Everybody loves a new baby, so this week we took a close-up look at our New/Expectant Parents audience. These mobile consumers have recently visited a childbirth or parenting class, or another related place or event, that suggests a new baby…
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It’s not too late for more summer fun! This month, Gravy released new travel and amusement audiences for use by marketers in programmatic advertising campaigns. These audiences are comprised of mobile consumers with recent, verified attendances at airports, theme parks,…
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The Maine Lobster Festival Rockland, ME | August 2-6, 2017 There’s no better way to kick off August than with a lobster roll and a cold beer in hand! Enjoy a week of fun and feasting at The…
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Frontier Days Cheyenne, Wyoming | July 21-30, 2017 If you’re looking for the most interesting events in the U.S. to attend, look no further. Every day, Gravy Analytics analyzes consumer attendances at over 1M events, large and small,…
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Location-based advertising is increasingly popular, but businesses are just beginning to see the potential for location data to drive insights and decision-making. The massive amounts of location data generated by consumer mobile devices can also be used to deliver new information about existing customers,…
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Per a recent MSN poll, millennials are more interested in pizza and Mexican restaurant chains than burger and chicken joints. While fast food chains like McDonald’s and Burger King have dominated in the past, it’s pizza places like Domino’s and…
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Every week, Gravy analyzes the latest mobile consumer activity – the places they visit, the events they go to, and how they spend their time – and updates our 200+ mobile consumer audiences using our patented, AdmitOneTM verification process. So, which…
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Gravy is pleased to announce the release of five new branded audiences for pharmacy and grocery stores. These new audiences allow advertisers to reach mobile consumers who have recently visited stores like Kroger, Safeway or Walgreens. How to Use Advertisers…
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Airbnb, the popular home sharing business, has become a popular choice of accommodation for travelers over the last 9 years. But as the peer-to-peer business shows increasing presence in the hospitality industry, how are traditional hotels and resorts affected? Gravy…
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Never Confuse a Clear Vision with a Short Distance I’ve always envisioned a time when marketers would have a true understanding of consumer behavior at every touchpoint, and could provide attribution and ROI for advertising across all media. While a…
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Buckle your seatbelts…this week we took a closer look at one of our key consumer audiences, Auto Intenders. These mobile consumers recently visited a new or used car dealership, indicating that they are – or may soon be – in…
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Gravy is pleased to announce the launch of seven new branded audiences for use in programmatic advertising campaigns. Gravy’s newest retail audiences are comprised of mobile consumers with recent, verified attendances at leading home improvement and warehouse stores, like Lowe’s…
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