Gravy Data-as-a-Service (DaaS)
Location data sets & location analytics designed for the enterprise.
Innovative data sets & analytics built on privacy-friendly mobile location data.
Whether you need data for market research, competitive intelligence, or operational insight, leading companies rely on Gravy Analytics for location intelligence that enables better decision-making across the enterprise.
We start by enriching each location signal with Location Data Forensics – separating high-quality signals from low-quality, suspicious, and even fraudulent signals. The end result? A comprehensive suite of high-quality location data products – and resulting insights – that you can trust.
DATA YOUR WAY
Data-as-a-Service Products
Flexible Data Delivery with Gravy DaaS
1. Data access with Gravy APIs and Applications.
Request and pay only for the data you need. Quickly access location data for foot traffic analysis and more.
2. Batch data delivery.
Location data is conveniently delivered directly to you via AWS S3 bucket.
Areas
Identify market trends by analyzing foot traffic patterns, consumer behavior, cross-shopping visits, and changes in trade areas over time for custom areas of interest.
API
BATCH DELIVERY
Personas
Enrich your customer data with over 350 consumer personas. Identify foodies, frequent shoppers, in-market auto buyers, retirees, and more.
API
BATCH DELIVERY
Visitations
Measure foot traffic at any commercial location of interest with 1B+ monthly verified visits to places and events across the U.S. and Canada.
API
BATCH DELIVERY
Footfall
Visit data for opted-in consumer mobile devices observed within thousands of custom geo-fenced areas at once.
API APPLICATION
BATCH DELIVERY
Observations
Conduct geo-location analyses, model foot traffic patterns, and combat fraud with enriched location data aggregated by geo-hash and time.
BATCH DELIVERY
DaaS Product Features & Benefits
Real-World Consumer Intelligence
Deterministic measurement of human movement patterns, trended over time.
Historical Data
Up to 3 years of historical data for use in predictive models.
Comprehensive Brand Coverage
Data for more than 3,000 leading brands with a physical, brick-and-mortar footprint.
Precision Geo-Fences
Hand-drawn, polygonal geo-fences capture consumer visits at places of interest with precision.
Data Contextualization
Place visits are enriched with event metadata for improved consumer psychographic profiling.
Superior Flexibility
Suitable for use in both macro industry and discrete location analyses.
Data your way just got easier with Gravy APIs and applications.
Enrich your data with Gravy’s DaaS data sets
Interested in integrating DaaS into your platform?
Don’t Rely on Low-Quality Location Data
Low quality and fraudulent location data increase the number of inaccurate signals, skewing data analysis and impacting important business decisions.
The Location Data Difference
Reach
Billions of daily location signals from 150M+ mobile devices
Events
The largest events database gives context to millions of places and POIs
Verified
Consumer visits built on 100% deterministic location data