5 Gravy Audiences You Should Be Using Now: December 2017
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    The holiday season is upon us, which means that snow will soon be on the ground, kids will be home from school, and presents will appear under the tree. It’s the best opportunity all year to connect with in-market consumers…

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    Image of Black Friday Enthusiasts: Audience Profile
    Black Friday Enthusiasts: Audience Profile
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    ‘Tis the season for holiday shopping, so this week we took a closer look at our Black Friday Enthusiasts audience. These mobile consumers were recently observed at retailers, restaurants, or related places and events that indicate they were first in line for…

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    Gravy Analytics Releases New Tax Payer, Commuter & Traveler Audiences
    Gravy Analytics Releases New Tax Payer, Commuter & Traveler Audiences
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    This month, Gravy Analytics is pleased to announce the release of more than 15 new location-based audiences. Built on the places and events that consumers attend in real-life, Gravy Audiences make it easier than ever for advertisers to reach in-market…

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    Case Study: Home Depot vs. Lowe’s Featured Image
    Case Study: Home Depot vs. Lowe’s
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    Using Location Intelligence for Competitive Advantage Location intelligence lets us truly understand consumer behavior – the places people visit, the stores they shop in, and what they do with their free time. We often talk about how this data can…

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    Event of the Month: The Great American Beer Festival - Featured Image
    Event of the Month: The Great American Beer Festival
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    Great American Beer Festival Denver, CO   |   October 5-7, 2017 There’s no better event to highlight this month than the Great American Beer Festival, just one of the millions of events that Gravy analyzes to deliver its real-world consumer intelligence.…

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    7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016 - Feature Image
    7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016
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    It may still be sunny and warm outside, but the holidays are just around the corner. Black Friday, the day after Thanksgiving, ushers in the start of the holiday shopping season. It’s the day when many retailers finally turn a profit. Every…

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    Gravy Audiences
    Gravy Analytics Releases New Holiday Shopping, Branded Audiences for Better Ad Targeting
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    This month, Gravy Analytics is pleased to announce the release of more than 40 new consumer audiences. Built on the places and events that consumers attend in real-life, Gravy Audiences make it easier than ever for advertisers to target committed…

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    Top 5 Gravy Audiences: September 2017 - Image
    Top 5 Gravy Audiences: September 2017
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    Gravy Audiences are used by leading advertisers across the U.S. to reach the most committed consumers in the market. Unlike other audiences, Gravy’s audiences are built on consumers’ real-world activities – the places they go, the things they do, and…

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    Campaigns We Love: Taco Bell & Forever 21 New Clothing Line - Image
    Campaigns We Love: Taco Bell & Forever 21’s New Clothing Line
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    Taco Bell, which once ran ads that urged customers to “make a run for the border,” now wants them to run for the dressing room. The fast food chain has teamed up with teen outfitter Forever 21 to launch a…

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    Gravy Audiences
    Gravy Releases New Halloween, Black Friday Shopping and In-Market Audiences
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    Gravy Analytics is pleased to announce the release of several new in-market and enthusiast audiences for use in digital advertising campaigns. Retailers can use our new ‘Halloween Shopping Enthusiast’ and ‘Black Friday Shopping Enthusiast’ audiences to reach consumers with a…

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    The Biggest Events in the US: August 2017 - Image
    The Biggest Events in the US: August 2017
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    At Gravy, we analyze anonymous mobile location signals across the U.S. to determine consumer attendances at retail stores, restaurants, hotels and much, much more. But it’s event attendance that tells us about consumers’ true interests and passions. This week, we…

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    Campaigns We Love: Bud Light’s Touchdown Glass
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    When it comes to sports sponsorships, simple signage no longer cuts it, especially for brands that don’t really need the awareness boost. These days, it’s all about giving fans something useful or unique, and Bud Light does just that with…

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