Location-based advertising is increasingly popular, but businesses are just beginning to see the potential for location data to drive insights and decision-making. The massive amounts of location data generated by consumer mobile devices can also be used to deliver new information about existing customers,…
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Per a recent MSN poll, millennials are more interested in pizza and Mexican restaurant chains than burger and chicken joints. While fast food chains like McDonald’s and Burger King have dominated in the past, it’s pizza places like Domino’s and…
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Every week, Gravy analyzes the latest mobile consumer activity – the places they visit, the events they go to, and how they spend their time – and updates our 200+ mobile consumer audiences using our patented, AdmitOneTM verification process. So, which…
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Gravy is pleased to announce the release of five new branded audiences for pharmacy and grocery stores. These new audiences allow advertisers to reach mobile consumers who have recently visited stores like Kroger, Safeway or Walgreens. How to Use Advertisers…
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Airbnb, the popular home sharing business, has become a popular choice of accommodation for travelers over the last 9 years. But as the peer-to-peer business shows increasing presence in the hospitality industry, how are traditional hotels and resorts affected? Gravy…
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Never Confuse a Clear Vision with a Short Distance I’ve always envisioned a time when marketers would have a true understanding of consumer behavior at every touchpoint, and could provide attribution and ROI for advertising across all media. While a…
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Buckle your seatbelts…this week we took a closer look at one of our key consumer audiences, Auto Intenders. These mobile consumers recently visited a new or used car dealership, indicating that they are – or may soon be – in…
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Last week we shared the Top 5 Gravy Audiences that marketers used in April 2017. But May ushers in a whole new set of marketing opportunities as mobile consumers spend fewer hours in the office, the entire family spends more…
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Gravy’s Audiences are used by leading advertisers across the U.S. to reach the most committed consumers in the market. Unlike typical audiences, Gravy’s mobile audiences are built on consumers’ real-world activities – the places they go, the things they do,…
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On Friday, April 21, the Gravy team spent an afternoon volunteering at the Leesburg Homeless Services Center, just a mile or two from our corporate office. In just a few hours, the team repainted three outdoor storage sheds and power-washed…
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Every day, Gravy Analytics analyzes consumer attendances at over 1M events, large and small, across the U.S. And one of the biggest events – or rather, series of events – we looked at this month was March Madness. We analyzed…
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By Aaron Vance Monetizing WiFi through Mobile Advertising and Customer Insights Unlocking Revenue from a Cost Center WiFi is in demand among hospitality customers. Hospitality Technology’s Customer Engagement Study 2016 lists it as the number one technology influencer of consumer…
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