Gravy Analytics

It’s All About the Apps! In a recent research piece published by eMarketer, it’s clear that smartphone Apps are crushing mobile Web time. This is good news for mobile marketers. We’re all familiar with the challenges of targeting on mobile…

But it’s missing a critical component that’s right under its nose. No doubt about it, Marriott is taking its Mobile First strategy seriously.  Recognizing that Guests never leave home without their mobile devices, the hospitality chain’s loyalty program has engaged…

Let’s face it, retailers have really taken it on the chin over the past twelve months. Last year’s holiday season was, ahem, something less than stellar, and the industry has been in turmoil ever since. Many CMOs were shown the door…

Why Social Wifi Networks Need GPS Location-Based Consumer Intelligence Companies. Although both are built on mobile, Social Wifi networks and GPS/geo-fence location-based providers have evolved independently, with quite different sets of use cases.  And each have long contemplated when, or…

Plug and Play Tech Center is the world’s largest global technology accelerator and venture fund, and runs industry-specific startup accelerator programs throughout the year.  These programs make up an ecosystem that connects forward-thinking brands with emerging companies that are influencing…

Hardly. We think this announcement is more of indictment of the audience quality Proctor & Gamble was reaching, not of the need for audience targeting itself.  According to P&G, it found the same results from broader, lower CPM ad buys,…

As a natural step in the evolution of data-driven audience marketing, Oracle Data Cloud just announced its entry into the Business-to-Business (B2B) digital marketing space in a big way. Oracle’s new B2B audience solutions are certainly robust.  With over 400…

If Done Right. Ok, maybe “forget proximity targeting” is a bit too strong.  Certainly serving ads as consumers pass an advertiser’s location or when they’re leaving an event close to an advertiser’s location, has its place for driving immediate foot…

Cloud surpasses 200M mobile device Ad IDs, Finds Great Fidelity in Event Attendances. Read how Gravy’s Open Geo-Signals Cloud Breaks 200 Million Mobile-Device Mark within Two Months of Launch.

A recent MediaPost piece entitled Twitter Offers Audience API to All Brands, announced the broad release of its Audience API.  The release was designed in response to brand requests to better define and describe audiences of interest, with demographics. We…