Get Inspired by Real-World Location Intelligence

Browse use cases, best practices, and illustrated examples of what location analytics can do.

COVID-19 and Social Distancing by City

COVID-19 and Social Distancing by City

Social distancing is quickly becoming a way of life. Given the ever-increasing number of COVID-19 cases and the virus’s ease of transmission, many of us expect to be practicing social…
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COVID-19 and Social Distancing by State

COVID-19 and Social Distancing by State

COVID-19 has now spread to all 50 states, with Washington, California, and New York particularly hard-hit by the virus. Gravy wondered what our Visitations data could tell us about COVID-19’s effect…
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What is Data Integration?

Companies that seek to better reach their target audiences need the most accurate and up-to-date data to guide their targeting strategies. In order to get the most holistic view, companies…
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Four friends drinking wine at lunch.

Top 10 Wineries in the U.S.

Gravy analyzed consumer visits at wineries and vineyards across the U.S. Using our location-derived foot traffic data, we curated a list of some of the most popular wineries especially for…
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College basketball fans watching a game.

Audience Spotlight: NCAA Basketball Fans

Behind football, basketball is the second most popular college sport. 21% of Americans are “very interested” in college basketball. NCAA basketball fans are passionate about their teams and traditions. Even…
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Couple in Luxury Car

Who are In-Market Luxury Car Buyers?

The luxury car market is expected to continue to grow significantly. To increase sales and meet consumer expectations in the age of Tesla, luxury automakers need to put their focus…
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Two people on mobile device surfing the internet

Target Ads to Cable TV Customers

Extending Advertising to Mobile The number of mobile internet users is projected to be 287.1 million in 2023. People are using their mobile devices to shop online, manage their finances, and…
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The Role of Data in Automotive Marketing

The Role of Data in Automotive Marketing

Automotive marketing is in a state of transition: while budgets are high, companies are demanding to see results including increased effectiveness, and a measurable ROI for marketing spend. A recent…
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Top 100 Events: October 2019

Top 100 Events: October 2019

Gravy utilized event analytics to examine attendance for October 2019 to see which events came out on top. With basketball and hockey season starting, sports fans had so much to…
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What is Data-as-a-Service?

What is Data-as-a-Service?

The Data-as-a-Service, or DaaS market, is expected to grow at a rate of nearly 40% every year, reaching a market size of $51.9 billion USD by 2025. Clearly, data-as-a-service is…
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3 Tips For Effective Audience Targeting

3 Tips for Effective Audience Targeting

An effective audience targeting program is a critical component of a comprehensive marketing strategy. Targeting helps a company to concentrate messaging on a subset of the general audience, improving the…
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Location Analytics: 5 Common Misconceptions

Location Analytics: 5 Common Misconceptions

Location data is defined as real-word decision intelligence used to inform business decisions such as marketing, advertising, and growth strategies. Its benefit lies within the ability to gain insight from…
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Top 100 Events: September 2019

With school starting and fall around the corner, September is always a busy month. Which events were popular among U.S. consumers in September? Gravy utilized event analytics to examine attendance…
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Top 100 Events: August 2019

Top 100 Events: August 2019

Events are great indicators of consumer interests and trends. We looked at event attendance data for August 2019 to see which events are the most popular with US consumers right…
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Top 100 Events: July 2019

Top 100 Events: July 2019

Events are great indicators of consumer interests and trends. We looked at event attendance data for July 2019 to see which events are the most popular with U.S. consumers right…
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Top 100 Events: June 2019

Top 100 Events: June 2019

Events are great indicators of consumer interests and trends. We looked at event attendance data for June 2019 to see which events are the most popular with US consumers right…
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Top 100 Events: April 2019

Top 100 Events: May 2019

Events are great indicators of consumer interests and trends. We looked at event attendance data for May 2019 to see which events are the most popular with US consumers right…
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Top 100 Events: March 2019

Top 100 Events: March 2019

Events are great indicators of consumer interests and trends. We looked at event attendance data for March 2019 to see which events are the most popular with US consumers right…
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Top 100 Events for April 2019

Top 100 Events: April 2019

Events are great indicators of consumer interests and trends. We looked at event attendance data for April 2019 to see which events are the most popular with US consumers right…
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Top 100 Events: February 2019

Top 100 Events: February 2019

Events are great indicators of consumer interests and trends. We looked at event attendance data for February 2019 to see which events are the most popular with US consumers right…
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