Gravy Data-as-a-Services (DaaS)
Verified location datasets and services built for your unique business needs.
Cleansed and verified datasets built on mobile location data.
Gravy Data-as-a-Service (Gravy DaaS) delivers verified visitation, persona, and IP address data to leading companies for use in a wide range of industry-specific applications.
All data is processed through our patented AdmitOneTM verification engine with Location Data Forensics – filtering and categorizing inaccurate and even fraudulent location signals. The final result? A comprehensive suite of cleansed, high-quality location data products that drive real results.
DATA YOUR WAY
Conduct geo-location analyses, model traffic patterns, and combat fraud with enriched location data aggregated by geo-hash and time.
Measure foot traffic at any commercial location of interest with 1B+ monthly visits to places and events across the U.S.
Monthly attendances at venues and events across the U.S. Comprised of visits likely to include a commercial transaction.
Most-visited locations associated with a mobile device.
Enrich your customer data with over 350 consumer behavioral classifications. Identify foodies, frequent shoppers, in-market auto buyers and more.
Enhance your device graph with IP address data. Includes IP addresses associated with Mobile Advertiser ID.
Product Features & Benefits
Real-World Consumer Intelligence
Deterministic measurement of consumer behavior and visitation patterns, trended over time.
Up to 3 years of historical data for use in predictive models.
Comprehensive Brand Coverage
Data for more than 2,000 leading brands with a physical, brick-and-mortar footprint.
Hand-drawn, polygonal geo-fences capture consumer visits at places of interest with precision.
Place visits are enriched with event metadata for improved consumer behavioral profiling.
Suitable for use in both marco industry and discrete location analyses.
Enrich your data with Gravy’s DaaS datasets
Interested in integrating DaaS into your platform?
Don’t Rely on Low-Quality Location Data
Low quality and fraudulent location data can increase the number of inaccurate signals, resulting in a skewed data analysis and impacting important business decisions.
The Location Data Difference
Billions of daily location signals from 150M+ mobile devices
The largest events database gives context to millions of places and POIs
Consumer attendances built on 100% deterministic location data