Gravy Blog: Real-World Location Intelligence

Large enterprises have been using location information to make business decisions and improve their ROI for years. The most successful organizations have also used the insights they gained to improve…

As stadiums begin the reopening process and players get back in the game, sports franchises and leagues need to make sure that they are targeting the right audiences at the…

A: Dear Victor, Yes, we do have a few different types of audiences to choose from! Our advertising audience categories are In-Market, Enthusiast, Lifestyle, B2B, and Mobile Device User. In-Market…

Consumers are changing how and why they travel due to the coronavirus pandemic. This has caused consumer travel trends to shift dramatically. Many consumers are opting to travel via car…

No, this title is not clickbait. We know how tough this year has been on the automotive industry, especially when people spent a good portion of their year rooted to…

Foot traffic in 2020 has been just as unpredictable as the virus that sent us all into lockdown. Datasets from this year are unlike any we’ve seen before. We know…

While the auto industry is slowly recovering sales, foot traffic remains below pre-COVID levels. In September, foot traffic to used and new car dealerships was 20% lower compared to February…

As COVID-19 continues to spread throughout the United States, stadiums and other large venues remain shut or are operating at minimal capacity to keep the pandemic under control. Necessary and…

We’ve said it a few times in previous posts, but everyone knows that 2020 is a year like no other and that consumer shopping and dining behaviors are changing in…

It’s no secret that 2020 has been a hard year for the restaurant industry. A lot of strategies to bring customers in, like great marketing, for example, were no match…

The movie theater industry is at a critical juncture. At the start of the COVID-19 pandemic, many theaters closed their doors to movie lovers, and movie goers turned to streaming…

Times Square is one of the most well known tourist attractions in New York City. Visitors shop for souvenirs, dine at restaurants, and take pictures in front of famous signs.…

Preparing for the holiday season as a retailer has always had its ups and downs. The questions about staffing and inventory have always been answered by past year’s data. We…

What has been your greatest advertising challenge lately? Finding the right audience is perhaps the most common challenge among brands. Your audience’s preferences probably have changed, and you’ll want to…

Companies in every industry are embracing technology and data to solve business challenges and to mitigate risk in the new economy. As a result of the COVID-19 pandemic, consumer behavior…

Digital out-of-home (DOOH) and connected TV (CTV) advertisers are facing a whole new challenge for this year’s holiday season when it comes to their digital advertising strategies. COVID-19 and 2020…

Food trucks have become a staple for foodies and curious office workers seeking out new culinary inventions without going to a restaurant. According to IBISWorld, the market size for the…

The U.S. automotive industry has been severely impacted by the coronavirus pandemic. Consumer demand for new cars is significantly lower: in the second quarter of 2020, automakers reported that car…

All over the world, we’ve watched as the travel industry slowly unraveled. With the coronavirus pandemic sweeping through countries, cities, and towns, nowhere and no industry was safe from the…

Disney World in Orlando, FL is a popular amusement park destination, but due to COVID-19, closed its gates on March 16. As a result, many people postponed their trips to…

Many mom-and-pop businesses have been severely affected by the coronavirus pandemic. There is, however, a silver lining for local retail as many have adjusted their business models to reflect the…

It’s October 2019, your building is bustling with floor upon floor of various businesses from law offices to startup technology companies. In fact, you almost have zero vacancies for the…

Financial services and insurance companies shouldn’t forget the importance of customer acquisition through advertising. Today’s customers are looking for convenience and streamlined customer experiences. Banks and insurance agencies need to…

Labor Day weekend is often considered to be an indicator of how brands will perform during the holiday season. The “end-of-summer” holiday is known for its retail sales — while…

Here’s the thing about marketing for financial services: the industry hasn’t been the most open to digital transformation. Think about it, most banks didn’t adopt mobile banking until well after…

Retailers are now finding that their customers are looking for seamless and convenient customer experiences. From curbside pick-up to contactless delivery, retail is shifting its focus to providing customers with…

Because of COVID-19, this spring and summer were truly not like any others. Many people canceled their travel plans and opted for staycations. With more consumers shopping online, and exercising…

It’s that time of year: the air is crisper, the leaves are starting to change, and the temperatures are pointing to the end of summer. For retailers, this signals more…

What would you say is the biggest challenge for sports marketers today? I would say the biggest challenge for them is sponsorships and partnerships. Many sports teams might be wondering…

Consumers are spending more time at home due to stay-at-home orders— and more money on home goods. This summer, sales in outdoor furniture and entertainment got a boost from the…

Many industries are reeling from the unprecedented economic decline that seemed to have hit us all overnight. One of the hardest-hit industries has undoubtedly been the commercial real estate (CRE)…

Most gyms in the U.S. have welcomed their members back. But, are gym members going back to their old routines? In a survey by TD Ameritrade, 59% of respondents said…

Out of all the burger chains, Burger King and McDonald’s have had the longest-standing rivalry. With more of their former diners working from home and skipping lunch out, the fast…

Location data, generated by opted-in consumer mobile devices, has long been used for ad targeting. Today, more businesses are seeing the potential of using location data to power market research…

Many industries have been disrupted in 2020 but none more so than the automotive industry. From the car buying experience to the way marketers are making the best of a…

Like other sectors of retail, clothing stores such as Lord & Taylor and Men’s Warehouse have been significantly impacted by COVID-19. Apparel sales, especially for professional attire, have fallen in…

In the wake of the coronavirus pandemic, many U.S. consumers are going to convenience stores to avoid busy supermarkets. According to a report by Nielsen, total consumer spending at c-stores…

This year’s school shopping necessities have changed dramatically compared to past years. With most schools utilizing remote learning, and kitchen tables replacing school desks, how can retailers predict not only…

While fans aren’t quite back in the stands yet, sports are making a comeback. In 2020, fans are cheering on their favorite teams from their living rooms. Once fans are…

The hospitality and travel industries have been significantly impacted by COVID-19. Hospitality and travel businesses are facing many challenges as a result of the coronavirus pandemic. These include mandatory closures,…

One great thing about being a retailer in the 21st century is the unprecedented access to valuable consumer and market insights that you get. Even as little as ten years…

More companies than ever are interested in using mobile location data for market research, and to inform audience segmentation and business operations. As business interest grows, more businesses are entering…

While many advertisers might put Gen Z (sometimes referred to as post-Millennials) and Millennials into the same bucket, they are totally different when it comes to the way that they…