Thought leadership, industry trends, and everything you need to know about location intelligence.

Quick Guide to Geofencing: Centroid vs. Polygonal Geofences

Have you ever heard of a geofence? As a marketer, it’s very likely that you have. Whether it’s for ad targeting purposes, gauging the visitation numbers for a specific area, or maybe to determine if a certain location gets the type of foot traffic that you are looking for.