Gravy Data-as-a-Service (DaaS)

Cleansed location data sets and services built for your unique business needs.

Cleansed data sets built on privacy-friendly mobile location data.

Deliver observations, verified visits, consumer personas, and consumer market trend data to leading companies looking to use intelligence for a wide range of industry-specific applications.

All data is optimized with Location Data Forensics – filtering and categorizing inaccurate and even fraudulent location signals. The final result? A comprehensive suite of cleansed, high-quality location data products that drive real results.

DATA YOUR WAY

Data-as-a-Service Products

Flexible Data Delivery with Gravy DaaS

1. Data access with Gravy APIs and Applications.
Request and pay only for the data you need. Quickly access location data for foot traffic analysis and more.

2. Batch data delivery.
Location data conveniently delivered directly to you via email or an AWS S3 bucket.

Areas

Areas

Identify market trends by analyzing foot traffic patterns, consumer behavior, cross-shopping visits, and changes in trade areas over time for custom areas of interest.

API

BATCH DELIVERY

Personas

Personas

Enrich your customer data with over 350 consumer personas. Identify foodies, frequent shoppers, in-market auto buyers, retirees, and more.

API

BATCH DELIVERY

Visitations

Visitations

Measure foot traffic at any commercial location of interest with 1B+ monthly verified visits to places and events across the U.S. and Canada.

API

BATCH DELIVERY

Footfall

Footfall

Visit data for opted-in consumer mobile devices observed within thousands of custom geo-fenced areas at once.

API APPLICATION

BATCH DELIVERY

Observations

Observations

Conduct geo-location analyses, model foot traffic patterns, and combat fraud with enriched location data aggregated by geo-hash and time.

BATCH DELIVERY

DaaS Product Features & Benefits

Real-World Consumer Intelligence

Deterministic measurement of consumer behavior and visitation patterns, trended over time.

Historical Data

Up to 3 years of historical data for use in predictive models.

Comprehensive Brand Coverage

Data for more than 2,000 leading brands with a physical, brick-and-mortar footprint.

Better Insights from Geofencing
Precision Geo-Fences

Hand-drawn, polygonal geo-fences capture consumer visits at places of interest with precision.

Data Contextualization

Place visits are enriched with event metadata for improved consumer psychographic profiling.

Increased Flexibility and Scalability
Superior Flexibility

Suitable for use in both macro industry and discrete location analyses.

Data your way just got easier with Gravy APIs and applications.

Enrich your data with Gravy’s DaaS data sets

Interested in integrating DaaS into your platform?

Don’t Rely on Low-Quality Location Data

Low quality and fraudulent location data can increase the number of inaccurate signals, resulting in a skewed data analysis and impacting important business decisions.

The Location Data Difference

Reach

Reach

Billions of daily location signals from 150M+ mobile devices

Events

Events

The largest events database gives context to millions of places and POIs

Verified

Verified

Consumer visits built on 100% deterministic location data

Let’s discuss how your business can benefit from the flexibility of data via Gravy DaaS.

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