Get Inspired by Real-World Location Intelligence

Browse use cases, best practices, and illustrated examples of what location analytics can do.

How to Evaluate Audience Composition in Advertising

How to Evaluate Audience Composition in Advertising

When choosing a location-based audience, it’s critical to understand how consumer behavior is interpreted. Advertisers should understand how location data providers create the composition of their advertising audiences. Here are…
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How to Conduct A Market Research Analysis

How to Conduct A Market Research Analysis

Conducting a market research analysis can provide organizations with an advantage over their competitors. This type of analysis allows them to identify opportunities for growth and can inform them on…
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How to Support Your Favorite Brands

How to Support Your Favorite Brands

COVID-19 is affecting many businesses across different industries. In many states, many “non-essential” businesses remain closed, and “essential” businesses are adjusting how they operate. Many are getting innovative on how…
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The Impact of COVID-19 by Industry

The Impact of COVID-19 by Industry

The impact of COVID-19 continues to be felt across industries – from retail and restaurants to hospitality and travel. As the number of lockdowns and shelter-in-place orders increases across the…
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How to Conduct a Deterministic Data Analysis

Data analytics are critical to business intelligence, providing companies with valuable insights that can be applied to improve everything from product offerings to targeted advertising, from streamlining processes to expanding…
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COVID-19 and Social Distancing by City

COVID-19 and Social Distancing by City

Social distancing is quickly becoming a way of life. Given the ever-increasing number of COVID-19 cases and the virus’s ease of transmission, many of us expect to be practicing social…
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COVID-19 and Social Distancing by State

COVID-19 and Social Distancing by State

COVID-19 has now spread to all 50 states, with Washington, California, and New York particularly hard-hit by the virus. Gravy wondered what our Visitations data could tell us about COVID-19’s effect…
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What is Data Integration?

Companies that seek to better reach their target audiences need the most accurate and up-to-date data to guide their targeting strategies. In order to get the most holistic view, companies…
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Four friends drinking wine at lunch.

Top 10 Wineries in the U.S.

Gravy analyzed consumer visits at wineries and vineyards across the U.S. Using our location-derived foot traffic data, we curated a list of some of the most popular wineries especially for…
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College basketball fans watching a game.

Audience Spotlight: NCAA Basketball Fans

Behind football, basketball is the second most popular college sport. 21% of Americans are “very interested” in college basketball. NCAA basketball fans are passionate about their teams and traditions. Even…
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Couple in Luxury Car

Who are In-Market Luxury Car Buyers?

The luxury car market is expected to continue to grow significantly. To increase sales and meet consumer expectations in the age of Tesla, luxury automakers need to put their focus…
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Two people on mobile device surfing the internet

Target Ads to Cable TV Customers

The number of mobile internet users is projected to be 287.1 million in 2023. People are using their mobile devices to shop online, manage their finances, and research products. In 2019,…
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The Role of Data in Automotive Marketing

The Role of Data in Automotive Marketing

A recent study by PWC reports that as overall returns decrease industry-wide, and the market becomes more competitive, automotive companies will be pressured to control costs zealously; spending strategically and…
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Top 100 Events: October 2019

Top 100 Events: October 2019

Gravy utilized event analytics to examine attendance for October 2019 to see which events came out on top. With basketball and hockey season starting, sports fans had so much to…
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What is Data-as-a-Service?

What is Data-as-a-Service?

The Data-as-a-Service, or DaaS market, is expected to grow at a rate of nearly 40% every year, reaching a market size of $51.9 billion USD by 2025. Clearly, data-as-a-service is…
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3 Tips For Effective Audience Targeting