Location Intelligence Data & API
Gravy Observations provides privacy-friendly human mobility data for areas of interest globally.
FEATURES
Use Cases for the Location Intelligence Platform
Gravy’s Observations data enables privacy-friendly analysis of human movement at a local or global level. Our Location Intelligence Platform helps organizations get the data they need to answer key questions, including:
- How do traffic patterns to one area of interest compare to another?
- When exactly did changes in traffic occur?
- How does the activity between locations change over time?
- Where do visitors travel from to visit places of interest?
Observations can be used in many different ways to understand changes in human movement across different areas, predict future human mobility trends, and inform operational and marketing strategies.
| Human Movement | Predictive Modeling | Market Research |
|---|---|---|
| Analyze human mobility patterns between locations of interest over time, locally or globally. | Fuel analytical models with location intelligence to predict future activity at locations of interest. | Discover emerging consumer market trends and where opportunities exist based on high-traffic areas. |
| Operational Intelligence | Attribution Measurement | Trade Area Analysis |
|---|---|---|
| Optimize your business processes with real-world insight into consumer movements. | Correlate the increase in foot traffic to places of interest with marketing and advertising initiatives. | Understand where consumers travel from to shop, dine, or visit other places of interest. |
Location Intelligence Platform Case Studies
Learn how our customers use our Location Intelligence Platform and Gravy Observations to find patterns in human movement to areas of interest and changes in activity due to events, like natural disasters.
OUR PRODUCTS
Location Intelligence Platform
| Observations DaaS | Location Intelligence API |
|---|---|
| Observations data-as-a-service offers organizations 3+ years of historical data for millions of mobile devices globally. Understand patterns in human movement by time-of-day, day-of-week, or geographic location. | Gravy’s Location Intelligence API delivers Observations data and trade area analytics on-demand. This API provides robust location analytics to inform business strategy and power enterprise-level solutions for the SaaS marketplace. |
Ready to get started with location data?
If your business needs global location analytics, let us know. Request a no-cost, no-obligation consultation with one of our location intelligence experts today.
Use Cases for the Location Intelligence Platform
Gravy’s Observations data enables privacy-friendly analysis of human movement at a local or global level. Our Location Intelligence Platform helps organizations get the data they need to answer key questions, including:
- How do traffic patterns to one area of interest compare to another?
- When exactly did changes in traffic occur?
- How does the activity between locations change over time?
- Where do visitors travel from to visit places of interest?
Observations can be used in many different ways to understand changes in human movement across different areas, predict future human mobility trends, and inform operational and marketing strategies.
| Unique Visitors | Total Visits | Traffic Patterns |
|---|---|---|
| The number of unique mobile devices visiting a location or area of interest. | The total number of visits to a specific location or area. | Identify trends in visits by time of day and day of week, or by city, zip code, or state. |
| Anomaly Detection | Dwell Time | Trade Area |
|---|---|---|
| Flag activity at locations that fall outside of benchmarked traffic patterns. | The amount of time that a unique device typically stays at a location. | Where visitors travel from to a location or area of interest. |
Visualizations Built on Location Data
The following dashboards use Gravy Observations and the Location Intelligence Platform to illustrate trends in human movement and how far consumers travel to visit a location of interest.
Benefits of Gravy Observations Human Mobility Data
Location intelligence is critical for businesses, but not all data is created equal. That is why it is important to evaluate and select the right data for your needs.
Frequently Asked Questions About the
Location Intelligence Platform
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