GRAVY ANALYTICS BLOG

Thought leadership, industry trends, and everything you need to know about location intelligence.

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Quick Guide to Geofencing: Centroid vs. Polygonal Geofences

Have you ever heard of a geofence? As a marketer, it’s very likely that you have. Whether it’s for ad targeting purposes, gauging the visitation numbers for a specific area, or maybe to determine if a certain location gets the type of foot traffic that you are looking for. 

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