Get Inspired by Real-World Location Intelligence

Social distancing is quickly becoming a way of life. Given the ever-increasing number of COVID-19 cases and the virus’s ease of transmission, many of us expect to be practicing social…

COVID-19 has now spread to all 50 states, with Washington, California, and New York particularly hard-hit by the virus. Gravy wondered what our Visitations data could tell us about COVID-19’s effect…

COVID-19 and social distancing are changing the way U.S. consumers live their daily lives. Many of us are now working from home, our children’s classes have moved online, and our…

By Jolene Wiggins, Gravy Analytics CMO As a digital marketer, I’m always measuring what works and what doesn’t: did my campaign reach the right people? Did they visit my business…

The impact of COVID-19 is being felt around the world, radically changing the way we live and work. Although this situation is evolving rapidly and changing day to day, location…

Companies that seek to better reach their target audiences need the most accurate and up-to-date data to guide their targeting strategies. In order to get the most holistic view, companies…

Advertisements have eight seconds to capture the attention of their intended audience, so marketers must do everything they can to make that limited time count. Evidently, capturing the attention of…

Real estate purchases can be expensive and risky investments; however, they can pay off in the long run if you can identify the most lucrative sites or locations. Location data,…

Gravy analyzed consumer visits at wineries and vineyards across the U.S. Using our location-derived foot traffic data, we curated a list of some of the most popular wineries especially for…

Behind football, basketball is the second most popular college sport. 21% of Americans are “very interested” in college basketball. NCAA basketball fans are passionate about their teams and traditions. Even…

What is a Data Fabric? Data fabric, simply put, is the answer to this problem. A data fabric is an environment that standardizes and unifies data from different sources, storage…

Quality information is a necessary resource for any business to succeed today. It is both a prerequisite and a strength to use that information to understand and improve the customer…

Advanced audience targeting, leveraging a deep understanding of the customer, benefits your marketing strategy by improving the effectiveness of marketing efforts, as well as the insights that drive future strategies.…

Get out your bracket and ready your predictions – March Madness has finally arrived! For those who aren’t into college basketball, March Madness is a single-elimination tournament featuring sixty-eight basketball…

The luxury car market is expected to continue to grow significantly. To increase sales and meet consumer expectations in the age of Tesla, luxury automakers need to put their focus…

94% of respondents to a recent survey reported that analytics is key to their digital transformation and business growth. This is because business intelligence (BI) is critical to creating and…

Extending Advertising to Mobile The number of mobile internet users is projected to be 287.1 million in 2023. People are using their mobile devices to shop online, manage their finances, and…

Valentine’s Day isn’t the only holiday celebrated in February. February is also known for Mardi Gras. Mardi Gras or Fat Tuesday, is a Carnival celebration before the start of Lent.…

Here at Gravy Analytics, we process billions of location signals every day. Day-to-day fluctuations in the number of location signals we receive are normal.  However, sometimes Gravy has to investigate…

Valentine’s Day is quickly approaching and consumers are ready to spread the love with retail and restaurant spending. The holiday signifies the largest spike in retail purchasing after the winter…

Valentine’s Day is a holiday which goes back to the ancient Romans, but it didn’t become commercialized until the 1840’s with the first mass-produced valentines. Today, the holiday is still…

When customers receive location data from their provider, they immediately assume that the data only contains accurate location signals. This is not always a correct assumption. Location data often contains…

Today’s marketers are expected to accurately target customers while simultaneously knowing vast details about their backgrounds as well as their needs and desires. However, 23% of marketers admit personalization is a…

The insurance industry is booming, with U.S. insurance net premiums totaling $1.22 trillion in 2018. Despite this success, there is still an opportunity for insurance providers to capitalize on insights…

Happy 2020! Gravy Analytics is excited to launch our first new audiences of the year. These 13 lifestyle audiences are for use in digital advertising campaigns. We make it easy…

To describe the negative impact of bad data, data analysts may use the phrase ‘garbage in, garbage out.’ This is shorthand, to describe the effect of bad data on analytics…

Are you ready for the Super Bowl LIV? But, more importantly – are you ready for those commercials? Since the 1970’s, ads have been a big part of the Super…

How did you ring in 2020? Gravy found that foot traffic at rock concerts was 224% higher than average on New Year’s Eve 2018. It’s no surprise to us that…

January is a time of checking off your New Year’s resolution list. If your New Year’s resolution is to eat more plant-based foods, then you are already probably aware of…

Consumer data analytics is the process of an organization continually examining its customer and prospect data to make more informed decisions related to how to acquire leads and retain high-value…

A company strategizing an acquisition is taking on a massive responsibility. Managing business expansion through acquiring another company requires strategizing, forethought, and a significant amount of research and due diligence.…

Data analytics are changing the game for marketing executives: providing access to extraordinary volumes of consumer data, which can then be used to gain a deeper understanding of the customer…

Event analytics refers to data associated with a customer’s verified attendance at a specific event. The value of this may not be apparent, until you consider the value of understanding…

Automotive marketing is in a state of transition: while budgets are high, companies are demanding to see results including increased effectiveness, and a measurable ROI for marketing spend. A recent…

Gravy welcomes Armando Escalate to the Advisory Board! Armando sat down with us over dinner recently to share a bit about his background and what interests him about Gravy. Gravy:…

Gravy welcomes Jim Greenwell to our Advisory Board. We asked about his thoughts on location intelligence and why he joined the Board. He shared with us that he was awarded…

A key performance indicator for nearly every business lies in growth and long-term success. While this goal is not new, it’s more complex to achieve than initially believed. Put into…

The Ever-Changing Mobile Fraud Landscape The landscape of mobile app fraud is ever-changing: dramatic shifts in fraud can happen in just days or weeks. Between Q4 2018 and Q1 2019,…

Location data is rife with problematic location signals. Some may argue that location signal quality is only an issue with location data sourced from the advertising bid stream, but that’s…

Gravy Analytics is excited to launch 11 new audiences related to in-market car buyers for use in digital advertising campaigns. These new audiences make it easy for marketers to reach…

Black Friday marks the official, post-Thanksgiving start of the holiday shopping season for U.S. consumers, as retailers open their stores early and advertise massive discounts. Showing no sign of slowing…

Gravy utilized event analytics to examine attendance for October 2019 to see which events came out on top. With basketball and hockey season starting, sports fans had so much to…

The Data-as-a-Service, or DaaS market, is expected to grow at a rate of nearly 40% every year, reaching a market size of $51.9 billion USD by 2025. Clearly, data-as-a-service is…

An effective audience targeting program is a critical component of a comprehensive marketing strategy. Targeting helps a company to concentrate messaging on a subset of the general audience, improving the…

Location data is defined as real-word decision intelligence used to inform business decisions such as marketing, advertising, and growth strategies. Its benefit lies within the ability to gain insight from…

Gravy welcomes Randall Beard to our Advisory Board. We asked Randall about location intelligence and his favorite Gravy products. He shared with us what he enjoys doing when he isn’t…

Big data is an important concept within the travel industry, as data analytics transform a singular consumer snapshot into a holistic view of an overall target market. Customer data is…

With school starting and fall around the corner, September is always a busy month. Which events were popular among U.S. consumers in September? Gravy utilized event analytics to examine attendance…

Have you ever wondered what people do on Halloween? Location data, when turned into location intelligence, can be used for powerful consumer insights. By analyzing foot traffic data at millions…

Competitive intelligence, the gathering and analysis of information about a business, its industry, environment and competitors, is an important driver of strategic initiatives. A recent study found that 96% of…

Gravy Analytics is excited to launch 17 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information…

Location data tells us a lot about consumer behavior. The places people go and the events they attend give insight into people’s life stages, habits, and interests. This information can…

What does location data tell us about fashion shoppers in the U.S.? For many people, shopping is a favorite pastime, and e-commerce options, such as Amazon or Zappos, have made…

In today’s fast-paced world it becomes increasingly harder to reach your potential customers in a sea of digital marketing tactics. You are providing your audience with information you assume is…

Targeting the consumers that are most likely to engage with and purchase from your brand has many benefits for an enterprise: improved marketing spend and ROI, increased customer engagement, and…

This summer, Storm Area 51, They Can’t Stop All of Us captured the imagination of Facebook users. Over 2.1MM people self-reported they were going, with another 1.5MM interested. The event…

Events are great indicators of consumer interests and trends. We looked at event attendance data for August 2019 to see which events are the most popular with US consumers right…

Choosing the location of a new retail site is the most important factor in the success or failure of the new store. The best offering in the wrong location is…

Data analytics are generally considered to be the next major development that will provide companies a competitive advantage. A recent study found that 83 percent of enterprise executives are pursuing…

Gravy Analytics announces the launch of 11 new precision lifestyle audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience,…

Starbucks will release the pumpkin spice latte on August 27, its earliest launch ever of the seasonal specialty drink. In 2018, Starbucks re-introduced its popular fall drink to restaurant menus…

When you know where people go in real life, you can learn a lot about their interests, lifestyles, and habits. Anonymous mobile location signals, when cleansed, aggregated, and enriched, give…

It seems like a simple enough concept. Your business has a product to sell and a particular audience that is most likely to buy it. You create an ad and…

Volkswagen, best-known in the U.S. for its iconic VW Beetle and VW Bus, nearly ruined its brand with a diesel emissions scandal 4 years ago. Their latest ad campaign, “Drive…

Competitive intelligence – gathering and analyzing data on your competitors to drive business decisions – can have a truly transformative effect on a business. With a deep understanding of the…

Gravy Analytics is excited to launch 22 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information…

Motorcycle Rally in Sturgis Sturgis, SD  | August 2nd – 11th, 2019 Each summer, Sturgis, South Dakota hosts the largest motorcycle rally in the world. The 10-day event in the…

T-Mobile and Taco Bell just launched a fun new advertising campaign, “T-MoBell‘, which continues the companies’ promotional partnership that started with the Super Bowl. “T-MoBell” pop up stores in New…

Location data tracks where people go and what events they attend. Each location a consumer visits and event they attend provides valuable information about what that person is interested in…

Busch’s new ad campaign, “Pop Up Schop”, highlights the company’s commitment to the environment with its pop up shop in the middle of a national forest and a promise to…

Location data, or information on where consumers go in their day-to-day lives, is becoming a popular tool for enterprises. It’s used in a variety of ways, including for customer analysis,…

Events are great indicators of consumer interests and trends. We looked at event attendance data for July 2019 to see which events are the most popular with U.S. consumers right…

When you know where people go in the world, and what they do there, you can learn a lot about their interests, lifestyles, and habits. Anonymous mobile location signals, when…

Gravy Analytics is pleased to announce the release of 21 new precision and proximity audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to…

Events are great indicators of consumer interests and trends. We looked at event attendance data for June 2019 to see which events are the most popular with US consumers right…

A recent study found that a majority of C-level executives believe that location intelligence will be important to the overall success of their business, especially in the long term.¹ 66…

Burger King recently completed market trials for it’s Impossible Burger – a plant-based meat substitute that appears to “bleed”. InMarket Insights estimates that foot traffic to participating Burger King stores…

Food & Wine Classic in Aspen Aspen, CO  |  June 14 – 16, 2019 Each summer, the world’s top chefs and sommeliers gather in Aspen, Colorado to kick off the…

Avengers: Endgame opened on April 24, 2019 to rave reviews and record-setting ticket sales. Its $1.2B opening weekend was the largest in movie history – both domestic and worldwide. Gravy…

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Broadly defined, location intelligence is a type…

Gravy Analytics announces the launch of 28 new precision and proximity audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target…

Gravy processes billions of anonymous mobile location signals every day to understand where people go and what they do in the real world. One of the most popular uses for…

Events are great indicators of consumer interests and trends. We looked at event attendance data for May 2019 to see which events are the most popular with US consumers right…

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. The company’s handbags, clothing and accessories take center stage in spots featuring actor Selena…

Using anonymous, mobile location signals to understand where people go in their daily lives, Gravy Analytics gives brands new visibility into the offline customer journey. These location-derived insights are used…

Gravy Analytics is excited to launch 18 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information…

Events are great indicators of consumer interests and trends. We looked at event attendance data for March 2019 to see which events are the most popular with US consumers right…

In the final installment for our “Debunking Myths in Location Data” series, we tackle transparency and privacy. Myth: Reputable publishers don’t share their data with ad tech vendors.Publishers are much…

In part two of our “Debunking Myths in Location Data” series, we explore accuracy and ad fraud. Myth: Too much of the location data in the market is fake. Data…

Events are great indicators of consumer interests and trends. We looked at event attendance data for April 2019 to see which events are the most popular with US consumers right…

Coachella Valley Music and Arts Festival Indio, CA   |   April 12 – 21, 2019 April may be the start of spring, but it is also the start of two…

Every day, Gravy Analytics processes billions of anonymous location signals from consumer mobile devices to build our industry-leading location intelligence solutions. We aim to separate truth from fiction everywhere in…

Gravy Analytics today released 18 new lifestyle audiences for use in advertising campaigns. Gravy Audiences make it easy for marketers to reach the right people based on where they go in the…

Gravy Analytics uses anonymous, mobile location signals to understand where people go in their daily lives, and give brands new visibility into the offline customer journey. These location-derived insights power…

Gravy Analytics uses anonymous, mobile location signals to understand where people go in their daily lives, and give brands new visibility into the offline customer journey. These location-derived insights power…

While some consumers never set foot into a dealership before they buy, we wondered about those that do shop around for a new car? Which automakers are they visiting, and…

Equinox’s new ad campaign aims to attract health and wellness-minded consumers with a more holistic approach to fitness. Their latest advertising celebrates the company’s evolution from premium gym to lifestyle…

Gravy Analytics is excited to launch 15 new audiences for use in digital advertising campaigns. These new audiences make it easy for marketers to reach their target audience, using information…

Events are great indicators of consumer interests and trends. We looked at event attendance data for February 2019 to see which events are the most popular with US consumers right…