7 Surprising Facts About March Madness Attendees

Every day, Gravy Analytics analyzes consumer attendances at over 1M events, large and small, across the U.S. And one of the biggest events – or rather, series of events – we looked at this month was March Madness. We analyzed…

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Transforming WiFi - Image
Transforming WiFi from Cost Center to Revenue Driver

By Aaron Vance Monetizing WiFi through Mobile Advertising and Customer Insights Unlocking Revenue from a Cost Center WiFi is in demand among hospitality customers. Hospitality Technology’s Customer Engagement Study 2016 lists it as the number one technology influencer of consumer…

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Sports Fanatics Audience Profile
Sports Fanatics Audience Profile

A few weeks back, Gravy Analytics  released several new sports-oriented mobile audiences for sports marketers.  This week we decided to take a closer look at the Sports Fanatics audience to learn more about where these committed consumers go and how they spend…

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February 2017: Top 5 Audiences
Top 5 Mobile Consumer Audiences: Feb 2017

Each week, Gravy analyzes the latest mobile consumer activity data – the places they visit, the events they go to, and how they spend their time – and updates our more than 200 mobile consumer audiences using our patented, AdmitOneTM…

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Oracle Data Cloud Blog - Ad Targeting
Oracle Blog Features Gravy to Improve Your Ad Targeting

Gravy’s Anurag Mehta is featured today in Oracle’s Data Cloud blog. He breaks down five different levels of consumer ad targeting with the top three including online behavior, location and event attendance. He also discusses the benefits and limitations of online…

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