Gravy Analytics Blog

Gravy Analytics Introduces New Grocery Shopper, Parents of Students Audiences

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By: Gravy

April 24, 2018

Gravy Analytics announces the launch of 15 new in-market, enthusiast and lifestyle audiences for use in digital advertising campaigns. With Gravy’s location-based audiences, marketers can easily reach committed consumers based on what they do in real life. Our favorite audiences…

Location-Based Marketing: In-Market Audiences

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By: Gravy

April 16, 2018

Gravy Analytics processes billions of anonymous mobile location signals each day to create its real-world location intelligence. The resulting information about where consumers go AND what they do in the real-world can then be used by marketers to power targeted…

Gravy Analytics Launches New Sports Fans, Travelers and Personal Finance Audiences

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By: Gravy

April 9, 2018

Gravy Analytics is pleased to announce the release of several new sports fan, traveler and personal finance audiences for use by digital marketers. All new audiences are now available for use via leading DMPs and DSPs. Gravy Audiences are used…

Spring Break: What Location Data Tells Us About the Most Popular Vacation Destinations

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By: Gravy

April 2, 2018

Across the U.S., schools are out for the spring break holiday. We were curious to know more about where people go during their spring vacation. What do they do, and where do they stay, once they get to their destination?…

Location-Based Advertising: Branded Audiences - Featured Image

Location-Based Advertising: Brand Audiences

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By: Gravy

March 26, 2018

Location-based advertising is hitting its stride: 75% of consumers are more likely to buy from a brand when they’re recognized, remembered or served with relevant recommendations. Today, Gravy Analytics has more than 325 location-based audiences available through leading platforms like…

The 25 Most Popular Irish Bars for Your St. Patrick’s Day Celebrations - Image

The 25 Most Popular Irish Bars for St. Patrick’s Day Celebrations

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By: Gravy

March 15, 2018

At Gravy, we analyze anonymous mobile location signals to determine consumer attendances at restaurants, hotels, retail stores and much, much more. With St. Patrick’s Day almost upon us, we decided to take a closer look at attendance data for Irish…

March Madness: Favorite Sports Bars

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By: Gravy

March 14, 2018

The NCAA Division I Men’s Basketball Tournament, aka March Madness, started on Tuesday, March 13 in Dayton and will end on April 2 in San Antonio. Over three weeks, 63 games are played in fourteen host cities throughout the US.…

Eat, Shop, Pray: What Location Data Tells Us About What Football Fans Did During the Super Bowl

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By: Jolene Wiggins

February 27, 2018

We wondered what people were doing while the Philadelphia Eagles and New England Patriots battled it out during Super Bowl LII. Where did US consumers go and what did they do while the big game was underway? We decided to…

Location-Based Advertising: Custom Audiences

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By: Gravy

February 20, 2018

Location-based advertising is heating up: 73% of consumers now allow apps to access their location, providing insight into real-world consumer behavior. Today, Gravy Analytics has more than 325 location-based audiences available, with more launching every month. But what happens when…

Campaigns We Love: Peet’s Coffee ‘What Fills Your Cup?’

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By: Gravy

February 13, 2018

With their latest campaign, ‘What Fills Your Cup?’, Peet’s Coffee embraces positivity and celebrates consumers’ individual excellence with video spots, unique social media filters and a sweepstakes to win a free year of coffee. The campaign aims to answer the…

Top 5 Gravy Audiences: January 2018

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By: Gravy

February 5, 2018

Leading advertisers rely on Gravy Audiences to help them reach committed consumers across the U.S. Only Gravy Audiences are built on what mobile consumers really do in their daily lives – the places they go, the points-of-interest they visit, and…

Gravy Analytics Releases New Spring Break, Health-Conscious Consumer Audiences

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By: Gravy

January 31, 2018

Gravy Analytics is pleased to announce the launch of 15 new location-based audiences for use in digital advertising campaigns. These new in-market, enthusiast and lifestyle audiences make it simple for marketers to reach committed consumers based on what they do…