleased to announce the release of more than 15 new location-based audiences. Built on the places and events that consumers attend in real-life, Gravy Audiences make it easier than ever for advertisers to reach in-market…

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    Case Study: Home Depot vs. Lowe’s Featured Image
    Case Study: Home Depot vs. Lowe’s
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    Using Location Intelligence for Competitive Advantage Location intelligence lets us truly understand consumer behavior – the places people visit, the stores they shop in, and what they do with their free time. We often talk about how this data can…

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