Gravy Blog: Real-World Location Intelligence

If there was ever a time to update or change old data sets, it’s now, especially when it comes to B2B market research. 2020 changed so much about how we…

Investing is a risky business, but also one of the most lucrative there is. That feeling of being a part of the growth of a company is exhilarating, but before…

Never before has market research been more crucial than it is right now. Because of rapidly changing consumer preferences, brands need a surefire way to gauge what their customers want…

So much has changed for advertisers since the COVID-19  pandemic began that a lot of the road forward can feel like a guessing game. For digital out-of-home (DOOH) advertisers, the…

In 2020, many grocery stores pivoted their strategies to include curbside pickup and delivery to meet consumer demands for convenience. This year, convenience and health are going to continue to…

Marketers have a tough job. They have to take consumer data and apply that in an actionable way to help brands make decisions about their marketing campaigns, customer experience, and…

Many companies across different industries are facing a major challenge in today’s economy: fast-changing consumer and market trends. Market research companies are looked upon by brands to provide the right…

2020 made many advertisers rethink their plans. You would be hard-pressed to find a part of the advertising market that was more affected by this change than the DOOH advertiser.…

If you’re a B2B market researcher then you know that conducting great market research for your clients is about much more than surveys or questionnaires. There are many variables and…

If there is a part of the advertising market that has been put through the wringer for the last year, it’s digital out of home (DOOH) advertisers. When people were…

Since the start of the COVID-19 pandemic, consumer behavior trends continue to shift dramatically as more people spend time at home. This abrupt shift in consumer behavior means that advertisers…

Data metrics are the bread and butter of advertising, and the right data can help advertisers determine which audience to reach as well as the effectiveness of an advertising campaign.…

There were many top consumer trends in 2020: sourdough bread starters, curbside pickup, and athleisure wear. One consumer trend of 2020, which didn’t get as much attention, was arts and…

After a year like 2020, analytics for retail has become of paramount importance. When every aspect of customer traffic counts, retailers need a way to make sure that the data…

With the advent of data analytics, it has become easier to determine whether or not an advertising campaign has been successful. Being able to gauge what online ads generated the…

For investors, every startup, every company that they consider for their portfolios is a potential risk and one that could either result in large gains or large losses. This is…

By Rick Braddock, Executive Chairman of Gravy Analytics I am pleased to introduce Gravy Analytics’ latest economic activity dashboards. These online dashboards let anyone easily explore U.S. foot traffic trends…

Consumer behavior has shifted dramatically, especially when it comes to fashion and beauty. As more people spend time at home, they are gravitating towards fashion makes them comfortable – sweatpants,…

Data and analytics continue to be the backbone of any successful strategy in 2021. As customer expectations change and evolve to reflect a time of economic shifts and lifestyle changes,…

Buckle your seatbelts and rev your engine! We’re going to take a closer look at one of our key consumer audiences: Auto Intenders. You can think of this group as…

We all know that in order to succeed as a business, knowing your market is crucial. Market research is often conducted via customer surveys that have the ability to let…

Most fan engagement analytics are built on data,