Gravy Data-as-a-Service (DaaS)
Cleansed location data sets and services built for your unique business needs.
Cleansed data sets built on privacy-friendly mobile location data.
Deliver observations, verified visits, consumer personas, and consumer market trend data to leading companies looking to use intelligence for a wide range of industry-specific applications.
All data is optimized with Location Data Forensics – filtering and categorizing inaccurate and even fraudulent location signals. The final result? A comprehensive suite of cleansed, high-quality location data products that drive real results.
DATA YOUR WAY
Data-as-a-Service Products
Flexible Data Delivery with Gravy DaaS
1. Data access with Gravy APIs and Applications.
Request and pay only for the data you need. Quickly access location data for foot traffic analysis and more.
2. Batch data delivery.
Location data conveniently delivered directly to you via email or an AWS S3 bucket.
Areas
Identify market trends by analyzing foot traffic patterns, consumer behavior, cross-shopping visits, and changes in trade areas over time for custom areas of interest.
API
BATCH DELIVERY
Personas
Enrich your customer data with over 350 consumer personas. Identify foodies, frequent shoppers, in-market auto buyers, retirees, and more.
API
BATCH DELIVERY
Visitations
Measure foot traffic at any commercial location of interest with 1B+ monthly verified visits to places and events across the U.S. and Canada.
API
BATCH DELIVERY
Footfall
Visit data for opted-in consumer mobile devices observed within thousands of custom geo-fenced areas at once.
API APPLICATION
BATCH DELIVERY
Observations
Conduct geo-location analyses, model foot traffic patterns, and combat fraud with enriched location data aggregated by geo-hash and time.
BATCH DELIVERY
DaaS Product Features & Benefits
Real-World Consumer Intelligence
Deterministic measurement of consumer behavior and visitation patterns, trended over time.
Historical Data
Up to 3 years of historical data for use in predictive models.
Comprehensive Brand Coverage
Data for more than 2,000 leading brands with a physical, brick-and-mortar footprint.
Precision Geo-Fences
Hand-drawn, polygonal geo-fences capture consumer visits at places of interest with precision.
Data Contextualization
Place visits are enriched with event metadata for improved consumer psychographic profiling.
Superior Flexibility
Suitable for use in both macro industry and discrete location analyses.
Data your way just got easier with Gravy APIs and applications.
Enrich your data with Gravy’s DaaS data sets
Interested in integrating DaaS into your platform?
Don’t Rely on Low-Quality Location Data
Low quality and fraudulent location data can increase the number of inaccurate signals, resulting in a skewed data analysis and impacting important business decisions.
The Location Data Difference
Reach
Billions of daily location signals from 150M+ mobile devices
Events
The largest events database gives context to millions of places and POIs
Verified
Consumer visits built on 100% deterministic location data