Gravy Data-as-a-Service

Gravy Data-as-a-Service (Gravy DaaS) delivers verified visitation, audience and event data to leading companies for use in a wide range of industry-specific applications.

All data is processed through our patented AdmitOne verification engine – filtering duplicate, inaccurate and even fraudulent information – leaving only cleansed, high-quality data that drives real results.

Data Products

Visitations

1B+ monthly visits to venues and events across the U.S. Includes all visits during business operating hours.

Attendances

Monthly attendances at venues and events across the U.S. Comprised of visits likely to include a commercial transaction.

Audiences

Over 300 consumer behavioral classifications. Identify foodies, frequent shoppers, in-market auto buyers and more.

Device User Agent

Device user agent associated with Mobile Advertising ID (MAID). Includes device OS, make and model.

Events

1M+ national, regional and local events, updated daily. Includes select metadata.

Features

Real-World Consumer Intelligence

Deterministic measurement of consumer behavior and visitation patterns, trended over time.

Historical Data

12+ months of historical data for use in predictive models.

Unique Context

Enriched with consumer events and activities for improved behavioral profiling.

Comprehensive Brand Coverage

Coverage for more than 2000 major brands with a physical footprint.

Precision Geo-Fences

Designed from the start with 100% polygonal geo-fences.

Superior Flexibility

Suitable for use in both macro industry and discrete location analyses.

Get Real-World Results with Gravy Data-as-a-Service

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“Gravy is a tremendous partner in a variety of ways. In addition to delivering data that is of the utmost quality, the team at Gravy are efficient, effective, and terrific to work with. They are quick to turnaround new projects, and their support has led to a variety of new business opportunities.”

Carey Bennett - COO, AreaMetrics

“Gravy brings a unique flavor to the market for mobile location data through its contextual knowledge of events – not just places. This sets the company apart at time when point-of-interest data is becoming table stakes in the mobile location market.”

451 Research

The Gravy Difference

REACH

Billions of daily location signals from 250M+ opted-in mobile devices

CONTEXT

1M+ monthly events give context to millions of places and points-of-interest

DETERMINISTIC

Confirmed, deterministic consumer attendances at places and events

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GRAVY DATA-AS-A-SERVICE