Get Inspired by Real-World Location Intelligence

Many industries have been disrupted in 2020 but none more so than the automotive industry. From the car buying experience to the way marketers are making the best of a…

Like other sectors of retail, clothing stores such as Lord & Taylor and Men’s Warehouse have been significantly impacted by COVID-19. Apparel sales, especially for professional attire, have fallen in…

In the wake of the coronavirus pandemic, many U.S. consumers are going to convenience stores to avoid busy supermarkets. According to a report by Nielsen, total consumer spending at c-stores…

This year’s school shopping necessities have changed dramatically compared to past years. With most schools utilizing remote learning, and kitchen tables replacing school desks, how can retailers predict not only…

While fans aren’t quite back in the stands yet, sports are making a comeback. In 2020, fans are cheering on their favorite teams from their living rooms. Once fans are…

The hospitality and travel industries have been significantly impacted by COVID-19. Hospitality and travel businesses are facing many challenges as a result of the coronavirus pandemic. These include mandatory closures,…

One great thing about being a retailer in the 21st century is the unprecedented access to valuable consumer and market insights that you get. Even as little as ten years…

More companies than ever are interested in using mobile location data for market research, and to inform audience segmentation and business operations. As business interest grows, more businesses are entering…

While many advertisers might put Gen Z (sometimes referred to as post-Millennials) and Millennials into the same bucket, they are totally different when it comes to the way that they…

If there is anything that retailers and restaurants are learning in this new economy, it’s that every dollar counts. Considering how much budget is involved in creating a great advertising…

Companies are always finding new ways to use data to inform their decision-making processes. When many people think of location intelligence, they automatically think of marketing and advertising. But did…

COVID-19 has changed the way consumers travel. 42% of the U.S. workforce is working from home, and no longer commuting to their offices. Consumers are overall spending less money on…

It wouldn’t be a surprise to hear that many retailers don’t know what the market is going to look like in this new economy. So many are going back to…

Location is a critical factor when consumers are looking for a home or owners are determining the best area for their business. Ultimately, location encompasses much more than just a…

Consumer foot traffic patterns continue to shift. Some categories, such as grocery stores, have recovered quickly while others, like malls, are recovering more slowly. These insights are important as companies…

2020 has been the year of surprises and unknowns. Seven months ago, no one thought that the world would shut down; no one could have pictured the new masked shopping…

We use pseudonymized mobile location signals to  give marketers insight into who their customers are in the real world. We process billions of daily location signals to build our industry-leading…

For the past couple of months, department stores have been adapting their customer experience and inventory to meet new customer expectations. They are also having to reassess and adapt their…

When you know where people go in the real world, and what they do there, you can learn a lot about their interests, lifestyles, and habits. Pseudonymous mobile location signals,…

Consumer dining trends are changing. We’ve found that consumers are gravitating towards convenience and comfort foods. According to Food Business News, 8 out of 10 consumers have changed their dining…

During this challenging time, many businesses are reworking their marketing and advertising budgets. On top of campaign budget constraints, many companies are looking for ways to streamline their customer experiences…

Restaurants are finding innovative ways to thrive in a new economy and learning how to meet changing consumer expectations. While there is often a lot of focus on how consumer…

How can you keep up with changing consumer behavior? Location-based datasets are a great data tool to use to understand real-world consumer movement. Cleansed, aggregated mobile location signals give marketers…

It’s been several months since the start of the coronavirus pandemic, and consumer behavior continues to shift. Foot traffic is one indicator of how consumer behavior is evolving. As states…

Throughout this series, we’ve examined how to best select target audiences for your advertising campaigns. Yet, no matter how carefully you choose your location-based audiences, you will still want to…

Foot traffic analytics measure the amount of customer traffic at a specific place or location of interest. Consider the following charts that illustrate foot traffic for leading department store brands…

When choosing a location-based audience, it’s critical to understand how consumer behavior is interpreted. Advertisers should understand how location data providers create the composition of their advertising audiences. Here are…

As companies continue to adapt their strategies in response to COVID-19, they shouldn’t forget about an important factor keeping customers coming back: brand trust. A recent study by Eldeman found…

When evaluating location-based target audience data, it’s important to understand both the recency and refresh rate of the data. As marketers work with location data providers, they’ll need to be…

Hi there! Gwen Gibson here. I’m excited to introduce to you my first “Ask Gwen” Column. We launched this column to allow you (our readers) to ask us any questions…

Consumer shopping habits have shifted, and these new habits are only going to continue to evolve due to the economic impact of the coronavirus. In this new economy, it is…

In the last part of this series, “How to Choose Customer Data in Advertising,” we explored how marketers can evaluate data provided by location intelligence providers. As marketers build out…

Gravy would like to welcome Jeff Hackett to our Advisory Board. Jeff comes to the Gravy Advisory Board as an experienced leader in the marketing and advertising space. We discussed…

As marketers continue to navigate how to reach customers in a post-COVID world, it can be difficult to gain back consumer confidence. Consumers are adjusting to new routines. Many have…

In the last part of this series titled, “How to Choose a Target Audience in Advertising”, we discussed how marketers can begin to plan out their advertising campaigns before they…

Customer behavior is continuing to evolve due to COVID-19. As companies adjust their strategies to fit these new needs and wants, they must also remember to hold fast to some…

Gravy Board Chairman Richard Braddock discusses the importance of digital transformation in a post-COVID world. By: Richard Braddock, Gravy Analytics Board Chairman The saga that is COVID-19 has now entered…

Gravy Analytics Founder and CEO Jeff White discusses consumer behavior change in a post-COVID world and how we can plan for the emergence of a new economy. By: Jeff White,…

Location data lets us understand real-world consumer behavior. We know that the things we do, the places we go and the events that we attend tell the story of who…

The coronavirus pandemic has changed consumer behavior significantly. Before COVID-19, many consumers expected convenience, but the pandemic has accelerated this expectation in the form of frictionless commerce. This trend is…

COVID-19 has caused businesses to revisit their relationships with consumers. More consumers are shopping online for essentials, and more companies are embracing digital transformation to get closer to their customers.…

The challenge of determining where to direct marketing dollars where they most increase product sales and brand awareness is all too commonplace for marketers and is often determined by the…

While staying at home during quarantine, you might have taken up a new hobby like painting, binged favorite (and new) movies or TV shows, and caught up with old friends…

According to a survey by EY, 45% of consumers believe that their shopping habits will change permanently as a result of the COVID-19 outbreak. Consumer behavior is changing, and retailers…

Conducting a market research analysis can provide organizations with an advantage over their competitors. This type of analysis allows them to identify opportunities for growth and can inform them on…

Stadiums and fields are empty — at least for now — but soon teams will be welcoming fans back to their stadiums. For their upcoming seasons, sports teams will need…

Between 2015-2020, quick-service restaurants (QSRs) in the U.S. are expected to grow by 3.8%. Now more than ever, QSRs are relying on data enhancement initiatives and location analytics to bring…

Location data, pseudonymous mobile location signals, and the insights it provides can be used to understand company performance. By analyzing foot traffic for a business and its category, it is…

Gravy Analytics is pleased to announce that select COVID-19 data is now available on the AWS Data Exchange. More than 8 weeks into social distancing, we find ourselves with more…

Retail businesses have the ability to generate an abundance of data points on their customers daily. With all of this data being collected, an opportunity arises where retailers can use…

Although this sports season is delayed, sports teams are finding ways to connect with their fans through social media. While teams are reaching out to fans beyond the stadium, they…

Gravy Analytics today announced the availability of 22 new location-based datasets on the AWS Data Exchange. Built on Gravy Visitations, the new datasets include place visit information in 14 popular…

COVID-19 is no longer prevalent just on the East and West Coasts: hotspots of COVID-19 have now been identified in heartland locations such as Alabama, Illinois, and South Dakota. On…

The retail industry is entering an uncertain period where most physical stores are closed to the public due to stay-at-home orders. While this can be a challenging time for retailers,…

During this unprecedented time, many companies are shifting their business strategies. Many brands are dealing with how to adjust their supply chain to meet the needs of their customers.  Before…

COVID-19 is affecting many businesses across different industries. In many states, many “non-essential” businesses remain closed, and “essential” businesses are adjusting how they operate. Many are getting innovative on how…

In terms of current consumer trends, online sales show no sign of slowing down. In fact, mobile data traffic is projected to increase by 700% between 2016 and 2021. The…

In response to COVID-19, Gravy Analytics adjusted our geofencing strategy to adequately capture the current consumer experience. Gravy was founded on events, and since its inception, has collected information about…

With consumer behavior shifting in major cities and states due to COVID-19, many retailers, including major brands, are seeing changes in foot traffic patterns. Grocery stores remain open as essential…

As more U.S. consumers buy smart TVs and other connected TV (CTV) devices, advertisers gain access to another media channel for circulating ads and engaging with previously unengaged audiences. There…

The widespread practice of social distancing in response to COVID-19 is changing how U.S. consumers live their daily lives. Long-standing, typical foot traffic patterns no longer apply. When aggregated and…

Almost overnight, social distancing has changed how U.S. consumers shop. Across the country, foot traffic to shopping destinations, in general, declined by 36% by March 25. And yet, some consumers…

Mobile location data, when aggregated and pseudonymized, can provide rich insight into consumer activity. When location signals generated by a mobile device are observed at a place of interest, we…

Events are effective channels to connect and engage with your customers, especially for B2B companies. According to research from Demand Gen Report, over half of B2B marketers see their in-person…

Quick-service restaurants (QSRs) are among the most popular dining choices in the country. With inexpensive fare and limited table service, QSRs offer something for everyone – from burgers and chicken…

COVID-19 and social distancing are changing the way consumers shop, dine, and play. This sudden change in human behavior is requiring businesses in a range of industries to revisit their…

The impact of COVID-19 continues to be felt across industries – from retail and restaurants to hospitality and travel. As the number of lockdowns and shelter-in-place orders increases across the…

Are you a Homebody, Early Riser, or Night Owl? Check out the descriptions of Gravy’s featured March advertising audiences below and see which one you identify with the most. Browse…

Data analytics are critical to business intelligence, providing companies with valuable insights that can be applied to improve everything from product offerings to targeted advertising, from streamlining processes to expanding…

Social distancing is quickly becoming a way of life. Given the ever-increasing number of COVID-19 cases and the virus’s ease of transmission, many of us expect to be practicing social…

COVID-19 has now spread to all 50 states, with Washington, California, and New York particularly hard-hit by the virus. Gravy wondered what our Visitations data could tell us about COVID-19’s effect…

COVID-19 and social distancing are changing the way U.S. consumers live their daily lives. Many of us are now working from home, our children’s classes have moved online, and our…

By Jolene Wiggins, Gravy Analytics CMO As a digital marketer, I’m always measuring what works and what doesn’t: did my campaign reach the right people? Did they visit my business…

Consumers are more likely to engage with companies using unique targeted outreach efforts to market to them. Seventy-seven percent of consumers who have received a personalized marketing experience either have…

The impact of COVID-19 is being felt around the world, radically changing the way we live and work. Although this situation is evolving rapidly and changing day to day, location…

Companies that seek to better reach their target audiences need the most accurate and up-to-date data to guide their targeting strategies. In order to get the most holistic view, companies…

Advertisements have eight seconds to capture the attention of their intended audience, so marketers must do everything they can to make that limited time count. Evidently, capturing the attention of…

Real estate purchases can be expensive and risky investments; however, they can pay off in the long run if you can identify the most lucrative sites or locations. Location data,…