Get Inspired by Real-World Location Intelligence

Browse use cases, best practices, and illustrated examples of what location analytics can do.

The Impact of COVID-19 on Clothing Stores

The Impact of COVID-19 on Clothing Stores

Like other sectors of retail, clothing stores such as Lord & Taylor and Men’s Warehouse have been significantly impacted by COVID-19. Apparel sales, especially for professional attire, have fallen in…
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The True Cost of Raw Location Data

The True Cost of Raw Location Data

More companies than ever are interested in using mobile location data for market research, and to inform audience segmentation and business operations. As business interest grows, more businesses are entering…
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How to Evaluate Audience Composition in Advertising

How to Evaluate Audience Composition in Advertising

When choosing a location-based audience, it’s critical to understand how consumer behavior is interpreted. Advertisers should understand how location data providers create the composition of their advertising audiences. Here are…
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How to Conduct A Market Research Analysis

How to Conduct A Market Research Analysis

Conducting a market research analysis can provide organizations with an advantage over their competitors. This type of analysis allows them to identify opportunities for growth and can inform them on…
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How to Support Your Favorite Brands

How to Support Your Favorite Brands

COVID-19 is affecting many businesses across different industries. In many states, many “non-essential” businesses remain closed, and “essential” businesses are adjusting how they operate. Many are getting innovative on how…
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Geofencing Strategies in Response to COVID-19

Geofencing Strategies in Response to COVID-19

In response to COVID-19, Gravy Analytics adjusted our geofencing strategy to adequately capture the current consumer experience. Gravy was founded on events, and since its inception, has collected information about…
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The Impact of COVID-19 by Industry

The Impact of COVID-19 by Industry

The impact of COVID-19 continues to be felt across industries – from retail and restaurants to hospitality and travel. As the number of lockdowns and shelter-in-place orders increases across the…
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How to Conduct a Deterministic Data Analysis

Data analytics are critical to business intelligence, providing companies with valuable insights that can be applied to improve everything from product offerings to targeted advertising, from streamlining processes to expanding…
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COVID-19 and Social Distancing by City

COVID-19 and Social Distancing by City

Social distancing is quickly becoming a way of life. Given the ever-increasing number of COVID-19 cases and the virus’s ease of transmission, many of us expect to be practicing social…
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COVID-19 and Social Distancing by State

COVID-19 and Social Distancing by State

COVID-19 has now spread to all 50 states, with Washington, California, and New York particularly hard-hit by the virus. Gravy wondered what our Visitations data could tell us about COVID-19’s effect…
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What is Data Integration?

Companies that seek to better reach their target audiences need the most accurate and up-to-date data to guide their targeting strategies. In order to get the most holistic view, companies…
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