Cleansed and verified consumer location data.
Gravy Data-as-a-Service (Gravy DaaS) delivers verified visitation, audience and event data to leading companies for use in a wide range of industry-specific applications.
All data is processed through our patented AdmitOne verification engine – filtering duplicate, inaccurate and even fraudulent information – leaving only cleansed, high-quality data that drives real results.
Attendances
Monthly attendances at venues and events across the U.S.
Comprised of visits likely to include a commercial transaction.
Audiences
Over 300 consumer behavioral classifications. Identify foodies, frequent shoppers, in-market auto buyers and more.
Categories
Over 2000 venue, brand and event categories to enable custom insights and segments.
Events
1M+ national, regional and local events, updated daily.
Includes select metadata.
Features
Real-World Consumer Intelligence
Deterministic measurement of consumer behavior and visitation patterns, trended over time.
Comprehensive Brand Coverage
Coverage for more than 2000 major brands with a physical footprint.
Historical Data
12+ months of historical data for use in predictive models.