Top 5 Mobile Consumer Audiences: Feb 2017

Each week, Gravy analyzes the latest mobile consumer activity data – the places they visit, the events they go to, and how they spend their time – and updates our more than 200 mobile consumer audiences using our patented, AdmitOneTM…

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Gravy Announces New NCAA, NBA and NFL Sports Audiences

Gravy Analytics has some exciting news for sports marketers – just in time for NCAA playoff season! This week we released several new sports-oriented Audiences. These segments are designed specifically for use by sports marketers who need to reach the…

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Oracle Blog Features Gravy to Improve Your Ad Targeting

Gravy’s Anurag Mehta is featured today in Oracle’s Data Cloud blog. He breaks down five different levels of consumer ad targeting with the top three including online behavior, location and event attendance. He also discusses the benefits and limitations of…

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Gravy Featured in Oracle Data Cloud Directory

The Oracle Data Cloud Data Directory was recently published and Gravy Analytics is prominently featured. In 2016, Gravy TruLifeTM mobile audience segments based on real-world activities were added to the BlueKai Marketplace, the world’s largest data marketplace. Gravy audiences were…

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Mobile Advertising Continues Rapid Growth – IAB

In December, Gravy’s Anurag Mehta reviewed Statcounter and IAB data showing two mobile firsts. Mobile internet data had surpassed desktop and mobile advertising had exceeded desktop search advertising. IAB was out with new data last week that showed Q3 2016…

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