Gravy Data-as-a-Service (DaaS)

Location data sets & location analytics designed for the enterprise.

Innovative data sets & analytics built on privacy-friendly mobile location data.

Whether you need data for market research, competitive intelligence, or operational insight, leading companies rely on Gravy Analytics for location intelligence that enables better decision-making across the enterprise.

We start by enriching each location signal with Location Data Forensics – separating high-quality signals from low-quality, suspicious, and even fraudulent signals. The end result? A comprehensive suite of high-quality location data products – and resulting insights – that you can trust.

DATA YOUR WAY

Data-as-a-Service Products

Flexible Data Delivery with Gravy DaaS

1. Data access with Gravy APIs and Applications.
Request and pay only for the data you need. Quickly access location data for foot traffic analysis and more.

2. Batch data delivery.
Location data is conveniently delivered directly to you via AWS S3 bucket.

Gravy DaaS: Areas

Areas

Identify market trends by analyzing foot traffic patterns, consumer behavior, cross-shopping visits, and changes in trade areas over time for custom areas of interest.

API

BATCH DELIVERY

Gravy DaaS: Personas

Personas

Enrich your customer data with over 350 consumer personas. Identify foodies, frequent shoppers, in-market auto buyers, retirees, and more.

API

BATCH DELIVERY

Gravy DaaS: Visitations

Visitations

Measure foot traffic at any commercial location of interest with 1B+ monthly verified visits to places and events across the U.S. and Canada.

API

BATCH DELIVERY

Gravy DaaS: Footfall

Footfall

Visit data for opted-in consumer mobile devices observed within thousands of custom geo-fenced areas at once.

API APPLICATION

BATCH DELIVERY

Gravy DaaS: Observations

Observations

Conduct geo-location analyses, model foot traffic patterns, and combat fraud with enriched location data aggregated by geo-hash and time.

BATCH DELIVERY

DaaS Product Features & Benefits

Gravy DaaS: Real-World Consumer Intelligence
Real-World Consumer Intelligence

Deterministic measurement of human movement patterns, trended over time.

Gravy DaaS: Historical Data
Historical Data

Up to 3 years of historical data for use in predictive models.

Gravy DaaS: Comprehensive Brand Coverage
Comprehensive Brand Coverage

Data for more than 3,000 leading brands with a physical, brick-and-mortar footprint.

Better Insights from Geofencing
Precision Geo-Fences

Hand-drawn, polygonal geo-fences capture consumer visits at places of interest with precision.

Gravy DaaS: Data Contextualization
Data Contextualization

Place visits are enriched with event metadata for improved consumer psychographic profiling.

Increased Flexibility and Scalability
Superior Flexibility

Suitable for use in both macro industry and discrete location analyses.

Data your way just got easier with Gravy APIs and applications.

Enrich your data with Gravy’s DaaS data sets

Interested in integrating DaaS into your platform?

Gravy DaaS Partners: AWS

Gravy DaaS Partners: Nitrogen.ai

Gravy DaaS Partners: Become a Partner

Don’t Rely on Low-Quality Location Data

Low quality and fraudulent location data increase the number of inaccurate signals, skewing data analysis and impacting important business decisions.

The Location Data Difference

Gravy DaaS: Reach

Reach

Billions of daily location signals from 150M+ mobile devices

Gravy DaaS: Events

Events

The largest events database gives context to millions of places and POIs

Gravy DaaS: Verified

Verified

Consumer visits built on 100% deterministic location data

Let’s discuss how your business can benefit from the flexibility of data via Gravy DaaS.