Top 5 Mobile Consumer Audiences: Q1 2018
    Top 5 Gravy Audiences: Q1 2018
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    Advertisers use Gravy Audiences to reach the most engaged consumers in the U.S. Using anonymous, mobile location signals from opted-in mobile consumers, Gravy Audiences reflect what people do in their everyday lives. Hundreds of Gravy Audiences are now available via…

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    Gravy Analytics Releases New Shopper, Personal Finance Visit, and Veteran Audiences
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    Gravy Analytics is pleased to announce the release of several new shopper, personal finance and veteran audiences for use in digital marketing campaigns. Built on the places and events that consumers attend, Gravy Audiences make it easier than ever for marketers to…

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    Gravy Analytics and PeoplefindersDaaS Empower Advertisers to Reach Business Leaders
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    Gravy Analytics and PeoplefindersDaaS have jointly released 50+ new audiences for use in programmatic advertising campaigns. These new audiences bring together two best-in-class data offerings: Gravy Analytics’ consumer behavioral data at scale and PeoplefindersDaaS’ highly accurate and diverse B2B data…

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    Gravy Analytics Introduces New Grocery Shopper, Parents of Students Audiences
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    Gravy Analytics announces the launch of 15 new in-market, enthusiast and lifestyle audiences for use in digital advertising campaigns. With Gravy’s location-based audiences, marketers can easily reach committed consumers based on what they do in real life. Our favorite audiences…

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    Location-Based Marketing: In-Market Audiences - Feature Image
    Location-Based Marketing: In-Market Audiences
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    Gravy Analytics processes billions of anonymous mobile location signals each day to create its real-world location intelligence. The resulting information about where consumers go AND what they do in the real-world can then be used by marketers to power targeted…

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    Gravy Analytics Launches New Sports Fans, Travelers and Personal Finance Audiences - Featured Image
    Gravy Analytics Launches New Sports Fans, Travelers and Personal Finance Audiences
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    Gravy Analytics is pleased to announce the release of several new sports fan, traveler and personal finance audiences for use by digital marketers. All new audiences are now available for use via leading DMPs and DSPs. Gravy Audiences are used…

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    Spring Break: What Location Data Tells Us About the Most Popular Vacation Destinations - Feature Image
    Spring Break: What Location Data Tells Us About the Most Popular Vacation Destinations
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    Across the U.S., schools are out for the spring break holiday. We were curious to know more about where people go during their spring vacation. What do they do, and where do they stay, once they get to their destination?…

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    Sports Fanatics Audience Profile Image
    Sports Fans Audience Profile
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    Have you tried Gravy Analytics’ sports enthusiast audiences yet?  Unlike other location-based audiences,  Gravy Audiences are built using verified event attendances at professional, college, minor and private league sports events across the country. This makes it possible for advertisers to target mobile advertising…

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    Location-Based Advertising: Branded Audiences - Featured Image
    Location-Based Advertising: Brand Audiences
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    Location-based advertising is hitting its stride: 75% of consumers are more likely to buy from a brand when they’re recognized, remembered or served with relevant recommendations. Today, Gravy Analytics has more than 325 location-based audiences available through leading platforms like…

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    The 25 Most Popular Irish Bars for Your St. Patrick’s Day Celebrations - Image
    The 25 Most Popular Irish Bars for St. Patrick’s Day Celebrations
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    At Gravy, we analyze anonymous mobile location signals to determine consumer attendances at restaurants, hotels, retail stores and much, much more. With St. Patrick’s Day almost upon us, we decided to take a closer look at attendance data for Irish…

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    March Madness
    March Madness: Favorite Sports Bars
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    The NCAA Division I Men’s Basketball Tournament, aka March Madness, started on Tuesday, March 13 in Dayton and will end on April 2 in San Antonio. Over three weeks, 63 games are played in fourteen host cities throughout the US.…

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    Eat, Shop, Pray: What Location Data Tells Us About What Football Fans Did During the Super Bowl
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    We wondered what people were doing while the Philadelphia Eagles and New England Patriots battled it out during Super Bowl LII. Where did US consumers go and what did they do while the big game was underway? We decided to…

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