Location-Based Advertising Audiences

Audiences

Reach more engaged consumers & improve ROI for your next advertising campaign with location-based advertising audiences.

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LEADING COMPANIES USE GRAVY ANALYTICS

bombora

TMobile

LiveRamp

Lotame

TransUnion

neustar

TradeDesk

Oracle

Connect with more engaged consumers by using location-informed advertising audiences.

Gravy Audiences are the first and only location-based advertising audiences built on the local places and events that consumers attend – offline – in the real world.

We use pseudonymous mobile location signals, and our AdmitOne processing engine to understand where people go in the real world. After that, we interpret consumer interests, affinities, and in-market purchasing behavior to create precision advertising audiences for use in digital advertising campaigns.

Discover why leading advertising agencies and top brands trust Gravy Audiences to reach more engaged and in-market consumers, while improving campaign performance and ROI.

AUDIENCES YOUR WAY

Audiences In-Depth

Ready-to-Use Audiences

Access our collection of thousands of ready-to-use audiences for quick-and-easy activation across all major DSPs/DMPs and channels, including connected TV (CTV). Our location experts create advertising audiences based on the most popular targeting segments.

In-market behavior

Lifestyle activity

Interest group

B2B segment

Life stage

Demographics

Location proximity

Frequency of visit

Brand affinity

Device type

International travel

Political voting district

Gravy’s ready-to-use audiences are available with the following identifiers to easily extend advertisers’ reach across digital channels.

Mobile Advertiser IDs (MAIDs)

Advertise to consumers directly on their mobile devices

IP addresses

Target a household or business with relevant messaging on desktop or CTV

Hashed email addresses (HEMs)

Reach an OS account holder across all of their devices – mobile, desktop, CTV, and IoT

Explore the Audiences

Data Collaboration Audiences

Power highly targeted advertising campaigns to reach the right audience using multi-dimensional intelligence. Data collaboration audiences are built using complementary datasets to create a precise segment of consumers that are more likely to engage with your brand. These audiences are carefully curated to help improve campaign performance, enable better personalization, and increase your return on advertising spend.

Examples include:

Gravy Audiences that combine location intelligence with other datasets like demographics, user agent data, and more to pinpoint the right segments of consumers based on real-world insights.
Bombora’s B2B2C Audiences powered by Gravy – a combination of B2B intent data from Bombora’s Company Surge^® Analytics and location-based consumer insights from Gravy Analytics. Exclusively available through LiveRamp and The Trade Desk.

DATA IN ACTION

Explore our Audiences

Name	Category	Subcategory	Description	Relevant Industry	Industry	Keywords	Country
Home Buyers	In-Market	Home	Users visiting Homes for Sale or Open House Events	Real Estate, Insurance, Financial Services	Real Estate	House, Home, Insurance, Real Estate	U.S.
Business Traveler	Lifestyle	Travel	Users whose travel profiles indicate business travel	Hospitality & Travel, Retail	Hospitality and Travel	Business, Business Traveler, Road Warrior, Work	U.S.
Luxury Lifestyle	Lifestyle	Personas	Users attending events and places that indicate a luxury lifestyle such as art auctions, luxury car auctions, country clubs and yacht clubs	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Luxury, Affluent, Affluent Shopper, Shopping	U.S.
Self Pamperer	Lifestyle	Personas	Users attending events and places that indicate they enjoy pampering themselves. These include personal health events and places such as spas, salons and boutiques	Hospitality & Travel, Retail	Hospitality and Travel	Spa, Beauty Salon, Boutique, Salon, Hair	U.S.
Golf Lover	Enthusiast	Sports	Users who golf frequently and attend golfing events	Entertainment, Hospitality & Travel, Retail, Sports	Sports and Entertainment	Golf, Golfers, Golfing	U.S.
Auto Buyers	In-Market	Automotive	Users visiting Automobile Dealerships	Automotive, Financial Services, Insurance, Retail	Automotive	Car, Automobile, Auto, Dealership, Shopper, Shopping	U.S.
Beer Lover	Enthusiast	Food and Beverage	Users who attend craft brewing events, beer tasting events and brewpubs	Entertainment, Hospitality & Travel, Restaurant, Retail		Beer, Beer/Wine, Alcohol	U.S.
Sports Fan	Enthusiast	Sports	Users who attend spectator sporting events such as football, basketball, hockey, baseball, volleyball, lacrosse and soccer games at the professional and college levels	Entertainment, Hospitality & Travel, Retail, Sports	Sports and Entertainment	Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer	U.S.
Athlete	Lifestyle	Sports	Users participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubs	Entertainment, Hospitality & Travel, Retail, Sports		Athlete, Runners, Marathons, Gym Members, Yoga, Bicycling Races, Extreme Sports	U.S.
Live Music Lover	Enthusiast	Music	Users who attend live music events	Entertainment, Hospitality & Travel, Restaurant, Retail	Sports and Entertainment	Live Music, Concert, Fan	U.S.
Mattress Buyer	In-Market	Home	Users attending places that indicate that the user is in market for a mattress, e.g. Mattress stores	Financial Services, Insurance, Real Estate, Retail	Retail and Restaurant	Mattress, Bed, Bedframe, Shopping, Shopper	U.S.
Agriculture	B2B	B2B	Mobile users who have attended B2B Events related to Agriculture	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Agriculture, Cultivation, Farming, Floriculture, Forestry, Horticulture, B2B	U.S.
Mining	B2B	B2B	Mobile users who have attended B2B Events related to Mining	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Mine, Mining, Copper Mine, Extraction Oil, Forging, Foundry-Forging, Gems-Jewelry, Metals-Minerals, Methane, Mining, Oil-Gas, Petroleum, Power-Energy, Renewable-Energy	U.S.
Construction	B2B	B2B	Mobile users who have attended B2B Events related to Construction	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Construction, Architecture, Building Construction, Electrical, Flooring, Masonry, Plastering, Plumbing, Renovation, Roofing, B2B	U.S.
Manufacturing	B2B	B2B	Mobile users who have attended B2B Events related to Manufacturing	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Manufacturing, Consumer Appliances, Electronics, Fabrication, Home Textiles, Industrial Products, Packaging, Plastic, Renewable Energy, Textiles, B2B	U.S.
Transportation/Communications/Utilities	B2B	B2B	Mobile users who have attended B2B Events related to Transportation, Communications, Utilities	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Transportation, Communications, Utilities, Automotive, Aviation, Railway, Marine, Logistics, Shipping, Transportation, Telecommunication, Electrical Utility, Power Utility, Solar Energy, B2B	U.S.
Wholesale Trade	B2B	B2B	Mobile users who have attended B2B Events related to Wholesale Trade	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Supply, Trade Promotion, Wholesale, OEM, B2B	U.S.
Retail Trade	B2B	B2B	Mobile users who have attended B2B Events related to Retail Trade	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Retail Trade, Cosmetics, Fashion Accessories, Fashion Shows, Furniture Shows, Home Textiles, Retail, Trade	U.S.
Financial Services/Insurance/Real Estate	B2B	B2B	Mobile users who have attended B2B Events related to Financial Services, Insurance, Real Estate	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Financial Services, Insurance, Real Estate, Banking, Finance, Investments, Assets, Revenue, B2B	U.S.
Services	B2B	B2B	Mobile users who have attended B2B Events related to the Services industry	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Business Consultancy, Education Training, Professional Services, Accounting, Business Services, Hiring, Human Resources, Payroll, Staffing	U.S.
Miscellaneous/Public Administration	B2B	B2B	Mobile users who have attended B2B Events related to Public Administration	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Public Administration, Government Policy, Academic Discipline, Civil Servants, Public Service, B2B	U.S.
Technology	B2B	B2B	Mobile users who have attended B2B Events related to Technology	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Aerospace, Android, Automation, Biotech, Computer, Engineering, Gaming, Internet, iOS, IOT, Malware, Programming, Research, Robotics, Scientific-Instruments, Startups, Technology, Web Services, B2B	U.S.
Sales and Marketing	B2B	B2B	Mobile users who have attended B2B Events related to Sales and Marketing including events about media, advertising, marketing, printing, and retail	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Sales and Marketing, Media, Advertising, Marketing, Printing, Retail, B2B	U.S.
Customer Service	B2B	B2B	Mobile users who have attended B2B Events related to Customer Service	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Customer Service, Customer Relationship Management, CRM, B2B	U.S.
Finance	B2B	B2B	Mobile users who have attended B2B Events related to Finance including events about banking, finance, investment, assets, and financial services	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Finance, Banking, Investment, Assets, Financial Services, Revenue, B2B	U.S.
Legal	B2B	B2B	Mobile users who have attended B2B Events related to Legal including events about Business Law, Employment Law, Estate Law, Immigration Law and Labor Law	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Business Law, Employment Law, Estate Law, Immigration Law, Labor Law, Law and Ethics, Law Firm, Legal Service, Payroll Law, Professor Of Law, Public Interest Law, B2B	U.S.
Human Resources	B2B	B2B	Mobile users who have attended B2B Events related to Human Resources including events about hiring, recruitment, staffing, placement and consultants	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Human Resources, HR, Hiring, Recruitment, Staffing, Placement, Consultants, B2B	U.S.
CxO Conferences	B2B	B2B	Mobile users who have attended B2B Events related to CxO Conferences	Hospitality & Travel, Retail		CEO, CFO, CFO Conference, CFO Summit, CIO, CIO Roundtable, CKO Conference, CMO, COO, CTO, CXO Conference, B2B	U.S.
Oracle Open World	B2B	B2B	Mobile users who have attended the Oracle Open World event	Hospitality & Travel, Retail		Oracle Open World, Oracle Open World Conference, Technologist, IT Management, B2B	U.S.
Consumer Electronic Show (CES)	B2B	B2B	Mobile users who have attended the Consumer Electronic Show (CES)	Hospitality & Travel, Retail		Consumer Electronic Show, CES	U.S.
SXSW	B2B	B2B	Mobile users who have attended SXSW or any of the many events during SXSW	Hospitality & Travel, Retail		SXSW, South by Southwest, B2B	U.S.
TechCrunch Disrupt	B2B	B2B	Mobile users who have attended TechCrunch Disrupt	Hospitality & Travel, Retail		TechCrunch Disrupt, B2B	U.S.
Global Finance and Credit Expo	B2B	B2B	Mobile users who have attended the Global Finance and Credit Expo event	Hospitality & Travel, Retail		Global Finance and Credit Expo, B2B	U.S.
Adobe Summit	B2B	B2B	Mobile users who have attended the Adobe Summit event	Hospitality & Travel, Retail		Adobe Summit, B2B	U.S.
SFDC Dreamforce	B2B	B2B	Mobile users who have attended the SFDC Dreamforce event	Hospitality & Travel, Retail		SFDC Dreamforce, B2B	U.S.
Small Business Expo	B2B	B2B	Mobile users who have attended the Small Business Expo event	Hospitality & Travel, Retail		Small Business Expo, B2B	U.S.
Mid-America Trucking Show	B2B	B2B	Mobile users who have attended the Mid-America Trucking Show	Hospitality & Travel, Retail		Mid-America Trucking Show, B2B	U.S.
International Construction and Utility Equipment Exposition	B2B	B2B	Mobile users who have attended the International Construction and Utility Equipment Exposition	Hospitality & Travel, Retail		International Construction and Utility Equipment Exposition, B2B	U.S.
National Retail Federation Big Show	B2B	B2B	Mobile users who have attended the National Retail Federation Big Show	Hospitality & Travel, Retail		National Retail Federation Big Show, Retail, B2B	U.S.
Apple WWDC	B2B	B2B	Mobile users who have attended Apple WWDC	Hospitality & Travel, Retail		Apple WWDC, Apple, iPhone, iOS, B2B	U.S.
Game Developers Conference	B2B	B2B	Mobile users who have attended the Game Developers Conference	Hospitality & Travel, Retail		Game Developers Conference, B2B	U.S.
CTIA Super Mobility	B2B	B2B	Mobile users who have attended the CTIA Super Mobility event	Hospitality & Travel, Retail		CTIA Super Mobility, B2B, Retail	U.S.
&Then (The DMA Annual Event)	B2B	B2B	Mobile users who have attended the &Then (The DMA Annual Event) event	Hospitality & Travel, Retail		&Then, The DMA Annual Event, B2B	U.S.
MAGIC Fashion Show	B2B	B2B	Mobile users who have attended MAGIC Fashion Show	Hospitality & Travel, Retail		MAGIC Fashion Show, B2B, Retail	U.S.
NAB Show	B2B	B2B	Mobile users who have attended the NAB Show	Hospitality & Travel, Retail		NAB Show, B2B, Retail	U.S.
NADA Auto Conference	B2B	B2B	Mobile users who have attended the NADA Auto Conference	Hospitality & Travel, Retail		NADA Auto Conference, B2B, Automobiles	U.S.
New York Auto Show	B2B	B2B	Mobile users who have attended the New York Auto Show	Hospitality & Travel, Retail		New York Auto Show, B2B, Automobiles	U.S.
Detroit Auto Show	B2B	B2B	Mobile users who have attended the Detroit Auto Show	Hospitality & Travel, Retail		Detroit Auto Show, Automobiles, B2B	U.S.
HITEC	B2B	B2B	Mobile users who have attended HITEC	Hospitality & Travel, Retail		HITEC, B2B	U.S.
National Restaurant Show	B2B	B2B	Mobile users who have attended the National Restaurant Show	Hospitality & Travel, Retail		National Restaurant Show, B2B	U.S.
Fashion Shopper	Lifestyle	Shopping	Mobile consumers who frequent shopping venues, boutique clothing stores, cosmetic stores, accessory stores, shoe stores, handbag stores, etc.	Financial Services, Retail	Digital Out of Home and Connected TV	Fashion, Shopper, Fashion Shopper, Apparel, Boutique, Shopping, Shoes, Accessories, Cosmetics	U.S.
Discount Shoppers	Lifestyle	Shopping	Mobile consumers who frequent discount shopping such as Walmart, Costco, Sam's Club, TJ Maxx, Ross, etc.	Financial Services, Retail		Discount Shoppers, Value Shoppers, Value Consumers, Discount, Value	U.S.
Stay at Home Parents	Lifestyle	Personas	Mobile consumers who exhibit behaviors associated with Stay at Home Parents	Entertainment, Financial Services, Insurance, Restaurant, Retail		Parents, Stay at Home Parents, Kids, Children	U.S.
Home Improvers	Enthusiast	Home	Mobile consumers frequenting events related to home improvement as well as visiting stores selling home improvement tools, appliances, and materials and services	Financial Services, Insurance, Real Estate, Retail	Real Estate	Home Improvement, DIY, Do it Yourself, Makers	U.S.
Wine Lovers	Enthusiast	Food and Beverage	Mobile consumers who attend wine tasting events, frequent vineyards, wine stores and wine food pairing events	Entertainment, Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Wine, Wine Tasting, Wine Lover, Vino, Winery, Vineyard	U.S.
Furniture Buyers	In-Market	Home	Mobile consumers attending furniture stores as well as boutique shops which sell furniture	Financial Services, Insurance, Real Estate, Retail		Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Mall Lovers and Frequent Shoppers	Enthusiast	Shopping	Mobile consumers who frequent malls or frequent retail chains	Financial Services, Retail		Mall, Mall Lovers, Frequent Shoppers, Target, Kohl's, Best Buy	U.S.
Movie Goers	Enthusiast	Entertainment	Mobile consumers who frequently attend movie theatres and film events	Entertainment, Restaurant, Retail	Sports and Entertainment	Movies, Film, Movie Goers	U.S.
Lover of the Arts	Lifestyle	Arts	Mobile users who frequent art events and art places for both visual and performing arts	Entertainment, Hospitality & Travel, Retail		Arts, Performing Arts, Art Lover, Art Lovers, Visual Arts, Museums, Theatre, Symphony, Opera, Chamber Music	U.S.
Pet Lover	Lifestyle	Pets	Mobile users who love pets, attending pet shows, pet stores, dog parks, etc.	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail	Retail and Restaurant	Pets, Pet Lovers, Dog Lovers, Cat Lovers, Fish Lovers	U.S.
Coffee Shop Lovers	Lifestyle	Food and Beverage	Mobile users who frequently attend Coffee Shops and places where Coffee is a central theme	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha	U.S.
Coffee - Starbucks	Lifestyle	Dining	Mobile users attending Starbucks within the last 60 days	Hospitality & Travel, Restaurant, Retail	Digital Out of Home and Connected TV	Coffee, Starbucks, Starbucks Lover, Starbucks Aficionado	U.S.
Coffee - Dunkin' Donuts	Lifestyle	Dining	Mobile users attending Dunkin' Donuts within the last 60 days	Hospitality & Travel, Restaurant, Retail		Dunkin' Donuts, Dunkin' Donuts Lover	U.S.
Coffee - Panera	Lifestyle	Dining	Mobile users attending Panera within the last 60 days	Hospitality & Travel, Restaurant, Retail		Panera, Panera Lover, Panera Aficionado	U.S.
Foodies	Lifestyle	Food and Beverage	Mobile users attending cooking classes, wine tastings, wine pairing events, eating out at higher end restaurants, visiting store chains such as Whole Foods and attending Farmers Markets	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Foodie, Foodies, Food Aficionado, Chef, Chefs, Home Chef, Food Fan	U.S.
Happy Hour Adventurer	Enthusiast	Entertainment	Mobile users who enjoy attending Happy Hours	Entertainment, Hospitality & Travel, Restaurant, Sports	Retail and Restaurant	Happy Hour, Happy Hours	U.S.
Fast Food Diner	Lifestyle	Dining	Mobile consumers who frequent fast food dining / quick serve restaurants	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan	U.S.
Fast Food Diners - McDonald's	Lifestyle	Dining	Mobile consumers attending McDonald's within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		McDonald's, McDonald's Fan, Fast Food, Fast Food Fan, Fast Food Diner, Burgers	U.S.
Fast Food Diners - Wendy's	Lifestyle	Dining	Mobile consumers attending Wendy's within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diner, Fast Food Fan, Wendy's, Wendy's Lover, Wendy's Fan, Burgers	U.S.
Fast Food Diners - Burger King	Lifestyle	Dining	Mobile consumers attending Burger King within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Burger King, Burger King Fan, Fast Food, Fast Food Fan, Fast Food Diner, Burgers	U.S.
Fast Food Diners - Subway	Lifestyle	Dining	Mobile consumers attending Subway within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Subway, Subway Fan, Fast Food, Fast Food Fan, Fast Food Diner, Subs	U.S.
Fast Food Diners - Taco Bell	Lifestyle	Dining	Mobile consumers attending Taco Bell within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Taco Bell, Taco Bell Fan, Fast Food, Fast Food Fan, Fast Food Diner, Tacos	U.S.
Fast Food Diners - Dairy Queen	Lifestyle	Dining	Mobile consumers attending Dairy Queen within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Dairy Queen, Dairy Queen Fan, Fast Food, Fast Food Fan, Fast Food Diner, Ice Cream	U.S.
Fast Food Diners - Arby's	Lifestyle	Dining	Mobile consumers attending Arby's within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Arby's, Arby's Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Fast Food Diners - KFC	Lifestyle	Dining	Mobile consumers attending KFC within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		KFC, KFC Fan, Fast Food, Fast Food Fan, Fast Food Diner, Fried, Chicken	U.S.
Casual Food Diner	Lifestyle	Dining	Mobile consumers who frequent casual food dining such as TGIF, Red Robin, Ruby Tuesday, Applebee's, Olive Garden, etc.	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food, Casual Food Diner, Family Dining	U.S.
Casual and Fast Food Diners	Lifestyle	Dining	Mobile consumers who frequent casual food dining & fast food dining / quick serve restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food, Casual Food Diner, Family Dining, Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan	U.S.
Electronics Buyer	In-Market	Shopping	Mobile consumers who are In-Market for electronics, computers or mobile phones	Automotive, Hospitality & Travel, Restaurant, Retail, Sports		Electronics, Computers, Phone, Electronics Sales	U.S.
Mobile Phone Buyer	In-Market	Shopping	Mobile consumers who are In-Market for a mobile phone	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mobile Phones, Cell Phones, Smart Phones, Smartphones, Wireless	U.S.
Mobile Phone Buyer - AT&T	In-Market	Shopping	Mobile consumers who have recently visited an AT&T store	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		AT&T Mobile Phones, AT&T Phone Sales, AT&T Cell Phones, AT&T Smartphones, AT&T Smartphone Sales	U.S.
Mobile Phone Buyer - Verizon	In-Market	Shopping	Mobile consumers who have recently visited a Verizon store	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Verizon Mobile Phones, Verizon Phone Sales, Verizon Cell Phones, Verizon Smartphones, Verizon Smartphone Sales	U.S.
Mobile Phone Buyer - Sprint	In-Market	Shopping	Mobile consumers who have recently visited a Sprint store	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Sprint Mobile Phones, Sprint Phone Sales, Sprint Cell Phones, Sprint Smartphones, Sprint Smartphone Sales	U.S.
Mobile Phone Buyer - T-Mobile	In-Market	Shopping	Mobile consumers who have recently visited a T-Mobile store	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		T-Mobile Mobile Phones, T-Mobile Phone Sales, T-Mobile Cell Phones, T-Mobile Smartphones, T-Mobile Smartphone Sales	U.S.
Information Technology	B2B	B2B	Mobile users who have attended B2B Events related to Information Technology including events about computers, software development, mobile technology, cloud computing, business intelligence, and information architecture	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Aerospace, Android, Automation, Biotech, Computer, Engineering, Gaming, Internet, iOS, IOT, Malware, Programming, Research, Robotics, Scientific-instruments, Startups, Technology, Web Services	U.S.
Healthcare	B2B	B2B	Mobile users who have attended B2B Events related to Healthcare including events about biomedical, cancer, cardio health, dental, emergency medicine, nursing, ophthalmology, pharmaceutical, psychiatrists and surgery	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Healthcare, Assisted Living, Behavioral Health, Biomedical, Biotechnology, Cancer, Cardio Health, Dental, Diabetes, DNA, Emergency Medicine, Family Medicine, Gynaecology, Nursing, Ophthalmology, Pharmaceutical, Psychiatrists, Surgery	U.S.
Hospitality	B2B	B2B	Mobile users who have attended B2B Events related to Hospitality including events about travel, travel tourism and wedding	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Hospitality, Travel, Travel Tourism, Wedding, Bridal	U.S.
Mobile Phone Buyers - MetroPCS	Lifestyle	Shopping	Mobile consumers who have recently visited a MetroPCS store or vendor	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Pre-paid, Prepaid, Mobile, Phone, Cricket, MetroPCS, Boost, Wireless	U.S.
Do It Yourself Enthusiast	Enthusiast	Interest	Mobile consumers who enjoy Doing it Yourself. These users frequent maker events, home improvement events and automobile repair events. They also attend stores such as hardware stores, craft stores such as Michael's, JoAnn's, Hobby Lobby and auto part stores.	Financial Services, Insurance, Retail	Retail and Restaurant	DIY, Do It Yourself, Maker, Home Improvers, Home Improvement, Landscaping, Self Repair, Arts and Crafts	U.S.
Health Nut	Lifestyle	Health and Wellness	Mobile consumers who enjoy living a healthy lifestyle and are interested in products and services related to healthy living	Entertainment, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Health, Healthy Living, Health Nut, Organic, Organic Living, Yoga, Zumba, Staying Fit	U.S.
Country Living	Lifestyle	Personas	Mobile users who enjoy a country lifestyle and who are interested in products and services related to Country Living regardless of where they live	Automotive, Financial Services, Insurance, Real Estate, Retail	Real Estate	Country, Country Living, Country Lifestyle, Country Lover, Rural, Rural Lifestyle, Farming, Farm Life, Farm	U.S.
Healthcare Workers	Employee	B2B	Mobile users who work in the healthcare industry	Automotive, Insurance, Real Estate, Restaurant, Retail		Healthcare, Healthcare Workers, Doctors, Nurses, Medical Professionals, RN, LPN, CNA, MA, Medical Assistant, Lab Technician, Med Tech, Medical Technician	U.S.
Casual Food Diner - Applebee's	Lifestyle	Dining	Mobile consumers recently attending an Applebee's restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Applebee's, Casual Dining Restaurant	U.S.
Casual Food Diner - TGIF	Lifestyle	Dining	Mobile consumers recently attending a TGIF restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, TGIF, TGI Fridays, Casual Dining Restaurant	U.S.
Casual Food Diner - Ruby Tuesday	Lifestyle	Dining	Mobile consumers recently attending a Ruby Tuesday restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports	Digital Out of Home and Connected TV	Casual Food Dining, Casual Dining, Ruby Tuesday	U.S.
Casual Food Diner - Red Robin	Lifestyle	Dining	Mobile consumers recently attending a Red Robin restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Red Robin, Casual Dining Restaurant, Burgers	U.S.
Casual Food Diner - Pizza Hut	Lifestyle	Dining	Mobile consumers recently attending a Pizza Hut restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Pizza Hut, Pizza, Pizza Restaurant	U.S.
Casual Food Diner - Johnny Carino's	Lifestyle	Dining	Mobile consumers recently attending a Johnny Carino's restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Johnny Carino's, Casual Dining Restaurant, Italian Food, Italian Restaurant	U.S.
Casual Food Diner - Olive Garden	Lifestyle	Dining	Mobile consumers recently attending an Olive Garden restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Olive Garden, Casual Dining Restaurant, Italian Food, Italian Restaurant	U.S.
Casual Food Diner - Carrabba's Italian Grill	Lifestyle	Dining	Mobile consumers recently attending a Carrabba's Italian Grill restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Carrabba's Italian Grill, Casual Dining Restaurant, Italian Food, Italian Restaurant	U.S.
Casual Food Diner - Bonefish Grill	Lifestyle	Dining	Mobile consumers recently attending a Bonefish Grill restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Bonefish Grill, Casual Dining Restaurant, Seafood, Seafood Restaurant	U.S.
Casual Food Diner - Red Lobster	Lifestyle	Dining	Mobile consumers recently attending a Red Lobster restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Red Lobster, Casual Dining Restaurant, Seafood, Seafood Restaurant	U.S.
Casual Food Diner - Chili's	Lifestyle	Dining	Mobile consumers recently attending a Chili's restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Chili's, Casual Dining Restaurant	U.S.
Casual Food Diner - Buffalo Wild Wings	Lifestyle	Dining	Mobile consumers recently attending a Buffalo Wild Wings restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Buffalo Wild Wings, Casual Dining Restaurant, Wings	U.S.
Casual Food Diner - Bob Evans	Lifestyle	Dining	Mobile consumers recently attending a Bob Evans restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Bob Evans, Casual Dining Restaurant, Family Dining, Family Restaurant	U.S.
Casual Food Diner - California Pizza Kitchen	Lifestyle	Dining	Mobile consumers recently attending a California Pizza Kitchen restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, California Pizza Kitchen, Pizza Restaurant, Pizza, Casual Dining Restaurant	U.S.
Casual Food Diner - LongHorn Steakhouse	Lifestyle	Dining	Mobile consumers recently attending a LongHorn Steakhouse restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Longhorn Steakhouse, Casual Dining Restaurant, Family Dining, Family Restaurant, Steak, Steak Restaurant	U.S.
Casual Food Diner - Steak 'n Shake	Lifestyle	Dining	Mobile consumers recently attending a Steak 'n Shake restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Steak 'n Shake, Steakhouse, Casual Dining Restaurant, Steak, Steak Restaurant	U.S.
Casual Food Diner - Waffle House	Lifestyle	Dining	Mobile consumers recently attending a Waffle House restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Waffle House, Family Dining, Casual Dining Restaurant, Breakfast, Breakfast Restaurant, Waffles	U.S.
Casual Food Diner - Ponderosa Steakhouse	Lifestyle	Dining	Mobile consumers recently attending a Ponderosa Steakhouse restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Ponderosa Steakhouse, Casual Dining Restaurant, Family Dining, Family Restaurant, Steak, Steak Restaurant, Buffet	U.S.
Casual Food Diner - Outback Steakhouse	Lifestyle	Dining	Mobile consumers recently attending an Outback Steakhouse restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Outback Steakhouse, Casual Dining Restaurant, Steak, Steak Restaurant	U.S.
Casual Food Diner - Denny's	Lifestyle	Dining	Mobile consumers recently attending a Denny's restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Denny's, Casual Dining Restaurant, Family Dining, Family Restaurant	U.S.
Casual Food Diner - IHOP	Lifestyle	Dining	Mobile consumers recently attending an IHOP restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, IHOP, International House of Pancakes, Casual Dining Restaurant, Family Dining, Family Restaurant, Breakfast, Breakfast Restaurant	U.S.
Casual Food Diner - Cracker Barrel	Lifestyle	Dining	Mobile consumers recently attending a Cracker Barrel restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Cracker Barrel, Casual Dining Restaurant, Family Dining, Family Restaurant	U.S.
Casual Food Diner - Boston Pizza	Lifestyle	Dining	Mobile consumers recently attending a Boston Pizza restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Boston Pizza, Casual Dining Restaurant, Pizza	U.S.
Casual Food Diner - Dickey's Barbecue Pit	Lifestyle	Dining	Mobile consumers recently attending a Dickey's Barbecue Pit restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Dickey's Barbeque Pit, Casual Dining Restaurant, Barbeque, BBQ, Barbeque Restaurant	U.S.
Casual Food Diner - Golden Corral	Lifestyle	Dining	Mobile consumers recently attending a Golden Corral restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Golden Corral, Casual Dining Restaurant, Family Dining, Family Restaurant, Steak, Steak Restaurant, Buffet	U.S.
Casual Food Diner - Friendly's	Lifestyle	Dining	Mobile consumers recently attending a Friendly's restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Friendly's, Casual Dining Restaurant, Family Dining, Family Restaurant, Ice Cream	U.S.
Casual Food Diner - Huddle House	Lifestyle	Dining	Mobile consumers recently attending a Huddle House restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Huddle House, Casual Dining Restaurant, Family Dining, Family Restaurant	U.S.
Casual Food Diner - Hooters	Lifestyle	Dining	Mobile consumers recently attending a Hooters restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Hooters, Casual Dining Restaurant	U.S.
Fast Food Diners - Domino's Pizza	Lifestyle	Dining	Mobile consumers recently attending a Domino's Pizza restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Domino's, Domino's Pizza, Fast Food, Fast Food Dining, Pizza, Takeout, Pizza Takeout	U.S.
Fast Food Diners - Sonic	Lifestyle	Dining	Mobile consumers recently attending a Sonic restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Sonic, Sonic Restaurant, Fast Food, Fast Food Dining, Burgers, Shakes, Fries	U.S.
Fast Food Diners - Chick-fil-A	Lifestyle	Dining	Mobile consumers recently attending a Chick-fil-A restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Chick-fil-A, Chick-fil-A Restaurant, Fast Food, Chicken, Chicken Sandwiches	U.S.
Fast Food Diners - Little Caesars Pizza	Lifestyle	Dining	Mobile consumers recently attending a Little Caesars Pizza restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Little Caesar's, Little Caesar's Pizza, Fast Food, Fast Food Dining, Pizza, Takeout, Pizza Takeout	U.S.
Fast Food Diners - Jack In The Box	Lifestyle	Dining	Mobile consumers recently attending a Jack In The Box restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Jack In The Box, Jack In The Box Restaurant, Fast Food, Fast Food Dining, Burgers, Shakes, Fries	U.S.
Fast Food Diners - Quiznos	Lifestyle	Dining	Mobile consumers recently attending a Quiznos restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Retail and Restaurant	Quiznos, Quiznos Fan, Quiznos Restaurant. Fast Food, Fast Food Fan, Fast Food Diner, Subs	U.S.
Fast Food Diners - Papa John's Pizza	Lifestyle	Dining	Mobile consumers recently attending a Papa John's Pizza restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Papa John's, Papa John's Pizza, Fast Food, Fast Food Dining, Pizza, Takeout, Pizza Takeout	U.S.
Auto Buyers - Chrysler	In-Market	Automotive	Mobile consumers recently attending a Chrysler dealership	Automotive, Financial Services, Insurance, Retail		Chrysler, Chrysler Dealerships, Chrysler Automotive, Chrysler Cars, Cars, Automobiles, Dodge, Jeep, Ram, Dodge Cars, Jeep Automobiles, Ram Trucks, SUV	U.S.
Auto Buyers - Ford	In-Market	Automotive	Mobile consumers recently attending a Ford dealership	Automotive, Financial Services, Insurance, Retail		Ford, Ford Dealerships, Ford Automotive, Ford Cars, Cars, Automobiles, Cadillac, Lincoln, Mercury, Lincoln Automobiles, Mercury Automobiles, Ford Trucks, SUV	U.S.
Auto Buyers - GM	In-Market	Automotive	Mobile consumers recently attending a GM dealership	Automotive, Financial Services, Insurance, Retail		GM, GM Dealerships, GM Automotive, GM Cars, Cars, Automobiles, Chevrolet, GMC, Buick, Cadillac, Cadillac Cars, Buick Automobiles, GMC Automobiles, Chevy, Chevy Trucks, SUV	U.S.
Auto Buyers - Toyota	In-Market	Automotive	Mobile consumers recently attending a Toyota dealership	Automotive, Financial Services, Insurance, Retail	Automotive	Toyota, Lexus, Cars, Automobiles, Toyota Cars, Toyota Automobiles, Lexus Cars, Lexus Automobiles, Toyota Trucks, SUV	U.S.
Auto Buyers - Volkswagen	In-Market	Automotive	Mobile consumers attending a Volkswagen dealership	Automotive, Financial Services, Insurance, Retail		Volkswagen, Volkswagen Automobiles, Volkswagen Cars, Audi, Audi Automobiles, Porsche, Porsche AG, Porsche Cars, Automobiles, Cars, SUV	U.S.
Auto Buyers - Daimler	In-Market	Automotive	Mobile consumers recently attending a Mercedes dealership	Automotive, Financial Services, Insurance, Retail		Daimler, Daimler Benz, Mercedes, Mercedes Automobiles, Mercedes Cars, Mercedes Trucks, Daimler Trucks, Smart, Smart Cars, Automobiles, Cars, Automotive, SUV	U.S.
Auto Buyers - BMW	In-Market	Automotive	Mobile consumers recently attending a BMW dealership	Automotive, Financial Services, Insurance, Retail		BMW, BMW Automobiles, BMW Cars, BMW Autos, Mini, Mini Cooper, Mini Cars, Mini Autos, Rolls Royce, Rolls Royce Cars, Rolls Royce Automobiles. Automobiles, Cars, SUV	U.S.
Auto Buyers - Volvo	In-Market	Automotive	Mobile consumers recently attending a Volvo dealership	Automotive, Financial Services, Insurance, Retail		Volvo, Volvo Automobiles, Volvo Cars, Volvo Autos Volvo Trucks, Automobiles, Cars, SUV	U.S.
Auto Buyers - Audi	In-Market	Automotive	Mobile consumers recently attending an Audi dealership	Automotive, Financial Services, Insurance, Retail		Audi, Audi Cars, Audi Automobiles, Audi Autos, Automobiles, Cars, Autos, SUV	U.S.
Auto Buyers - Acura	In-Market	Automotive	Mobile consumers recently attending an Acura dealership	Automotive, Financial Services, Insurance, Retail		Acura, Acura Cars, Acura Automobiles, Acura Autos, Automobiles, Cars, Autos, SUV	U.S.
Auto Buyers - Lexus	In-Market	Automotive	Mobile consumers recently attending a Lexus dealership	Automotive, Financial Services, Insurance, Retail	Financial Services and Insurance	Lexus, Lexus Cars, Lexus Automobiles, Lexus Autos, Automobiles, Cars, Autos, SUV	U.S.
Auto Buyers - Kia	In-Market	Automotive	Mobile consumers recently attending a Kia dealership	Automotive, Financial Services, Insurance, Retail		Kia, Kia Automobiles, Kia Cars, Kia Autos, Automobiles, Cars, Autos	U.S.
Auto Buyers - Hyundai	In-Market	Automotive	Mobile consumers recently attending a Hyundai dealership	Automotive, Financial Services, Insurance, Retail		Hyundai, Hyundai Automobiles, Hyundai Cars, Automobiles, Cars	U.S.
Auto Buyers - Honda	In-Market	Automotive	Mobile consumers recently attending a Honda dealership	Automotive, Financial Services, Insurance, Retail		Honda, Acura, Honda Automobiles, Honda Cars, Honda Autos, Acura Automobiles, Acura Cars, Automobiles, Cars, Autos, SUV	U.S.
Auto Buyers - Nissan	In-Market	Automotive	Mobile consumers recently attending a Nissan dealership	Automotive, Financial Services, Insurance, Retail		Nissan, Infiniti, Datsun, Nissan Cars, Nissan Automotive, Nissan Autos, Infiniti, Infiniti Cars, Infiniti Automobiles, Infiniti Autos, Automobiles, Cars, Autos, SUV	U.S.
Automobile Buyers - Used Cars	In-Market	Automotive	Mobile consumers recently attending a used car dealership	Automotive, Financial Services, Insurance, Retail	Automotive	Used Cars, Used Automobiles, Used Autos, Used Car Dealerships, Automobiles, Cars, Autos, SUV, Trucks	U.S.
Traveler - Hilton	Lifestyle	Travel	Mobile consumers recently staying at a Hilton property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Hilton, Hilton Hotels, Hotels, Accommodations, Hospitality	U.S.
Traveler - Marriott	Lifestyle	Travel	Mobile consumers recently staying at a Marriott property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Marriott, Marriott Hotels, Hotels. Accommodations, Hospitality	U.S.
Traveler - IHG	Lifestyle	Travel	Mobile consumers recently staying at an IHG property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		IHG, International Hotel Group, IHG Hotels, Hotels, Accommodations, Hospitality	U.S.
Traveler - Hyatt	Lifestyle	Travel	Mobile consumers recently staying at a Hyatt property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	Hyatt, Hyatt Hotels, Hotels, Accommodations, Hospitality	U.S.
Traveler - Choice	Lifestyle	Travel	Mobile consumers recently staying at a Choice property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Hyatt, Hyatt Hotels, Hotels, Accommodations, Hospitality	U.S.
Traveler - Wyndham	Lifestyle	Travel	Mobile consumers recently staying at a Wyndham property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Wyndham, Wyndham Hotels, Hotels, Accommodations, Hospitality	U.S.
Traveler - Starwood	Lifestyle	Travel	Mobile consumers recently staying at a Starwood property	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	Wyndham, Wyndham Hotels, Hotels, Accommodations, Hospitality	U.S.
Music Vertical	Enthusiast	Music	Mobile consumers recently attending a music venue	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail		Live Music, Concert, Fan, Festivals, Lounge, Live, DJ and Music, Poetry, Disco, Jazz Club	U.S.
Entertainment Vertical	Enthusiast	Entertainment	Mobile consumers who attend entertainment such as live events, movies, theater, art, comedy	Entertainment, Hospitality & Travel, Retail, Sports		Movies, Theater, Art, Comedy, Night Club, Arcade, Theme Park, Ice Shows, Zoo, Dance, Magic Shows, Circus, Opera, Aquarium	U.S.
Sports Vertical	Enthusiast	Sports	Mobile consumers who attend or participate in sporting events at the professional, collegiate, and amateur levels	Entertainment, Hospitality & Travel, Retail, Sports		Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer, Tennis, Golf, Skiing, Bowling, Rugby, Mixed Martial Arts, Boxing, Yoga, Climbing, Rodeo, Track and Field, Horse Racing, Lacrosse, Wrestling, Softball, Volleyball	U.S.
Film Vertical	Enthusiast	Entertainment	Mobile consumers recently attending film related events	Entertainment, Hospitality & Travel, Retail		Film, Movie, Cinema	U.S.
NCAA Basketball Fan	Enthusiast	Sports	Mobile consumers who attend NCAA Basketball events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	NCAA, NCAA Basketball, Basketball Fan, College Basketball, March Madness, Sweet 16, Elite 8, Final Four, Div I, Div II, Div III, NIT, ACC	U.S.
NCAA Football Fan	Enthusiast	Sports	Mobile consumers who attend NCAA Football events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Football, FBS Football, FCS Football, DII Football, DIII Football, BCS, Football Fan, College Football, National Championship, Rose Bowl, Cotton Bowl, Orange Bowl, Sun Bowl, Sugar Bowl, AAC, ACC, Big 12, Big Ten, C-USA, MAC, MWC, Pac-12, SEC, Sun Belt, IND	U.S.
NCAA Baseball Fan	Enthusiast	Sports	Mobile consumers who attend NCAA Baseball events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Baseball, Baseball Fan, College Baseball, Div I, Div II, Div III, College World Series	U.S.
NCAA Soccer Fan	Enthusiast	Sports	Mobile consumers who attend NCAA Soccer events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Soccer, Soccer Fan, College Soccer, Div I, Div II, Div III, College Cup, Soccer Championship	U.S.
NBA Basketball Fan	Enthusiast	Sports	Mobile consumers who attend NBA Basketball events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	NBA, National Basketball Association, Basketball, Professional Basketball, Fan, NBA Playoffs, NBA Finals, NBA All-Star	U.S.
NFL Football Fan	Enthusiast	Sports	Mobile consumers who attend NFL Football events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NFL, National Football League, Football, Professional Football, Fan, NFL Playoffs, Super Bowl, Pro Bowl, NFL Draft, NFL Combine, Training Camp, Preseason Football	U.S.
MLB Baseball Fan	Enthusiast	Sports	Mobile consumers who attend MLB Baseball events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		MLB, Major League Baseball, Baseball, Professional Baseball, Spring Training, World Series, MLB All-Star, Home Run Derby	U.S.
MLS Soccer Fan	Enthusiast	Sports	Mobile consumers who attend MLS Soccer events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	MLS, Major League Soccer, Soccer, Professional Soccer, MLS All-Star, MLS Cup, MLS Cup Playoffs	U.S.
World Music Fan	Enthusiast	Music	Mobile consumers recently attending a World Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		World Music, Live Music, Concert, Traditional Music, World Music Concerts, Tango, Flamenco	U.S.
Jazz and Blues Music Fan	Enthusiast	Music	Mobile consumers recently attending a Jazz and Blues event	Entertainment, Hospitality & Travel, Restaurant, Retail	Sports and Entertainment	Jazz, Blues, Cabaret Music, Jazz Club, Lounge Music, Live Music, Concert	U.S.
Classical Music Fan	Enthusiast	Music	Mobile consumers recently attending a Classical Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Classical Music, Opera Music, Live Music, Concert	U.S.
Country Music Fan	Enthusiast	Music	Mobile consumers recently attending a Country Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Country Music, Live Music, Concert	U.S.
Hip Hop/ Rap Fan	Enthusiast	Music	Mobile consumers recently attending a Hip hop/rap event	Entertainment, Hospitality & Travel, Restaurant, Retail		Hip hop/rap Music, R&B, Soul and Funk, Club Music, DJ Music, Live Music, Concert	U.S.
Latin Music Fan	Enthusiast	Music	Mobile consumers recently attending a Latin Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Latin Music, Latin Jazz, Cuban Music, Salsa Dancing, Caribbean, Live Music, Concert	U.S.
Electronic and Dance Music Fan	Enthusiast	Music	Mobile consumers recently attending a Electronic and Dance Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Electronic and Dance Music, DJ Music, Dance Music, Garage Music, Live Music, Concert	U.S.
Folk Music Fan	Enthusiast	Music	Mobile consumers recently attending a Folk Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Folk Music, Acoustic Music, Alt Folk, Alt Country, Live Music, Concert	U.S.
Indie/ Alternative Music Fan	Enthusiast	Music	Mobile consumers recently attending an Indie/Alternative Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Indie/Alternative Music, Grunge Music, Alternative Music, Alt Indie Music Live Music, Concert	U.S.
Rock Music Fan	Enthusiast	Music	Mobile consumers recently attending a Rock Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Rock Music, Rockabilly, Live Music, Concert	U.S.
Pop Music Fan	Enthusiast	Music	Mobile consumers recently attending a Pop Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Pop Music, Pop, Pop Country, DJ Music, Live Music, Concert	U.S.
Urban Music Fan	Enthusiast	Music	Mobile consumers recently attending an Urban Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Urban Music, Soul and Funk, Club Music, Live Music, Concert	U.S.
Top 40 Music Fan	Enthusiast	Music	Mobile consumers recently attending a Top 40 Music event	Entertainment, Hospitality & Travel, Restaurant, Retail		Top 40 Music, Live Music, Concert	U.S.
Recent Retail Visit by Shopper - Target	Lifestyle	Shopping	Mobile consumers recently visiting a Target store	Financial Services, Hospitality & Travel, Retail, Sports		Target, Target Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Macy's	Lifestyle	Shopping	Mobile consumers recently visiting a Macy's store	Financial Services, Hospitality & Travel, Retail, Sports		Macy's, Macy's Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Bloomingdale's	Lifestyle	Shopping	Mobile users recently observed at a Bloomingdale's	Financial Services, Hospitality & Travel, Retail, Sports		Bloomingdale's, Bloomingdales, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Nordstrom	Lifestyle	Shopping	Mobile consumers recently visiting a Nordstrom store	Financial Services, Hospitality & Travel, Retail, Sports		Nordstrom, Nordstrom Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Nordstrom Rack	Lifestyle	Shopping	Mobile consumers recently visiting a Nordstrom Rack	Financial Services, Hospitality & Travel, Retail, Sports		Nordstrom Rack, Nordstrom Rack Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Neiman Marcus	Lifestyle	Shopping	Mobile users recently observed at a Neiman Marcus	Financial Services, Hospitality & Travel, Retail, Sports		Neiman, Marcus, high end, expensive, clothes, jackets, fashion, Shopper, Shopping, Clothing, Upscale, high-end	U.S.
Recent Retail Visit by Shopper - JCPenney	Lifestyle	Shopping	Mobile consumers recently visiting a JCPenney store	Financial Services, Hospitality & Travel, Retail, Sports		JCPenney, JCPenney Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Sears	Lifestyle	Shopping	Mobile consumers recently visiting a Sears store	Financial Services, Hospitality & Travel, Retail, Sports		Sears, Sears Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture, Tools, Appliances	U.S.
Recent Retail Visit by Shopper - Kohl's	Lifestyle	Shopping	Mobile consumers recently visiting a Kohl's store	Financial Services, Hospitality & Travel, Retail, Sports		Kohl's, Kohl's Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - T.J.Maxx	Lifestyle	Shopping	Mobile consumers recently visiting a T.J.Maxx	Financial Services, Hospitality & Travel, Retail, Sports		TJ Maxx, T.J. Maxx, T.J.Maxx, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Ross	Lifestyle	Shopping	Mobile consumers recently visiting a Ross	Financial Services, Hospitality & Travel, Retail, Sports		Ross, Ross Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Best Buy	Lifestyle	Shopping	Mobile consumers recently visiting a Best Buy store	Financial Services, Retail, Sports	Retail and Restaurant	Best Buy, Best Buy Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture, Appliances	U.S.
Recent Home Improvement Visitor - Home Depot	Lifestyle	Home	Mobile consumers recently visiting a Home Depot	Financial Services, Insurance, Real Estate, Retail		Home Depot, Home Depot Shopper, Shopper, Shopping, Home Goods, Appliances, hardware, tools	U.S.
Recent Home Improvement Visitor - Lowe's	Lifestyle	Home	Mobile consumers recently visiting a Lowe's	Financial Services, Insurance, Real Estate, Retail		Lowe's, Lowe's Shopper, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
Recent Home Improvement Visitor - Ace Hardware	Lifestyle	Home	Mobile consumers recently visiting an Ace Hardware	Financial Services, Insurance, Real Estate, Retail		Ace Hardware, Ace Hardware Shopper, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
NHL Hockey Fan	Enthusiast	Sports	Mobile consumers who attend NHL Hockey events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	NHL, National Hockey League, Hockey, Professional Hockey, Ice Hockey, NHL All-Star, NHL Playoffs, NHL Finals	U.S.
NCAA Hockey Fan	Enthusiast	Sports	Mobile consumers who attend NCAA Hockey events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Hockey, Hockey Fan, College Hockey, Div I, Div III, Frozen Four, Ice Hockey Championship	U.S.
March Madness	Enthusiast	Sports	Mobile consumers who attended NCAA March Madness Basketball Events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Basketball, Basketball Fan, College Basketball, March Madness, Sweet 16, Elite 8, Final Four, Div I, Div II, Div III, NIT, ACC	U.S.
Female	Lifestyle	Demographics	Mobile consumers who exhibit behaviors associated with Female interests	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Shopping, Decorating, Personal Care, Pampering, Beauty, Spa, Salon, Fashion, Pregnancy	U.S.
Developers	B2B	B2B	Mobile users who exhibit behaviors associated with software developers	Financial Services, Hospitality & Travel, Insurance, Retail		Software, Developers, Software Development, Technology, Code, Data	U.S.
Data Scientists	B2B	B2B	Mobile users who exhibit behaviors associated with data scientists	Financial Services, Hospitality & Travel, Insurance, Retail		Data, Data Scientists, Technology, Analytics, Metrics, Code	U.S.
Recent Warehouse Store Visitor - Costco	Lifestyle	Shopping	Mobile consumers recently visiting a Costco	Financial Services, Hospitality & Travel, Retail, Sports		Costco, Costco Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Recent Retail Visit by Shopper - Walmart	Lifestyle	Shopping	Mobile consumers recently visiting a Walmart	Financial Services, Hospitality & Travel, Retail, Sports		Walmart, Walmart Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Recent Warehouse Store Visitor - Sam's Club	Lifestyle	Shopping	Mobile consumers recently visiting a Sam's Club	Financial Services, Hospitality & Travel, Retail, Sports		Sam's Club, Sam's Club Shopper, Shopper, Shopping, Clothing, Home Goods	U.S.
Recent Warehouse Store Visitor - BJ's	Lifestyle	Shopping	Mobile consumers recently visiting a BJ's	Financial Services, Hospitality & Travel, Retail, Sports		BJ's, BJs, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Recent Clothing Shopper - Upscale	Lifestyle	Shopping	Mobile consumers recently visiting an upscale clothing store	Financial Services, Hospitality & Travel, Retail, Sports		Shopper, Shopping, Clothing, Upscale, high-end	U.S.
Recent Clothing Shopper - Discount	Lifestyle	Shopping	Mobile consumers recently visiting a discount clothing store	Financial Services, Hospitality & Travel, Retail, Sports		Shopper, Shopping, Clothing, Discount, Bargain	U.S.
Recent Clothing Shopper - All	Lifestyle	Shopping	Mobile consumers recently visiting a clothing store	Financial Services, Hospitality & Travel, Retail, Sports		Shopper, Shopping, Clothing	U.S.
Recent Home Improvement Visitor - True Value	Lifestyle	Home	Mobile users recently observed at a True Value	Financial Services, Insurance, Real Estate, Retail		True Value, Home, Improvement, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
Recent Home Improvement Visitor - Hardware Stores	Lifestyle	Home	Mobile consumers recently visiting a hardware store	Financial Services, Insurance, Real Estate, Retail		Shopper, Shopping, Hardware, Tools, Appliances, Home Goods	U.S.
Recent Retail Visit by Shopper - IKEA	Lifestyle	Home	Mobile users recently observed at an Ikea	Financial Services, Insurance, Real Estate, Retail		Ikea, Shopper, Shopping, Home Goods, Furniture, Meatballs, Appliances, Bed, Mattress	U.S.
Recent Pharmacy Visitor - Walgreens	Lifestyle	Shopping	Mobile consumers recently visiting a Walgreens	Financial Services, Hospitality & Travel, Insurance, Retail		Walgreens, Walgreens Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Pharmacy Visitor - CVS	Lifestyle	Shopping	Mobile consumers recently visiting a CVS	Financial Services, Hospitality & Travel, Insurance, Retail		CVS, CVS Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor- Kroger	Lifestyle	Grocery	Mobile consumers recently visiting an Kroger	Hospitality & Travel, Restaurant, Retail		Kroger, Kroger Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor- Food Lion	Lifestyle	Grocery	Mobile consumers recently visiting a Food Lion	Hospitality & Travel, Restaurant, Retail		Food Lion, Food Lion Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor- Publix	Lifestyle	Grocery	Mobile consumers recently visiting a Publix	Hospitality & Travel, Restaurant, Retail		Publix, Publix Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor- Safeway	Lifestyle	Grocery	Mobile consumers recently visiting a Safeway	Hospitality & Travel, Restaurant, Retail		Safeway, Safeway Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor- Save-a-lot	Lifestyle	Grocery	Mobile users recently observed at a Save-a-Lot	Hospitality & Travel, Restaurant, Retail		Save-a-lot, Save a lot, Save, Bargain, Discount, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Mobile Device User	Mobile Device User	Mobile Device	Active mobile users	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mobile Device, Smartphone, Smart Phone, Mobile Phone, Wireless	U.S.
iOS Mobile Device User	Mobile Device User	Mobile Device	Mobile users active on iOS mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mobile Device, Smartphone, Smart Phone, Mobile Phone, iOS, Wireless	U.S.
Android Mobile Device User	Mobile Device User	Mobile Device	Mobile users active on Android mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Wireless	U.S.
Cyclist	Lifestyle	Sports	Mobile users seen at cycling classes, events, and studios	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Retail, Sports		Bike, Bicycle, Cycling, Biking, BMX, Soul Cycle, Flywheel	U.S.
Beauty Buffs	Lifestyle	Beauty and Grooming	Mobile users seen at beauty supply, cosmetic & salon chain locations and beauty-related events	Entertainment, Hospitality and Travel, Retail		Beauty, Beauty Supply, Cosmetic, Salon, Pamper, Manicure, Pedicure, Beautician, Makeup	U.S.
College Students	Lifestyle	Life Stages	Mobile users regularly seen on college campuses & at college events	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	College, University, Students, Academic	U.S.
Runners	Enthusiast	Sports	Mobile users attending running meet ups, races & marathons, and seen at running facilities and runner gear/apparel stores	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Retail, Sports		Runner, Jogger, Athlete, Physical Fitness, Health, Wellness, Sports	U.S.
Frequent Air Travelers	Lifestyle	Travel	Mobile users frequently seen at an airport	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Airport, Flyer, Frequent, Traveler, Travel, Vacation, Tourist	U.S.
Frequent Train Travelers	Lifestyle	Travel	Mobile users frequently seen at any type of train station	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Airport, Train, Frequent, Traveler, Travel, Vacation, Tourist, Commute, Commuter	U.S.
Yoga Enthusiasts	Enthusiast	Health and Wellness	Mobile users frequently attending yogo classes & visiting yoga studios	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports	Hospitality and Travel	Yoga, Yoga Studio, Athlete, Physical Fitness, Health, Wellness	U.S.
Home Gardeners	Enthusiast	Home	Mobile users frequently seen at gardening supply stores, attending educational workshops and garden shows	Real Estate, Retail		Hobby, Hobbiest, Garden, Gardener, Plants, Nature, Agriculture, Hobby Farming	U.S.
Extreme Sports Fan	Enthusiast	Sports	Mobile users attending both spectator & participatory extreme sports events & facilities	Automotive, Entertainment, Hospitality & Travel, Retail, Sports	Sports and Entertainment	Sports, BMX, Surfing, Racing, Motorsports, Watersports, Skateboard, Snowboard, Skydive, Adventure, Extreme	U.S.
Water Sports Enthusiasts	Enthusiast	Sports	Mobile users seen at water parks and pools & attending watersport activities	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail, Sports	Financial Services and Insurance	Water, Pool, Park, Boat, Water Ski, Jetski, Swim, Surf, Board	U.S.
Amusement Park Enthusiasts	Enthusiast	Entertainment	Mobile users seen at amusement parks	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Amusement, Park, Fun, Family	U.S.
Diners - Chinese Cuisine	Lifestyle	Dining	Mobile users seen at Chinese cuisine casual & fast food restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Chinese, Food, Diner, Restaurant	U.S.
Diners - Mexican Cuisine	Lifestyle	Dining	Mobile users seen at Mexican cuisine casual & fast food restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Mexican, Food, Diner, Restaurant, Taco	U.S.
Diners - French Cuisine	Lifestyle	Dining	Mobile users seen at French cuisine casual & quick service restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		French, Food, Diner, Restaurant, Bistro, Crepe	U.S.
Diners - Indian Cuisine	Lifestyle	Dining	Mobile users seen at Indian cuisine restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Indian, Food, Diner, Restaurant	U.S.
Diners - Southern Cuisine	Lifestyle	Dining	Mobile users seens at American Southern cuisine restaurants - including BBQ, fried chicken, comfort food & soul food	Entertainment, Hospitality & Travel, Restaurant, Sports		Southern, Food, Diner, Restaurant, Soul Food, Barbeque, BBQ, Fried Chicken, Comfort Food	U.S.
Diners - Italian Cuisine	Lifestyle	Dining	Mobile users seens at Italian cuisine restaurants, also including pizza parlors	Entertainment, Hospitality & Travel, Restaurant, Sports	Retail and Restaurant	Italian, Food, Diner, Restaurant, Pizza, Pasta	U.S.
In-Market Movers	In Market	Home	Mobile users displaying moving behavior such as looking for a house or buying furniture	Financial Services, Insurance, Real Estate, Retail	Real Estate	Move, Mover, Movers, Moving, House, Home, Rental, Furniture	U.S.
Outdoor Activity Enthusiasts	Enthusiast	Interest	Mobile users seen at outdoor-focused venues, parks, outdoor courses, or outdoor supply stores and/or with verified attendances to outdoor activity events.	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports	Retail and Restaurant	Outdoor, Adventure, Woods, Forest, Hiking, Hike, Nature, Lake, River, Ocean, Natural, Park	U.S.
Auto Mechanic Visitors	In-Market	Automotive	Mobile users that recently visited an auto mechanic or repair shop	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail	Automotive	Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change	U.S.
Recent Retail Visit by Shopper - Dollar General	Enthusiast	Shopping	Recent visitors to a Dollar General	Financial Services, Hospitality & Travel, Retail, Sports		Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget	U.S.
Halloween Shopping Enthusiast	Enthusiast	Holidays	Mobile users that attend events and places focused around an interest in Halloween shopping	Entertainment, Financial Services, Hospitality & Travel, Retail		Halloween, October, Costume, Candy, Holiday	U.S.
Car & Motorcyle Enthusiasts	Enthusiast	Automotive	Mobile users attending auto and motorcycle events, speedways, shows, rallies and gearhead events	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Automotive	Car, Motorcycle, Truck, Sturgis, Gearhead, Mechanic, Auto	U.S.
Black Friday Shopping Enthusiast	Enthusiast	Holidays	Mobile users that attend events and places focused around an interest in discount and Black Friday shopping	Automotive, Entertainment, Financial Services, Restaurant, Retail	Retail and Restaurant	Black Friday, Shopper, Shopping, Deal, Discount, Budget, November, Thanksgiving, Cyber Monday	U.S.
In-Market Academic Resources	In-Market	Life Stages	Visitors to tutoring venues, test prep classes, campus book stores and other events and venues related to being a high school or college student	Financial Services, Hospitality & Travel, Retail	Financial Services and Insurance	Student, Tutor, Teach, Teacher, Text, Book, Library, Prep, SAT, GRE, GMAT, LSAT, GED, Study, Learn, Academic, School, University, College	U.S.
In-Market Personal Finance	In-Market	Personal Finance	Mobile users with verified attendances to financial institutions focused on personal finance, financial planning for the future and tax planning	Financial Services, Insurance, Sports	Financial Services and Insurance	Financial, Finance, Bank, Invest, Investor, Investment, Tax, Accountant, CPA, Mortgage, Money, Planning	U.S.
In-Market Insurance Buyers	In-Market	Personal Finance	Mobile users identified as being in the market for a car, getting married, and having children based on events and places they visit to be actively in the market for auto, life, health and liability insurance	Financial Services, Insurance, Sports	Financial Services and Insurance	Insurance, Car, Home, Planning	U.S.
In-Market Travel	In-Market	Travel	Mobile users visiting airports, train stations and hotels along with identified travel patterns	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Financial Services and Insurance	Fly, Flight, Airport, Train, Car, Hotel, Motel, Travel, Transport, Trip, Tourist, Vacation	U.S.
Male	Lifestyle	Demographics	Mobile users who exhibit behaviors associated with Male interests	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Male, Man, Men, Boy	U.S.
Gym Goers	Enthusiast	Health and Wellness	Frequent visitors to gyms and fitness clubs	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports	Digital Out of Home and Connected TV	Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Recent Retail Visit by Shopper - Party City	Lifestyle	Shopping	Mobile users recently observed at a Party City	Entertainment, Financial Services, Hospitality & Travel, Retail, Sports		Party, Partycity, Holiday, Theme, Costume, Decoration, Halloween, Thanksgiving, Balloons, Celebration, Birthday	U.S.
Fast Food Diners - Jimmy John's	Lifestyle	Dining	Mobile users recently observed at a Jimmy John's	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Jimmy John, Jimmy John's, sandwich, fast food, delivery, food, sub, hoagie	U.S.
Fast Food Diners - Jersey Mikes	Lifestyle	Dining	Mobile users recently observed at a Jersey Mikes	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Jersey Mikes, Sandwich, Fast Food, Delivery, Food, Sub, Hoagie	U.S.
Recent Grocery Shopper - Whole Foods	Lifestyle	Grocery	Mobile users recently observed at a Whole Foods	Hospitality & Travel, Restaurant, Retail		Whole Foods, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Natural, Organic, Food	U.S.
Recent Retail Visit by Shopper - Old Navy	Lifestyle	Shopping	Mobile users recently observed at a Old Navy	Financial Services, Hospitality & Travel, Retail, Sports		Old Navy, Shopper, Shopping, Clothing, Clothes, Discount, Jeans, Fashion	U.S.
Recent Retail Visit by Shopper - Marshalls	Lifestyle	Shopping	Mobile users recently observed at a Marshalls	Financial Services, Hospitality & Travel, Retail, Sports		Marshalls, Shopper, Shopping, Clothing, Clothes, Discount, Jeans, Fashion	U.S.
Recent Retail Visit by Shopper - Staples	Lifestyle	Shopping	Mobile users recently observed at a Staples	Financial Services, Hospitality & Travel, Retail, Sports		Staples, Office, Supplies, Back to School, Computers, Technology, Chairs, Equipment	U.S.
Recent Retail Visit by Shopper - Office Depot	Lifestyle	Shopping	Mobile users recently observed at a Office Depot	Financial Services, Hospitality & Travel, Retail, Sports		Office Depot, Office, Supplies, Back to School, Computers, Technology, Chairs, Equipment	U.S.
Fast Food Diners - Popeye's	Lifestyle	Dining	Mobile users recently observed at a Popeye's	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Popeye's, Popeye, Fast Food, Chicken, Fried, Louisana	U.S.
Recent Retail Visit by Shopper - Family Dollar	Lifestyle	Shopping	Mobile users recently observed at a Family Dollar	Financial Services, Hospitality & Travel, Retail, Sports		Family Dollar, Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget	U.S.
Recent Retail Visit by Shopper - Dollar Tree	Lifestyle	Shopping	Mobile users recently observed at a Dollar Tree	Financial Services, Hospitality & Travel, Retail, Sports		Family Tree, Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget	U.S.
Recent Grocery Shopper - Winn Dixie	Lifestyle	Grocery	Mobile users recently observed at a Winn Dixie	Hospitality & Travel, Restaurant, Retail		Winn Dixie, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Shopper - Piggly Wiggly	Lifestyle	Grocery	Mobile users recently observed at a Piggly Wiggly	Hospitality & Travel, Restaurant, Retail		Piggly Wiggly, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Pharmacy Visitor - Rite Aid	Lifestyle	Shopping	Mobile consumers recently visiting a Rite Aid	Financial Services, Hospitality & Travel, Insurance, Retail		Rite, Aid, Rite Aid, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Convenience Store Shopper - 7-Eleven	Lifestyle	Travel	Mobile users recently observed at a 7-Eleven	Hospitality & Travel, Retail		Seven Eleven, 711, 7-Eleven, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery, Gas	U.S.
Convenience Store Shopper - Circle K	Lifestyle	Travel	Mobile users recently observed at a Circle K	Hospitality & Travel, Retail		Circle K, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery, Gas	U.S.
Convenience Store Shopper - BPs Service Station	Lifestyle	Travel	Mobile users recently observed at a BPs Service Station	Hospitality & Travel, Retail		BP, Service Station, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery, Gas	U.S.
Convenience Store Shopper - Wawa	Lifestyle	Travel	Mobile users recently observed at a Wawa	Hospitality & Travel, Retail		Wawa, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery, Gas	U.S.
Convenience Store Shopper - Casey's General Store	Lifestyle	Travel	Mobile users recently observed at a Casey's General Store	Hospitality & Travel, Retail		Casey's, General Store, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery	U.S.
Recent Retail Visit by Shopper - Petco	Lifestyle	Pets	Mobile users recently observed at a Petco	Financial Services, Hospitality & Travel, Retail, Sports		Petco, Pet, Dog, Cat, Bird, Animal, Shopper, Shopping, Pet Food	U.S.
Recent Retail Visit by Shopper - Petsmart	Lifestyle	Pets	Mobile users recently observed at a Petsmart	Financial Services, Hospitality & Travel, Retail, Sports		Petsmart, Pet, Dog, Cat, Bird, Animal, Shopper, Shopping, Pet Food	U.S.
Recent Retail Visit by Shopper - Kmart	Lifestyle	Shopping	Mobile users recently observed at a Kmart	Financial Services, Hospitality & Travel, Retail, Sports		Kmart, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Recent Retail Visit by Shopper - Michael's	Lifestyle	Shopping	Mobile users recently observed at a Michael's	Financial Services, Hospitality & Travel, Retail, Sports		Michael's, Michaels, Craft, Art, Arts and Crafts, Wood, Paint, Fabric, Paper, Frame, Picture	U.S.
Recent Retail Visit by Shopper - Jo-Ann Fabric and Craft Stores	Lifestyle	Shopping	Mobile users recently observed at a Jo-Ann Fabric and Craft Stores	Financial Services, Hospitality & Travel, Retail, Sports		Jo-Ann, Joann, Fabric, Sewing, Craft, Art, Arts and Crafts, Shopping	U.S.
Recent Home Improvement Visitor - Tractor Supply	Lifestyle	Home	Mobile users recently observed at a Tractor Supply	Financial Services, Insurance, Real Estate, Retail		Tractor Supply, Tractor, Farm, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
Post-Holiday Bargain Shoppers	Lifestyle	Holidays	Shoppers who are more likely to wait for deals after the holidays	Financial Services, Restaurant, Retail		Holiday, Bargain, Discount, Shopper, Christmas, Savings, Hannukah, Channukah, Thrifty, Gifts, Gift, Xmas, Deal, Coupon, Saving	U.S.
Holiday Discount Shoppers	Lifestyle	Holidays	Shoppers who are likely to make less expensive purchases during the holidays	Financial Services, Restaurant, Retail		Holiday, Bargain, Discount, Shopper, Christmas, Savings, Hannukah, Channukah, Thrifty, Gifts, Gift, Xmas, Deal, Coupon, Saving	U.S.
New Year's Resolution - Job Seekers	Lifestyle	Holidays	Mobile users likely to seek a job in the new year	Financial Services, Insurance, Real Estate		Job, Employ, Employment, Employee, Unemployed, New Year, New Years, New Year's, Resolution, Goal, Plan, NYE	U.S.
New Year's Resolution - Personal Finance	Lifestyle	Holidays	Mobile users likely to seek to better their finances in the new year	Financial Services, Insurance, Sports		Finance, Personal Finances, Money, Bank, Tax, Invest, New Year, New Years, New Year's, Resolution, Goal, Plan, NYE	U.S.
Top Holiday Spenders	Lifestyle	Holidays	Shoppers who are likely to spend large amounts during the holidays	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Holiday, Expensive, Spend, Rich, Luxury, Shopper, Christmas, Hannukah, Channukah, Gifts, Gift, Xmas, Shop, Shopping, Purchase	U.S.
New Year's Resolution - Organization	Lifestyle	Holidays	Mobile users likely to seek to better their organization in the new year	Financial Services, Insurance, Retail		Organize, Organization, Order, Control, New Year, New Years, New Year's, Resolution, Goal, Plan, NYE	U.S.
Visitors to Zoo & Aquarium	Lifestyle	Entertainment	Mobile users observed visiting zoos and aquariums	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Sports and Entertainment	Zoo, Aquarium, Family, Kids, Animal, Fun, Tour	U.S.
Charity Donors	Lifestyle	Personas	Mobile users that attend charity events and fundraisers and visit facilities of charitable organizations	Entertainment, Financial Services, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Charity, Generous, Give, Giving, Kind, Donate, Donation, Spend, Gift, Share, Fundraiser, Gala, Work, Help, Community	U.S.
In-Market Appliances	In-Market	Home	Mobile users in the market to buy an appliance based on moving and shopping behavior	Financial Services, Insurance, Real Estate, Retail	Retail and Restaurant	Appliance, Fridge, Refrigerator, Oven, Stove, Washer, Kitchen, Bathroom, Dryer, Clothes, Home, House	U.S.
Nightlife Enthusiasts	Enthusiast	Entertainment	Mobile users frequenting nightlife events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Nightlife, Night, Party, Bar, Happy Hour, Club, Pub, Event, Concert, Late, Evening, Fun, Extreme, Exciting, Excitement, City	U.S.
New Year's Resolution - Weight Loss Healthy Living	Lifestyle	Holidays	Mobile users likely to seek to lose weight / better their health in the new year	Restaurant, Retail		Weight, Weight Loss, Skinny, Fat, Healthy, Gym, Pounds, Health, Work Out, New Year, New Years, New Year's, Resolution, Goal, Plan, NYE	U.S.
Fast Food Diners - Chipotle	Lifestyle	Dining	Mobile users recently visiting a Chipotle	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Chipotle, Mexican, Fast, Food, Burrito, Taco	U.S.
Commute: <5 Miles	Lifestyle	Commute	Mobile users with a commute of fewer than 5 miles	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Commute, Trip, Metro, Drive, Bus, Subway	U.S.
Commute: 5-10 Miles	Lifestyle	Commute	Mobile users with a commute of 5 to 10 miles	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Commute, Trip, Metro, Drive, Bus, Subway	U.S.
Commute: 10-15 Miles	Lifestyle	Commute	Mobile users with a commute of 10 to 15 miles	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Commute, Trip, Metro, Drive, Bus, Subway	U.S.
Commute: 15+ Miles	Lifestyle	Commute	Mobile users with a commute of 15 or more miles	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	Commute, Trip, Metro, Drive, Bus, Subway	U.S.
Pleasure Traveler	Lifestyle	Travel	Mobile users that travel for pleasure	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship	U.S.
Weekend Traveler	Lifestyle	Travel	Mobile users that take weekend trips	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend	U.S.
Employed	Lifestyle	Employment	Mobile users that are likely employed	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Employed, Employee, Job, Worker, Staff, Working	U.S.
Age: 18-24	Lifestyle	Demographics	Mobile users that are between the ages of 18-24	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Millennial, Young	U.S.
Age: 25-34	Lifestyle	Demographics	Mobile users that are between the ages of 25-34	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Millennial, Young	U.S.
Age: 35-44	Lifestyle	Demographics	Mobile users that are between the ages of 35-44	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Gen X	U.S.
Age: 45-54	Lifestyle	Demographics	Mobile users that are between the ages of 45-54	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo	U.S.
Age: 55 and above	Lifestyle	Demographics	Mobile users that are 55 years old or older	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Baby Boomer, Boomer, Old	U.S.
Visitors to Tax Preparation Offices	In-Market	Personal Finance	Mobile users that visit Tax Preparation Offices	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, Online File, eFile, e-File, Taxes, Offline File, Tax Prep	U.S.
NASCAR Fan	Enthusiast	Sports	Mobile users that engage with NASCAR	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	NASCAR, Race, Daytona, Indy, Driver, Car	U.S.
St. Paddy's Day Enthusiast	Enthusiast	Holidays	Mobile users that are likely to celebrate and party on St. Patrick's Day	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		St Paddy, St Patrick, Irish, March, Party, Celebration, Happy Hour, Bar, Beer, Holiday	U.S.
Winter Sports Enthusiasts	Enthusiast	Sports	Mobile users that visit skiing, ice skating, snowboarding and other winter sport venues, retail stores and related events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports	Sports and Entertainment	Winter, Ski, Skiing, Snowboarding, Snowboard, Snow, Ice, Skating, Olympics	U.S.
Pizza Lovers	Enthusiast	Food and Beverage	Mobile users that frequently visit pizza restaurants & parlors	Entertainment, Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Pizza, Italian, Parlor, Food, Restaurant, Dining	U.S.
Recent Retail Visit by Shopper - Big Lots	Lifestyle	Shopping	Mobile users that recently visited Big Lots	Financial Services, Hospitality & Travel, Retail, Sports		Big Lots, Store, Shop, Shopping, Discount, Big Box, Grocery, Bargain	U.S.
Lingerie Retail Shoppers	Lifestyle	Shopping	Mobile users that visit lingerie stores	Financial Services, Retail		Lingerie, Clothing, Shopper, Shop, Bra, Underwear	U.S.
Eye Care Retail Shoppers	Lifestyle	Shopping	Mobile users that visit eyeglass and optical stores	Financial Services, Retail		Eye, Glasses, Contacts, Optic, Care, Health	U.S.
Tennis Fans	Enthusiast	Sports	Mobile users that attend tennis venues and events as participants or spectators	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Tennis, Sport, Fan, Athlete, Viewer	U.S.
Gamers	Enthusiast	Interest	Mobile users that attend gaming events and visit gaming-related stores and venues	Entertainment, Hospitality & Travel, Retail, Sports		Game, Video, XBOX, Playstation, Nintendo, e-Sport, Esport, Gamer, Gaming	U.S.
In-Market Pre-Paid Mobile Phone	In-Market	Shopping	Mobile users that visit prepaid vendor locations	Entertainment, Financial Services, Retail		Pre-paid, Prepaid, Mobile, Phone, Cricket, MetroPCS, Boost, Wireless	U.S.
Gambling Enthusiasts	Enthusiast	Entertainment	Mobile users that visit gambling establishments like casinos and race tracks	Entertainment, Financial Services, Hospitality & Travel, Real Estate, Retail, Sports		Gambling, Gaming, Casino, Racing, Bet	U.S.
Moms	Lifestyle	Demographic	Mobile users that visit places and attend events related to being a mother	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mom, Mother, Demographic, Kids, Parent	U.S.
Dads	Lifestyle	Demographic	Mobile users that visit places and attend events related to being a father	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Dad, Father, Demographic, Kids, Parent	U.S.
Millennials	Lifestyle	Demographics	Mobile users identified as Millennials by age	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	Millennial, Age, Demographic, Millennials, Young	U.S.
Green Living	Lifestyle	Personas	Mobile users that visit GREEN and eco-friendly brand locations	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail	Hospitality and Travel	Green, Eco, Environment, Clean, Renewable, Climate Change, Global Warming	U.S.
Spring Break Enthusiast	Enthusiast	Holidays	Mobile users that are likely in the market for Spring Break plans	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Hospitality and Travel	Spring, Break, Vacation, Party, Celebration, Trip	U.S.
Party Planner	Enthusiast	Personas	Mobile users that plan parties and purchase items for them	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Party, Celebrate, Celebration, Plan, Purchase, Host	U.S.
Healthy Eaters	Lifestyle	Health and Wellness	Mobile users that visit health food stores and participate in healthy eating-related activities	Entertainment, Hospitality & Travel, Restaurant, Retail		Health, Healthy, Food, Diet, Nutrition, Weight, Body	U.S.
Tech Retail Shoppers	Enthusiast	Shopping	Mobile users that visit retail stores specializing in electronics and consumer technology	Automotive, Financial Services, Insurance, Real Estate, Retail	Financial Services and Insurance	Tech, Technology, Shoppers, Shopping, Purchase, Electronic, Gadget, Device	U.S.
In-Market Baby and Kids Products	In-Market	Shopping	Mobile users that visit places and attend events related to being in the market for baby and children's apparel, toys, furniture and other merchandise	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail		Baby, Child, Kid, Son, Daughter, Shop, Shopper, Purchase	U.S.
High Purchasing Power	Lifestyle	Demographics	Mobile users that frequently visit upscale and luxury retail stores and spending outlets	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	Purchase, Shop, Shopper, Rich, High Income, Wealthy, Expensive, High End	U.S.
In-Market Alcoholic Beverages	In-Market	Food and Beverage	Mobile users that visit retail stores and attend local events showing they are in the market to purchase alcoholic beverages	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Beer, Wine, In Market, In-Market, Alcohol, Liquor, Cocktail, Mixed Drink, Drink, Booze, Shop, Shopper, Purchase	U.S.
Miles Driven Annually - Less than 5K miles	Lifestyle	Commute	Mobile users that drive fewer than 5k miles annually	Automotive, Entertainment, Insurance, Real Estate, Restaurant, Retail, Sports		Commute, Drive, Miles, Driven, Car, Distance	U.S.
Miles Driven Annually - 5K to 9K miles	Lifestyle	Commute	Mobile users that drive between 5k and 10k miles annually	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Commute, Drive, Miles, Driven, Car, Distance	U.S.
Miles Driven Annually - 10K to 14K miles	Lifestyle	Commute	Mobile users that drive between 10k and 15k miles annually	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Commute, Drive, Miles, Driven, Car, Distance	U.S.
Miles Driven Annually - 15 to 19K miles	Lifestyle	Commute	Mobile users that drive between 15k and 20k miles annually	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	Commute, Drive, Miles, Driven, Car, Distance	U.S.
Miles Driven Annually - Greater than 20K miles	Lifestyle	Commute	Mobile users that drive greater than 20k miles annually	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Commute, Drive, Miles, Driven, Car, Distance	U.S.
Women's Health	Enthusiast	Demographic	Mobile users that are interested in women's health	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Women, Woman, Girl, Female, Health, Healthy, Nutrition, Diet, Exercise, Weight	U.S.
Men's Health	Enthusiast	Demographic	Mobile users that are interested in men's health	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Man, Men, Boy, Male, Health, Healthy, Nutrition, Diet, Exercise, Weight	U.S.
CBD Shopper	Lifestyle	Shopping	Mobile users seen at stores specializing in CBD products	Hospitality & Travel, Retail		CBD, Oil, Cannabinoid, Shopper	U.S.
Visitors to ATV and Motorcycle dealers	Enthusiast	Automotive	Mobile users that recently visited ATV or Motorcycle dealerships	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail, Sports	Automotive	ATV, All Terrain Vehicle, Motorcycle, Gear, Chopper, Hog, Bike, Vehicle	U.S.
Parents of College Students	Lifestyle	Demographic	Mobile users identified as parents of college students	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Parents, College, Mother, Father, Mom, Dad, Adult, University, Collegiate, Student	U.S.
Parents of High School Students	Lifestyle	Demographic	Mobile users identified as parents of high school students	Automotive, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Parents, High School, School, Mother, Father, Mom, Dad, Adult, Grade School, Graduation, Student	U.S.
World Cup Soccer Fans	Enthusiast	Sports	Mobile users attending soccer and major sports activities	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Hospitality and Travel	Soccer, World Cup, MLS, Football, Fan	U.S.
In-Market Jewelry	In-Market	Shopping	Mobile users in the market to purchase jewelry	Financial Services, Insurance, Retail		Jewelry, Jeweler, Purchase, Buy, Diamond, Diamonds, Gems, Necklace, Ring, Bracelet	U.S.
Recent Grocery Visitor - Wegmans	Lifestyle	Grocery	Mobile consumers recently visiting a Wegmans	Hospitality & Travel, Restaurant, Retail		Wegmans, Wegmans Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor - ACME Markets	Lifestyle	Grocery	Mobile consumers recently visiting an ACME Market	Hospitality & Travel, Restaurant, Retail		ACME, ACME Markets, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor - Harris Teeter	Lifestyle	Grocery	Mobile consumers recently visiting a Harris Teeter	Hospitality & Travel, Restaurant, Retail		HT, Harris Teeter, Harris Teeter Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor - Trader Joe's	Lifestyle	Grocery	Mobile consumers recently visiting a Trader Joe's	Hospitality & Travel, Restaurant, Retail		TJ, Trader Joe's, Trader Joe's Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
In-Market Mother's Day	In-Market	Holidays	Mobile users in the market to purchase a mother's day gift	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail		Mother, Mother's Day, Mothers Day, Gift, Father, Child, Family, Present, Holiday, Flowers, Card, Dad, Mom	U.S.
In-Market Father's Day	In-Market	Holidays	Mobile users in the market to purchase a father's day gift	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Father, Father's Day, Fathers Day, Gift, Mother, Child, Family, Present, Holiday, Flowers, Card, Dad, Mom	U.S.
General Deal Seekers	Lifestyle	Shopping	Mobile users who are willing to spend time and money in order to get better deals	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Deal, Bargain, Discount, Coupon, Shopper, Hunter	U.S.
Black Friday Weekend Shoppers	Enthusiast	Holidays	Mobile users who shopped at major chains on Black Friday weekend	Automotive, Entertainment, Financial Services, Restaurant, Retail		Deal, Bargain, Discount, Coupon, Shopper, Hunter, Black Friday	U.S.
Mixed Martial Arts Fight Enthusiasts	Enthusiast	Sports	Mobile users attending mixed martial arts events (UFC, Bellator, MMA) and training gyms	Entertainment, Hospitality & Travel, Retail, Sports	Sports and Entertainment	UFC, Bellator, MMA, Fight, Boxing, Martial Arts, Karate, Kung Fu, Training, Fight Night	U.S.
Horse Racing Fans	Enthusiast	Sports	Mobile users attending horse racing events and venues	Entertainment, Hospitality & Travel, Retail, Sports		Horse, Race, Racing, Gambling, Betting, Equestrian, Sports, Derby, Belmont, Preakness, Kentucky Derby, Equine	U.S.
Equestrian Sports Fans	Enthusiast	Sports	Mobile users attending equestrian events of all disciplines, competitions and visiting boarding and equestrian training facilities	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Horse, Race, Racing, Gambling, Betting, Equestrian, Sports, Derby, Belmont, Preakness, Kentucky Derby, Steeple, Chase, Dressage, Equine	U.S.
Fishing Enthusiasts	Enthusiast	Interest	Mobile users visiting fishing gear stores, fishing spots and attending fishing derbies and competitions	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Fish, Fishing, Fly Fishing, Casting, Rod, Bass, Sport, Trophy, Boat, Reel, Tackle, Bait	U.S.
Traveler-Airport Hotel	Lifestyle	Travel	Mobile users seen staying at airport hotels	Entertainment, Hospitality & Travel, Restaurant, Retail		Hotel, Inn, Travel, Overnight, Stay, Book, Reserve, Trip, Airport, Traveler, Airline, Plane, Flight, Sleep, Accomodation	U.S.
Traveler-Midrange Hotel	Lifestyle	Travel	Mobile users seen staying at midrange hotels	Entertainment, Hospitality & Travel, Restaurant, Retail		Hotel, Inn, Travel, Overnight, Stay, Book, Reserve, Trip, Sleep, Accomodation, Mid-Range, Normal, Basic, Standard	U.S.
Traveler - Budget Hotel	Lifestyle	Travel	Mobile users seen staying at budget hotels	Entertainment, Hospitality & Travel, Restaurant, Retail	Hospitality and Travel	Hotel, Inn, Travel, Overnight, Stay, Book, Reserve, Trip, Sleep, Accomodation, Budget, Discount, Savings, Cheap	U.S.
Traveler - Luxury Hotel	Lifestyle	Travel	Mobile users seen staying at luxury hotels	Entertainment, Hospitality & Travel, Restaurant, Retail	Hospitality and Travel	Hotel, Inn, Travel, Overnight, Stay, Book, Reserve, Trip, Sleep, Accomodation, Luxury, High End, Expensive, Money	U.S.
Traveler - Extended Stay Hotel	Lifestyle	Travel	Mobile users seen staying at extended-stay hotels	Entertainment, Hospitality & Travel, Restaurant, Retail		Hotel, Inn, Travel, Overnight, Stay, Book, Reserve, Trip, Sleep, Accomodation, Long Term, Extended, Time, Move	U.S.
Recent Personal Finance Visit - Edward Jones	Lifestyle	Personal Finance	Mobile users that have recently visited an Edward Jones location	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Financial Services and Insurance	Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, Edward Jones	U.S.
Recent Personal Finance Visit-Wells Fargo	Lifestyle	Personal Finance	Mobile users that have recently visited a Wells Fargo location	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Financial Services and Insurance	Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, Wells Fargo	U.S.
Recent Personal Finance Visit - Bank of America	Lifestyle	Personal Finance	Mobile users that have recently visited a Bank of America location	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Financial Services and Insurance	Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, Bank of America	U.S.
Recent Personal Finance Visit - PNC Bank	Lifestyle	Personal Finance	Mobile users that have recently visited a PNC location	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, PNC	U.S.
Recent Retail Visit by Shopper - Foot Locker	Lifestyle	Shopping	Mobile users that have recently visited a Foot Locker	Entertainment, Financial Services, Retail, Sports		Shoe, Shoes, Feet, Sneakers, Sports, Kicks, Gear, Athlete, Athletics, Gym, Wear, Fashion, Shopper, Apparel, Shopping, Accessories	U.S.
Recent Retail Visit by Shopper - GNC	Lifestyle	Health and Wellness	Mobile users that have recently visited a GNC	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		GNC, Vitamins, Supplement, Nutrition, Oil, Protein, Health, Healthy Living, Health Nut, Organic, Organic Living	U.S.
Recent Retail Visit by Shopper - AutoZone	Lifestyle	Automotive	Mobile users that have recently visited a AutoZone	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports	Automotive	Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, AutoZone	U.S.
Recent Retail Visit by Shopper - NAPA Auto Parts	Lifestyle	Automotive	Mobile users that have recently visited a NAPA Auto Parts	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, NAPA	U.S.
Recent Retail Visit by Shopper - Advance Auto Parts	Lifestyle	Automotive	Mobile users that have recently visited a Advance Auto Parts	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Advance	U.S.
Recent Retail Visit by Shopper - Carquest Auto Parts	Lifestyle	Automotive	Mobile users that have recently visited a Carquest Auto Parts	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Carquest	U.S.
Recent Retail Visit by Shopper - Pep Boys Automotive	Lifestyle	Automotive	Mobile users that have recently visited a Pep Boys Automotive	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Pep Boys	U.S.
Recent Retail Visit by Shopper - Jiffy Lube	Lifestyle	Automotive	Mobile users that have recently visited a Jiffy Lube	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports	Automotive	Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Jiffy Lube	U.S.
Recent Retail Visit by Shopper - Midas	Lifestyle	Automotive	Mobile users that have recently visited a Midas	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Midas	U.S.
Recent Retail Visit by Shopper - Valvoline	Lifestyle	Automotive	Mobile users that have recently visited a Valvoline	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Valvoline	U.S.
Recent Retail Visit by Shopper - ULTA	Lifestyle	Beauty and Grooming	Mobile users that have recently visited a ULTA	Entertainment, Financial Services, Hospitality & Travel, Retail		Beauty, Beauty Supply, Cosmetic, Salon, Pamper, Manicure, Pedicure, Beautician, Makeup, ULTA	U.S.
Recent Retail Visit by Shopper - Sephora	Lifestyle	Beauty and Grooming	Mobile users that have recently visited a Sephora	Entertainment, Financial Services, Hospitality & Travel, Retail		Beauty, Beauty Supply, Cosmetic, Salon, Pamper, Manicure, Pedicure, Beautician, Makeup, Sephora	U.S.
Recent Retail Visit by Shopper - Sally Beauty Supply	Lifestyle	Beauty and Grooming	Mobile users that have recently visited a Sally Beauty Supply	Entertainment, Financial Services, Hospitality & Travel, Retail		Beauty, Beauty Supply, Cosmetic, Salon, Pamper, Manicure, Pedicure, Beautician, Makeup, Sally	U.S.
Recent Personal Finance Visit - U.S. Bank	Lifestyle	Personal Finance	Mobile users that have recently visited a U.S. Bank	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, U.S.	U.S.
Recent Personal Finance Visit - Chase Manhattan Bank	Lifestyle	Personal Finance	Mobile users that have recently visited a Chase Manhattan Bank	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, Chase	U.S.
Veterans	Lifestyle	Personas	Mobile users that visit venues associated with Veteran status such as the American Legion	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Veteran, Soldier, American Legion, Wounded Warrior	U.S.
Music Festival and Event Goer	Lifestyle	Music	Mobile users that visit Music festivals and other related music events	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail	Sports and Entertainment	Live, Music, Festival, Concert, Musical, Band, Performance, Stage, Show	U.S.
Likely In-Market for Meal Kit	In-Market	Life Stages	Mobile users that are likely in market for a meal kit or meal subscription service based on their current shopping habits, industry, and or commute length among other factors	Entertainment, Hospitality & Travel, Restaurant, Retail	Digital Out of Home and Connected TV	Meal, Dinner, Lunch, Subscription, Order, Delivery, Cook, Cooking, Chef, Food, Meal Prep, Meal Kit, Health, Healthy	U.S.
Small Business	B2B	B2B	Mobile users that attended business expos, coferences, and events targeted toward small businesses	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail, Sports	Real Estate	Small Business, SMB, B2B, Small, Company, Start Up, Startup	U.S.
Recent Personal Finance Visit - BB&T	Lifestyle	Personal Finance	Mobile users that have recently visited a BB&T	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, BB&T	U.S.
Recent Visit by Traveler - Enterprise	Lifestyle	Travel	Mobile users that have recently visited a Enterprise	Entertainment, Hospitality & Travel, Insurance, Retail, Sports		Enterprise, Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Recent Visit by Traveler - Hertz	Lifestyle	Travel	Mobile users that have recently visited a Hertz	Entertainment, Hospitality & Travel, Insurance, Retail, Sports		Hertz, Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Recent Gym Visit - YMCA	Lifestyle	Health and Wellness	Mobile users that have recently visited a YMCA	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		YMCA, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Recent Gym Visit - Curves	Lifestyle	Health and Wellness	Mobile users that have recently visited a Curves	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Curves, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Recent Gym Visit - Anytime Fitness	Lifestyle	Health and Wellness	Mobile users that have recently visited a Anytime Fitness	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Anytime Fitness, gym, fitness, exercise, work out, lift, body, fit	U.S.
Recent Gym Visit - Gold's Gym	Lifestyle	Health and Wellness	Mobile users that have recently visited a Gold's Gym	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Gold's Gym, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
In-Market Back to School Shopper	In-Market	Life Stages	Mobile users in the market for back to school supplies and offers based on past shopping behaviors	Entertainment, Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	School, Back, Shopper, Back to School, Fall, Student, Parent, Shop, Purchase, University, College, Book, Books	U.S.
Recent Gym Visit - Planet Fitness	Lifestyle	Health and Wellness	Mobile users that have recently visited a Planet Fitness	Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Planet Fitness, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Recent Visit by Traveler - Budget	Lifestyle	Travel	Mobile users that have recently visited a Budget	Entertainment, Hospitality & Travel, Insurance, Retail, Sports		Budget, Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Recent Visit by Traveler - Thrifty	Lifestyle	Travel	Mobile users that have recently visited a Thrifty	Entertainment, Hospitality & Travel, Insurance, Retail, Sports		Thrifty, Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Recent Visit by Traveler - Avis	Lifestyle	Travel	Mobile users that have recently visited a Avis	Entertainment, Hospitality & Travel, Insurance, Retail, Sports		Avis, Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Likely Car Dealership Employee	B2B	B2B	Likely Car Dealership employee based on frequent presence at dealerships	Automotive, Financial Services, Insurance, Restaurant, Retail		Car, Sales, Salesman, Auto, Dealership, Dealer	U.S.
Recent Retail Visit by Shopper - OfficeMax	Lifestyle	Shopping	Mobile consumers who have recently visited an Office Max	Entertainment, Hospitality & Travel, Restaurant, Retail		Office, Supplies, Depot, Equipment, Desk, Chair, Pens	U.S.
Recent and Frequent Fast Food Diner	Lifestyle	Dining	Mobile users with multiple visits to a fast food restaurant within the last month	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan	U.S.
Dollar Store Shopper	Lifestyle	Shopping	Mobile consumers who repeatedly visit dollar stores	Entertainment, Financial Services, Retail		Dollar, store, shop, discount, cheap, bargain, 99 cent	U.S.
Big Box Grocery Shopper	Lifestyle	Shopping	Mobile consumers who repeatedly visit big box grocery stores	Hospitality & Travel, Restaurant, Retail		Shopper, Grocery, Groceries, Food, Big Box, Depot, Large, Warehouse	U.S.
Mobile Phone Buyers - Cricket Wireless	Lifestyle	Shopping	Mobile consumers who have recently visited a Cricket Wireless store or vendor	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Pre-paid, Prepaid, Mobile, Phone, Cricket, MetroPCS, Boost, Wireless	U.S.
Mobile Phone Buyers - Boost Mobile	In-Market	Shopping	Mobile consumers who have recently visited a Boost Mobile store or vendor	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Pre-paid, Prepaid, Mobile, Phone, Cricket, MetroPCS, Boost, Wireless	U.S.
Financial Services	B2B	B2B	Mobile users who have attended B2B events and venues related to Financial Services	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Financial Services, Insurance, Real Estate, Banking, Finance, Investments, Assets, Revenue	U.S.
Insurance	B2B	B2B	Mobile users who have attended B2B events and venues related to Insurance	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Financial Services, Insurance, Real Estate, Banking, Finance, Investments, Assets, Revenue	U.S.
Real Estate	B2B	B2B	Mobile users who have attended B2B events and venues related to Real Estate	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail	Real Estate	Financial Services, Insurance, Real Estate, Banking, Finance, Investments, Assets, Revenue	U.S.
Sales	B2B	B2B	Mobile users who have attended B2B events and venues related to Sales	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Sales and Marketing, Media, Advertising, Marketing, Printing, Retail	U.S.
Marketing	B2B	B2B	Mobile users who have attended B2B events and venues related to Marketing	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Sales and Marketing, Media, Advertising, Marketing, Printing, Retail	U.S.
Recent Retail Visit by Shopper - Apple Store	Lifestyle	Shopping	Mobile consumers recently visiting an Apple store	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail		Apple, iPhone, iPad, Smartphone, Tablet, Mac, Macbook, Genius, Computer, TV	U.S.
Recent Retail Visit by Shopper - Zales	Lifestyle	Shopping	Mobile users that have recently visited a Zales	Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Jewelry, Jeweler, Purchase, Buy, Diamond, Diamonds, Gems, Necklace, Ring, Bracelet	U.S.
Recent Retail Visit by Shopper - Kay	Lifestyle	Shopping	Mobile users that have recently visited a Kay Jewelers	Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Jewelry, Jeweler, Purchase, Buy, Diamond, Diamonds, Gems, Necklace, Ring, Bracelet	U.S.
Lacrosse Fan	Enthusiast	Sports	Mobile users that attend lacrosse games & events and visit lax training venues	Automotive, Hospitality & Travel, Retail, Sports		Lacrosse, Lax, Sport, Competition	U.S.
Volleyball Fan	Enthusiast	Sports	Mobile users that attend volleyball games & events and visit volleyball training venues	Automotive, Hospitality & Travel, Retail, Sports		Volleyball, Volley, Net, Sport, Competition	U.S.
In-Market Arts and Crafts	In-Market	Shopping	Visitors to craft store chains i.e. Michael's, Joann Fabric, etc.	Entertainment, Retail		Craft, Art, Arts and Crafts, Wood, Paint, Fabric, Paper, Frame, Picture	U.S.
Oktoberfest Enthusiast	Enthusiast	Holidays	Mobile users that are likely to celebrate and party for Oktoberfest	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Oktoberfest, Beerfest, German, October, Party, Celebration, Happy Hour, Bar, Beer, Holiday	U.S.
Bowling Enthusiasts	Enthusiast	Sports	Mobile users that attend bowling matches & events and frequent bowling alleys	Entertainment, Retail, Sports	Sports and Entertainment	Bowling, Alley, Strike, Bowl, Bowler, Sport, Competition	U.S.
Billiards Enthusiasts	Enthusiast	Interest	Mobile users that attend billiards tournaments & events and visit billiards equipment stores	Entertainment, Retail, Sports		Billiard, Billiards, Pool, Sport, Competition	U.S.
Cooking Enthusiast	Enthusiast	Food and Beverage	Mobile users that attend cooking classes and gourmet kitchen stores	Entertainment, Hospitality & Travel, Restaurant, Retail	Real Estate	Cook, Cooking, Chef, Food, Bake, Baking	U.S.
Recent Retail Visit by Shopper - FootActionUSA	Lifestyle	Shopping	Mobile users that have recently visited a FootActionUSA	Entertainment, Financial Services, Retail, Sports		Shoe, Shoes, Feet, Sneakers, Sports, Kicks, Gear, Athlete, Athletics, Gym, Wear, Fashion, Shopper, Apparel, Shopping, Accessories	U.S.
Recent Retail Visit by Shopper - Journeys	Lifestyle	Shopping	Mobile users that have recently visited a Journeys	Entertainment, Financial Services, Retail		Shoe, Shoes, Feet, Sneakers, Sports, Kicks, Gear, Athlete, Athletics, Gym, Wear, Fashion, Shopper, Apparel, Shopping, Accessories	U.S.
Fast Food Diners - Carl's Jr	Lifestyle	Dining	Mobile consumers recently attending a Carl's Jr. restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Carls Jr, Carl's Jr, Hardees, Burger, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Fast Food Diners - Hardee's	Lifestyle	Dining	Mobile consumers recently attending a Hardees restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Carls Jr, Carl's Jr, Hardees, Burger, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Visitors to Veterinarians	Lifestyle	Pets	Mobile consumers recently attending a veterinarian	Hospitality & Travel, Retail		Pets, Pet, Dog, Walk, Play, Health, Vet, Cat, Animal	U.S.
Grocery Shoppers	Lifestyle	Grocery	Mobile consumers recently attending a grocery store	Hospitality & Travel, Restaurant, Retail		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Pharmacy Shoppers	Lifestyle	Shopping	Mobile consumers recently attending a pharmacy	Retail		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Hotel Stay in last 60 Days	Lifestyle	Travel	Mobile consumers seen at a hotel in the last two months	Hospitality & Travel	Hospitality and Travel	Hotel, Inn, Travel, Overnight, Stay, Book, Reserve, Trip, Airport, Traveler, Airline, Plane, Flight, Sleep, Accomodation	U.S.
Department Store Shoppers	Lifestyle	Shopping	Mobile consumers recently attending a department store	Financial Services, Retail		Shopper, Shopping, Clothing, Home Goods, Furniture, department, store	U.S.
Home Design Shoppers	Lifestyle	Home	Mobile consumers recently attending a home design store	Financial Services, Insurance, Real Estate, Retail	Real Estate	Shopper, Shopping, Clothing, Home Goods, Furniture, Design, Home, Store	U.S.
Office Supply Shoppers	Lifestyle	Shopping	Mobile consumers recently attending an office supply store	Real Estate, Retail		Shopper, Shopping, Office, Supply, Supplies, Equipment	U.S.
Convenience Store Shoppers	Lifestyle	Travel	Mobile consumers recently attending a convenience store	Hospitality & Travel, Insurance, Retail		Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery	U.S.
Pet Supply Shoppers	Lifestyle	Pets	Mobile consumers recently attending a pet supply store	Automotive, Retail		Pets, Pet, Dog, Walk, Play, Health, Vet, Cat, Animal	U.S.
Bank Visitors	Lifestyle	Personal Finance	Mobile consumers recently attending a bank	Financial Services	Financial Services and Insurance	Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account	U.S.
Auto Part Store Visitors	Lifestyle	Automotive	Mobile consumers recently attending an auto part store	Automotive, Retail	Automotive	Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change	U.S.
Proximity to Walmart	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a Walmart	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Walmart, Walmart Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Proximity to Dollar Tree	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a Dollar Tree	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Family Tree, Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget	U.S.
Proximity to Big Lots	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a Big Lots	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Big Lots, Store, Shop, Shopping, Discount, Big Box, Grocery, Bargain	U.S.
Proximity to Discount Shopping	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a discount shopping venue	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Discount, Bargain, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget	U.S.
Gen X	Lifestyle	Demographics	Mobile users identified as Gen X by age	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Generation, X, Gen X, Age, Demographic	U.S.
Cruise Travelers	Lifestyle	Travel	Mobile users that take cruises	Entertainment, Hospitality & Travel, Insurance, Restaurant, Retail	Hospitality and Travel	Travel, Vacation, Trip, Escape, Ship, Cruise, Boat	U.S.
In-Market Tutoring and Test Preparation	In-Market	Life Stages	Mobile users that actively visit tutoring and test prep venues and events	Retail	Financial Services and Insurance	Student, Tutor, Teach, Teacher, Text, Book, Library, Prep, SAT, GRE, GMAT, LSAT, GED, Study, Learn, Academic, School, University, College	U.S.
In-Market Legal Services	In-Market	Personal Finance	Mobile users in the market for legal services	Financial Services, Insurance		Business Law, Employment Law, Estate Law, Immigration Law, Labor Law, Law and Ethics, Law Firm, Legal Service, Payroll Law, Professor of Law, Public Interest Law	U.S.
In-Market Payday Loans	In-Market	Personal Finance	Mobile users in the market for payday loans	Finanical Services, Insurance, Restaurant, Retail		Income, Pay, Payday, Loan, Loans	U.S.
Male Grooming Enthusiasts	Enthusiast	Demographics	Mobile users that visit barbershops and other male grooming service locations.	Retail		Barber, Man, Men, Male, Groom, Grooming, Beard, Mustache, Shave, Stylist	U.S.
Recent Clothing Shopper - Men's Wear	Lifestyle	Shopping	Mobile users that have recently visited a Men's Wear store.	Financial Services, Retail		Men, Man, Male, Fashion, Shopper, Fashion Shopper, Apparel, Boutique, Shopping, Shoes, Accessories	U.S.
Recent Clothing Shopper - Maternity	Lifestyle	Life Stages	Mobile users that have recently visited a Maternity store.	Automotive, Financial Services, Insurance, Real Estate, Retail	Financial Services and Insurance	Clothes, Shopper, Shop, Shopping, Maternity, Expecting, Mother, Female, Woman, Baby	U.S.
Diners - Sweets and Desserts	Enthusiast	Dining	Mobile devices visiting ice cream parlors, sweets shoppes, bakeries, etc.	Entertainment, Hospitality & Travel, Restaurant, Sports		Bakery, Dessert, Bake, Cookie, Brownie, Cake, Treat, Sweet, Delicacy	U.S.
Recent Retail Visit by Shopper - Lululemon	Lifestyle	Shopping	Mobile users that have recently visited a Lululemon store.	Financial Services, Hospitality & Travel, Retail, Sports		Lulu, Lemon, Lululemon, Yoga, Yoga Studio, Athlete, Physical Fitness, Health, Wellness	U.S.
Recent Retail Visit by Shopper - Athleta	Lifestyle	Shopping	Mobile users that have recently visited a Athleta store.	Financial Services, Hospitality & Travel, Retail, Sports		Athleta, Yoga, Yoga Studio, Athlete, Physical Fitness, Health, Wellness	U.S.
Yoga Apparel Enthusiasts	Enthusiast	Shopping	Mobile users that shop for yoga apparel.	Financial Services, Hospitality & Travel, Retail, Sports	Retail and Restaurant	Lululemon, Athleta, Yoga, Yoga Studio, Athlete, Physical Fitness, Health, Wellness	U.S.
Comedy Enthusiasts	Enthusiast	Entertainment	Mobile users that visit comedy clubs, performances, festivals, and events.	Entertainment, Hospitality & Travel, Restaurant, Retail		Comedy, Club, Show, Event, Festival, Humor, Laugh, Comedian, Stand, Up	U.S.
College Football Tailgating Enthusiasts	Enthusiast	Sports	Mobile users attending college football games, events and tailgating areas.	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	Tailgate, NCAA, NCAA Football, FBS Football, FCS Football, DII Football, DIII Football, BCS, Football Fan, College Football, National Championship, Rose Bowl, Cotton Bowl, Orange Bowl, Sun Bowl, Sugar Bowl, AAC, ACC, Big 12, Big Ten, C-USA, MAC, MWC, Pac-12, SEC, Sun Belt, IND	U.S.
NFL Football Tailgating Enthusiasts	Enthusiast	Sports	Mobile users attending NFL football games, events and tailgating areas.	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	Tailgate, NFL, National Football League, Football, Professional Football, Fan, NFL Playoffs, Super Bowl, Pro Bowl, NFL Draft, NFL Combine, Training Camp, Preseason Football	U.S.
Discount Shoe Shoppers	Lifestyle	Shopping	Mobile users recently visiting a discount shoe store.	Financial Services, Retail		Shoe, Shoes, Feet, Sneakers, Sports, Kicks, Gear, Athlete, Athletics, Gym, Wear, Fashion, Shopper, Apparel, Shopping, Accessories	U.S.
Recent Retail Visit by Shopper - DSW	Lifestyle	Shopping	Mobile users that have recently visited a DSW store.	Financial Services, Retail		Shoe, Shoes, Feet, Sneakers, Sports, Kicks, Gear, Athlete, Athletics, Gym, Wear, Fashion, Shopper, Apparel, Shopping, Accessories	U.S.
Recent Retail Visit by Shopper - Famous Footwear	Lifestyle	Shopping	Mobile users that have recently visited a Famous Footwear store.	Financial Services, Retail		Shoe, Shoes, Feet, Sneakers, Sports, Kicks, Gear, Athlete, Athletics, Gym, Wear, Fashion, Shopper, Apparel, Shopping, Accessories	U.S.
Recent Retail Visit by Shopper - Payless ShoeSource	Lifestyle	Shopping	Mobile users that have recently visited a Payless ShoeSource store.	Financial Services, Retail		Shoe, Shoes, Feet, Sneakers, Sports, Kicks, Gear, Athlete, Athletics, Gym, Wear, Fashion, Shopper, Apparel, Shopping, Accessories	U.S.
Proximity to Sam's Club	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a Sam's Club	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Sam's Club, Sam's Club Shopper, Shopper, Shopping, Clothing, Home Goods	U.S.
Proximity to BJ's	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a BJ's	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		BJ's, BJs, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Proximity to Costco	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a Costco	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Costco, Costco Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Proximity to Home Depot	Lifestyle	Home	Mobile devices seen at or frequently in close proximity to a Home Depot	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Home Depot, Home Depot Shopper, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
Proximity to Ace	Lifestyle	Home	Mobile devices seen at or frequently in close proximity to a Ace	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Ace, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
Proximity to Lowe's	Lifestyle	Home	Mobile devices seen at or frequently in close proximity to a Lowe's	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Lowe's, Lowe's Shopper, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
Proximity to Walgreens	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a Walgreens	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Walgreens, Walgreens Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Loyalty, Loyalist, Brand, Affinity	U.S.
Proximity to Office Depot	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a Office Depot	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Office Depot, Office, Supplies, Back to school, computers, technology, chairs, equipment	U.S.
Proximity to OfficeMax	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a OfficeMax	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Office, Supplies, Depot, Equipment, Desk, Chair, Pens	U.S.
Proximity to Staples	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a Staples	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Staples, Office, Supplies, Back to School, Computers, Technology, Chairs, Equipment	U.S.
Proximity to IKEA	Lifestyle	Home	Mobile devices seen at or frequently in close proximity to a IKEA	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Ikea, Shopper, Shopping, Home Goods, Appliances, Furniture, Loyalty, Loyalist, Brand, Affinity, Meatballs	U.S.
Proximity to Target	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a Target	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Target, Target Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Holiday Fashion Shoppers	Lifestyle	Holidays	Mobile users seen shopping at fashion stores during the holiday season	Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail		Clothes, Fashion, Apparel, Accessories, Sales, Holiday, Christmas, Hanukah, Present, Presents, Shopper, Shop, Shopping	U.S.
Holiday Electronics Shoppers	Lifestyle	Holidays	Mobile users seen shopping at electronics stores during the holiday season	Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail		Electronics, Computers, Phone, Electronics Sales, Holiday, Christmas, Hanukah, Present, Presents, Shopper, Shop, Shopping	U.S.
Wholesale Club Shoppers	Lifestyle	Shopping	Mobile consumers recently visiting a wholesale club, such as Costco, Sam's Club, or BJ's.	Financial Services, Retail		Costco, BJ's, BJ, Sam's Club, Sams Club, Wholesale, Big Box, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Diners - Thai Cuisine	Lifestyle	Dining	Mobile users seen at Thai cuisine casual & fast food restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Thai, Food, Diner, Restaurant	U.S.
Diners - Japanese Cuisine	Lifestyle	Dining	Mobile users seen at Japanese cuisine casual & fast food restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Japanese, Food, Diner, Restaurant	U.S.
Diners - Irish Cuisine	Lifestyle	Dining	Mobile users seen at Irish cuisine casual & fast food restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Irish, Food, Diner, Restaurant	U.S.
Diners - Caribbean Cuisine	Lifestyle	Dining	Mobile users seen at Caribbean cuisine casual & fast food restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Caribbean, Food, Diner, Restaurant	U.S.
Diners - Korean Cuisine	Lifestyle	Dining	Mobile users seen at Korean cuisine casual & fast food restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Korean, Food, Diner, Restaurant	U.S.
Diners - Vietnamese Cuisine	Lifestyle	Dining	Mobile users seen at Vietnamese cuisine casual & fast food restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Vietnamese, Food, Diner, Restaurant	U.S.
Recent Personal Finance Visit - Regions Bank	Lifestyle	Personal Finance	Mobile users that have recently visited a Regions Bank location.	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account	U.S.
Recent Personal Finance Visit - TD Bank	Lifestyle	Personal Finance	Mobile users that have recently visited a TD Bank location.	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account	U.S.
Recent Personal Finance Visit - Capital One	Lifestyle	Personal Finance	Mobile users that have recently visited a Capital One location.	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Financial Services and Insurance	Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account	U.S.
Diners - Bakeries	Lifestyle	Dining	Mobile users seen visiting bakeries	Entertainment, Hospitality & Travel, Restaurant, Sports		Bakery, Dessert, Bake, Cookie, Brownie, Cake, Treat, Sweet, Delicacy	U.S.
Diners - Donut Shops	Lifestyle	Dining	Mobile users seen visiting donut shops	Entertainment, Hospitality & Travel, Restaurant, Sports		Donut, Dessert, Bake, Treat, Sweet, Delicacy	U.S.
Diners - Frozen Yogurt	Lifestyle	Dining	Mobile users seen visiting frozen yogurt shops	Entertainment, Hospitality & Travel, Restaurant, Sports		Ice Cream, Yogurt, Frozen, Froyo, Dessert, Treat, Sweet, Delicacy	U.S.
Diners - Smoothie and Juice Bars	Lifestyle	Dining	Mobile users seen at Smoothie and Juice bars	Entertainment, Hospitality & Travel, Restaurant, Sports		Smoothie, Juice, Bar, Fresh, Healthy, Cleanse, Detox, Press, Shake	U.S.
Likely Fast Food Employee	B2B	B2B	Mobile users likely to be fast food employees based on their visitation patterns at fast food venues	Financial Services		Fast Food, Employee, Hourly Wage, Low Wage, QSR, Quick Serve Restaurants, Quick Serve	U.S.
Holiday Travelers	Lifestyle	Holidays	Mobile users that travel during the holiday season	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Trip, Vacation, Plane, Train, Cruise, Boat, Sales, Holiday, Christmas, Hanukah, Present, Presents, Shopper, Shop, Shopping	U.S.
Holiday Movie Goers	Lifestyle	Holidays	Mobile users that go to the movies during the holiday season	Entertainment, Restaurant, Retail		Movie, Theater, Show, Film, Blockbuster, Holiday, Christmas, Hanukah, Present, Presents, Shopper, Shop, Shopping	U.S.
Holiday Preparation Shoppers	Lifestyle	Holidays	Mobile users that visit stores with holiday prep during the holiday season	Entertainment, Restaurant, Retail		Preperation, Prep, Food, Décor, Decorations, Trees, Festive, Sales, Holiday, Christmas, Hanukah, Present, Presents, Shopper, Shop, Shopping	U.S.
Holiday Happy Hour Adventurer	Lifestyle	Holidays	Mobile users that visit happy hours during the holiday season	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Happy Hour, Happy Hours, Holiday, Christmas, Hanukah, Present, Presents, Shopper, Shop, Shopping	U.S.
Holiday Fast Food Diner	Lifestyle	Holidays	Mobile users that visit fast food restaurants during the holiday season	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan, holiday, Christmas, Hanukah, present, presents, shopper, shop, shopping	U.S.
Holiday Mobile Phone Buyers	Lifestyle	Holidays	Mobile users that visit mobile phone stores during the holiday season	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Mobile Phones, Cell Phones, Smart Phones, Smartphones, holiday, Christmas, Hanukah, Present, Presents, Shopper, Shop, Shopping	U.S.
Holiday Arts and Crafts Shoppers	Lifestyle	Holidays	Mobile users that visit arts and crafts stores during the holiday season	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Craft, Art, Arts and Crafts, Wood, Paint, Fabric, Paper, Frame, Picture, Holiday, Christmas, Hanukah, Present, Presents, Shopper, Shop, Shopping	U.S.
Holiday Casual Food Diner	Lifestyle	Holidays	Mobile users that visit casual food restaurants during the holiday season	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Casual Food, Casual Food Diner, Family Dining, holiday, Christmas, Hanukah, present, presents, shopper, shop, shopping	U.S.
Holiday Coffee Shop Lovers	Lifestyle	Holidays	Mobile users that visit coffee shops during the holiday season	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha, Holiday, Christmas, Hanukah, Present, Presents, Shopper, Shop, Shopping	U.S.
Holiday Auto Buyers	Lifestyle	Holidays	Mobile users that visit car dealerships during the holiday season	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Car, Automobile, Dealership, Holiday, Christmas, Hanukah, Present, Presents, Shopper, Shop, Shopping	U.S.
Holiday Party Planner	Lifestyle	Holidays	Mobile users that plan parties and visit party prep stores during the holiday season	Entertainment, Restaurant, Retail		Party, Celebrate, Celebration, Plan, Purchase, Host, Holiday, Christmas, Hanukah, Present, Presents, Shopper, Shop, Shopping	U.S.
Recent Personal Finance Visit - Western Union	Lifestyle	Personal Finance	Mobile users that have recently visited a Western Union	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Western Union, Money, Finance, Cash, Check, Pay, Loan, Advance, Wire	U.S.
Blue Collar Workers	Lifestyle	Personas	Mobile users that visit venues and events associated working in trucking, plumbing, electrical, HVAC, agricultural, and other blue collar fields	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	Blue Collar, Trucking, Plumbing, Plumber, Trucker, HVAC, Electrical, Electrician, Agriculture, Farmer, Worker	U.S.
Construction Contractors	B2B	B2B	Mobile users that repeatedly visit B2B venues associated with construction contracting	Automotive, Financial Services, Insurance, Real Estate, Retail		Construction, Contractor, Contracting, Builder, Solar, Electrical	U.S.
Diners - Latin American Cuisine	Lifestyle	Dining	Mobile users seen at Latin American restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Diner, Dining, Restaurant, Latin, American	U.S.
Bath and Body Product Shoppers	Lifestyle	Shopping	Mobile users that shop at stores focused on bath and body products	Retail		Bath, Body, Gel, Cream, Moisturizer, Refresh, Pamper, Treat, Perfume, Scent, Smell, Gift	U.S.
Recent Grocery Visitor - Latin American	Lifestyle	Grocery	Mobile users that have recently visited a grocery store specializing in Latin American products	Hospitality & Travel, Restaurant, Retail		Latin, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Car Rental Traveler	Lifestyle	Travel	Mobile users that rent cars when traveling	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Recent Retail Visit by Shopper - USPS Post Office	Lifestyle	Shopping	Mobile users that have recently visited a USPS post office	Real Estate, Retail, Sports		USPS, UPS, FedEx, DHL, Postal, Post, Mail, Package, Send, Gift, Holiday, Ship, Deliver, Order, Print	U.S.
Cosmetic Store Shopper	Lifestyle	Beauty and Grooming	Mobile users that shop at stores focused on cosmetics	Entertainment, Financial Services, Retail		Make up, Makeup, Make-Up, Cosmetics, Gel, Cream, Moisturizer, Refresh, Pamper, Treat, Perfume, Scent, Smell, Gift	U.S.
Super Bowl Enthusiast	Enthusiast	Sports	Mobile users that are likely Super Bowl enthusiasts based on visiting football related venues and events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	Superbowl, NFL, National Football League, Football, Professional Football, Fan, NFL Playoffs, Super Bowl, Pro Bowl, NFL Draft, NFL Combine, Training Camp, Preseason Football	U.S.
New Year's Celebrators	Lifestyle	Holidays	Mobile users that are likely to celebrate New Years based on celebratory past behavior	Entertainment, Hospitality & Travel, Restaurant, Retail		New Year, New Years, New Year's, Plan, NYE, Eve, Holiday	U.S.
Sports Goods and Apparel Shopper	Lifestyle	Sports	Mobile users that shop at stores focused on sports goods and apparel	Financial Services, Retail, Sports		Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer, Tennis, Golf, Skiing, Bowling, Rugby, Mixed Martial Arts, Boxing, Yoga, Climbing, Rodeo, Track and Field, Horse Racing, Lacrosse, Wrestling, Softball, Volleyball	U.S.
Work from Home	Lifestyle	Commute	Mobile users who exhibit behaviors associated with working from home	Insurance, Real Estate, Retail	Real Estate	Work, job, work from home, home, wfh, commute	U.S.
Book Store Shopper	Lifestyle	Shopping	Mobile users that shop at book stores	Entertainment, Retail		Book, Bookstore, Shopper, Read, Gift, Poet, Poetry, Story, Stories, Literature	U.S.
Local Mass Transit Commuter	Lifestyle	Commute	Mobile users that travel using mass transit such as bus and light rail	Automotive, Entertainment, Real Estate, Restaurant, Retail	Digital Out of Home and Connected TV	Mass, Transit, Mass Transit, Commute, Local, Bus, Train, Light Rail, Rail, Driverless, Public	U.S.
Proximity to Kroger	Lifestyle	Grocery	Mobile devices seen at or frequently in close proximity to a Kroger	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Kroger, Grocery, Pharmacy, Food, Shopper, Shopping, Clothing, Loyalty, Loyalist, Brand, Affinity	U.S.
Proximity to Publix	Lifestyle	Grocery	Mobile devices seen at or frequently in close proximity to a Publix	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Publix, Grocery, Pharmacy, Food, Shopper, Shopping, Clothing, Loyalty, Loyalist, Brand, Affinity	U.S.
Proximity to Food Lion	Lifestyle	Grocery	Mobile devices seen at or frequently in close proximity to a Food Lion	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Food Lion, Grocery, Pharmacy, Food, Shopper, Shopping, Clothing, Loyalty, Loyalist, Brand, Affinity	U.S.
Valentine's Day Enthusiast	Enthusiast	Holidays	Mobile users that are likely to celebrate Valentine's Day based on romantic shopping and last year's Valentine's Day	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail		Valentine, Valentine's, Valentine's Day, Romantic, Romance, Date, Chocolate, Jewelry, Gift, Treat, February, Holiday	U.S.
Cinco de Mayo Enthusiast	Enthusiast	Holidays	Mobile users that are likely to celebrate Cinco de Mayo based on happy hour visitation and last year's Cinco de Mayo	Entertainment, Hospitality & Travel, Restaurant, Retail		Cinco, Cinco de Mayo, Mayo, Party, Beer, Cerveza, Happy Hour, Celebrate, Holiday	U.S.
Pre-Movers	Lifestyle	Home	Mobile users that are likely to move soon based on behavior such touring open houses and houses for sale	Financial Services, Insurance, Real Estate, Retail	Financial Services and Insurance	Premover, Pre-Mover, Move, Moving, House, Home, Rent, Buy, Sell, Apartment, Movers, Mover	U.S.
Sports Betting Enthusiast	Enthusiast	Entertainment	Mobile users that are likely to participate in sports betting based on visitation to casinos, horse races, and other sports betting events	Entertainment, Financial Services, Hospitality & Travel, Sports		Gamble, Sport, Sports, Bet, Betting, Gambler, Casino, Horse Race	U.S.
Elder Care Interest	Lifestyle	Life Stages	Mobile users likely to be interested in elder care based on visitation to senior centers	Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail	Financial Services and Insurance	Senior, Elder, Retired, Retiree, Home	U.S.
Retiree	Lifestyle	Life Stages	Mobile users likely to be retired based on time spent at senior living centers	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	Senior, Elder, Retired, Retiree, Home	U.S.
Antique Enthusiast	Enthusiast	Interest	Mobile users that visit antique and vintage stores	Insurance, Retail		Antique, Vintage, Shopper, Shopping	U.S.
Dance Enthusiast	Enthusiast	Arts	Mobile users that frequent dance studios and dance events	Entertainment, Retail		Dance, Dancer, Studio, Ballet, Show, Performance	U.S.
Boat and Boating Enthusiast	Enthusiast	Interest	Mobile users that frequent boating venues like harbors and marinas as well as sailing and boating events	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail, Sports	Financial Services and Insurance	Boat, Boating, Yacht, Marina, Harbor, Ocean, Lake, River, Bay	U.S.
Camping Enthusiast	Enthusiast	Interest	Mobile users that visit campgrounds	Automotive, Hospitality & Travel, Retail		Camp, Camper, Campground, Camping, Tent, Outdoor, Nature	U.S.
Hiking Enthusiast	Enthusiast	Interest	Mobile users that visit hiking trails	Automotive, Hospitality & Travel, Retail		Hike, Hiking, Hiker, Trail, Mountain, Park, Walk, Exercise, Nature, Outdoor	U.S.
Rock Climbing Enthusiast	Enthusiast	Sports	Mobile users that visit climbing walls and spots	Automotive, Hospitality & Travel, Retail		Climbing, Rock, Climber, Wall, Gym, Spot	U.S.
Swimming Enthusiast	Enthusiast	Sports	Mobile users that visit pools, private swim clubs, and swimming events	Retail, Sports		Pool, Pools, Swim, Swimming, Swimmer	U.S.
RV Enthusiasts	Enthusiast	Interest	Mobile users that visit RV parks	Automotive, Hospitality & Travel, Retail	Financial Services and Insurance	RV, Camper, Trailer, Drive, Explore, Recreational, Vehicle	U.S.
Sports Bar Visitor	Lifestyle	Entertainment	Mobile users that recently visited a sports bar	Entertainment, Restaurant, Retail, Sports	Retail and Restaurant	Sports, Bar, Beer, Brew, Game, Watch, Restaurant	U.S.
Musical Instrument Shopper	Lifestyle	Shopping	Mobile users visiting stores that sell musical instruments and sheet music, as well a repair instruments	Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail		Music, Musical, Instrument, Rental, Purchase, Sheet, Repair, Guitar	U.S.
Massage Enthusiast	Enthusiast	Health and Wellness	Mobile users attending massage parlors and massage events	Hospitality & Travel, Retail		Massage, Parlor, Masseuse, Relaxation, Pamper, Spa, Treat, Gift	U.S.
Graphic Design	B2B	B2B	Mobile users that have attended B2B events and venues related to Graphic Design	Retail		Graphic, Design, Designer, Web, Art, B2B, Job, Employed	U.S.
Social Responsibility Enthusiast	Enthusiast	Personas	Mobile users that attend venues and events with an emphasis on charity and being environmentally friendly	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail	Digital Out of Home and Connected TV	Green, Social, Environmental, Charity, Charitable, Giving, Responsible	U.S.
Photography Enthusiast	Enthusiast	Arts	Mobile users that show an interest in photography via visitation to specialty stores and events	Entertainment, Hospitality & Travel, Insurance, Retail		Photography, Picture, Camera, Photo	U.S.
Car Modification Enthusiast	Enthusiast	Automotive	Mobile users that visit venues and events focused on car upgrades and modifications	Automotive, Financial Services, Insurance, Retail, Sports	Automotive	Car, Auto, Modification, Upgrade, Custom, Customize	U.S.
Recent Retail Visit by Shopper - Fry's Electronics	Lifestyle	Shopping	Mobile users that recently visited a Fry's Electronics	Entertainment, Financial Services, Insurance, Retail		Fry, Frys, Electronic, Buyer, Shopper, Retail, Big Box, Computer, Phone	U.S.
Drawing and Painting Enthusiast	Enthusiast	Arts	Mobile users that visit venues and events focused on painting and drawing, like classes, community events, and specialty art stores	Hospitality & Travel, Retail		Draw, Drawing, Paint, Painting, Art, Artist, Easel, Create, Creative	U.S.
Hair Salon or Barbershop Visitor	Lifestyle	Beauty and Grooming	Mobile users that visit barbershops and or hair salons	Retail		Hair, Salon, Barber, Cut, Snip, Cuttery, Barbershop, Barber, Style, Stylist	U.S.
Toy Store Shopper	Lifestyle	Shopping	Mobile users that shop at toy stores	Retail		Toy, Game, Store, Shop, Shopper, Gift, Fun	U.S.
Manicure and Pedicure Enthusiast	Enthusiast	Beauty and Grooming	Mobile users that visit manicure and pedicure venues	Hospitality & Travel, Retail		Manicure, Pedicure, Nails, Salon, Pamper, Treat	U.S.
Spa Visitor	Lifestyle	Health and Wellness	Mobile users that visit spas	Hospitality & Travel, Restaurant, Retail	Hospitality and Travel	Spa, Pamper, Treat, Relax	U.S.
Shoe Shopper	Lifestyle	Shopping	Mobile users that visit stores that specialize in selling shoes	Financial Services, Retail		Shoe, Foot, Feet, Boot, Heel, Sandal, Clothes, Accessory, Fashion, Style, Shop, Shopper	U.S.
Casual Food Diner - BJ's Restaurant & Brewhouse	Lifestyle	Dining	Mobile consumers recently attending a BJ's restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, BJ, Casual Dining Restaurant	U.S.
eSports Enthusiast	Enthusiast	Sports	Mobile users that show an interest in video games and esports competitions	Entertainment, Retail, Sports	Sports and Entertainment	eSports, Sports, Electronic, Game, Video Game, Console, PC, Gamer, Gaming, Competition, Online	U.S.
Diners - BBQ	Lifestyle	Dining	Mobile devices observed visiting BBQ restaurants	Entertainment, Hospitality & Travel, Restaurant, Sports		Bar b que, BBQ, Brisket, Pork, Pulled, Chicken, Diner, Dining, Restaurant, American, Southern, South	U.S.
Ride Share Driver	Lifestyle	B2B	Mobile users that likely are ride share drivers based on their high visitation patterns to airports, train stations, and other pickup spots	Automotive, Financial Services, Insurance, Retail	Automotive	Ride Share, Uber, Lyft, Driver, Drive, Hustle, Job, Gig	U.S.
Brand Loyalist - Marriott Bonvoy	Lifestyle	Travel	Mobile users showing brand affinity and loyalty to the brand Marriott through repeated visitations over time.	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Marriott, Marriott Hotels, Hotels. Accommodations, Hospitality, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Former Starwood SPG Brands	Lifestyle	Travel	Mobile users showing brand affinity and loyalty to the former Starwood branded Hotels through repeated visitations over time.	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Starwood, SPG, Hotels, Accommodations, Hospitality, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - World of Hyatt	Lifestyle	Travel	Mobile users showing brand affinity and loyalty to the brand Hyatt through repeated visitations over time.	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Hyatt, Hyatt Hotels, Hotels, Accommodations, Hospitality, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Hilton Honors	Lifestyle	Travel	Mobile users showing brand affinity and loyalty to the brand Hilton through repeated visitations over time.	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Hilton, Hilton Hotels, Hotels, Accommodations, Hospitality, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Walmart	Lifestyle	Shopping	Mobile users showing brand affinity and loyalty to the brand Walmart through repeated visitations over time.	Financial Services, Retail, Sports	Digital Out of Home and Connected TV	Walmart, Walmart Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances, loyalty, loyalist, brand, affinity	U.S.
Brand Loyalist - Target	Lifestyle	Shopping	Mobile users showing brand affinity and loyalty to the brand Target through repeated visitations over time.	Financial Services, Retail, Sports		Target, Target Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Whole Foods	Lifestyle	Grocery	Mobile users showing brand affinity and loyalty to the brand Whole Foods through repeated visitations over time.	Hospitality & Travel, Restaurant, Retail		Whole Foods, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Natural, Organic, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Trader Joe's	Lifestyle	Grocery	Mobile users showing brand affinity and loyalty to the brand Trader Joe's through repeated visitations over time.	Hospitality & Travel, Restaurant, Retail		TJ, Trader Joe's, Trader Joe's Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - CVS	Lifestyle	Shopping	Mobile users showing brand affinity and loyalty to the brand CVS through repeated visitations over time.	Financial Services, Retail, Sports		CVS, CVS Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Walgreens	Lifestyle	Shopping	Mobile users showing brand affinity and loyalty to the brand Walgreens through repeated visitations over time.	Financial Services, Retail, Sports		Walgreens, Walgreens Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Starbucks	Lifestyle	Dining	Mobile users showing brand affinity and loyalty to the brand Starbucks through repeated visitations over time.	Financial Services, Restaurant, Retail, Sports	Hospitality and Travel	Coffee, Starbucks, Barista, Pike, Roast, Java, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Dunkin' Donuts	Lifestyle	Dining	Mobile users showing brand affinity and loyalty to the brand Dunkin' Donuts through repeated visitations over time.	Financial Services, Restaurant, Retail, Sports		Dunkin' Donuts, Dunkin' Donuts Lover, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Panera Bread	Lifestyle	Dining	Mobile users showing brand affinity and loyalty to the brand Panera through repeated visitations over time.	Financial Services, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Panera, Panera Lover, Panera Aficionado, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Home Depot	Lifestyle	Home	Mobile users showing brand affinity and loyalty to the brand Home Depot through repeated visitations over time.	Financial Services, Retail, Sports		Home Depot, Home Depot Shopper, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Lowe's	Lifestyle	Home	Mobile users showing brand affinity and loyalty to the brand Lowe's through repeated visitations over time.	Financial Services, Retail, Sports		Lowe's, Lowe's Shopper, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools, Loyalty, Loyalist, Brand, Affinity	U.S.
Frequent Event Attendee	Lifestyle	Interest	Mobile users showing an interest in special events by frequenting events across multiple categories including social, sports, and music.	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	Event, Social, Occasion, Gathering, Together, Special	U.S.
Frequent Ticketed Event Attendee	Lifestyle	Interest	Mobile users showing an interest in ticketed events by frequenting events across multiple categories that require purchasing tickets to attend such as professional sports and music concerts.	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Event, Social, Occasion, Gathering, Together, Special, Ticket, Ticketed, Pay, Price, Buy, Admission, Access, VIP	U.S.
Frequent QSR Diner	Lifestyle	Dining	Mobile users observed frequently going to quick serve restaurants over time	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan	U.S.
Comic-Con Enthusiast	Enthusiast	Interest	Mobile users showing affinity for Comic-Con based on attendances at relevant comic-con branded and associated events and venues	Entertainment, Hospitality & Travel, Restaurant, Retail	Hospitality and Travel	Comic, Comiccon, Comic-Con, Comic Book, Comics, Larp, Live Action Role Play, Marvel, DC, Hero, Super, Cosplay, Costume, Convention	U.S.
Brand Loyalist - Disney	Lifestyle	Entertainment	Mobile users showing brand affinity and loyalty to the brand Disney through repeated visitations over time.	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Amusement, Park, Fun, Family, Disney, Disney World, Disneyland	U.S.
Brand Loyalist - Wyndham Hotels	Lifestyle	Travel	Mobile users showing brand affinity and loyalty to the brand Wyndham Hotels through repeated visitations over time.	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Wyndham, Hotels, Accommodations, Hospitality, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Costco	Lifestyle	Shopping	Mobile users showing brand affinity and loyalty to the brand Costco through repeated visitations over time.	Financial Services, Hospitality & Travel, Retail, Sports		Costco, Shopper, Shopping, Clothing, Home Goods, Appliances, Loyalty, Loyalist, Brand, Affinity, Food, Groceries, Bulk, Warehouse	U.S.
Brand Loyalist - Best Buy	Lifestyle	Shopping	Mobile users showing brand affinity and loyalty to the brand Best Buy through repeated visitations over time.	Financial Services, Retail, Sports		Best Buy, Shopper, Shopping, electronics, Home Goods, Appliances, loyalty, loyalist, brand, affinity	U.S.
Brand Loyalist - Petco	Lifestyle	Pets	Mobile users showing brand affinity and loyalty to the brand Petco through repeated visitations over time.	Financial Services, Retail, Sports		Petco, Pet, Dog, Cat, Shopper, Shopping, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - PetSmart	Lifestyle	Pets	Mobile users showing brand affinity and loyalty to the brand PetSmart through repeated visitations over time.	Financial Services, Retail, Sports		Petsmart, Smart, Pet, Dog, Cat, Shopper, Shopping, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Sam's Club	Lifestyle	Shopping	Mobile users showing brand affinity and loyalty to the brand Sam's Club through repeated visitations over time.	Financial Services, Retail, Sports		Sam's Club, Shopper, Shopping, Clothing, Home Goods, Appliances, Loyalty, Loyalist, Brand, Affinity, Food, Groceries, Bulk, Warehouse	U.S.
Brand Loyalist - Dollar General	Lifestyle	Shopping	Mobile users showing brand affinity and loyalty to the brand Dollar General through repeated visitations over time.	Financial Services, Retail, Sports		Dollar, General, Dollar General, Bargain, Discount, Savings, Cheap, Shopper, Shopping, Clothing, Home Goods, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Kroger	Lifestyle	Grocery	Mobile users showing brand affinity and loyalty to the brand Kroger through repeated visitations over time.	Hospitality & Travel, Restaurant, Retail		Kroger, Grocery, Pharmacy, Food, Shopper, Shopping, Clothing, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Ikea	Lifestyle	Home	Mobile users showing brand affinity and loyalty to the brand Ikea through repeated visitations over time.	Financial Services, Restaurant, Retail, Sports		Ikea, Shopper, Shopping, Home Goods, Appliances, Furniture, Loyalty, Loyalist, Brand, Affinity, Meatballs	U.S.
Brand Loyalist - McDonald's	Lifestyle	Dining	Mobile users showing brand affinity and loyalty to the brand McDonald's through repeated visitations over time.	Financial Services, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	McDonalds, McDonald's, Fast Food, Diner, Burger, Dining, Eat, Takeout, Take Out, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Burger King	Lifestyle	Dining	Mobile users showing brand affinity and loyalty to the brand Burger King through repeated visitations over time.	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Burger King, BK, Fast Food, Diner, Burger, Dining, Eat, Takeout, Take Out, Loyalty, Loyalist, Brand, Affinity	U.S.
Brand Loyalist - Wendy's	Lifestyle	Dining	Mobile users showing brand affinity and loyalty to the brand Wendy's through repeated visitations over time.	Financial Services, Restaurant, Retail, Sports		Wendy's, Wendy, Fast Food, Diner, Burger, Dining, Eat, Takeout, Take Out, Loyalty, Loyalist, Brand, Affinity	U.S.
Budget Traveler	Lifestyle	Travel	Mobile users who exhibit budget travel behavior in their travel bookings and activities while traveling	Automotive, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail	Hospitality and Travel	Budget, Discount, Cheap, Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship	U.S.
Luxury Traveler	Lifestyle	Travel	Mobile users who exhibit luxury travel behavior in their travel bookings and activities while traveling	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Expensive, Luxury, High End, Luxurious, Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship	U.S.
Small Medium Business (SMB) Employee	B2B	B2B	Mobile users who work at small and medium sized businesses based on observed work patterns	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail		Small Business, Medium Business, SMB, B2B, Small, Company, Start Up, Startup, Medium	U.S.
In Market for Exercise Equipment	In-Market	Health and Wellness	Mobile users in the market to purchase exercise equipment based on shopping at stores specializing in that equipment	Financial Services, Insurance, Real Estate, Retail, Sports	Digital Out of Home and Connected TV	Equipment, In Market, Purchase, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Moms on the Go	Lifestyle	Demographic	Mobile consumers who exhibit behaviors associated with being a mother and frequenting activities such as youth soccer events	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Mom, Moms, Mother, Soccer Mom, Busy, On The Go, Minivan	U.S.
Visitors to Dry Cleaners	Lifestyle	Shopping	Mobile consumers seen at dry cleaning venues and services	Retail		Dry, Cleaner, Dry Cleaner, Clothes, Suits, Dresses, Formal	U.S.
Dog Lovers	Enthusiast	Pets	Mobile users who love dogs, attend dog shows, pet/ dog stores, dog parks, etc.	Automotive, Real Estate, Retail	Hospitality and Travel	Pets, Dog Lovers, Dog, Pooch, Dog Park, Vet, Pet Store	U.S.
Farmers Market Visitors	Lifestyle	Health and Wellness	Mobile consumers seen at farmers markets	Real Estate, Restaurant, Retail		Farmers Market, Farmer, Farm, Farm to Table, Food, Foodie	U.S.
Proximity to Best Buy	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to Best Buy	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Best Buy, Best Buy Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture, Appliances	U.S.
Proximity to Dollar General	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to Dollar General	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Family Tree, Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget	U.S.
Proximity to CVS	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to CVS	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		CVS, CVS Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Proximity to Pizza Hut	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Pizza Hut	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Pizza Hut, Pizza, Pizza Restaurant	U.S.
Proximity to Domino's	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Domino's	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Domino's, Domino's Pizza, Fast Food, Fast Food Dining, Pizza, Takeout, Pizza Takeout	U.S.
Proximity to Papa John's	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Papa John's	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Papa John's, Papa John's Pizza, Fast Food, Fast Food Dining, Pizza, Takeout, Pizza Takeout	U.S.
Proximity to McDonald's	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to McDonald's	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		McDonalds, McDonald's, Fast Food, Diner, Burger, Dining, Eat, Takeout, Take Out, Loyalty, Loyalist, Brand, Affinity	U.S.
Proximity to Taco Bell	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Taco Bell	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Taco Bell, Taco Bell Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Proximity to Burger King	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Burger King	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Burger King, BK, Fast Food, Diner, Burger, Dining, Eat, Takeout, Take Out, Loyalty, Loyalist, Brand, Affinity	U.S.
Proximity to Wendy's	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Wendy's	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Wendy's, Wendy, Fast Food, Diner, Burger, Dining, Eat, Takeout, Take Out, Loyalty, Loyalist, Brand, Affinity	U.S.
Proximity to Petco	Lifestyle	Pets	Mobile devices seen at or frequently in close proximity to Petco	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Petco, Pet, Dog, Cat, Bird, Animal, Shopper, Shopping, Pet Food	U.S.
Proximity to Petsmart	Lifestyle	Pets	Mobile devices seen at or frequently in close proximity to Petsmart	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Petsmart, Pet, Dog, Cat, Bird, Animal, Shopper, Shopping, Pet Food	U.S.
Proximity to Gold's Gym	Lifestyle	Health and Wellness	Mobile devices seen at or frequently in close proximity to Gold's Gym	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Gold's Gym, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Proximity to Planet Fitness	Lifestyle	Health and Wellness	Mobile devices seen at or frequently in close proximity to Planet Fitness	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Planet Fitness, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Proximity to Anytime Fitness	Lifestyle	Health and Wellness	Mobile devices seen at or frequently in close proximity to Anytime Fitness	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Anytime Fitness, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Proximity to Curves	Lifestyle	Health and Wellness	Mobile devices seen at or frequently in close proximity to Curves	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Curves, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Recent Retail Visit by Shopper - UPS Store	Lifestyle	Shopping	Mobile consumers recently visiting a UPS Store	Retail		USPS, UPS, FedEx, DHL, Postal, Post, Mail, Package, Send, Gift, Holiday, Ship, Deliver, Order, Print	U.S.
Recent Retail Visit by Shopper - FedEx Office	Lifestyle	Shopping	Mobile consumers recently visiting a FedEx Office store	Retail		USPS, UPS, FedEx, DHL, Postal, Post, Mail, Package, Send, Gift, Holiday, Ship, Deliver, Order, Print	U.S.
Recent Retail Visit by Shopper - DHL	Lifestyle	Shopping	Mobile devices that recently visited a DHL	Retail		USPS, UPS, FedEx, DHL, Postal, Post, Mail, Package, Send, Gift, Holiday, Ship, Deliver, Order, Print	U.S.
Home Painters	Lifestyle	Home	Mobile devices seen visiting stores related to painting rooms and or homes	Financial Services, Real Estate, Retail	Real Estate	Paint, Painter, Home, Interior, Exterior, Painting, Home Improvement	U.S.
Museum Visitors	Lifestyle	Entertainment	Mobile devices seen visiting museums	Entertainment, Hospitality & Travel, Real Estate, Retail		Museum, History, Science, Family, Destination, Education	U.S.
Proximity to Subway	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Subway	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Subway, Subway Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Proximity to Dairy Queen	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Dairy Queen	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Dairy Queen, Dairy Queen Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Proximity to Arby's	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Arby's	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Arby's, Arby's Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Proximity to KFC	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to KFC	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		KFC, KFC Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Proximity to Applebee's	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Applebee's	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Applebee's, Casual Dining Restaurant	U.S.
Proximity to TGI Fridays	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to TGI Fridays	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, TGIF, TGI Fridays, Casual Dining Restaurant	U.S.
Proximity to Ruby Tuesday	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Ruby Tuesday	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Ruby Tuesday	U.S.
Proximity to Red Robin	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Red Robin	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Red Robin, Casual Dining Restaurant	U.S.
Proximity to Olive Garden	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Olive Garden	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Olive Garden, Casual Dining Restaurant, Italian Food, Italian Restaurant	U.S.
Proximity to Red Lobster	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Red Lobster	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Casual Food Dining, Casual Dining, Red Lobster, Casual Dining Restaurant, Seafood, Seafood Restaurant	U.S.
Proximity to Chili's	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Chili's	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Chili's, Casual Dining Restaurant	U.S.
Proximity to Buffalo Wild Wings	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Buffalo Wild Wings	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Buffalo Wild Wings, Casual Dining Restaurant, Wings	U.S.
Proximity to Outback Steakhouse	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Outback Steakhouse	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Outback Steakhouse, Casual Dining Restaurant, Steak, Steak Restaurant	U.S.
Proximity to Denny's	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Denny's	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Denny's, Casual Dining Restaurant, Family Dining, Family Restaurant	U.S.
Proximity to IHOP	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to IHOP	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, IHOP, International House of Pancakes, Casual Dining Restaurant, Family Dining, Family Restaurant, Breakfast, Breakfast Restaurant	U.S.
Proximity to Chick-fil-A	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Chick-fil-A	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Chick-fil-A, Chick-fil-A Restaurant, Fast Food, Chicken, Chicken Sandwiches	U.S.
Proximity to Popeyes	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Popeyes	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Popeye's, Popeye, Fast Food, Chicken, Fried, Lousiana	U.S.
Proximity to Chipotle	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to Chipotle	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Chipotle, Mexican, Fast, Food, Burrito, Taco	U.S.
Proximity to BJ's Restaurant & Brewhouse	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to BJ's Restaurant & Brewhouse	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, BJ, Casual Dining Restaurant	U.S.
Last Minute Holiday Shoppers	Lifestyle	Holidays	Mobile devices observed shopping last minute during the holiday season and frequenting last minute purchase categories such as jewelry.	Automotive, Entertainment, Financial Services, Restaurant, Retail		Last Minute, Holiday, Christmas, Hannukah, Purchase, Gift, Buy, Buying, Shop, Shopping, Shopper	U.S.
Thanksgiving Meal Planners	Lifestyle	Holidays	Mobile devices observed shopping during the week preceding Thanksgiving indicating hosting parties and gatherings.	Hospitality & Travel, Restaurant, Retail		Thanksgiving, Turkey, Host, Party, Meal, Cook, Shop, Shopper, Shopping	U.S.
Canada Baby Boomers	Lifestyle	Demographics	Mobile users in Canada identified as Baby Boomers by age	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Baby Boomer, Boomer, Old, Canada	Canada
Canada Millenials	Lifestyle	Demographics	Mobile users in Canada identified as Millennials by age	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Millennial, Young, Canada	Canada
Canada Female	Lifestyle	Demographics	Mobile users in Canada who exhibit behaviors associated with Female interests	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Shopping, Decorating, Personal Care, Pampering, Beauty, Spa, Salon, Fashion, Pregnancy, Canada	Canada
Canada Male	Lifestyle	Demographics	Mobile users in Cananda who exhibit behaviors associated with Male interests	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Male, Man, Men, Boy, Canada	Canada
Canada Age 18-24	Lifestyle	Demographics	Mobile users that are between the ages of 18-24 in Canada	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Millennial, Young, Canada	Canada
Canada Age 21-24	Lifestyle	Demographics	Mobile users that are between the ages of 21-24 in Canada	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Millennial, Young, Canada	Canada
Canada Age 25-34	Lifestyle	Demographics	Mobile users that are between the ages of 25-34 in Canada	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Millennial, Young, Canada	Canada
Canada Age 35-44	Lifestyle	Demographics	Mobile users that are between the ages of 35-44 in Canada	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Gen X, Canada	Canada
Canada Age 45-54	Lifestyle	Demographics	Mobile users that are between the ages of 45-54 in Canada	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Canada	Canada
Canada Age 65+	Lifestyle	Demographics	Mobile users that are 65+ in Canada	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Canada	Canada
Canada Auto Intender	Lifestyle	Automotive	Mobile users visiting car dealerships in Canada	Automotive, Financial Services, Insurance, Retail	Automotive	Car, Automobile, Dealership, Canada	Canada
Canada Banking and Finance Visitor	Lifestyle	Personal Finance	Mobile users that visited a bank or other financial instiution in Canada	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Financial Services and Insurance	Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, Canada	Canada
Medicare Interest	Lifestyle	Health and Wellness	Mobile devices with visitation patterns indicating interest in open enrollment, such as elder care and retirement venues and events	Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail	Financial Services and Insurance	Medicare, Healthcare, Health, Age, Old, Elder, Senior, Government, Insurance	U.S.
Fast Food Breakfast Diners	Lifestyle	Dining	Mobile devices observed visiting fast food restaurants during breakfast	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Fast Food, QSR, Discount, Breakfast	U.S.
Late Night Fast Food Diners	Lifestyle	Dining	Mobile devices observed visiting fast food restaurants late night	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, QSR, Discount, Late night	U.S.
Afternoon Coffee Buyers	Lifestyle	Dining	Mobile devices observed visiting coffee shops during the afternoon	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Coffee, Afternoon, Joe, Shops	U.S.
Breakfast Restaurant Diners	Lifestyle	Dining	Mobile devices observed visiting restaurants during breakfast	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Restaurant, Dine Out, Diner, Food, Breakfast	U.S.
Lunch Restaurant Diners	Lifestyle	Dining	Mobile devices observed visiting restaurants during lunch	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Restaurant, Dine Out, Diner, Food, Lunch	U.S.
Dinner Restaurant Diners	Lifestyle	Dining	Mobile devices observed visiting restaurants during dinner	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Restaurant, Dine Out, Diner, Food, Dinner	U.S.
McDonald's Breakfast Diners	Lifestyle	Dining	Mobile devices observed visiting McDonald's during breakfast	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, QSR, Discount, Breakfast, McDonalds	U.S.
Taco Bell Late Night Diners	Lifestyle	Dining	Mobile devices observed visiting Taco Bell during late night	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Fast Food, QSR, Discount, Late Night, Fourth Meal, Taco Bell	U.S.
Holiday Alcohol Shoppers	Lifestyle	Holidays	Mobile users that visited alcohol stores during the holiday season	Entertainment, Hospitality & Travel, Restaurant, Retail		Beer, Wine, In Market, In-Market, Alcohol, Liquor, Cocktail, Mixed Drink, Drink, Booze, Shop, Shopper, Purchase, Holiday	U.S.
Holiday Jewelry Shoppers	Lifestyle	Holidays	Mobile users that visited jewelry stores during the holiday season	Financial Services, Insurance, Retail		Jewelry, Jeweler, Purchase, Buy, Diamond, Diamonds, Gems, Necklace, Ring, Bracelet, Holiday	U.S.
Casual and Fast Food Dinner Diners	Lifestyle	Dining	Mobile devices observed visiting casual and fast food restaurants during dinner	Entertainment, Hospitality & Travel, Restaurant, Sports	Retail and Restaurant	Casual Food, Casual Food Diner, Family Dining, Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan, dinner	U.S.
Casual and Fast Food Lunch Diners	Lifestyle	Dining	Mobile devices observed visiting casual and fast food restaurants during lunch	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food, Casual Food Diner, Family Dining, Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan, lunch	U.S.
Sandwich Deli Diner	Lifestyle	Dining	Mobile devices observed visiting sandwich restaurants and or delis	Entertainment, Hospitality & Travel, Restaurant, Sports		Sandwich, Deli, Delicatessen, Hoagie, Sub, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Beauty and Fashion	B2B	B2B	Mobile users who work in beauty and fashion based on attending B2B beauty and fashion events and observed work patterns	Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Beauty, Beauty Supply, Cosmetic, Salon, Pamper, Manicure, Pedicure, Beautician, Makeup, B2B, Fashion, Clothes	U.S.
Auto Buyers - Jeep	In-Market	Automotive	Mobile consumers recently attending a Jeep dealership	Automotive, Financial Services, Insurance, Retail	Automotive	Auto, Automobile, Car, Jeep	U.S.
Auto Buyers - RAM	In-Market	Automotive	Mobile consumers recently attending a RAM dealership	Automotive, Financial Services, Insurance, Retail		Auto, Automobile, Car, Truck, RAM	U.S.
Auto Buyers - Dodge	In-Market	Automotive	Mobile consumers recently attending a Dodge dealership	Automotive, Financial Services, Insurance, Retail		Auto, Automobile, Car, Truck, Dodge	U.S.
Auto Buyers - Fiat	In-Market	Automotive	Mobile consumers recently attending a Fiat dealership	Automotive, Financial Services, Insurance, Retail		Auto, Automobile, Car, Fiat	U.S.
Auto Buyers - Alfa Romeo	In-Market	Automotive	Mobile consumers recently attending a Alfa Romeo dealership	Automotive, Financial Services, Insurance, Retail		Auto, Automobile, Car, Alfa, Romeo, Alfa Romeo	U.S.
Auto Buyers - Chevrolet	In-Market	Automotive	Mobile consumers recently attending a Chevrolet dealership	Automotive, Financial Services, Insurance, Retail		Auto, Automobile, Car, Truck, Chevrolet, Chevy	U.S.
Auto Buyers - Cadillac	In-Market	Automotive	Mobile consumers recently attending a Cadillac dealership	Automotive, Financial Services, Insurance, Retail		Auto, Automobile, Car, Cadillac	U.S.
Auto Buyers - GMC	In-Market	Automotive	Mobile consumers recently attending a GMC dealership	Automotive, Financial Services, Insurance, Retail	Automotive	Auto, Automobile, Car, GMC	U.S.
Auto Buyers - Buick	In-Market	Automotive	Mobile consumers recently attending a Buick dealership	Automotive, Financial Services, Insurance, Retail		Auto, Automobile, Car, Buick	U.S.
Auto Buyers - Lincoln	In-Market	Automotive	Mobile consumers recently attending a Lincoln dealership	Automotive, Financial Services, Insurance, Retail		Auto, Automobile, Car, Lincoln	U.S.
Auto Buyers - Luxury Car	In-Market	Automotive	Mobile consumers recently attending a car dealership indicating an interest in Luxury Cars	Automotive, Financial Services, Insurance, Retail	Automotive	Luxury, Car, Auto, Automobile	U.S.
Auto Buyers - Mid Range Car	In-Market	Automotive	Mobile consumers recently attending a car dealership indicating an interest in Mid Range Cars	Automotive, Financial Services, Insurance, Retail		Mid Range, Car, Auto, Automobile	U.S.
Auto Buyers - Budget Car	In-Market	Automotive	Mobile consumers recently attending a car dealership indicating an interest in Budget Cars	Automotive, Financial Services, Insurance, Retail	Financial Services and Insurance	Budget, Car, Auto, Automobile	U.S.
Auto Buyers - Eco Friendly and Socially Minded	In-Market	Automotive	Mobile consumers recently attending a car dealership indicating an interest in Eco Friendly Cars	Automotive, Financial Services, Insurance, Retail	Automotive	Eco, Green, Environmental, Socially Minded, Car, Auto, Automobile	U.S.
Auto Buyers - Trucks and SUVs	In-Market	Automotive	Mobile consumers recently attending a car dealership indicating an interest in Trucks and SUVs	Automotive, Financial Services, Insurance, Retail	Automotive	Truck, SUV, Car, Auto, Automobile	U.S.
Auto Buyers - Compact	In-Market	Automotive	Mobile consumers recently attending a car dealership indicating an interest in Compact Cars	Automotive, Financial Services, Insurance, Retail		Compact, Car, Auto, Automobile	U.S.
Auto Buyers - Domestic Brands	In-Market	Automotive	Mobile consumers recently attending a car dealership indicating an interest in Domestic Auto Brands	Automotive, Financial Services, Insurance, Retail		Domestic, Car, Auto, Automobile	U.S.
Auto Buyers - Foreign Brands	In-Market	Automotive	Mobile consumers recently attending a car dealership indicating an interest in Foreign Auto Brands	Automotive, Financial Services, Insurance, Retail		Foreign, Car, Auto, Automobile	U.S.
Auto Buyers - Made in America	In-Market	Automotive	Mobile consumers recently attending a car dealership indicating an interest in cars Made in America	Automotive, Financial Services, Insurance, Retail		Made, America, Car, Auto, Automobile	U.S.
Auto Buyers - Performance	In-Market	Automotive	Mobile consumers recently attending a car dealership indicating an interest in Performance Cars	Automotive, Financial Services, Insurance, Retail	Automotive	Performance, Car, Auto, Automobile	U.S.
Auto Buyers - Family Friendly	In-Market	Automotive	Mobile consumers recently attending a car dealership indicating an interest in Family Friendly Cars	Automotive, Financial Services, Insurance, Retail	Automotive	Family Friendly, Car, Auto, Automobile	U.S.
Recent Dining Visit	Lifestyle	Dining	Mobile devices recently observed at a restaurant	Hospitality & Travel, Real Estate, Restaurant, Retail		Casual Food, Casual Food Diner, Family Dining, Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan, Restaurant, Dining, Diner	U.S.
Recent Retail Visit	Lifestyle	Shopping	Mobile devices recently observed at a retail venue	Financial Services, Retail		Retail, Shop, Shopper, Store	U.S.
Traveler	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Parks and Gardens Visitors	Lifestyle	Entertainment	Mobile devices observed at a park and or garden	Entertainment, Hospitality & Travel, Real Estate, Retail		Parks, Gardens, Nature, Outdoor	U.S.
Gas Station Visitors	Lifestyle	Travel	Mobile devices observed at a gas station	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail		Gas, Station, Auto, Car, Drive, Travel	U.S.
Recent Auto Parts and Service Visitors	Lifestyle	Automotive	Mobile devices recently observed at an auto parts store and or auto service venue	Automotive, Financial Services, Insurance, Retail		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change	U.S.
Alternative Health and Wellness	Lifestyle	Health and Wellness	Mobile devices observed at alternative health and wellness locations and events such as holistic medicine and vitamin shops	Restaurant, Retail		Vitamins, Supplement, Nutrition, Oil, Protein, Health, Healthy Living, Health Nut, Organic, Organic Living	U.S.
Healthy Moms	Lifestyle	Demographics	Mobile devices identified as Moms and exhibiting visitation patterns at health conscious venues	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Health, Healthy Living, Health Nut, Organic, Organic Living, Yoga, Zumba, Staying Fit	U.S.
Healthy Dads	Lifestyle	Demographics	Mobile devices identified as Dads and exhibiting visitation patterns at health conscious venues	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Health, Healthy Living, Health Nut, Organic, Organic Living, Yoga, Zumba, Staying Fit	U.S.
Bridal Shoppers	Lifestyle	Life Stages	Mobile devices observed at bridal stores	Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail	Financial Services and Insurance	Wedding, Marriage, Bride, Groom, Married, Planning, Bridesmaid, Party	U.S.
Fitness Oriented Men	Lifestyle	Demographics	Mobile devices identified as men and exhibiting visitation patterns at fitness venues like gyms	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Fitness Oriented Women	Lifestyle	Demographics	Mobile devices identified as women and exhibiting visitation patterns at fitness venues like gyms	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
New Pet Parent	Lifestyle	Pets	Mobile devices that are likely new pet parents based on recent visitation to breeders and rescues as well as high intensity recent visitation to pet stores	Automotive, Insurance, Real Estate, Retail	Digital Out of Home and Connected TV	Pet, Dog, Cat, Bird, Animal, Shopper, Shopping, Pet Food	U.S.
Altice Optimum Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Altice Optimum	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Altice, Optimum, Internet, ISP	U.S.
AT&T U-verse Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via AT&T U-verse	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		AT&T, U-verse, Internet, ISP	U.S.
Bright House Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Bright House	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Bright House, Brighthouse, Internet, ISP, Cable	U.S.
Cable One Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Cable One	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Cable One, Internet, ISP, Cable	U.S.
CenturyLink Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via CenturyLink	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		CenturyLink, Internet, ISP	U.S.
Charter Spectrum Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Charter Spectrum	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Charter, Spectrum, Internet, ISP, Cable	U.S.
Comcast Xfinity Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Comcast Xfinity	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Comcast, Xfinity, Internet, ISP, Cable	U.S.
Cox Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Cox	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Cox, Internet, ISP, Cable	U.S.
Frontier Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Frontier	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Frontier, Internet, ISP	U.S.
Mediacom Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Mediacom	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mediacom, Internet, ISP, Cable	U.S.
Suddenlink Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Suddenlink	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Suddenlink, Internet, ISP	U.S.
Time Warner Cable Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Time Warner Cable	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Time, Warner, Cable, Internet, ISP, TWC	U.S.
Verizon Fios Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Verizon Fios	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Verizon, Fios, Internet, ISP	U.S.
WideOpenWest Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via WideOpenWest	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		WideOpenWest, Internet, ISP	U.S.
Windstream Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Windstream	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Windstream, Internet, ISP, Cable	U.S.
Recent Retail Visit by Shopper - Banana Republic	Lifestyle	Shopping	Mobile users recently observed at a Banana Republic	Financial Services, Retail		Banana Republic, Shopper, Shopping, Clothing, Clothes, Jeans, Fashion	U.S.
Recent Retail Visit by Shopper - Ann Taylor Loft	Lifestyle	Shopping	Mobile users recently observed at an Ann Taylor Loft	Financial Services, Retail		Ann Taylor Loft, Shopper, Shopping, Clothing, Clothes, Jeans, Fashion	U.S.
Recent Retail Visit by Shopper - Gap	Lifestyle	Shopping	Mobile users recently observed at a Gap	Financial Services, Retail		Gap, Shopper, Shopping, Clothing, Clothes, Jeans, Fashion	U.S.
Recent Retail Visit by Shopper - J.Crew	Lifestyle	Shopping	Mobile users recently observed at a J.Crew	Financial Services, Retail		J, Crew, J Crew, Shopper, Shopping, Clothing, Clothes, Jeans, Fashion	U.S.
Recent Retail Visit by Shopper - American Eagle	Lifestyle	Shopping	Mobile users recently observed at an American Eagle	Financial Services, Retail		American Eagle, Shopper, Shopping, Clothing, Clothes, Jeans, Fashion	U.S.
Potential Weight Loss Interest	Lifestyle	Health and Wellness	Mobile users that may have an interest in weight loss based on high frequency visitations to venues that serve unhealthy food	Insurance, Restaurant, Retail	Digital Out of Home and Connected TV	weight, weight loss, skinny, fat, healthy, gym, pounds, health, work out, goal	U.S.
Wendy's Breakfast Diners	Lifestyle	Dining	Mobile devices observed visiting Wendy's during breakfast	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diner, Fast Food Fan, Wendy's, Wendy's Lover, Wendy's Fan, Breakfast	U.S.
Recent Retail Visit by Shopper - Chevron	Lifestyle	Travel	Mobile users that have recently visited a Chevron	Automotive, Financial Services, Insurance, Retail		Chevron, gas, station, auto, car, drive, travel	U.S.
Recent Retail Visit by Shopper - Sunoco	Lifestyle	Travel	Mobile users that have recently visited a Sunoco	Automotive, Financial Services, Insurance, Retail	Hospitality and Travel	Sunoco, gas, station, auto, car, drive, travel	U.S.
Recent Retail Visit by Shopper - Tim Horton's	Lifestyle	Dining	Mobile users that have recently visited a Tim Horton's	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Tim, Horton, Donut, Doughnut, Dessert, Treat, Sweet, Delicacy	U.S.
Recent Retail Visit by Shopper - RE MAX	Lifestyle	Home	Mobile users that have recently visited a RE MAX	Financial Services, Insurance, Real Estate, Retail	Real Estate	Real, Estate, Real Estate, Assets, Home, Shop, Open House, RE MAX	U.S.
Recent Retail Visit by Shopper - Speedway	Lifestyle	Travel	Mobile users that have recently visited a Speedway	Automotive, Financial Services, Insurance, Retail		Speedway, Gas, Station, Auto, Car, Drive, Travel	U.S.
Recent Retail Visit by Shopper - Baskin-Robbins	Lifestyle	Dining	Mobile users that have recently visited a Baskin-Robbins	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Baskin, 31, Robbins, Ice Cream, Dessert, Treat, Sweet, Delicacy	U.S.
Recent Retail Visit by Shopper - Public Storage	Lifestyle	Home	Mobile users that have recently visited a Public Storage	Financial Services, Insurance, Real Estate, Retail		Storage, Self, Service, Serve, Self-Serve	U.S.
Recent Retail Visit by Shopper - Rent-A-Center	Lifestyle	Home	Mobile users that have recently visited a Rent-A-Center	Financial Services, Insurance, Real Estate, Retail		Furniture, Rent, Renter, Rental, Dining room set, Sofa, Couch, End tables, Futons	U.S.
Recent Retail Visit by Shopper - Aaron's Furniture Rental	Lifestyle	Home	Mobile users that have recently visited an Aaron's Furniture Rental	Financial Services, Insurance, Real Estate, Retail		Aaron, Furniture, Rent, Renter, Rental, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Recent Retail Visit by Shopper - Great Clips	Lifestyle	Beauty and Grooming	Mobile users that have recently visited a Great Clips	Retail		Hair, Cut, Salon, Barber, Barbershop	U.S.
Recent Retail Visit by Shopper - Gamestop	Lifestyle	Shopping	Mobile users that have recently visited a Gamestop	Entertainment, Retail		Game, Video, XBOX, Playstation, Nintendo, E-Sport, Esport, Gamer, Gaming	U.S.
Recent Retail Visit by Shopper - 76 Gas Station	Lifestyle	Travel	Mobile users that have recently visited a 76 Gas Station	Automotive, Financial Services, Insurance, Retail		76, Gas, Station, Auto, Car, Drive, Travel	U.S.
Recent Retail Visit by Shopper - Texaco	Lifestyle	Travel	Mobile users that have recently visited a Texaco	Automotive, Financial Services, Insurance, Retail		Texaco, Gas, Station, Auto, Car, Drive, Travel	U.S.
Recent Retail Visit by Shopper - Shell	Lifestyle	Travel	Mobile users that have recently visited a Shell	Automotive, Financial Services, Insurance, Retail		Shell, Gas, Station, Auto, Car, Drive, Travel	U.S.
Recent Retail Visit by Shopper - Exxon	Lifestyle	Travel	Mobile users that have recently visited a Exxon	Automotive, Financial Services, Insurance, Retail		Exxon, Gas, Station, Auto, Car, Drive, Travel	U.S.
Home Bodies	Lifestyle	Personas	Mobile users with low visitation levels across social categories like restaurants, bars, and entertainment	Entertainment, Real Estate, Restaurant, Retail, Sports	Real Estate	Home, Low Activity, Distant, Calm, Introvert	U.S.
Social Butterflies	Lifestyle	Personas	Mobile users with high visitation levels across social categories like restaurants, bars, and entertainment	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Extrovert, Socially Active, High Activity, Active, Going Out, Go Out, Out, Energy	U.S.
Weekend Warriors	Lifestyle	Personas	Mobile users with high visitation levels across social categories like restaurants, bars, and entertainment during the weekend	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Hospitality and Travel	socially active, high activity, active, going out, go out, out, energy, extrovert, weekend	U.S.
Night Owls	Lifestyle	Personas	Mobile users with high visitation levels across social categories like restaurants, bars, and entertainment at night	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Socially Active, High Activity, Active, Going Out, Go Out, Out, Energy, Extrovert, Night, Night Time, Nightlife	U.S.
Early Risers	Lifestyle	Personas	Mobile users with high visitation levels across social categories like restaurants, bars, and entertainment in the morning	Hospitality & Travel, Restaurant		Socially Active, High Activity, Active, Going Out, Go Out, Out, Energy, Extrovert, Morning, Early, Sunrise	U.S.
Home Improvement - Plumbing	Lifestyle	Home	Mobile users with interest in the plumbing aspect of home improvement based on visitations to plumbing specific venues and educational events	Financial Services, Insurance, Real Estate, Retail	Financial Services and Insurance	Shopper, Shopping, Home, Improvement, Home Improvement, Appliances, Plumbing	U.S.
Tech Early Adopters	Lifestyle	Personas	Mobile users attending events for new technology and exhibiting shopping behaviors in line with being tech early adopters	Automotive, Financial Services, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Tech, Technology, Shoppers, Shopping, Purchase, Electronic, Gadget, Device	U.S.
First Class Travelers	Lifestyle	Travel	Mobile users that likely travel first class due to high end travel habits	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Expensive, Luxury, High End, Luxurious, Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship	U.S.
B2B Pharmaceuticals	B2B	B2B	Mobile users who likely work in pharmaceuticals based on venue and event visitation patterns	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Pharmacist, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Restaurants - Vegetarian/ Vegan/ Gluten-Free	Lifestyle	Dining	Mobile users seen at Vegetarian, Vegan, and Gluten-Free cuisine restaurants	Hospitality & Travel, Restaurant, Retail		Vegetarian, Vegan, Gluten Free, Gluten, Free, Gluten-Free, Food, Diner, Restaurant	U.S.
Grocery Visitor during COVID quarantine	Lifestyle	COVID	Mobile users observed at a grocery store since March 15, 2020	Hospitality & Travel, Restaurant, Retail		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Retail Visitor during COVID Quarantine	Lifestyle	COVID	Mobile users observed at a retail store since March 15, 2020	Financial Services, Retail		Retail, Shop, Shopper, Store	U.S.
Home Improvement Visitor during COVID Quarantine	Lifestyle	COVID	Mobile users observed at a home improvement store since March 15, 2020	Financial Services, Insurance, Retail		Shopper, Shopping, Home, Improvement, Home Improvement, Appliances, Plumbing	U.S.
Restaurant Visitor during COVID Quarantine	Lifestyle	COVID	Mobile users observed at a restaurant since March 15, 2020	Restaurant, Retail		Casual Food, Casual Food Diner, Family Dining, Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan, Restaurant, Dining, Diner	U.S.
Pharmacy Visitor during COVID Quarantine	Lifestyle	COVID	Mobile users observed at a pharmacy since March 15, 2020	Insurance, Retail		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Wholesale Shoppers during COVID Quarantine	Lifestyle	COVID	Mobile users observed at a big box store since March 15, 2020	Financial Services, Retail		Shopper, Grocery, Groceries, Food, Big Box, Depot, Large, Warehouse, Quarantine, COVID	U.S.
Park Visitors during COVID Quarantine	Lifestyle	COVID	Mobile users observed at a park since March 15, 2020	Automotive, Entertainment, Hospitality & Travel, Retail		Parks, Gardens, Nature, Outdoor, Quarantine, COVID	U.S.
Arts and Crafts Shoppers during COVID Quarantine	Lifestyle	COVID	Mobile users observed at an arts and craft store since March 15, 2020	Retail		Craft, Art, Arts and Crafts, Wood, Paint, Fabric, Paper, Frame, Picture, Quarantine, COVID	U.S.
Pet Store and Vet Visitor during COVID Quarantine	Lifestyle	COVID	Mobile users observed at pet stores, dog parks, etc. since March 15, 2020	Retail		Pets, Pet Lovers, Dog Lovers, Cat Lovers, Fish Lovers, Quarantine, COVID	U.S.
Mail and Shopping Visitors during COVID Quarantine	Lifestyle	COVID	Mobile users observed at mailing and shipping centers since March 15, 2020	Financial Services, Restaurant, Retail		USPS, UPS, FedEx, DHL, Postal, Post, Mail, Package, Send, Gift, Holiday, Ship, Deliver, Order, Print, Quarantine, COVID	U.S.
Gas Station Visitors during COVID Quarantine	Lifestyle	COVID	Mobile devices observed at a gas station since March 15, 2020	Automotive, Hospitality & Travel, Restaurant, Retail		Gas, Station, Auto, Car, Drive, Travel, Quarantine, COVID	U.S.
Restaurant Employee	B2B	B2B	Mobile users likely to be restaurant employees based on their visitation patterns at restaurants	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail		Casual Food, Casual Food Diner, Family Dining, Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan, Restaurant, Dining, Diner, Employee, Hourly Employee	U.S.
Essential Workers	B2B	B2B	Mobile users that visit venues associated with working in home improvement, grocery, restaurant, pharmacy, internet service providers, warehouses, and medical supplies business since March 15, 2020	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail		Essential Worker, Quarantine, COVID, Home Improvement, Grocery, Restaurant, Pharmacy, Medical Supplies, Internet Service Provider, Warehouse	U.S.
Canada Walmart Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Walmart in Canada	Financial Services, Hospitality & Travel, Retail, Sports		Walmart, Walmart Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances, Canada	Canada
Canada McDonald's Visitor	Lifestyle	Dining	Mobile consumers recently visiting a McDonald's in Canada	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		McDonald's, McDonald's Fan, Fast Food, Fast Food Fan, Fast Food Diner, Canada	Canada
Canada Costco Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Costco in Canada	Financial Services, Hospitality & Travel, Retail, Sports		Costco, Costco Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances, Canada	Canada
Canada Shoppers Drug Mart Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Shoppers Drug Mart in Canada	Financial Services, Retail, Sports		Shoppers Drug Mart, Shoppers Drug Mart Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Tim Horton's Visitor	Lifestyle	Dining	Mobile consumers recently visiting a Tim Horton's in Canada	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Tim Horton's, Tim, Horton, Donut, Doughnut, Dessert, Treat, Sweet, Delicacy, Canada	Canada
Distribution Centers during COVID Quarantine	B2B	COVID	Mobile consumers recently observed in a warehouse since March 15, 2020	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail		Big Box, Depot, Large, Warehouse, Distribution Center, Quarantine, COVID	U.S.
Total Activity during COVID	Lifestyle	COVID	Total mobile activity related to restaurants, outdoors, entertainment, and services since March 15, 2020	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Restaurants, Outdoors, Entertainment - General, Shopping, Services, Quarantine, COVID	U.S.
Canada Atlantic Superstore Visitor	Lifestyle	Grocery	Mobile consumers recently visiting an Atlantic Superstore in Canada	Hospitality & Travel, Restaurant, Retail		Atlantic Superstore, Atlantic Superstore Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Bulk Barn Visitor	Lifestyle	Grocery	Mobile consumers recently visiting a Bulk Barn store in Canada	Hospitality & Travel, Restaurant, Retail		Bulk Barn, Bulk Barn Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Vegan, Zero Waste, Non GMO, Canada	Canada
Canada Couche-Tard Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Couche-Tard store in Canada	Hospitality & Travel, Restaurant, Retail		Couche-Tard, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Canada	Canada
Canada Dollar Tree Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Dollar Tree store in Canada	Financial Services, Hospitality & Travel, Retail, Sports		Dollar Tree, Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget, Canada	Canada
Canada Dollarama Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Dollarama in Canada	Financial Services, Hospitality & Travel, Retail, Sports		Dollarama, Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget, Canada	Canada
Canada Food Basics Visitor	Lifestyle	Grocery	Mobile consumers recently visiting a Food Basics supermarket in Canada	Hospitality & Travel, Restaurant, Retail		Food Basics, Food Basics Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Foodland Visitor	Lifestyle	Grocery	Mobile consumers recently visiting a Foodland supermarket in Canada	Hospitality & Travel, Restaurant, Retail		Foodland, Foodland Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Fortinos Visitor	Lifestyle	Grocery	Mobile consumers recently visiting a Fortinos supermarket in Canada	Hospitality & Travel, Restaurant, Retail		Fortinos, Fortinos Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada FreshCo Visitor	Lifestyle	Grocery	Mobile consumers recently visiting a FreshCo supermarket in Canada	Hospitality & Travel, Restaurant, Retail		FreshCo, FreshCo Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada IGA Visitor	Lifestyle	Grocery	Mobile consumers recently visiting an IGA supermarket in Canada	Hospitality & Travel, Restaurant, Retail		IGA, IGA Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Lawtons Drugs Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Lawtons Drugs in Canada	Financial Services, Retail, Sports		Lawton Drugs, Lawton Drugs Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada London Drugs Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a London Drugs in Canada	Financial Services, Retail, Sports		London Drugs, London Drugs Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Longos Drugs Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Longos Drugs in Canada	Financial Services, Retail, Sports		Longos Drugs, Longos Drugs Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Metro Visitor	Lifestyle	Grocery	Mobile consumers recently visiting a Metro supermarkert in Canada	Hospitality & Travel, Restaurant, Retail		Metro, Metro Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Rexall Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Rexall pharmacy in Canada	Financial Services, Retail, Sports		Rexall, Rexall Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Safeway Visitor	Lifestyle	Grocery	Mobile consumers recently visiting a Safeway supermarket Canada	Hospitality & Travel, Restaurant, Retail		Safeway, Safeway Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Save-On-Foods Visitor	Lifestyle	Grocery	Mobile consumers recently visiting a Save-On-Foods supermarket in Canada	Hospitality & Travel, Restaurant, Retail		Save-On-Foods, Save-On-Foods Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Sobeys Pharmacy Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Sobeys Pharmacy in Canada	Financial Services, Retail, Sports		Sobeys Pharmacy, Sobeys Pharmacy Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada T & T Supermarket Visitor	Lifestyle	Grocery	Mobile consumers recently visiting a T & T supermarket in Canada	Hospitality & Travel, Restaurant, Retail		T & T Supermarket, T & T Supermarket Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Google Fiber Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Google Fiber	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Google, Fiber, Google Fiber, Internet, ISP, Cable	U.S.
In-Market Jewelry - Canada	In-Market	Shopping	Mobile consumers in Canada that appear to be in the market for jewelry based on visitation patterns	Financial Services, Insurance, Retail	Financial Services and Insurance	Jewelry, Jeweler, Purchase, Buy, Diamond, Diamonds, Gems, Necklace, Ring, Bracelet	Canada
Upscale Dining - Canada	Lifestyle	Dining	Mobile consumers in Canada that visit upscale dining restaurants	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Food, Restaurant, Upscale Dining, Upscale, High-End, Luxury, Canada	Canada
Home Improvement - Canada	Lifestyle	Home	Mobile consumers in Canada that visit home improvement stores	Financial Services, Insurance, Real Estate, Retail		Home Improvement, DIY, Do It Yourself, Makers	Canada
Electronics Buyers - Canada	In-Market	Shopping	Mobile consumers in Canada that visit electronics stores	Automotive, Hospitality & Travel, Restaurant, Retail, Sports		Electronics, Computers, Phone, Electronics Sales	Canada
Furniture Buyers - Canada	In-Market	Home	Mobile consumers in Canada that visit furniture stores	Financial Services, Insurance, Real Estate, Retail	Financial Services and Insurance	Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	Canada
Outdoor Enthusiasts - Canada	Lifestyle	Interest	Mobile consumers in Canada that visit outdoor venues such as hiking trails and parks	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Outdoor, Adventure, Woods, Forest, Hiking, Hike, Nature, Lake, River, Ocean, Natural, Park	Canada
Recent Visit - Bojangles	Lifestyle	Dining	Mobile users recently observed at a Bojangles	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Bojangles, Fast Food, Chicken, Fried	U.S.
Canada Loblaws Visitor	Lifestyle	Grocery	Mobile consumers recently visiting a Loblaw supermarket in Canada, including subsidiaries	Hospitality & Travel, Restaurant, Retail		Loblaws, Loblaws Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Loblaws, Canada	Canada
Canada Age 55-64	Lifestyle	Demographics	Mobile users that are between the ages of 55-64 in Canada	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Age, Demographic, Demo, Canada	Canada
Canada 7-Eleven Visitor	Lifestyle	Travel	Mobile consumers recently visiting a 7-Eleven in Canada	Hospitality & Travel, Retail		Seven Eleven, 711, 7-Eleven, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Convenience, Convenient, Lottery, Canada	Canada
Canada Starbucks Visitor	Lifestyle	Dining	Mobile consumers recently visiting a Starbucks in Canada	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Coffee, Starbucks, Starbucks Lover, Starbucks Aficionado, Canada	Canada
Discount Shoppers - Canada	Lifestyle	Shopping	Mobile consumers exhibiting discount shopping behaviors in Canada based on the stores they visit	Financial Services, Retail		Discount Shoppers, Value Shoppers, Value Consumers, Discount, Value	Canada
Grocery Shoppers - Canada	Lifestyle	Grocery	Mobile consumers recently visiting a Grocery Store in Canada	Hospitality & Travel, Restaurant, Retail		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Canada	Canada
Canada Staples Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Staples in Canada	Financial Services, Hospitality & Travel, Retail, Sports		Staples, Office, Supplies, Back to School, Computers, Technology, Chairs, Equipment, Paper, Canada	Canada
Canada Best Buy Visitor	Lifestyle	Shopping	Mobile consumers recently visiting a Best Buy in Canada	Financial Services, Retail, Sports		Best Buy, Shopper, Shopping, Canada	Canada
Canada TD Bank Visitor	Lifestyle	Personal Finance	Mobile consumers recently visiting a TD Bank in Canada	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, TD, Canada	Canada
Canada Fast Food Diner	Lifestyle	Dining	Mobile consumers recently visiting a Fast Food restaurant in Canada	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan, Restaurant, Diner, Canada	Canada
Canada Burger King Visitor	Lifestyle	Dining	Mobile consumers recently visiting a Burger King in Canada	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Burger King, Burger King Fan, Fast Food, Fast Food Fan, Fast Food Diner, Canada	Canada
Male Athletes	Lifestyle	Demographics	Users identified as Male and participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubs	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Athlete, Runners, Marathons, Gym Members, Yoga, Bicycling Races, Extreme Sports, Male	U.S.
Female Athletes	Lifestyle	Demographics	Users identified as Female and participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubs	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Athlete, Runners, Marathons, Gym Members, Yoga, Bicycling Races, Extreme Sports, Female	U.S.
Transportation/ Communications/ Utilities Age 55+	B2B	B2B	Mobile users who have attended B2B Events related to Transportation, Communications, Utilities and are identified as being age 55+	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Transportation, Communications, Utilities, Automotive, Aviation, Railway, Marine, Logistics, Shipping, Transportation, Telecommunication, Electrical Utility, Power Utility, Solar Energy, Age 55+	U.S.
Information Technology Age 55+	B2B	B2B	Mobile users who have attended B2B Events related to Information Technology including events about computers, software development, mobile technology, cloud computing, business intelligence, and information architecture and are identified as being age 55+	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Aerospace, Android, Automation, Biotech, Computer, Engineering, Gaming, Internet, iOS, IOT, Malware, Programming, Research, Robotics, Scientific-instruments, Startups, Technology, Web Services, Age 55+	U.S.
Technology Age 55+	B2B	B2B	Mobile users who have attended B2B Events related to Technology and are identified as being age 55+	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Aerospace, Android, Automation, Biotech, Computer, Engineering, Gaming, Internet, iOS, IOT, Malware, Programming, Research, Robotics, Scientific-instruments, Startups, Technology, Web Services, Age 55+	U.S.
Furniture Buyers Age 55+	In-Market	Demographics	Mobile consumers 55+ attending furniture stores as well as boutique shops which sell furniture	Financial Services, Insurance, Real Estate, Retail		Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End tables, Futons	U.S.
Mobile Phone Buyers Age 55+	In-Market	Demographics	Mobile consumers 55+ who are In-Market for a mobile phone	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mobile Phones, Cell Phones, Smart Phones, Smartphones	U.S.
Electronics Buyers Age 55+	In-Market	Demographics	Mobile consumers 55+ who are In-Market for electronics, computers or mobile phones	Automotive, Hospitality & Travel, Restaurant, Retail, Sports		Electronics, Computers, Phone, Electronics Sales	U.S.
Mall Lovers & Frequent Shoppers Age 55+	Lifestyle	Demographics	Mobile consumers who frequent malls or frequent retail chains	Financial Services, Retail		Mall, Mall Lovers, Frequent Shoppers, Target, Kohl's, Best Buy	U.S.
Athlete Age 55+	Lifestyle	Demographics	Users identified as Age 55+ and participating in participatory sports events including running, bicycling, community sport team events, yoga classes, etc. and visiting gyms and health clubs	Entertainment, Hospitality & Travel, Retail, Sports		Athlete, Runners, Marathons, Gym Members, Yoga, Bicycling Races, Extreme Sports, 55+	U.S.
NCAA Basketball Fan Age 55+	Lifestyle	Demographics	Mobile consumers who attend NCAA Basketball events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Basketball, Basketball Fan, College Basketball, March Madness, Sweet 16, Elite 8, Final Four, Div I, Div II, Div III, NIT, ACC	U.S.
Recent Clothing Shopper Age 55+	Lifestyle	Demographics	Mobile consumers 55+ who recently visited a clothing store	Financial Services, Hospitality & Travel, Retail, Sports		Shopper, Shopping, Clothing	U.S.
Movie Viewers Age 55+	Lifestyle	Demographics	Mobile consumers identified as Age 55+ who frequently attend movie theatres and film events	Entertainment, Restaurant, Retail		Movies, Film, Movie Goers	U.S.
Survivalist Prepper Interest	Lifestyle	Interest	Mobile users visiting venues associated with an interest in survivalism and prepping such as army surplus locations	Automotive, Real Estate, Retail		Survivalist, Prep, Prepper, Doomsday, Bunker	U.S.
Beach Lover	Lifestyle	Interest	Mobile users visiting beaches and lakes	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Real Estate	Beach, Ocean, Sea, Lake, Sand, Swim, Summer	U.S.
Mobile Phone Buyers - Canada	In-Market	Shopping	Mobile consumers who are In-Market for a mobile phone in Canada	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mobile Phones, Cell Phones, Smart Phones, Smartphones	Canada
Petro-Canada Visitor - Canada	Lifestyle	Travel	Mobile consumers recently visiting a Petro-Canada in Canada	Automotive, Financial Services, Insurance, Retail		Gas, Station, Auto, Car, Drive, Travel, Petro, Canada	Canada
Mattress Buyers - Canada	In-Market	Home	Mobile users attending places that indicate that the user is in market for a mattress, e.g. Mattress stores in Canada	Financial Services, Insurance, Real Estate, Retail	Financial Services and Insurance	Mattress, Bed, Bedframe	Canada
RCN Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via RCN	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		RCN, Internet, ISP	U.S.
Satellite Internet Internet User	Lifestyle	ISP	Mobile devices observed connecting to the internet via Satellite Internet	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Satellite, Internet, ISP	U.S.
Proximity to Albertsons	Lifestyle	Grocery	Mobile devices seen at or frequently in close proximity to an Albertsons	Hospitality & Travel, Restaurant, Retail		Albertsons, Albertsons Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Proximity to Aldi	Lifestyle	Grocery	Mobile devices seen at or frequently in close proximity to an Aldi	Hospitality & Travel, Restaurant, Retail	Digital Out of Home and Connected TV	Aldi, Aldi Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Proximity to Autozone	Lifestyle	Automotive	Mobile devices seen at or frequently in close proximity to an Autozone	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change	U.S.
Proximity to Dunkin' Donuts	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to a Dunkin' Donuts	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Dunkin' Donuts, Dunkin' Donuts Lover, Coffee, Tea, Breakfast	U.S.
Proximity to Napa Auto Parts	Lifestyle	Automotive	Mobile devices seen at or frequently in close proximity to a Napa Auto Parts	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports		Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change	U.S.
Proximity to Panera Bread	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to a Panera Bread	Financial Services, Restaurant, Retail, Sports		Panera, Panera Lover, Panera Aficionado, Coffee, Tea, Breakfast	U.S.
Proximity to Rite Aid	Lifestyle	Shopping	Mobile devices seen at or frequently in close proximity to a Rite Aid	Financial Services, Hospitality & Travel, Insurance, Retail		Rite, Aid, Rite Aid, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Proximity to Safeway	Lifestyle	Grocery	Mobile devices seen at or frequently in close proximity to a Safeway	Hospitality & Travel, Restaurant, Retail		Safeway, Safeway Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Proximity to Sonic	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to a Sonic	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Sonic, Sonic Restaurant, Fast Food, Fast Food Dining, Burgers, Shakes	U.S.
Proximity to Starbucks	Lifestyle	Dining	Mobile devices seen at or frequently in close proximity to a Starbucks	Financial Services, Restaurant, Retail, Sports		Coffee, Starbucks, Starbucks Lover, Starbucks Aficionado	U.S.
In-Market for In Home Beauty Products	In-Market	Beauty and Grooming	Mobile devices seen at places that indicate that the user is in market for beauty products, e.g. Spas and salons	Entertainment, Financial Services, Hospitality & Travel, Retail	Digital Out of Home and Connected TV	Beauty, Beauty Supply, Cosmetic, Salon, Pamper, Manicure, Pedicure, Beautician, Makeup, Spa	U.S.
Potential High End Food Delivery Customer	Lifestyle	Dining	Mobile users that may have an interest in high end food delivery based on high frequency visitations to upscale restaurants and speciality grocers	Financial Services, Restaurant, Retail, Sports		Restaurant, Restaurants, Food Delivery, Upscale, Expsensive, High-End	U.S.
Potential Food Delivery Customer	Lifestyle	Dining	Mobile users that may have an interest in food delivery based on high frequency visitations to restaurants	Financial Services, Restaurant, Retail, Sports	Digital Out of Home and Connected TV	Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan, Food Delivery	U.S.
Volunteer	Lifestyle	Personas	Mobile users that attend volunteer events and visit shelters	Entertainment, Financial Services, Restaurant, Retail, Sports		Charity, Generous, Give, Giving, Kind, Donate, Donation, Spend, Gift, Share, Fundraiser, Gala, Work, Help, Community, Volunteer, Shelter, Soup Kitchen	U.S.
Money Transfer	Lifestyle	Personal Finance	Mobile users that have recently visited a money transfer business	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Western Union, RIA, Moneygram, Money, Finance, Cash, Check, Pay, Loan, Advance, Wire	U.S.
Gen Z Mattress Buyers	In-Market	Home	Gen Z mobile users attending places that indicate that the user is in market for a mattress, e.g. Mattress stores	Financial Services, Insurance, Real Estate, Retail		Mattress, Bed, Bedframe, Gen Z	U.S.
Gen Z Coffee Shop Lovers	Lifestyle	Food and Beverage	Gen Z mobile users who frequently attend Coffee Shops and places where Coffee is a central theme	Hospitality & Travel, Restaurant, Retail		Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha, Gen Z	U.S.
Gen Z Auto Buyers	In-Market	Automotive	Gen Z mobile users visiting Automobile Dealerships	Automotive, Financial Services, Insurance, Retail		Car, Automobile, Dealership, Gen Z	U.S.
Gen Z Healthy Eaters	Lifestyle	Health and Wellness	Gen Z mobile users that visit health food stores and participate in healthy eating-related activities	Entertainment, Hospitality & Travel, Restaurant, Retail		Health, Healthy, Food, Diet, Nutrition, Weight, Body, Gen Z	U.S.
Gen Z Mobile Phone Buyers	In-Market	Shopping	Gen Z mobile consumers who are In-Market for a mobile phone	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Mobile Phones, Cell Phones, Smart Phones, Smartphones, Gen Z	U.S.
Likely Podcast Listener	Lifestyle	Interest	Mobile users that are likely podcast listeners based on visitation to coffee shops, bookstores, and travel / commute behavior	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Commute, Trip, Metro, Drive, Bus, Subway, Bookstore, Podcast	U.S.
Likely Online Big Box Store Shopper	Lifestyle	Shopping	Mobile users that are likely online big box shoppers based on past visits to big box grocery stores	Hospitality & Travel, Restaurant, Retail		Shopper, Grocery, Groceries, Food, Big Box, Depot, Large, Warehouse	U.S.
Truck Driver	Lifestyle	Personas	Mobile users that visit venues and events associated with working in trucking and recently observed in a warehouse	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Blue Collar, Trucking, Trucker, Worker	U.S.
Car Wash and Detail	Lifestyle	Automotive	Mobile users that visit car wash and detail locations	Automotive, Financial Services, Insurance, Retail, Sports		Car, Auto, Modification, Upgrade, Custom, Customize, Car Wash	U.S.
Recent Personal Finance Visit - Citibank	Lifestyle	Personal Finance	Mobile users that have recently visited a Citibank	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Investments, Earning, Retirement, Stocks, Bonds, Stock Market, Trader, Trading, Planning, Plan, Save, Dollars, Bank, Loan, Car, House, Borrow, Account, Citibank	U.S.
Brewery Visitor	Lifestyle	Food and Beverage	Users who attend craft brewing events, beer tasting events, breweries, and brewpubs	Entertainment, Hospitality & Travel, Restaurant, Retail		Beer, Beer/Wine, Alcohol	U.S.
Six Flags Visitor	Lifestyle	Entertainment	Mobile users that have visited a Six Flags amusement park	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Amusement, Park, Fun, Family, Disney, Disneyworld, DisneyLand	U.S.
Visitors to Universal Parks	Lifestyle	Entertainment	Mobile users that have visited a Universal studios park	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Amusement, Park, Fun, Family, Universal	U.S.
Recent Retail Visit by Shopper - Bed Bath & Beyond	Lifestyle	Shopping	Mobile users that have recently visited a Bed Bath & Beyond	Retail		Bed, Bedding, Bath, Body, Gift, Shopping, Decorating, Home Decor, Kitchen, Gadgets	U.S.
Hunting Enthusiast	Enthusiast	Interest	Mobile users that visit hunting areas and trails	Automotive, Hospitality & Travel, Retail		Hunt, Hunting, Trail, Mountain, Park, Walk, Exercise, Nature, Outdoor	U.S.
Likely Grocery Store Employee	B2B	B2B	Likely grocery store employee based on frequent presence at grocery stores	Hospitality & Travel, Restaurant, Retail		Shopper, Grocery, Groceries, Food, Warehouse, Pharmacy, Shopping	U.S.
Fast Food Diners - Dairy Queen	Lifestyle	Dining	Mobile consumers recently attending a Dairy Queen restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Dairy Queen, Soft Serve Ice Cream, Burger, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Fast Food Diners - Cold Stone Creamery	Lifestyle	Dining	Mobile consumers recently attending a Cold Stone Creamery	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Cold Stone Creamery, Ice Cream, Dessert, Treat, Sweet, Delicacy	U.S.
Coffee Drinker - Peet's Coffee	Lifestyle	Dining	Mobile users attending Peet's within the last 60 days	Hospitality & Travel, Restaurant, Retail		Peet's, Coffee, Cold Brew, Tea	U.S.
Casual Food Diner - Boston Market	Lifestyle	Dining	Mobile consumers recently attending an Boston Market restaurant	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Boston Market, Casual Dining Restaurant	U.S.
Fast Food Diners - White Castle	Lifestyle	Dining	Mobile consumers recently attending a White Castle restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		White Castle, Onion Rings, Burger, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Trading & Investing	B2B	B2B	Mobile users who have attended B2B events and venues related to Trading & Investing	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Financial Services, Investing, Stock, Stocks, Banking, Finance, Investments, Assets, Revenue	U.S.
Professors & Teachers	B2B	B2B	Mobile users who exhibit behaviors associated with teaching	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail		Education Training, Professional Services, High School, College	U.S.
In-Market Outdoor Home Entertainment and Furnishings	In-Market	Home	Mobile users that visit retail stores and attend local events showing they are in the market to purchase outdoor home furnishing	Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Shopper, Shopping, Home Goods, Furniture, Design, Home, Store, Outdoor Furniture, Patio, Landscape	U.S.
Likely Home Improvement Store Employee	B2B	B2B	Likely home improvement store employee based on frequent presence at home improvement stores	Hospitality & Travel, Restaurant, Retail		Shopper, Home Improvement, DIY, Home Depot, Lowe's, ACE, Hardware, Warehouse, Shopping	U.S.
Likely Part-Time Workers	B2B	B2B	Mobile users likely to be part-time workers based on the frequent presence at fast food, restaurants, retail shops and other temporary job venues	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail		Fast Food, QSR, Quick Serve, Retail Job, Tutoring, Restaurant, Dining, Diner, Employee, Hourly Employee, Part-Time, Temp	U.S.
Cricket Fan	Lifestyle	Sports	Mobile users who attend cricket events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Cricket, Fan, Playoffs, Training, Game, Football	U.S.
Rugby Fan	Lifestyle	Sports	Mobile users who attend rugby events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Rugby, Fan, Playoffs, Training, Game, Football	U.S.
High Tech Retail Shoppers	Lifestyle	Shopping	Mobile users that visit retail stores specializing in the latest technology	Automotive, Financial Services, Insurance, Real Estate, Retail		Tech, Technology, Shoppers, Shopping, Purchase, Electronic, Gadget, Device	U.S.
Fantasy Football Players	Lifestyle	Sports	Mobile users that are likely fantasy football players based on their frequent presence at NFL and NCAA Football events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		Tailgate, NFL, National Football League, Football, Professional Football, Fan, NFL Playoffs, Super Bowl, Pro Bowl, NFL Draft, NFL Combine, Training Camp, Preseason Football	U.S.
Fantasy Baseball Players	Lifestyle	Sports	Mobile users that are likely fantasy baseball players based on their frequent presence at MLB and NCAA Baseball events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Baseball, Baseball Fan, College Baseball, Div I, Div II, Div III, College World Series	U.S.
Fantasy Basketball Players	Lifestyle	Sports	Mobile users that are likely fantasy basketball players based on their frequent presence at NBA and NCAA Basketball events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NBA, National Basketball Association, Basketball, Professional Basketball, Fan, NBA Playoffs, NBA Finals, NBA All-Star	U.S.
Fantasy Soccer Players	Lifestyle	Sports	Mobile users that are likely fantasy soccer players based on their frequent presence at NBA and NCAA Soccer events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		NCAA, NCAA Soccer, Soccer Fan, College Soccer, Div I, Div II, Div III, College Cup, Soccer Championship	U.S.
In-Market Home Office Supplies and Furniture	In-Market	Home	Mobile users recently attending an office supply store	Retail		Shopper, Shopping, Office, Supply, Supplies, Equipment, Computer, Office Furniture	U.S.
Fast Food Diners - Firehouse Subs	Lifestyle	Dining	Mobile users recently attending a Firehouse restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Firehouse, Subs, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Frequent Deli/Bodega Visitor	Lifestyle	Dining	Mobile devices observed visiting bodegas and delis	Entertainment, Hospitality & Travel, Restaurant, Sports		Sandwich, Deli, Delicatessen, Hoagie, Sub, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Food Truck Visitor	Lifestyle	Dining	Mobile devices observed visiting food trucks	Entertainment, Hospitality & Travel, Restaurant, Sports		Sandwich, Pizza, Waffles, Food, Truck, Soda, Lunch, Snack	U.S.
Fast Food Diners - Checkers	Lifestyle	Dining	Mobile users recently attending a Checkers restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Checkers, Checkers Restaurant, Fast Food, Fast Food Dining, Burgers, Shakes, Fries, Cola	U.S.
ATM Visitor	Lifestyle	Personal Finance	Mobile devices observed visiting ATM visitor	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports		Finance, Personal, Savings, Earning, Retirement, Plan, Save, Dollars, Bank, Loan, Account, ATM, Cash, Deposit, Check	U.S.
Business Travelers during COVID quarantine	Lifestyle	Travel	Users whose travel profiles indicate business travel since March 15, 2020	Hospitality & Travel, Retail		Business, Business Traveler, Road Warrior	U.S.
Frequent Air Travelers during COVID quarantine	Lifestyle	Travel	Mobile users frequently seen at an airport since March 15, 2020	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Airport, Flyer, Frequent, Traveler, Travel, Vacation, Tourist	U.S.
Train Travelers during COVID quarantine	Lifestyle	Travel	Mobile users frequently seen at any type of train station since March 15, 2020	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Airport, Train, Frequent, Traveler, Travel, Vacation, Tourist, Commute, Commuter	U.S.
Pleasure Traveler during COVID quarantine	Lifestyle	Travel	Mobile users that travel for pleasure since March 15, 2020	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship	U.S.
Weekend Traveler during COVID quarantine	Lifestyle	Travel	Mobile users that take weekend trips since March 15, 2020	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend	U.S.
Car Rental Travelers during COVID quarantine	Lifestyle	Travel	Mobile users that rent cars when traveling since March 15, 2020	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Tesla Owner	Lifestyle	Automotive	Mobile users that visit Tesla showrooms, service centers, and charging stations	Automotive, Financial Services, Insurance, Retail		Tesla, Tesla Cars, Tesla Automobiles, Tesla Autos, Automobiles, Cars, Autos, SUV	U.S.
Recent Retail Visit by Shopper - Stewart's Shops	Lifestyle	Travel	Mobile users that have recently visited a Stewart's Shops	Automotive, Financial Services, Insurance, Retail		Stewart's, Gas, Station, Auto, Car, Drive, Travel	U.S.
Likely Pet Supply Delivery Customers	Lifestyle	Pets	Mobile users that likely have a pet supply subscription service based on their current shopping habits, industry, and or commute length among other factors	Financial Services, Retail, Sports		Petco, Pet, Dog, Cat, Shopper, Shopping, Loyalty, Loyalist, Brand, Affinity	U.S.
In-Store Grocery Shopping	Lifestyle	Grocery	Mobile users observed at a grocery store	Hospitality & Travel, Restaurant, Retail		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
In-Store Retail Shopping	Lifestyle	Shopping	Mobile users observed at a retail shop, boutique, outlet or mall	Financial Services, Retail		Mall, Mall Lovers, Frequent Shoppers, Outlet, Boutiques	U.S.
Indoor Casual Fast Food Diner	Lifestyle	Dining	Mobile users observed at a fast casual restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Casual Food, Casual Food Diner, Family Dining	U.S.
Indoor Fast Food Diner	Lifestyle	Dining	Mobile users observed at a fast food restaurant	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan	U.S.
Curbside Pickup - Walmart	Lifestyle	Shopping	Mobile users observed at Walmart's curbisde pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Walmart, Walmart Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances, Curbside Pickup, Curb Pickup, Pickup	U.S.
Canada Home Depot Visitor	Lifestyle	Home	Mobile consumers recently visiting a Home Depot in Canada	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Home Depot, Home Depot Shopper, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools, Canada	Canada
Canada Pet Lover	Lifestyle	Pets	Mobile users that love pets, attending pet shows, pet stores, dog parks, etc. in Canada	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail		Pets, Pet Lovers, Dog Lovers, Cat Lovers, Fish Lovers, Canada	Canada
Curbside Pickup - Albertsons	Lifestyle	Shopping	Mobile users observed at Albertsons curbside pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Albertsons, Albertsons Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Curbside Pickup - Big Lots	Lifestyle	Shopping	Mobile users observed at Big Lots curbside pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Big Lots, Store, Shop, Shopping, Discount, Big Box, Grocery, Bargain	U.S.
Curbside Pickup - Whole Foods	Lifestyle	Shopping	Mobile users observed at Whole Foods curbside pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Whole Foods, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, Natural, Organic	U.S.
Curbside Pickup - Target	Lifestyle	Shopping	Mobile users observed at Target curbside pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Target, Target Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Curbside Pickup - Home Depot	Lifestyle	Shopping	Mobile users observed at Home Depot curbside pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Home Depot, Home Depot Shopper, Shopper, Shopping, Home Goods, Appliances, Hardware, Tools	U.S.
Curbside Pickup - Best Buy	Lifestyle	Shopping	Mobile users observed at Best Buy curbside pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Best Buy, Shopper, Shopping, Electronics, Home Goods, Appliances, Loyalty, Loyalist, Brand, Affinity	U.S.
Curbside Pickup - Sam's Club	Lifestyle	Shopping	Mobile users observed at Sam's Club curbside pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Sam's Club, Sam's Club Shopper, Shopper, Shopping, Clothing, Home Goods	U.S.
Curbside Pickup - Petco	Lifestyle	Shopping	Mobile users observed at Petco curbside pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Petco, Pet, Dog, Cat, Bird, Animal, Shopper, Shopping, Pet Food	U.S.
Curbside Pickup - PetSmart	Lifestyle	Shopping	Mobile users observed at PetSmart curbside pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Petsmart, Pet, Dog, Cat, Bird, Animal, Shopper, Shopping, Pet Food	U.S.
Curbside Pickup - Kohl's	Lifestyle	Shopping	Mobile users observed at Kohl's curbside pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Kohl's, Kohl's Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Casual Dining Curbside Pickup	Lifestyle	Dining	Mobile users observed at casual dining restaurants pick up locations	Financial Services, Hospitality & Travel, Retail, Sports		Casual Food Dining, Casual Dining, Casual Dining Restaurant, Family Dining	U.S.
Fast Food Drive-thru Pickup	Lifestyle	Dining	Mobile users observed at fast food restaurants drive-thru locations	Financial Services, Hospitality & Travel, Retail, Sports		Family Dining, Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan, Dinner	U.S.
Starbuck's Drive-thru Pickup	Lifestyle	Dining	Mobile users observed at Starbuck's drive-thru locations	Financial Services, Hospitality & Travel, Retail, Sports		Coffee, Starbucks, Starbucks Lover, Starbucks Aficionado	U.S.
Wendy's Drive-thru Pickup	Lifestyle	Dining	Mobile users observed at Wendy's restaurants drive-thru locations	Financial Services, Hospitality & Travel, Retail, Sports		Fast Food, Fast Food Diner, Fast Food Fan, Wendy's, Wendy's Lover, Wendy's Fan	U.S.
Food Delivery Driver	Lifestyle	Personas	Mobile users that likely are food delivery drivers based on their high visitation patterns to restaurants during peak lunch and dinner hours	Financial Services, Hospitality & Travel, Retail, Sports		Food Delivery, Food Driver, Food Delivery Driver, Driver, Drive, Hustle, Job, Gig	U.S.
Live Music Premium Experiencers & VIPs	Enthusiast	Music	Mobile users who attend live music events frequently	Entertainment, Hospitality & Travel, Restaurant, Retail		World Music, Live Music, Concert, Traditional Music, World Music Concerts, Tango, Flamenco, VIP, Premium, Platinum	U.S.
Frequent Visitors to Mid-Range and Non-Chain Restaurants	Lifestyle	Dining	Mobile users frequently seen visiting mid-range and non-chain restaurants	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Food, Diner, Dinner, Lunch, Breakfast, Cafe, Restaurant, Bistro	U.S.
Affluent Families	Lifestyle	Personas	Mobile users attending events and places that indicate an affluent lifestyle such as country clubs, horseback riding, and frequent stays at a resort	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Purchase, Shop, Shopper, Rich, High Income, Wealthy, Expensive, High End, Affluent	U.S.
High Income Professionals	Lifestyle	Personas	Mobile users likely to be high income professionals based on frequent attendance to places or events related to engineering, legal, tech, and finance	Automotive, Insurance, Real Estate, Restaurant, Retail		Law, Engineer, Engineering, Software, Tech, High Earning, Executive	U.S.
Sushi Lovers	Enthusiast	Food and Beverage	Mobile users that frequently visit sushi restaurants	Entertainment, Hospitality & Travel, Restaurant, Retail		Sushi, Japanese, Food, Restaurant, Dining	U.S.
Plumbing & HVAC	B2B	Employment	Mobile users that repeatedly visit venues associated with plumbing and HVAC	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail, Sports		Construction, Contractor, Contracting, Plumbing, Plumber, Heating, AC, Ventilation	U.S.
Trendsetters	Lifestyle	Shopping	Mobile users that repeatedly visit venues associated with beauty and fashion	Entertainment, Financial Services, Retail		Make up, Makeup, Make-up, Cosmetics, Gel, Cream, Moisturizer, Refresh, Pamper, Treat, Perfume, Scent, Smell, Gift	U.S.
In-Market Vitamin & Health Products	In-Market	Health and Wellness	Mobile users who appear to be in the market for vitamin and health products based on visitation patterns to gyms, pharmacies, and vitamin stores	Entertainment, Hospitality & Travel, Restaurant, Retail		Health, Healthy, Food, Diet, Nutrition, Weight, Body, Vitamin, Protein	U.S.
Grocery Curbside Pickup	Lifestyle	Grocery	Mobile users observed at a grocery store for curbside pick up	Hospitality & Travel, Restaurant, Retail		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Curbside Pickup - Applebee's	Lifestyle	Dining	Mobile users observed at an Applebee's restaurant for curbside pick up	Entertainment, Hospitality & Travel, Restaurant, Sports		Casual Food Dining, Casual Dining, Applebee's, Casual Dining Restaurant, Curbside Pickup, Take Out	U.S.
Curbside Pickup - Olive Garden	Lifestyle	Dining	Mobile users observed at an Olive Garden restaurant for curbside pick up	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Olive Garden, Casual Dining Restaurant, Curbside Pickup, Take Out	U.S.
Curbside Pickup - Chili's	Lifestyle	Dining	Mobile users observed at a Chilli's restaurant for curbside pick up	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Chili's, Casual Dining Restaurant, Curbside Pickup, Take Out	U.S.
Curbside Pickup - Publix	Lifestyle	Grocery	Mobile users observed at Publix grocery store for curbside pick up	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Publix	U.S.
Curbside Pickup - Trader Joe's	Lifestyle	Grocery	Mobile users observed at Trader Joe's grocery store for curbside pick up	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Trader Joe's	U.S.
Curbside Pickup - Kroger	Lifestyle	Grocery	Mobile users observed at Kroger grocery store for curbside pick up	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, Kroger	U.S.
Curbside Pickup - H-E-B	Lifestyle	Grocery	Mobile users observed at an HEB grocery store for curbside pick up	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, H-E-B	U.S.
Weekend Grocery Shoppers	Lifestyle	Grocery	Mobile users who visit a grocery store during the weekend	Hospitality & Travel, Restaurant, Retail		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Weekday Grocery Shoppers	Lifestyle	Grocery	Mobile users who visit a grocery store on a weekday	Hospitality & Travel, Restaurant, Retail		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Weekend Big Box Grocery Shopper	Lifestyle	Shopping	Mobile users who visit big box grocery stores during the weekend	Hospitality & Travel, Restaurant, Retail		Shopper, Grocery, Groceries, Food, Big Box, Depot, Large, Warehouse	U.S.
Weekday Big Box Grocery Shopper	Lifestyle	Shopping	Mobile users who visit big box grocery stores on a weekday	Hospitality & Travel, Restaurant, Retail		Shopper, Grocery, Groceries, Food, Big Box, Depot, Large, Warehouse	U.S.
Weekend Pharmacy Shoppers	Lifestyle	Shopping	Mobile users who visit a pharmacy on the weekend	Retail		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Weekday Pharmacy Shoppers	Lifestyle	Shopping	Mobile users who visit a pharmacy on a weekday	Retail		Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Amusement Park Visitors during COVID quarantine	Lifestyle	COVID	Mobile users observed at amusement parks since March 15, 2020	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Amusement, Park, Fun, Family	U.S.
Budget Traveler during COVID quarantine	Lifestyle	COVID	Mobile users who have exhibited budget travel behavior in their travel bookings and activities while traveling since March 15, 2020	Automotive, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail		Budget, Discount, Cheap, Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship	U.S.
Curbside Pickup - McDonald's	Lifestyle	Dining	Mobile users observed at a McDonald's restaurant for curbside pick up	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		McDonald's, McDonald's Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Curbside Pickup - Burger King	Lifestyle	Dining	Mobile users observed at a Burger King restaurant for curbside pick up	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Burger King, Burger King Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Curbside Pickup - Subway	Lifestyle	Dining	Mobile users observed at a Subway restaurant for curbside pick up	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Subway, Subway Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Taco Bell Drive-thru Pickup	Lifestyle	Dining	Mobile users observed at Taco Bell restaurants drive-thru locations	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Taco Bell, Taco Bell Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Curbside Pickup - Chick-fil-A	Lifestyle	Dining	Mobile users observed at a Chick-fil-A restaurant for curbside pick up	Financial Services, Hospitality & Travel, Retail, Sports		Chick-fil-A, Chick-fil-A Restaurant, Fast Food, Chicken, Chicken Sandwiches	U.S.
Curbside Pickup - Red Lobster	Lifestyle	Dining	Mobile users observed at a Red Lobster restaurant for curbside pick up	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Casual Food Dining, Casual Dining, Red Lobster, Casual Dining Restaurant, Curbside Pickup, Take Out	U.S.
Recent Grocery Visitor - Aldi	Lifestyle	Grocery	Mobile users recently visiting an Aldi supermarket	Hospitality & Travel, Restaurant, Retail		Aldi, Aldi Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Recent Grocery Visitor - Meijer	Lifestyle	Grocery	Mobile consumers recently visiting a Meijer supermarket	Hospitality & Travel, Restaurant, Retail		Meijer, Meijer Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Convenience Store Shopper - QuikTrip	Lifestyle	Travel	Mobile users recently observed at a QuikTrip	Hospitality & Travel, Retail		QuikTrip, Shopper, Shopping, Grocery, Grocer, Groceries, convenience, convenient, lottery	U.S.
Convenience Store Shopper - Holiday Stationstores	Lifestyle	Travel	Mobile users recently observed at a Holiday Stationstore	Hospitality & Travel, Retail		Holiday Stationstore, Shopper, Shopping, Grocery, Grocer, Groceries, convenience, convenient, lottery	U.S.
Plant Enthusiast	Enthusiast	Personas	Mobile users that repeatedly visit flower shops and plant nurseries	Real Estate, Retail		hobby, hobbyist, garden, gardener, plants, nature, agriculture, herbs, planting	U.S.
Summer Pleasure Traveler	Lifestyle	Travel	Mobile users that travel for pleasure during the summer	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, vacation, trip, escape, fly, flight, train, ship, summer	U.S.
Summer Weekend Traveler	Lifestyle	Travel	Mobile users that take weekend trips during the summer	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, vacation, trip, escape, fly, flight, train, ship, weekend, summer	U.S.
Summer Air Travelers	Lifestyle	Travel	Mobile users frequently seen at an airport during the summer	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		airport, flyer, frequent, traveler, travel, vacation, tourist, summer	U.S.
Summer Train Travelers	Lifestyle	Travel	Mobile users frequently seen at any type of train station during the summer	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		airport, train, frequent, traveler, travel, vacation, tourist, commute, commuter, summer	U.S.
In-Market Summer Travel	In-Market	Travel	Mobile users visiting airports, train stations and hotels along with identified travel patterns during the summer	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		fly, flight, airport, train, car, hotel, motel, travel, transport, trip, tourist, vacation, summer	U.S.
Summer Car Rental Travelers	Lifestyle	Travel	Mobile users that rent cars when traveling during the summer	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Budget Summer Traveler	Lifestyle	Travel	Mobile users who exhibit budget travel behavior in their travel bookings and activities while traveling during the summer	Automotive, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail		budget, discount, cheap, Travel, vacation, trip, escape, fly, flight, train, ship	U.S.
Luxury Summer Traveler	Lifestyle	Travel	Mobile users who exhibit luxury travel behavior in their travel bookings and activities while traveling during the summer	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		expensive, luxury, high end, luxurious, Travel, vacation, trip, escape, fly, flight, train, ship	U.S.
Summer Traveler	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators during the summer	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Travel, vacation, trip, escape, fly, flight, train, ship, traveler	U.S.
Summer Water Sports Enthusiasts	Enthusiast	Sports	Mobile users seen at water parks and pools & attending watersport activities during the summer	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail, Sports		water, pool, park, boat, water ski, jetski, swim, surf, board	U.S.
Summer Amusement Park Enthusiasts	Enthusiast	Entertainment	Mobile users seen at amusement parks during the summer	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		amusement, park, fun, family	U.S.
Summer Camping	Enthusiast	Interest	Mobile users that visit campgrounds during the summer	Automotive, Hospitality & Travel, Retail		Camp, camper, campground, camping, tent, outdoor, nature	U.S.
Summer Hiking	Enthusiast	Interest	Mobile users that visit hiking trails during the summer	Automotive, Hospitality & Travel, Retail		Hike, hiking, hiker, trail, mountain, park, walk, exercise, nature, outdoor	U.S.
Summer Outdoor Enthusiast	Enthusiast	Interest	Mobile users seen at outdoor-focused venues, parks, outdoor courses, or outdoor supply stores and/or with verified attendances to outdoor activity events during the summer	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Outdoor, adventure, woods, forest, hiking, hike, nature, lake, river, ocean, natural, park	U.S.
Lapsed and Non-Loyal Visitors - Walmart	Lifestyle	Shopping	Mobile users that make infrequent visits to Walmart indicating they are lapsed and or non-loyal visitors.	Financial Services, Hospitality & Travel, Retail, Sports		Walmart, Walmart Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Lapsed and Non-Loyal Visitors - McDonald's	Lifestyle	Dining	Mobile users that make infrequent visits to McDonald's indicating they are lapsed and or non-loyal visitors.	Financial Services, Restaurant, Retail, Sports		McDonald's, McDonald's Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Lapsed and Non-Loyal Visitors - Home Depot	Lifestyle	Home	Mobile users that make infrequent visits to Home Depot indicating they are lapsed and or non-loyal visitors.	Financial Services, Hospitality & Travel, Retail, Sports		Home Depot, Home Depot Shopper, Shopper, Shopping, Home Goods, Appliances, hardware, tools	U.S.
Lapsed and Non-Loyal Visitors - Target	Lifestyle	Shopping	Mobile users that make infrequent visits to Target indicating they are lapsed and or non-loyal visitors.	Financial Services, Hospitality & Travel, Retail, Sports		Target, Target Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Lapsed and Non-Loyal Visitors - CVS	Lifestyle	Shopping	Mobile users that make infrequent visits to CVS indicating they are lapsed and or non-loyal visitors.	Financial Services, Hospitality & Travel, Insurance, Retail		CVS, CVS Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Lapsed and Non-Loyal Visitors - Lowe's	Lifestyle	Home	Mobile users that make infrequent visits to Lowe's indicating they are lapsed and or non-loyal visitors.	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Lowe's, Lowe's Shopper, Shopper, Shopping, Home Goods, Appliances, hardware, tools	U.S.
Lapsed and Non-Loyal Visitors - Walgreens	Lifestyle	Shopping	Mobile users that make infrequent visits to Walgreens indicating they are lapsed and or non-loyal visitors.	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Walgreens, Walgreens Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, loyalty, loyalist, brand, affinity	U.S.
Lapsed and Non-Loyal Visitors - Costco	Lifestyle	Shopping	Mobile users that make infrequent visits to Costco indicating they are lapsed and or non-loyal visitors.	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Costco, Costco Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Lapsed and Non-Loyal Visitors - Starbucks	Lifestyle	Dining	Mobile users that make infrequent visits to Starbucks indicating they are lapsed and or non-loyal visitors.	Hospitality & Travel, Restaurant, Retail		Coffee, Starbucks, Starbucks Lover, Starbucks Aficionado	U.S.
Lapsed and Non-Loyal Visitors - Dollar General	Lifestyle	Shopping	Mobile users that make infrequent visits to Dollar General indicating they are lapsed and or non-loyal visitors.	Financial Services, Hospitality & Travel, Retail, Sports		Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget	U.S.
Lapsed and Non-Loyal Visitors - Kroger	Lifestyle	Grocery	Mobile users that make infrequent visits to Kroger indicating they are lapsed and or non-loyal visitors.	Hospitality & Travel, Restaurant, Retail		Kroger, Kroger Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Lapsed and Non-Loyal Visitors - Sam's Club	Lifestyle	Shopping	Mobile users that make infrequent visits to Sam's Club indicating they are lapsed and or non-loyal visitors.	Financial Services, Hospitality & Travel, Retail, Sports		Sam's Club, Sam's Club Shopper, Shopper, Shopping, Clothing, Home Goods	U.S.
Lapsed and Non-Loyal Visitors - Burger King	Lifestyle	Dining	Mobile users that make infrequent visits to Burger King indicating they are lapsed and or non-loyal visitors.	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Burger King, BK, fast food, diner, burger, dining, eat, takeout, take out, loyalty, loyalist, brand, affinity	U.S.
Lapsed and Non-Loyal Visitors - Wendy's	Lifestyle	Dining	Mobile users that make infrequent visits to Wendy's indicating they are lapsed and or non-loyal visitors.	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diner, Fast Food Fan, Wendy's, Wendy's Lover, Wendy's Fan	U.S.
Lapsed and Non-Loyal Visitors - Dunkin' Donuts	Lifestyle	Dining	Mobile users that make infrequent visits to Dunkin' Donuts indicating they are lapsed and or non-loyal visitors.	Hospitality & Travel, Restaurant, Retail		Dunkin' Donuts, Dunkin' Donuts Lover, donuts	U.S.
Lapsed and Non-Loyal Visitors - Whole Foods	Lifestyle	Grocery	Mobile users that make infrequent visits to Whole Foods indicating they are lapsed and or non-loyal visitors.	Hospitality & Travel, Restaurant, Retail		Whole Foods, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, natural, organic	U.S.
Graduates	Lifestyle	Life Stages	Mobile users that are between the ages of 18 - 22 that are seen visiting college and high school campuses and attending school sporting events.	Automotive, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Age, demographic, demo, gen z, young, high school, college, graduate, diploma, degree	U.S.
Lapsed and Non-Loyal Visitors - Best Buy	Lifestyle	Shopping	Mobile users that make infrequent visits to Best Buy indicating they are lapsed and or non-loyal visitors.	Financial Services, Retail, Sports		Best Buy, Best Buy Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture, Appliances	U.S.
Lapsed and Non-Loyal Visitors - Panera Bread	Lifestyle	Dining	Mobile users that make infrequent visits to Panera Bread indicating they are lapsed and or non-loyal visitors.	Financial Services, Restaurant, Retail, Sports		Panera, Panera Lover, Panera Aficionado, loyalty, loyalist, brand, affinity	U.S.
Lapsed and Non-Loyal Visitors - PetSmart	Lifestyle	Shopping	Mobile users that make infrequent visits to PetSmart indicating they are lapsed and or non-loyal visitors.	Financial Services, Retail, Sports		Petsmart, smart, pet, dog, cat, Shopper, Shopping, loyalty, loyalist, brand, affinity	U.S.
Lapsed and Non-Loyal Visitors - Disney	Lifestyle	Entertainment	Mobile users that make infrequent visits to Disney indicating they are lapsed and or non-loyal visitors.	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports		amusement, park, fun, family, disney, disneryworld, disneyland	U.S.
Lapsed and Non-Loyal Visitors - Petco	Lifestyle	Shopping	Mobile users that make infrequent visits to Petco indicating they are lapsed and or non-loyal visitors.	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Petco, pet, dog, cat, bird, animal, Shopper, Shopping, pet food	U.S.
Lapsed and Non-Loyal Visitors - Ikea	Lifestyle	Shopping	Mobile users that make infrequent visits to Ikea indicating they are lapsed and or non-loyal visitors.	Financial Services, Insurance, Real Estate, Retail		Ikea, Shopper, Shopping, Home Goods, Furniture, meatballs, appliances, bed, mattress	U.S.
Lapsed and Non-Loyal Visitors - Trader Joe's	Lifestyle	Dining	Mobile users that make infrequent visits to Trader Joe's indicating they are lapsed and or non-loyal visitors.	Hospitality & Travel, Restaurant, Retail		TJ, Trader Joe's, Trader Joe's Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots	U.S.
Fall Pleasure Traveler	Lifestyle	Travel	Mobile users that travel for pleasure during the fall	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, vacation, trip, escape, fly, flight, train, ship, fall	U.S.
Fall Weekend Traveler	Lifestyle	Travel	Mobile users that take weekend trips during the fall	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, vacation, trip, escape, fly, flight, train, ship, weekend, fall	U.S.
Fall Air Travelers	Lifestyle	Travel	Mobile users frequently seen at an airport during the fall	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		airport, flyer, frequent, traveler, travel, vacation, tourist, fall	U.S.
Fall Train Travelers	Lifestyle	Travel	Mobile users frequently seen at any type of train station during the fall	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		airport, train, frequent, traveler, travel, vacation, tourist, commute, commuter, fall	U.S.
In-Market Fall Travel	In-Market	Travel	Mobile users visiting airports, train stations and hotels along with identified travel patterns during the fall	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		fly, flight, airport, train, car, hotel, motel, travel, transport, trip, tourist, vacation, fall	U.S.
Fall Car Rental Travelers	Lifestyle	Travel	Mobile users that rent cars when traveling during the fall	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Budget Fall Traveler	Lifestyle	Travel	Mobile users who exhibit budget travel behavior in their travel bookings and activities while traveling during the fall	Automotive, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail		budget, discount, cheap, Travel, vacation, trip, escape, fly, flight, train, ship	U.S.
Luxury Fall Traveler	Lifestyle	Travel	Mobile users who exhibit luxury travel behavior in their travel bookings and activities while traveling during the fall	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		expensive, luxury, high end, luxurious, Travel, vacation, trip, escape, fly, flight, train, ship	U.S.
Fast Food Diners - Five Guys	Lifestyle	Dining	Mobile consumers attending Five Guys within the last 60 days	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Five Guys, Five Guys Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Winter Pleasure Traveler	Lifestyle	Travel	Mobile users that travel for pleasure during the winter	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Winter	U.S.
Winter Weekend Traveler	Lifestyle	Travel	Mobile users that take weekend trips during the winter	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Restaurant, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend, Winter	U.S.
Winter Air Travelers	Lifestyle	Travel	Mobile users frequently seen at an airport during the winter	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Airport, Flyer, Frequent, Traveler, Travel, Vacation, Tourist, Winter	U.S.
Winter Train Travelers	Lifestyle	Travel	Mobile users frequently seen at any type of train station during the winter	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Airport, Train, Frequent, Traveler, Travel, Vacation, Tourist, Commute, Commuter, Winter	U.S.
In-Market Winter Travel	In-Market	Travel	Mobile users visiting airports, train stations and hotels along with identified travel patterns during the winter	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Fly, Flight, Airport, Train, Car, Hotel, Motel, Travel, Transport, Trip, Tourist, Vacation, Winter	U.S.
Winter Car Rental Travelers	Lifestyle	Travel	Mobile users that rent cars when traveling during the winter	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports		Rental, Car, Automotive, Loan, Loaner, Rent, Drive, Trip, Tourist, Vacation	U.S.
Budget Winter Traveler	Lifestyle	Travel	Mobile users who exhibit budget travel behavior in their travel bookings and activities while traveling during the winter	Automotive, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail		Budget, Discount, Cheap, Travel, Vacation, Trip, Escape, Fy, Flight, Train, Ship	U.S.
Luxury Winter Traveler	Lifestyle	Travel	Mobile users who exhibit luxury travel behavior in their travel bookings and activities while traveling during the winter	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Expensive, Luxury, High End, Luxurious, Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship	U.S.
Winter Traveler	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators during the winter	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Winter Amusement Park Enthusiasts	Enthusiast	Entertainment	Mobile users seen at amusement parks during the winter	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Amusement, Park, Fun, Family	U.S.
Winter Camping	Enthusiast	Interest	Mobile users that visit campgrounds during the winter	Automotive, Hospitality & Travel, Retail		Camp, Camper, Campground, Camping, Tent, Outdoor, Nature	U.S.
Winter Hiking	Enthusiast	Interest	Mobile users that visit hiking trails during the winter	Automotive, Hospitality & Travel, Retail		Hike, Hiking, Hiker, Trail, Mountain, Park, Walk, Exercise, Nature, Outdoor	U.S.
Winter Outdoor Enthusiast	Enthusiast	Interest	Mobile users seen at outdoor-focused venues, parks, outdoor courses, or outdoor supply stores and/or with verified attendances to outdoor activity events during the winter	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Outdoor, Adventure, Woods, Forest, Hiking, Hike, Nature, Lake, River, Ocean, Natural, Park	U.S.
Memorial Day Weekend Celebrator	Lifestyle	Travel	Mobile users that take weekend trips, visit parks, or visit beachers during Memorial Day weekend	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend, Memorial Day	U.S.
Fourth of July Weekend Celebrator	Lifestyle	Travel	Mobile users that take weekend trips, visit parks, or visit beachers during July Fourth weekend	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend, July Fourth, July 4th	U.S.
Labor Day Weekend Celebrator	Lifestyle	Travel	Mobile users that take weekend trips, visit parks, or visit beachers during Labor Day Weekend	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports		Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend, Labor Day	U.S.
Frequent and Recent McDonald's Visitor	Lifestyle	Dining	Mobile consumers attending McDonald's multiple times in the last few months	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		McDonald's, McDonald's Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Frequent and Recent Home Depot Visitor	Lifestyle	Shopping	Mobile consumers attending Home Depot multiple times in the last few months	Financial Services, Insurance, Real Estate, Retail		Home Depot, Home Depot Shopper, Shopper, Shopping, Home Goods, Appliances, hardware, tools	U.S.
Frequent and Recent Target Visitor	Lifestyle	Shopping	Mobile consumers attending Target multiple times in the last few months	Financial Services, Hospitality & Travel, Retail, Sports		Target, Target Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture	U.S.
Frequent and Recent CVS Visitor	Lifestyle	Shopping	Mobile consumers attending CVS multiple times in the last few months	Financial Services, Retail, Sports	Financial Services, Retail, Sports	CVS, CVS Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, loyalty, loyalist, brand, affinity	U.S.
Frequent and Recent Lowe's Visitor	Lifestyle	Shopping	Mobile consumers attending Lowe's multiple times in the last few months	Financial Services, Insurance, Real Estate, Retail		Lowe's, Lowe's Shopper, Shopper, Shopping, Home Goods, Appliances, hardware, tools	U.S.
Frequent and Recent Walgreens Visitor	Lifestyle	Shopping	Mobile consumers attending Walgreens multiple times in the last few months	Financial Services, Retail, Sports		Walgreens, Walgreens Shopper, Shopper, Shopping, Pharmacy, Medicine, Home Goods, Grocery, Grocer, Groceries, Flu Shot, Flu Shots, loyalty, loyalist, brand, affinity	U.S.
Frequent and Recent Costco Visitor	Lifestyle	Grocery	Mobile consumers attending Costco multiple times in the last few months	Financial Services, Hospitality & Travel, Retail, Sports		Costco, Costco Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances	U.S.
Frequent and Recent Starbucks Visitor	Lifestyle	Dining	Mobile consumers attending Starbucks multiple times in the last few months	Hospitality & Travel, Restaurant, Retail		Coffee, Starbucks, Starbucks Lover, Starbucks Aficionado	U.S.
Frequent and Recent Dollar General Visitor	Lifestyle	Shopping	Mobile consumers attending Dollar General multiple times in the last few months	Financial Services, Hospitality & Travel, Retail, Sports		Discount, Bargain, Dollar General, Dollar Store, Shop, Shopper, General, Store, Dollar, Saving, Budget	U.S.
Frequent and Recent Kroger Visitor	Lifestyle	Grocery	Mobile consumers attending Kroger multiple times in the last few months	Hospitality & Travel, Restaurant, Retail		Kroger, grocery, pharmacy, food, Shopper, Shopping, Clothing, loyalty, loyalist, brand, affinity	U.S.
Frequent and Recent Sam's Club Visitor	Lifestyle	Grocery	Mobile consumers attending Sam's Club multiple times in the last few months	Financial Services, Hospitality & Travel, Retail, Sports		Sam's Club, Sam's Club Shopper, Shopper, Shopping, Clothing, Home Goods	U.S.
Frequent and Recent Burger King Visitor	Lifestyle	Dining	Mobile consumers attending Burger King multiple times in the last few months	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Burger King, Burger King Fan, Fast Food, Fast Food Fan, Fast Food Diner	U.S.
Frequent and Recent Wendy's Visitor	Lifestyle	Dining	Mobile consumers attending Wendy's multiple times in the last few months	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diner, Fast Food Fan, Wendy's, Wendy's Lover, Wendy's Fan	U.S.
Frequent and Recent Dunkin' Donuts Visitor	Lifestyle	Dining	Mobile consumers attending Dunkin' Donuts multiple times in the last few months	Hospitality & Travel, Restaurant, Retail		Dunkin' Donuts, Dunkin' Donuts Lover,	U.S.
Frequent and Recent Whole Foods Visitor	Lifestyle	Grocery	Mobile consumers attending Whole Foods multiple times in the last few months	Hospitality & Travel, Restaurant, Retail		Whole Foods, Shopper, Shopping, Home Goods, Grocery, Grocer, Groceries, natural, organic	U.S.
Frequent and Recent Best Buy Visitor	Lifestyle	Shopping	Mobile consumers attending Best Buy multiple times in the last few months	Financial Services, Retail, Sports		Best Buy, Best Buy Shopper, Shopper, Shopping, Clothing, Home Goods, Furniture, Appliances	U.S.
Frequent and Recent Panera Bread Visitor	Lifestyle	Dining	Mobile consumers attending Panera Bread multiple times in the last few months	Financial Services, Restaurant, Retail, Sports		Panera, Panera Lover, Panera Aficionado, loyalty, loyalist, brand, affinity	U.S.
Long Haul Truckers	B2B	B2B	Mobile users that drive long distances and are seen at trucking-related venues like warehouses and weigh stations	Financial Services, Hospitality & Travel, Insurance, Retail		Truck, trucker, trucking, driving, long haul, weigh station, logistics, warehouse, freight	U.S.
Vets and Animal Care Workers	B2B	B2B	Mobile users that appear to work in Veterinarians offices or other animal care facilities	Financial Services, Hospitality & Travel, Insurance, Retail		Pets, Dog Lovers, dog, pooch, vet, pet store, veterinarian, cat	U.S.
Salad Diner	Lifestyle	Dining	Mobile users that visit salad-oriented restaurants	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Salad, diner, dinner, lunch, healthy, health, diet, green	U.S.
Likely Car Owner	Lifestyle	Commute	Mobile users that likely have a car due to visitations to mechanics, auto parts stores, and other points of interest indicating car ownership	Automotive, Financial Services, Insurance, Retail		Car, Automobile, Dealership, owner, mechanic, auto body, auto repair, auto parts, auto, driver	U.S.
Local Mass Transit Commuter Before COVID	Lifestyle	Commute	Mobile users that travel using mass transit such as bus and light rail prior to April 2020	Automotive, Entertainment, Real Estate, Restaurant, Retail		Mass, transit, mass transit, commute, local, bus, train, light rail, rail, driverless, public	U.S.
Frequent Flyer Before COVID	Lifestyle	Travel	Mobile users that were frequently seen at airports prior to April 2020	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		airport, flyer, frequent, traveler, travel, vacation, tourist	U.S.
Business Flyer Before COVID	Lifestyle	Travel	Mobile users that were seen exhibiting the behavior of business travelers prior to April 2020	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		airport, flyer, frequent, traveler, travel, vacation, business	U.S.
Airport Visitor Before COVID	Lifestyle	Travel	Mobile users that were seen at airports prior to April 2020	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		airport, flyer, frequent, traveler, travel, vacation, tourist	U.S.
Train Traveler Before COVID	Lifestyle	Travel	Mobile users that were seen at train stations prior to April 2020	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports		airport, train, frequent, traveler, travel, vacation, tourist, commute, commuter	U.S.
Boat and Cruise Traveler Before COVID	Lifestyle	Travel	Mobile users that were seen at boat terminals and docks prior to April 2020	Entertainment, Hospitality & Travel, Insurance, Restaurant, Retail		Travel, vacation, trip, escape, ship, cruise, boat	U.S.
Hotel Visitor Before COVID	Lifestyle	Travel	Mobile users that were seen at hotels prior to April 2020	Hospitality & Travel		hotel, inn, travel, overnight, stay, book, reserve, trip, airport, traveler, airline, plane, flight, sleep, accomodation	U.S.
Sports Attendee Before COVID	Lifestyle	Sports	Mobile users that were seen at sports events and venues prior to April 2020	Entertainment, Hospitality & Travel, Retail, Sports		Sports, Fan, Fanatic, Football, Basketball, Hockey, baseball, Soccer	U.S.
Frequent Restaurant Diner Before COVID	Lifestyle	Dining	Mobile users that were seen frequently out at restaurants prior to April 2020	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail, Sports		Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan	U.S.
Luxury Shopper Before COVID	Lifestyle	Shopping	Mobile users that were seen at luxury venues and events prior to April 2020	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports		Luxury, Affluent, Affluent Shopper	U.S.
Winter Clothing Shopper	Lifestyle	Shopping	User that visits a clothing store during the winter or visits a store that specializes in winter clothing	Retail and Restaurant, Sports, Financial Services	Retail and Restaurant	shopping, winter, clothing, store, retail, mall, cold weather, The North Face, Patagonia, Burlington Coat Factory	U.S.
Valentine's Day Shopper	Lifestyle	Shopping	User that visits stores associated with Valentine's Day gifts in the three weeks prior to Valentine's Day	Retail and Restaurant, Entertainment, Financial Services	Retail and Restaurant	holiday, shopping, Valentine's Day, store, candy, jewelry, clothing, flowers, gift, February	U.S.
Theater Goer	Lifestyle	Entertainment	User that attends a theater for performing arts	Sports and Entertainment, Hospitality and Travel, Financial Services	Sports and Entertainment	theater, musical, play, performance, entertainment, arts, performing arts	U.S.
Snow Sports Enthusiast	Enthusiast	Sports	User that visits a ski resort or shop	Sports and Entertainment, Hospitality and Travel, Financial Services and Insurance, Real Estate	Sports and Entertainment	sports, snow, winter, ski resort, ski shop, ski, snowboard, sled	U.S.
Office Worker	Employee	B2B	User that frequents an office building	Hospitality and Travel, Financial Services and Insurance, Automotive	Financial Service and Insurance	b2b, office, work, building	U.S.
Liquor Shopper	Lifestyle	Food and Beverage	User that visits a distillery or liquor store	Retail and Restaurant, Entertainment, Financial Services	Retail and Restaurant	liquor, alcohol, distillery, tasting, store, retail and restaurant, entertainment	U.S.
In-Market Home Security	In-Market	Home	User that visits a home security business or is in the market for a home	Real Estate, Financial Services and Insurance, Retail	Real Estate	home, security, safety, security system, retail, real estate, insurance	U.S.
History Enthusiast	Enthusiast	Interest	User that visits a museum, landmark, or historical monument	Entertainment, Hospitality and Travel, Automotive, Real Estate	Sports and Entertainment	history, entertainment, travel, landmark, monument, historical, memorial, museum	U.S.
Likely High Speed Internet Interest	In-Market	Home	User that visits internet provider or electronics stores	Real Estate, Financial Services and Insurance, Retail	Real Estate	internet, gaming, electronics, wifi, work from home, streaming	U.S.
Gymnastics Enthusiast	Enthusiast	Sports	User that visits a gymnastics studio or attends gymnastics competitions	Sports and Entertainment, Hospitality and Travel, Financial Services and Insurance, Real Estate	Sports and Entertainment	sports, gymnastics, competition, travel, hospitality	U.S.
Christmas Shopper	Lifestyle	Holiday	User that visits a store or mall during the month of December	Retail and Restaurant, Entertainment, Financial Services	Retail and Restaurant	Christmas, holiday, shopping, mall, store, gift, winter, retail	U.S.
Concert Goer	Enthusiast	Entertainment	User that attends a music venue or live music event	Sports and Entertainment, Hospitality and Travel, Financial Services	Sports and Entertainment	entertainment, concert, live music, stadium, venue, travel, hospitality	U.S.
Brand Loyalist - UPS	Lifestyle	Shopping	User that frequently visits a UPS store	Financial Services, Restaurant, Retail, Travel	Retail and Restaurant	ups, package, loyalist, mail, shipping, delivery	U.S.
Brand Loyalist - Fedex	Lifestyle	Shopping	User that frequently visits a Fedex store	Financial Services, Restaurant, Retail, Travel	Retail and Restaurant	fedex, package, loyalist, mail, shipping, delivery	U.S.
NFL Game Traveler	Enthusiast	Sports	User that attends a game more 25 miles from their evening dwell	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	nfl, football, travel, sports, entertainment, hospitality, fan, enthusiast, automotive, athlete	U.S.
NBA Game Traveler	Enthusiast	Sports	User that attends a game more 25 miles from their evening dwell	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	nba, basketball, travel, sports, entertainment, hospitality, fan, enthusiast, automotive, athlete	U.S.
College Basketball Game Traveler	Enthusiast	Sports	User that attends a game more 25 miles from their evening dwell	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	college, ncaa, basketball, travel, sports, entertainment, hospitality, fan, enthusiast, automotive, athlete	U.S.
College Athlete	Enthusiast	Sports	Athlete between the ages of 18 and 22	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	athlete, college, ncaa, sports, entertainment, fitness, health, travel, automotive, hospitality	U.S.
Sports Fan Age: 18-24	Enthusiast	Sports	User that attends sporting events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	age, demographic, young, millennial, travel, sports, entertainment, hospitality, fan, enthusiast, automotive, athlete	U.S.
Sports Fan Age: 25-34	Enthusiast	Sports	User that attends sporting events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	age, demographic, young, millennial, parent, travel, sports, entertainment, hospitality, fan, enthusiast, automotive, athlete	U.S.
Sports Fan Age: 35-44	Enthusiast	Sports	User that attends sporting events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	age, demographic, parent, gen x, travel, sports, entertainment, hospitality, fan, enthusiast, automotive, athlete	U.S.
Sports Fan Age: 45-54	Enthusiast	Sports	User that attends sporting events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	age, demographic, parent, travel, sports, entertainment, hospitality, fan, enthusiast, automotive, athlete	U.S.
Sports Fan Age: 55+	Enthusiast	Sports	User that attends sporting events	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	age, demographic, parent, grandparent, travel, sports, entertainment, hospitality, fan, enthusiast, automotive, athlete	U.S.
Recent Retail Visit by Shopper - Hy-Vee	Lifestyle	Shopping	User that visited a Hy-Vee location	Financial Services, Restaurant, Retail, Travel	Retail and Restaurant	Hy-Vee, Hy-Vee Shopper, Shopper, Shopping, Clothing, Home Goods, Appliances, food, pharmacy, health	U.S.
Likely Interest in a Time Share	Lifestyle	Travel	User that visits a time share location	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail	Hospitality and Travel	timeshare, travel, vacation, in-market, interest, real estate, entertainment, finance	U.S.
Elder Care Worker	B2B	B2B	User that frequently visits a nursing home that is not their evening dwell location	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail	Financial Services and Insurance	elder care, worker, b2b, nursing home, assisted care, professional	U.S.
Likely Shared Home Interest (i.e. Airbnb, Vrbo)	Lifestyle	Travel	User that visits a shared home or hotel venue	Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail	Hospitality and Travel	shared home, airbnb, vrbo, vacation, rental, travel, real estate	U.S.
Brand Loyalist - Staples	Lifestyle	Shopping	User that frequently visits a Staples store	Financial Services, Restaurant, Retail, Travel	Retail and Restaurant	Staples, Office, Supplies, Back to school, computers, technology, chairs, equipment, loyalist, brand loyalist, enthusiast	U.S.
Brand Loyalist - Office Max	Lifestyle	Shopping	User that frequently visits an Office Max store	Financial Services, Restaurant, Retail, Travel	Retail and Restaurant	Office Max, Office, Supplies, Back to school, computers, technology, chairs, equipment, loyalist, brand loyalist, enthusiast	U.S.
Hotel Employee	B2B	B2B	User that frequently visits a singular hotel location	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail	Hospitality and Travel	b2b, employee, business, worker, hotel, hospitality, motel, inn, lodge, resort	U.S.
Organic Food Interest	Lifestyle	Personas	User that visits places where organic food is sold	Entertainment, Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	health, healthy, food, diet, nutrition, weight, body, organic	U.S.
Eco-Friendly Consumer	Lifestyle	Personas	Mobile users that visit GREEN businesses and attend events related to environmental health.	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail	Retail and Restaurant	green, eco, environment, clean, renewable, climate change, global warming, eco-friendly	U.S.
Sustainable Living Interest	Lifestyle	Personas	Mobile users that visit GREEN businesses, attend events related to environmental health, and participate in environmental growth.	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail	Retail and Restaurant	green, eco, environment, clean, renewable, climate change, global warming, sustainable living, living, sustainable, farming, planting	U.S.
Likely Stock Market Interest	In-Market	Personal Finance	Mobile users that show interest in banking, personal finance, and financial planning	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail	Financial Services and Insurance	Financial Services, Investing, Stock, Stocks, Banking, Finance, Investments, Assets, Revenue, Crypto, Crypto Currency	U.S.
Independent Contractor	B2B	B2B	Mobile users that attend career/employment services, business networking conferences, and professional development workshops	Automotive, Insurance, Real Estate, Restaurant, Retail	Financial Services and Insurance	law, engineer, engineering, software, tech, high earning, executive, business, expo, conference, convention, networking	U.S.
Business Professional	B2B	B2B	Mobile users that attend business conferences and professional development events	Automotive, Insurance, Real Estate, Restaurant, Retail	Financial Services and Insurance	law, engineer, engineering, software, tech, high earning, executive, business, expo, conference, convention, networking	U.S.
Recent Home Improvement Visitor - Menards	Lifestyle	Shopping	Mobile users that have recently visited a Menards	Financial Services, Insurance, Real Estate, Retail	Retail and Restaurant	Menards, Menards Shopper, Shopper, Shopping, Home Goods, Appliances, hardware, tools	U.S.
Recent Retail Visit by Shopper - O'Reilly Auto Parts	Lifestyle	Shopping	Mobile users that have recently visited an O'Reilly Auto Parts	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports	Automotive	Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, Auto Zone	U.S.
Recent Retail Visit by Shopper - Auto Zone	Lifestyle	Shopping	Mobile users that have recently visited an Auto Zone	Automotive, Financial Services, Hospitality & Travel, Insurance, Retail, Sports	Automotive	Mechanic, Auto, Car, Repair, Accident, Automotive, Service, Oil Change, O'Reilly Auto Parts	U.S.
Recent Retail Visit by Shopper - Sherwin Williams	Lifestyle	Shopping	Mobile users that have recently visited a Sherwin Williams	Financial Services, Real Estate, Retail	Retail and Restaurant	paint, painter, home, interior, exterior, painting, home improvement, retail, store	U.S.
Recent Retail Visit by Shopper - Bass Pro Shops	Lifestyle	Shopping	Mobile users that have recently visited a Bass Pro Shops	Automotive, Entertainment, Hospitality & Travel, Real Estate, Retail, Sports	Sports and Entertainment	Outdoor, adventure, woods, forest, hiking, hike, nature, lake, river, ocean, natural, park, fishing, fish, boat, hunting, bow, gun	U.S.
Recent Retail Visit by Shopper - Dick's Sporting Goods	Lifestyle	Shopping	Mobile users that have recently visited a Dick's Sporting Goods	Entertainment, Hospitality & Travel, Retail, Sports	Sports and Entertainment	Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer, Tennis, Golf, Skiing, Bowling, Rugby, Mixed Martial Arts, Boxing, Yoga, Climbing, Rodeo, Track and Field, Horse Racing, Lacrosse, Wrestling, Softball, Volleyball, Retail, Equipment	U.S.
Brand Loyalist - ULTA Beauty	Lifestyle	Beauty and Grooming	User that frequently visits a ULTA Beauty store	Financial Services, Restaurant, Retail, Travel	Retail and Restaurant	Ulta, Ulta beauty, beauty, beauty supply, cosmetic, salon, pamper, manicure, pedicure, beautician, makeup, brand loyalist, loyalist, enthusiast	U.S.
Brand Loyalist - Sephora	Lifestyle	Beauty and Grooming	User that frequently visits a Sephora store	Financial Services, Restaurant, Retail, Travel	Retail and Restaurant	Sephora, beauty, beauty supply, cosmetic, salon, pamper, manicure, pedicure, beautician, makeup, brand loyalist, loyalist, enthusiast	U.S.
Likely Crypto Currency Interest	In-Market	Personal Finance	Mobile users that show interest in banking, personal finance, and financial planning	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail	Financial Services and Insurance	Financial Services, Investing, Stock, Stocks, Banking, Finance, Investments, Assets, Revenue, Crypto, Crypto Currency	U.S.
Used Car Shopper - Last 30 Days	In-Market	Automotive	User that has visited a used car dealership in the last 30 days.	Automotive, Financial Services, Insurance, Retail	Automotive	Used Cars, Used Automobiles, Used Autos, Used Car Dealerships, Automobiles, Cars, Autos, SUV, Trucks, Last 30 Days	U.S.
New Car Shopper - Last 30 Days	In-Market	Automotive	User that has visited a new car dealership in the last 30 days.	Automotive, Financial Services, Insurance, Retail	Automotive	New Cars, New Automobiles, New Autos, New Car Dealerships, Automobiles, Cars, Autos, SUV, Trucks, Last 30 Days	U.S.
In-Market Smart Home Devices	In-Market	Shopping	User that has shown interest in high tech devices and home improvement.	Automotive, Financial Services, Insurance, Real Estate, Retail	Retail and Restaurant	smart home, smart, home, device, smart device, technology	U.S.
Likely Health Device Interest	Lifestyle	Shopping	User that has shown interest in a healthy lifestyle or has an interest in tech devices.	Automotive, Financial Services, Insurance, Real Estate, Retail, Health	Retail and Restaurant	health device, health, technology, wearable, fitbit, monitor	U.S.
Casual Food Diner - Panda Express	Lifestyle	Dining	User recently observed at Panda Express	Entertainment, Hospitality & Travel, Restaurant, Sports	Retail and Restaurant	Casual Food Dining, Casual Dining, Panda Express, Casual Dining Restaurant, Chinese, Chinese Restaurant, Asian Restaurant	U.S.
Casual Food Diner - P.F. Chang's	Lifestyle	Dining	User recently observed at P.F. Chang's	Entertainment, Hospitality & Travel, Restaurant, Sports	Retail and Restaurant	Casual Food Dining, Casual Dining, P.F. Chang's, Casual Dining Restaurant, Chinese, Chinese Restaurant, Asian Restaurant	U.S.
Casual Food Diner - Dave & Buster's	Lifestyle	Dining	User recently observed at Dave & Buster's	Entertainment, Hospitality & Travel, Restaurant, Sports	Retail and Restaurant	Casual Food Dining, Casual Dining, Dave & Buster's, Casual Dining Restaurant, American, American Restaurant, games, eat and play, arcade, bar	U.S.
Likely Credit Card Interest	Lifestyle	Shopping	User that has visited financial institutions or are making purchases where credit is often used.	Financial Services, Insurance	Financial Services and Insurance	financial, finance, bank, invest, investor, investment, tax, accountant, CPA, mortgage, money, planning, credit, credit card, loan	U.S.
Likely TV Streaming Interest	Lifestyle	Shopping	User that has shown interest in television and live entertainment	Entertainment, Retail, Sports	Sports and Entertainment	tv, television, stream, netflix, hulu, disney+, sling, peacock, internet, watch, movies, tv shows	U.S.
Likely Solar Panel Interest	Lifestyle	Shopping	User that has shown interest in green living and alternative energy.	Automotive, Entertainment, Hospitality & Travel, Real Estate, Restaurant, Retail	Real Estate	solar, solar panels, alternative energy, renewable energy, green, eco, environment, clean, renewable, climate change, global warming	U.S.
Likely Electric Vehicle Interest	Lifestyle	Shopping	User that has shown interest in green living and alternative energy.	Automotive, Financial Services, Insurance, Retail	Automotive	Electric Cars, Electric Automobiles, Electric Autos, Electric Car Dealerships, Automobiles, Cars, Autos, SUV, Trucks, green, green living, alternative energy, eco friendly	U.S.
COVID - Home Body	Lifestyle	COVID	User that has rarely seen at public places since the beginning of the COVID lockdown	Entertainment, Real Estate, Restaurant, Retail, Sports	Real Estate	home, low activity, distant, calm, introvert, home body, covid, lockdown	U.S.
Likely Pool & Hot Tub Interest	Lifestyle	Shopping	User that has shown interest in swimming pools and luxury items.	Automotive, Financial Services, Insurance, Real Estate, Retail	Retail and Restaurant	pool, swim, swimming pool, hot tub, jacuzzi, home pool, personal pool	U.S.
Likely In-Home Game Interest (Billiards, Ping Pong, Arcarde)	Lifestyle	Shopping	User that has shown interest in arcades, table games, and technology.	Automotive, Financial Services, Insurance, Real Estate, Retail	Retail and Restaurant	game, games, home games, pinball, ping pong, pool, billiards, arcade, table games, entertainment	U.S.
Likely Vegetarian/Vegan Interest	Lifestyle	Dining	User that has shown interest in dieting, weight loss, or the vegan/vegetarian lifestyles.	Restaurant, Retail	Retail and Restaurant	Vegetarian, Vegan, Gluten Free, Gluten, Free, Gluten-Free, food, diner, restaurant, healthy living, green	U.S.
In-Market Grill/Meat Smoker	In-Market	Shopping	User that attends steakhouses and bbq's or has been seen where grills are sold.	Automotive, Financial Services, Insurance, Real Estate, Retail	Retail and Restaurant	grill, meat, meat smoker, bbq, steak, grilled meat, barbeque	U.S.
Cleaning Service Worker	B2B	B2B	User frequently seen at cleaning service offices.	Hospitality & Travel, Real Estate, Retail	Hospitality and Travel	cleaning, maid, cleaning service, hotel, in-home, hospitality, employee	U.S.
Personal Trainer	B2B	B2B	User frequently seen at gyms, fitness clubs, and fitness instruction classes.	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	gym, fitness, exercise, work out, lift, body, fit, train, trainer, coach, instruction, b2b, business	U.S.
Boxing Enthusiast	Enthusiast	Sports	User frequently seen at boxing gyms and boxing-related events.	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	gym, fitness, exercise, work out, lift, body, fit, train, box, fight, boxing, boxing gym	U.S.
Professional Photographer	B2B	B2B	User frequently seen at photography studios and events.	Entertainment, Hospitality & Travel, Insurance, Retail	Sports and Entertainment	photography, picture, camera, photo, b2b, employee, worker, business	U.S.
Actor/Actress	B2B	B2B	User frequently seen at theatres or production sites.	Entertainment and Sports, Retail, Financial Services	Sports and Entertainment	actor, actress, commercial, advertisement, ad, movie, tv show, television, model, news, news anchor, reporter	U.S.
Physical Therapist	B2B	B2B	User frequently seen at physical therapy offices.	Financial Services, Hospitality & Travel, Insurance, Retail	Financial Services and Insurance	physical therapist, phsyical therapy, pt, therapist, recovery, doctor, health, injury, health, wellness, b2b, employee	U.S.
Chiropractor	B2B	B2B	User frequently seen at chiropractic offices.	Financial Services, Hospitality & Travel, Insurance, Retail	Financial Services and Insurance	chiropractor, chiro, back, spine, neck, recovery, body, alignment, b2b, doctor, employee, health, wellness	U.S.
Massage Therapist	B2B	B2B	User frequently seen at massage parlors or spas.	Financial Services, Hospitality & Travel, Insurance, Retail	Financial Services and Insurance	massage, massage therapist, relaxation, spa, body, recovery, b2b, employee, health, wellness	U.S.
Airport Worker	B2B	B2B	User consistently seen at airports.	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	airport, fly, employee, pilot, flight attendant, airplane, travel, b2b, employee	U.S.
Frequent Flyer	Lifestyle	Travel	User frequently seen at airports.	Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	airport, flyer, frequent, traveler, travel, vacation, tourist	U.S.
Casual Food Diner - HuHot Mongolian Grill	Lifestyle	Dining	User recently observed at HuHot Mongolian Grill	Entertainment, Hospitality & Travel, Restaurant, Sports	Retail and Restaurant	Casual Food Dining, Casual Dining, HuHot, Hu Hot, HuHot Mongolian Grill, Casual Dining Restaurant, Mongolian, Mongolian Restaurant, Asian Restaurant, Hibachi	U.S.
Thrift Shoppers	Lifestyle	Shopping	User frequently seen at thrift and discount clothing stores	Financial Services, Retail	Retail and Restaurant	Discount Shoppers, Value shoppers, Value consumers, Discount, Value, thift, thrift shop, vintage	U.S.
Cracker Barrel Visitor - Last 12 Months	Lifestyle	Dining	User that visited a Cracker Barrel in the past 12 months.	Entertainment, Hospitality & Travel, Restaurant, Sports	Retail and Restaurant	Casual Food Dining, Casual Dining, Cracker Barrel, Casual Dining Restaurant, American, American Restaurant, Old Country Store, Country Restaurant, Southern Restaurant	U.S.
Tobacco User	Enthusiast	Interest	User that visits a tobacco or cigar shop.	Hospitality & Travel, Retail	Retail and Restaurant	tobacco, smoker, cigar, cigarettes	U.S.
Recent Retail Visit by Shopper - Ashley Furniture	Lifestyle	Shopping	User that visited an Ashley Furniture store.	Financial Services, Insurance, Real Estate, Retail	Retail and Restaurant	Furniture, Furniture Buyers, Dining room set, Sofa, Couch, End tables, Futons, Ashley, Ashley Furniture	U.S.
Grandparents	Lifestyle	Demographics	Mobile consumers who are 55+ and exhibit behaviors associated with Grandparents	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Parents, Children, kid, child, kids, old, older, parent, grandparents, grandfather, grandmother, 55+	U.S.
Health Supplies Interest	Lifestyle	Health and Wellness	User that shops for durable medical equipment and other health supplies	Automotive, Financial Services, Insurance, Real Estate, Retail, Health	Retail and Restaurant	health, health supplies, mask, gloves, ppe, medical, medical equipment	U.S.
Electrician	B2B	B2B	User that frequents trade school, electric companies, and places with electrician services	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Retail, Sports	Retail and Restaurant	construction, contractor, contracting, electrician, electric, power, solar	U.S.
Medicaid Interest	Lifestyle	Health and Wellness	User that frequently visits employment services and is in the market for health insurance	Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail	Financial Services and Insurance	medicaid, healthcare, health, government, insurance	U.S.
Mobile Banking Interest	Lifestyle	Personal Finance	User that visit venues related to finance and technology.	Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Financial Services and Insurance	finance, personal, savings, investments, earning, retirement, stocks, bonds, stock market, trader, trading, planning, plan, save, dollars, bank, loan, car, house, borrow, account, chase, mobile, mobile banking	U.S.
Virtual Reality Interest	Lifestyle	Entertainment	Users that show interest in high tech devices, gaming, and programming.	Automotive, Financial Services, Insurance, Real Estate, Retail	Retail and Restaurant	tech, technology, shoppers, shopping, purchase, electronic, gadget, device, vr, virtual reality, gaming	U.S.
Recent Clothing Shopper - Athleisure	Lifestyle	Shopping	Users that show interest in athletics and fashion.	Financial Services, Retail	Retail and Restaurant	Fashion, Shopper, Fashion Shopper, Apparel, Boutique, Shopping, Shoes, Accessories, Cosmetics, yoga, athletics, athlete, athleisure	U.S.
Nutrition Supplement Interest	Lifestyle	Health and Wellness	User that visits venues associated with fitness, health, and wellness.	Entertainment, Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	health, healthy, food, diet, nutrition, weight, body, vitamin, protein	U.S.
Online Shopper	Lifestyle	Shopping	User that visits venues associated with shopping and technology	Financial Services, Retail	Retail and Restaurant	Fashion, Shopper, Fashion Shopper, Apparel, Boutique, Shopping, Shoes, Accessories, Cosmetics, online, online shopping	U.S.
Landscaping Enthusiast	Enthusiast	Home	User that visits venues and events related to gardening and home improvement	Real Estate, Retail	Real Estate	hobby, hobbiest, garden, gardener, plants, nature, agriculture, hobby farming, landscape, landscaping	U.S.
Shoe Shopping Enthusiast	Enthusiast	Shopping	User that frequently visits shoe stores	Financial Services, Retail	Retail and Restaurant	Fashion, Shopper, Fashion Shopper, Apparel, Boutique, Shopping, Shoes, Accessories, Cosmetics	U.S.
Personal & Professional Development Interest	Lifestyle	Interest	Users that visit development workshops and business conferences.	Automotive, Insurance, Real Estate, Restaurant, Retail	Financial Services and Insurance	law, engineer, engineering, software, tech, high earning, executive, business, expo, conference, convention, networking, development, self development, self-development	U.S.
Acer Device Family	Mobile Device User	Mobile Device	Mobile users active on Acer mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Acer	U.S.
Alcatel Device Family	Mobile Device User	Mobile Device	Mobile users active on Alcatel mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Alcatel	U.S.
Asus Device Family	Mobile Device User	Mobile Device	Mobile users active on Asus mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Asus	U.S.
Dell Device Family	Mobile Device User	Mobile Device	Mobile users active on Dell mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	U.S.
Generic Device Family	Mobile Device User	Mobile Device	Mobile users active on Generic mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Generic	U.S.
Huawei Device Family	Mobile Device User	Mobile Device	Mobile users active on Huawei mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Huawei	U.S.
Lenovo Device Family	Mobile Device User	Mobile Device	Mobile users active on Lenovo mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Lenovo	U.S.
LG Device Family	Mobile Device User	Mobile Device	Mobile users active on LG mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, LG	U.S.
Motorola Device Family	Mobile Device User	Mobile Device	Mobile users active on Motorola mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Motorola	U.S.
Nokia Device Family	Mobile Device User	Mobile Device	Mobile users active on Nokia mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Nokia	U.S.
OnePlus Device Family	Mobile Device User	Mobile Device	Mobile users active on OnePlus mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, OnePlus	U.S.
Oppo Device Family	Mobile Device User	Mobile Device	Mobile users active on Oppo mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Oppo	U.S.
Amazon Device Family	Mobile Device User	Mobile Device	Mobile users active on Amazon mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Amazon	U.S.
Samsung Device Family	Mobile Device User	Mobile Device	Mobile users active on Samsung mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Samsung	U.S.
Apple Device Family	Mobile Device User	Mobile Device	Mobile users active on Apple mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Apple	U.S.
Google Device Family	Mobile Device User	Mobile Device	Mobile users active on Google mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Google	U.S.
Sony Device Family	Mobile Device User	Mobile Device	Mobile users active on Sony mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Sony	U.S.
Vivo Device Family	Mobile Device User	Mobile Device	Mobile users active on Vivo mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, Vivo	U.S.
XiaoMi Device Family	Mobile Device User	Mobile Device	Mobile users active on XiaoMi mobile devices	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Device, Smartphone, Smart Phone, Mobile Phone, Android, XiaoMi	U.S.
Young Business Professional	B2B	B2B	Users that have visited business conferences and functions under the age of 35.	Automotive, Insurance, Real Estate, Restaurant, Retail	Financial Services and Insurance	law, engineer, engineering, software, tech, high earning, executive, business, expo, conference, convention, networking, young, under 35	U.S.
First Time Home Buyer	In-Market	Home	User that is seen at open houses that is under the age of 30.	Real Estate, Insurance, Financial Services	Real Estate	House, Home, home buyer, recent, first time home buyer, moving truck	U.S.
Brand Loyalist - Nike	Lifestyle	Shopping	User that frequently visits Nike stores.	Financial Services, Retail, Sports	Retail and Restaurant	Nike, Nike Shopper, Shopper, Shopping, Clothing, loyalty, loyalist, brand, affinity, sports, athlete, athletic wear, sports equipment	U.S.
Tax Prep Interest	Lifestyle	Personal Finance	Users that visited tax prep and accounting offices.	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, online file, efile, e-file, taxes, offline file, tax prep	U.S.
NFT Interest	Lifestyle	Interest	Users that have shown interest in art, collectibles, and investing.	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	NFT, nonfungible token, art, exclusive, crypto, blockchain, collectible	U.S.
Radio Listener	Lifestyle	Interest	Users that have shown interest in music, comedy, and podcasts.	Automotive, Entertainment, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	Commute, trip, metro, drive, bus, subway, radio, music, podcast, talkshow	U.S.
Ride Share User	Lifestyle	Travel	User that visits locations where ride shares are typically used.	Automotive, Financial Services, Insurance, Retail	Automotive	ride share, uber, lift, driver, drive, airport, hotel, taxi, transportation	U.S.
College Students - Age: 30+	Lifestyle	Life Stages	User that is seen frequently on college campuses and is over the age of 30.	Automotive, Entertainment, Financial Services, Hospitality and Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	college, university, students, academic, 30+, grad school, night school	U.S.
Recent Laundromat User	Lifestyle	Home	Users recently seen at a laundromat.	Entertainment, Financial Services, Hospitality & Travel, Retail	Retail and Restaurant	laundry, laundromat, clothes, clothing, washer, dryer, cleaning	U.S.
Recent Home Buyer	Lifestyle	Home	Users that have recently visited open houses and moving truck locations.	Real Estate, Insurance, Financial Services	Real Estate	House, Home, home buyer, recent, recent home buyer, moving truck	U.S.
In-Market Tattoo	In-Market	Beauty and Grooming	Users that have recently visited a tattoo parlor.	Financial Services, Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	tattoo, art, body art, ink, needles, tattoo parlor	U.S.
Head of Household	Lifestyle	Personas	Users that are frequently seen at grocery stores, department stores, and events related to families.	Entertainment, Financial Services, Hospitality & Travel, Retail	Retail and Restaurant	grocery store, errands, family, head of household, finance, money, decision maker	U.S.
CrossFit Enthusiast	Lifestyle	Health and Wellness	Users that frequent CrossFit locations.	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	Crossfit, gym, fitness, exercise, work out, lift, body, fit	U.S.
Recent Gym Visit - Orangetheory Fitness	Lifestyle	Health and Wellness	Users that were seen at an Orangetheory Fitness location	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Sports and Entertainment	Orangetheory, gym, fitness, exercise, work out, lift, body, fit	U.S.
Tanning Salon Visitor	Lifestyle	Beauty and Grooming	User that has recently visited a tanning salon.	Entertainment, Financial Services, Hospitality & Travel, Retail	Retail and Restaurant	tan, tanning salon, sun, tanning bed	U.S.
Marital Status Married	Lifestyle	Demographics	Users that are married.	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	married, relationship, husband, wife, relationship status	U.S.
Marital Status Single	Lifestyle	Demographics	Users that are not married.	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	single, not married, relationship, relationship status	U.S.
Parental Signal On	Lifestyle	Demographics	Users with children in the household.	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	parent, children, kids, children in the household	U.S.
Parental Signal Off	Lifestyle	Demographics	Users that do not have children in the household.	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	No children, no children in the household, adults	U.S.
Education Level High School	Lifestyle	Demographics	Users with a highest level of education being High School	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	education, level of education, high school, ged, diploma	U.S.
Education Level Associates	Lifestyle	Demographics	Users with a highest level of education being Associates	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	education, level of education, associates, associates degree, college, diploma	U.S.
Education Level Bachelors	Lifestyle	Demographics	Users with a highest level of education being Bachelors	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	education, level of education, post bachelor, post bachelor degree, college, diploma	U.S.
Education Level Post-Bachelors	Lifestyle	Demographics	Users with a highest level of education being Post-Bachelors	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	education, level of education, bachelor, bachelor degree, college, diploma	U.S.
Education Level Masters	Lifestyle	Demographics	Users with a highest level of education being Masters	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	education, level of education, doctoral, doctoral degree, doctoral school, graduate, college, diploma	U.S.
Education Level Doctoral	Lifestyle	Demographics	Users with a highest level of education being Doctoral	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	education, level of education, masters, masters degree, graduate school, graduate, college, diploma	U.S.
Annual Income Less Than or Equal to 20K	Lifestyle	Demographics	Users with an Annual Income Less Than or Equal to 20K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Less Than or Equal to 20K	U.S.
Annual Income Between 20K and 29K	Lifestyle	Demographics	Users with an Annual Income Between 20K and 29K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Between 20K and 29K	U.S.
Annual Income Between 30K and 39K	Lifestyle	Demographics	Users with an Annual Income Between 30K and 39K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Between 30K and 39K	U.S.
Annual Income Between 40K and 49K	Lifestyle	Demographics	Users with an Annual Income Between 40K and 49K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Between 40K and 49K	U.S.
Annual Income Between 50K and 74K	Lifestyle	Demographics	Users with an Annual Income Between 50K and 74K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Between 50K and 74K	U.S.
Annual Income Between 75K and 99K	Lifestyle	Demographics	Users with an Annual Income Between 75K and 99K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Between 75K and 99K	U.S.
Annual Income Between 100K and 124K	Lifestyle	Demographics	Users with an Annual Income Between 100K and 124K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Between 100K and 124K	U.S.
Annual Income Between 125K and 149K	Lifestyle	Demographics	Users with an Annual Income Between 125K and 149K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Between 125K and 149K	U.S.
Annual Income Between 150K and 199K	Lifestyle	Demographics	Users with an Annual Income Between 150K and 199K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Between 150K and 199K	U.S.
Annual Income Greater than 100K	Lifestyle	Demographics	Users with an Annual Income Greater than 100K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Greater than 100K	U.S.
Annual Income Greater than 125K	Lifestyle	Demographics	Users with an Annual Income Greater than 125K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Greater than 125K	U.S.
Annual Income Greater than 250K	Lifestyle	Demographics	Users with an Annual Income Greater than 250K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Greater than 250K	U.S.
Annual Income Between 150K and 249K	Lifestyle	Demographics	Users with an Annual Income Between 150K and 249K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	income, income level, household income, Annual Income Between 150K and 249K	U.S.
Home Buyers With Kids	In-Market	Demographics	Users that have visited open houses or other locations associated with buying a home and also have Kids	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	House, Home, Parent, Children, Kids, Children in the Household	U.S.
Home Buyers Without Kids	In-Market	Demographics	Users that have visited open houses or other locations associated with buying a home and also do not have Kids	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	House, Home, No Children, No Children in the Household, Adults	U.S.
Home Buyers With an Annual Income Less Than or Equal to 49K	In-Market	Demographics	Users that have visited open houses or other locations associated with buying a home and also have an Annual Income Less Than or Equal to 49K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	House, Home, Income, Income Level, Household Income, Annual Income less than 49K	U.S.
Home Buyers With an Annual Income Between 50K and 99K	In-Market	Demographics	Users that have visited open houses or other locations associated with buying a home and also have an Annual Income Between 50K and 99K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	House, Home, Income, Income Level, Household Income, Annual Income Between 50K and 99K	U.S.
Home Buyers With an Annual Income Between 100K and 149K	In-Market	Demographics	Users that have visited open houses or other locations associated with buying a home and also have an Annual Income Between 100K and 149K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	House, Home, Income, Income Level, Household Income, Annual Income Between 100K and 149K	U.S.
Home Buyers With an Annual Income Between 150K and 199K	In-Market	Demographics	Users that have visited open houses or other locations associated with buying a home and also have an Annual Income Between 150K and 199K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	House, Home, Income, Income Level, Household Income, Annual Income Between 150K and 199K	U.S.
Home Buyers With an Annual Income Between 150K and 249K	In-Market	Demographics	Users that have visited open houses or other locations associated with buying a home and also have an Annual Income Between 150K and 249K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	House, Home, Income, Income Level, Household Income, Annual Income Between 150K and 249K	U.S.
Home Buyers With an Annual Income Greater than 100K	In-Market	Demographics	Users that have visited open houses or other locations associated with buying a home and also have an Annual Income Greater than 100K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	House, Home, Income, Income Level, Household Income, Annual Income Greater than 100K	U.S.
Home Buyers With an Annual Income Greater than 250K	In-Market	Demographics	Users that have visited open houses or other locations associated with buying a home and also have an Annual Income Greater than 250K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	House, Home, Income, Income Level, Household Income, Annual Income Greater than 250K	U.S.
Auto Buyers With Kids	In-Market	Demographics	Users that have visited car dealerships or other locations associated with buying a car and also have Kids	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive	Car, Automobile, Dealership, Parent, Children, Kids, Children in the Household	U.S.
Auto Buyers Without Kids	In-Market	Demographics	Users that have visited car dealerships or other locations associated with buying a car and also do not have Kids	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive	Car, Automobile, Dealership, No Children, No children in the Household, Adults	U.S.
Auto Buyers With an Annual Income Less Than or Equal to 49K	In-Market	Demographics	Users that have visited car dealerships or other locations associated with buying a car and also have an Annual Income Less Than or Equal to 49K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive	Car, Automobile, Dealership, Income, Income Level, Household Income, Annual Income less than 49K	U.S.
Auto Buyers With an Annual Income Between 50K and 99K	In-Market	Demographics	Users that have visited car dealerships or other locations associated with buying a car and also have an Annual Income Between 50K and 99K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive	Car, Automobile, Dealership, Income, Income Level, Household Income, Annual Income Between 50K and 99K	U.S.
Auto Buyers With an Annual Income Between 100K and 149K	In-Market	Demographics	Users that have visited car dealerships or other locations associated with buying a car and also have an Annual Income Between 100K and 149K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive	Car, Automobile, Dealership, Income, Income Level, Household Income, Annual Income Between 100K and 149K	U.S.
Auto Buyers With an Annual Income Between 150K and 199K	In-Market	Demographics	Users that have visited car dealerships or other locations associated with buying a car and also have an Annual Income Between 150K and 199K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive	Car, Automobile, Dealership, Income, Income Level, Household Income, Annual Income Between 150K and 199K	U.S.
Auto Buyers With an Annual Income Between 150K and 249K	In-Market	Demographics	Users that have visited car dealerships or other locations associated with buying a car and also have an Annual Income Between 150K and 249K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive	Car, Automobile, Dealership, Income, Income Level, Household Income, Annual Income Between 150K and 249K	U.S.
Auto Buyers With an Annual Income Greater than 100K	In-Market	Demographics	Users that have visited car dealerships or other locations associated with buying a car and also have an Annual Income Greater than 100K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive	Car, Automobile, Dealership, Income, Income Level, Household Income, Annual Income Greater than 100K	U.S.
Auto Buyers With an Annual Income Greater than 250K	In-Market	Demographics	Users that have visited car dealerships or other locations associated with buying a car and also have an Annual Income Greater than 250K	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive	Car, Automobile, Dealership, Income, Income Level, Household Income, Annual Income Greater than 250K	U.S.
Job Seekers With a High School Dipoloma	B2B	Demographics	Users that have visited career fairs, temp agencies, or other locations associated with looking for a job and also have a High School Dipoloma	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed, Education, Level of Education, High School, GED, Diploma	U.S.
Job Seekers With an Associates Degree	B2B	Demographics	Users that have visited career fairs, temp agencies, or other locations associated with looking for a job and also have an Associates Degree	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed, Education, Level of Education, Associates, Associates Degree, College, Diploma	U.S.
Job Seekers with a Bachelors Degree	B2B	Demographics	Users that have visited career fairs, temp agencies, or other locations associated with looking for a job and also have a Bachelors Degree	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed, Education, Level of Education, Bachelor, Bachelor Degree, College, Diploma	U.S.
Job Seekers with a Masters Degree	B2B	Demographics	Users that have visited career fairs, temp agencies, or other locations associated with looking for a job and also have a Masters Degree	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed, Education, Level of Education, Masters, Masters Degree, Graduate School, Graduate, College, Diploma	U.S.
Likely Voters by Federal House of Representatives Voting District	Political	Political	Likely voters broken out by Federal House of Representatives voting districts	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	Likely Voter, Voter, Voting, Voting District, Senate, House, State, Congressional, Federal, Political	U.S.
Likely Voters by State Upper Voting District	Political	Political	Likely voters broken out by State Upper voting districts	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	Likely Voter, Voter, Voting, Voting District, Senate, House, State, Congressional, Federal, Political	U.S.
Likely Voters by State Lower Voting District	Political	Political	Likely voters broken out by State Upper voting districts	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	Likely Voter, Voter, Voting, Voting District, Senate, House, State, Congressional, Federal, Political	U.S.
Likely Republican Voter - Male	Lifestyle	Political	Mobile devices likely to vote for Republican candidates based on attending Republican focused political events and events and venues affiliated with conservative topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Republican, conservative, right wing, poltical, politics, GOP, male, man, men	U.S.
Likely Republican Voter - Female	Lifestyle	Political	Mobile devices likely to vote for Republican candidates based on attending Republican focused political events and events and venues affiliated with conservative topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Republican, conservative, right wing, poltical, politics, GOP, female, women, woman	U.S.
Likely Republican Voter - Age: 18-24	Lifestyle	Political	Mobile devices likely to vote for Republican candidates based on attending Republican focused political events and events and venues affiliated with conservative topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Republican, conservative, right wing, poltical, politics, GOP, Age 18 - 24	U.S.
Likely Republican Voter - Age: 25-34	Lifestyle	Political	Mobile devices likely to vote for Republican candidates based on attending Republican focused political events and events and venues affiliated with conservative topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Republican, conservative, right wing, poltical, politics, GOP, Age 25 - 34	U.S.
Likely Republican Voter - Age: 35-44	Lifestyle	Political	Mobile devices likely to vote for Republican candidates based on attending Republican focused political events and events and venues affiliated with conservative topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Republican, conservative, right wing, poltical, politics, GOP, Age 35 - 44	U.S.
Likely Republican Voter - Age: 45-54	Lifestyle	Political	Mobile devices likely to vote for Republican candidates based on attending Republican focused political events and events and venues affiliated with conservative topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Republican, conservative, right wing, poltical, politics, GOP, Age 45 - 54	U.S.
Likely Republican Voter - Age: 55 and above	Lifestyle	Political	Mobile devices likely to vote for Republican candidates based on attending Republican focused political events and events and venues affiliated with conservative topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Republican, conservative, right wing, poltical, politics, GOP, Age 55+	U.S.
Likely Democrat Voter - Male	Lifestyle	Political	Mobile devices likely to vote for Democratic candidates based on attending Democrat focused political events and events and venues affiliated with liberal topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Democrat, democratic, liberal, progressive, left wing, poltical, politics, DNC, male, man, men	U.S.
Likely Democrat Voter - Female	Lifestyle	Political	Mobile devices likely to vote for Democratic candidates based on attending Democrat focused political events and events and venues affiliated with liberal topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Democrat, democratic, liberal, progressive, left wing, poltical, politics, DNC, female, women, woman	U.S.
Likely Democrat Voter - Age: 18-24	Lifestyle	Political	Mobile devices likely to vote for Democratic candidates based on attending Democrat focused political events and events and venues affiliated with liberal topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Democrat, democratic, liberal, progressive, left wing, poltical, politics, DNC, Age 18 - 24	U.S.
Likely Democrat Voter - Age: 25-34	Lifestyle	Political	Mobile devices likely to vote for Democratic candidates based on attending Democrat focused political events and events and venues affiliated with liberal topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Democrat, democratic, liberal, progressive, left wing, poltical, politics, DNC, Age 25 - 34	U.S.
Likely Democrat Voter - Age: 35-44	Lifestyle	Political	Mobile devices likely to vote for Democratic candidates based on attending Democrat focused political events and events and venues affiliated with liberal topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Democrat, democratic, liberal, progressive, left wing, poltical, politics, DNC, Age 35 - 44	U.S.
Likely Democrat Voter - Age: 45-54	Lifestyle	Political	Mobile devices likely to vote for Democratic candidates based on attending Democrat focused political events and events and venues affiliated with liberal topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Democrat, democratic, liberal, progressive, left wing, poltical, politics, DNC, Age 45 - 54	U.S.
Likely Democrat Voter - Age: 55 and above	Lifestyle	Political	Mobile devices likely to vote for Democratic candidates based on attending Democrat focused political events and events and venues affiliated with liberal topics	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Democrat, democratic, liberal, progressive, left wing, poltical, politics, DNC, Age 55+	U.S.
Lives in a Low Population Area	Lifestyle	Demographics	Mobile devices that likely live in a low population area based on census data	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	population, low population, rural, small town	U.S.
Lives in a Median Population Area	Lifestyle	Demographics	Mobile devices that likely live in a median population area based on census data	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	population, median population, urban, city	U.S.
Lives in a High Population Area	Lifestyle	Demographics	Mobile devices that likely live in a high population area based on census data	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	population, high population, big city, metropolitan area	U.S.
Home Owner	Lifestyle	Demographics	Mobile devices that likely owns their home based on census data	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	house, home, home owner, likely owner, real estate	U.S.
Home Renter	Lifestyle	Demographics	Mobile devices that likely rents their home based on census data	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	house, home, home renter, likely renter, real estate	U.S.
Home Owner - Single	Lifestyle	Demographics	Mobile devices that likely owns their home and is single based on census data	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	house, home, home owner, likely owner, real estate	U.S.
Home Owner - Married	Lifestyle	Demographics	Mobile devices that likely owns their home and is married based on census data	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	house, home, home owner, likely owner, real estate	U.S.
Home Owner - Family	Lifestyle	Demographics	Mobile devices that likely owns their home and lives with a family based on census data	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	house, home, home owner, likely owner, real estate	U.S.
Home Renter - Single	Lifestyle	Demographics	Mobile devices that likely rents their home and is single based on census data	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	house, home, home renter, likely renter, real estate	U.S.
Home Renter - Married	Lifestyle	Demographics	Mobile devices that likely rents their home and is married based on census data	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	house, home, home renter, likely renter, real estate	U.S.
Home Renter - Family	Lifestyle	Demographics	Mobile devices that likely rents their home and lives with a family based on census data	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Real Estate	house, home, home renter, likely renter, real estate	U.S.
Holiday Shoppers - Male	Lifestyle	Holidays	Devices that shop at malls and stores during the holidays that are male	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Retail and Restaurant	Holiday, expensive, spend, rich, luxury, shopper, christmas, hannukah, Channukah, gifts, gift, xmas, shop, purchase, bargain, discount, male	U.S.
Holiday Shoppers - Female	Lifestyle	Holidays	Devices that shop at malls and stores during the holidays that are female	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Retail and Restaurant	Holiday, expensive, spend, rich, luxury, shopper, christmas, hannukah, Channukah, gifts, gift, xmas, shop, purchase, bargain, discount, female	U.S.
Holiday Shoppers - Age: 18-24	Lifestyle	Holidays	Devices that shop at malls and stores during the holidays that are Age: 18-24	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Retail and Restaurant	Holiday, expensive, spend, rich, luxury, shopper, christmas, hannukah, Channukah, gifts, gift, xmas, shop, purchase, bargain, discount, Age: 18-24	U.S.
Holiday Shoppers - Age: 25-34	Lifestyle	Holidays	Devices that shop at malls and stores during the holidays that are Age: 25-34	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Retail and Restaurant	Holiday, expensive, spend, rich, luxury, shopper, christmas, hannukah, Channukah, gifts, gift, xmas, shop, purchase, bargain, discount, Age: 25-34	U.S.
Holiday Shoppers - Age: 35-44	Lifestyle	Holidays	Devices that shop at malls and stores during the holidays that are Age: 35-44	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Retail and Restaurant	Holiday, expensive, spend, rich, luxury, shopper, christmas, hannukah, Channukah, gifts, gift, xmas, shop, purchase, bargain, discount, Age: 35-44	U.S.
Holiday Shoppers - Age: 45-54	Lifestyle	Holidays	Devices that shop at malls and stores during the holidays that are Age: 45-54	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Retail and Restaurant	Holiday, expensive, spend, rich, luxury, shopper, christmas, hannukah, Channukah, gifts, gift, xmas, shop, purchase, bargain, discount, Age: 45-54	U.S.
Holiday Shoppers - Age: 55 and above	Lifestyle	Holidays	Devices that shop at malls and stores during the holidays that are Age: 55+	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Retail and Restaurant	Holiday, expensive, spend, rich, luxury, shopper, christmas, hannukah, Channukah, gifts, gift, xmas, shop, purchase, bargain, discount, Age: 55+	U.S.
Holiday Shoppers - With Kids	Lifestyle	Holidays	Devices that shop at malls and stores during the holidays that have kids	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Retail and Restaurant	Holiday, expensive, spend, rich, luxury, shopper, christmas, hannukah, Channukah, gifts, gift, xmas, shop, purchase, bargain, discount, kids, parents	U.S.
Holiday Shoppers - Without Kids	Lifestyle	Holidays	Devices that shop at malls and stores during the holidays that do not have kids	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Retail and Restaurant	Holiday, expensive, spend, rich, luxury, shopper, christmas, hannukah, Channukah, gifts, gift, xmas, shop, purchase	U.S.
Coffee Lovers - Male	Lifestyle	Food and Beverage	Devices that frequently visit coffee shops that are male	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha, male	U.S.
Coffee Lovers - Female	Lifestyle	Food and Beverage	Devices that frequently visit coffee shops that are female	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha, female	U.S.
Coffee Lovers - Age: 18-24	Lifestyle	Food and Beverage	Devices that frequently visit coffee shops that are Age: 18-24	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha, Age: 18-24	U.S.
Coffee Lovers - Age: 25-34	Lifestyle	Food and Beverage	Devices that frequently visit coffee shops that are Age: 25-34	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha, Age: 25-34	U.S.
Coffee Lovers - Age: 35-44	Lifestyle	Food and Beverage	Devices that frequently visit coffee shops that are Age: 35-44	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha, Age: 35-44	U.S.
Coffee Lovers - Age: 45-54	Lifestyle	Food and Beverage	Devices that frequently visit coffee shops that are Age: 45-54	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha, Age: 45-54	U.S.
Coffee Lovers - Age: 55 and above	Lifestyle	Food and Beverage	Devices that frequently visit coffee shops that are Age: 55+	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha, Age: 55+	U.S.
Coffee Lovers - With Kids	Lifestyle	Food and Beverage	Devices that frequently visit coffee shops that have kids	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha, kids, parents	U.S.
Coffee Lovers - Without Kids	Lifestyle	Food and Beverage	Devices that frequently visit coffee shops that do not have kids	Hospitality & Travel, Restaurant, Retail	Retail and Restaurant	Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha	U.S.
Weight Loss Interest - Male	Lifestyle	Health and Wellness	Mobile users that are male and may have an interest in weight loss based on high frequency visitations to venues that serve unhealthy food	Insurance, Restaurant, Retail	Sports and Entertainment	weight, weight loss, skinny, fat, healthy, gym, pounds, health, work out, goal, male	U.S.
Weight Loss Interest - Female	Lifestyle	Health and Wellness	Mobile users that are female and may have an interest in weight loss based on high frequency visitations to venues that serve unhealthy food	Insurance, Restaurant, Retail	Sports and Entertainment	weight, weight loss, skinny, fat, healthy, gym, pounds, health, work out, goal, female	U.S.
Weight Loss Interest - Age: 18-24	Lifestyle	Health and Wellness	Mobile users that are 18 - 24 and may have an interest in weight loss based on high frequency visitations to venues that serve unhealthy food	Insurance, Restaurant, Retail	Sports and Entertainment	weight, weight loss, skinny, fat, healthy, gym, pounds, health, work out, goal, 18 - 24	U.S.
Weight Loss Interest - Age: 25-34	Lifestyle	Health and Wellness	Mobile users that are 25 - 34 and may have an interest in weight loss based on high frequency visitations to venues that serve unhealthy food	Insurance, Restaurant, Retail	Sports and Entertainment	weight, weight loss, skinny, fat, healthy, gym, pounds, health, work out, goal, 25 - 34	U.S.
Weight Loss Interest - Age: 35-44	Lifestyle	Health and Wellness	Mobile users that are 35 - 44 and may have an interest in weight loss based on high frequency visitations to venues that serve unhealthy food	Insurance, Restaurant, Retail	Sports and Entertainment	weight, weight loss, skinny, fat, healthy, gym, pounds, health, work out, goal, 35 - 44	U.S.
Weight Loss Interest - Age: 45-54	Lifestyle	Health and Wellness	Mobile users that are 45 - 54 and may have an interest in weight loss based on high frequency visitations to venues that serve unhealthy food	Insurance, Restaurant, Retail	Sports and Entertainment	weight, weight loss, skinny, fat, healthy, gym, pounds, health, work out, goal, 45 - 54	U.S.
Weight Loss Interest - Age: 55 and above	Lifestyle	Health and Wellness	Mobile users that are 55+ and may have an interest in weight loss based on high frequency visitations to venues that serve unhealthy food	Insurance, Restaurant, Retail	Sports and Entertainment	weight, weight loss, skinny, fat, healthy, gym, pounds, health, work out, goal, 55+	U.S.
US Based APAC Travelers	Lifestyle	Travel	Mobile users from the United States with visitations in Asian Pacific countries	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	fly, flight, airport, train, car, hotel, motel, travel, transport, trip, tourist, vacation, US, United State, APAC, Asian Pacific	U.S.
US Based UK Travelers	Lifestyle	Travel	Mobile users from the United States with visitations in United Kingdom countries	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	fly, flight, airport, train, car, hotel, motel, travel, transport, trip, tourist, vacation, US, United State, UK, United Kingdom	U.S.
US Based European Travelers	Lifestyle	Travel	Mobile users from the United States with visitations in European countries	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	fly, flight, airport, train, car, hotel, motel, travel, transport, trip, tourist, vacation, US, United State, Europe, European	U.S.
US Based Central and South American Travelers	Lifestyle	Travel	Mobile users from the United States with visitations in Central and South American countries	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	fly, flight, airport, train, car, hotel, motel, travel, transport, trip, tourist, vacation, US, United State, Central America, South America	U.S.
US Based Travelers to Canada and Mexico	Lifestyle	Travel	Mobile users from the United States with visitations in Canada and Mexico	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	fly, flight, airport, train, car, hotel, motel, travel, transport, trip, tourist, vacation, US, United State, Canada, Mexico, North America	U.S.
US Based International Travelers	Lifestyle	Travel	Mobile users from the United States with visitations in International countries	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Hospitality and Travel	fly, flight, airport, train, car, hotel, motel, travel, transport, trip, tourist, vacation, US, United State, International	U.S.
Married - With Kids	Lifestyle	Demographics	Mobile devices that have designated as being married with kids	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	Married, Relationship, Husband, Wife, Relationship Status, Parent, Children, Kids, Children in the Household	U.S.
Married - Without Kids	Lifestyle	Demographics	Mobile devices that have designated as being married without kids	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	Married, Relationship, Husband, Wife, Relationship Status, No Children, No Children in the Household, Adults	U.S.
Single Parent	Lifestyle	Demographics	Mobile devices that have designated as being single with kids	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	Single, Not Married, Relationship, Relationship Status, Parent, Children, Kids, Children in the Household	U.S.
Tax Prep Interest - Male	In-Market	Personal Finance	Users that visited tax prep and accounting offices and are Male	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, Online File, eFile, e-file, Taxes, Offline File, Tax Prep, Male	U.S.
Tax Prep Interest - Female	In-Market	Personal Finance	Users that visited tax prep and accounting offices and are Female	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, Online File, eFile, e-file, Taxes, Offline File, Tax Prep, Female	U.S.
Tax Prep Interest - Age: 18-24	In-Market	Personal Finance	Users that visited tax prep and accounting offices and are Age: 18-24	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, Online File, eFile, e-File, Taxes, Offline File, Tax Prep, Age: 18-24	U.S.
Tax Prep Interest - Age: 25-34	In-Market	Personal Finance	Users that visited tax prep and accounting offices and are Age: 25-34	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, Online File, eFile, e-File, Taxes, Offline File, Tax Prep, Age: 25-34	U.S.
Tax Prep Interest - Age: 35-44	In-Market	Personal Finance	Users that visited tax prep and accounting offices and are Age: 35-44	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, Online File, eFile, e-File, Taxes, Offline File, Tax Prep, Age: 35-44	U.S.
	Tax Prep Interest - Age: 45-54	In-Market	Personal Finance	Users that visited tax prep and accounting offices and are Age: 45-54	Financial Services, Hospitality & Travel, Restaurant, Retail	Tax, Online File, eFile, e-File, Taxes, Offline File, Tax Prep, Age: 45-54	U.S.
	Tax Prep Interest - Age: 55 and above	In-Market	Personal Finance	Users that visited tax prep and accounting offices and are Age: 55 and above	Financial Services, Hospitality & Travel, Restaurant, Retail	Tax, Online File, eFile, e-File, Taxes, Offline File, Tax Prep, Age: 55 and above	U.S.
Tax Prep Interest - Married	In-Market	Personal Finance	Users that visited tax prep and accounting offices and are married	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, Online File, eFile, e-File, Taxes, Offline File, Tax Prep, Married	U.S.
Tax Prep Interest - Single	In-Market	Personal Finance	Users that visited tax prep and accounting offices and are single	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, Online File, eFile, e-File, Taxes, Offline File, Tax Prep, Single	U.S.
Tax Prep Interest - With Kids	In-Market	Personal Finance	Users that visited tax prep and accounting offices and are parents	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, Online File, eFile, e-File, Taxes, Offline File, Tax Prep, Parents	U.S.
Tax Prep Interest - Without Kids	In-Market	Personal Finance	Users that visited tax prep and accounting offices and don't have children	Financial Services, Hospitality & Travel, Restaurant, Retail	Financial Services and Insurance	Tax, Online File, eFile, e-File, Taxes, Offline File, Tax Prep, No Children	U.S.
Job Seekers - Information Technology	In-Market	Employment	Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices and have previously worked in Information Technology	Financial Services, Insurance, Real Estate	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed	U.S.
Job Seekers - Marketing	In-Market	Employment	Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices and have previously worked in Marketing	Financial Services, Insurance, Real Estate	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed	U.S.
Job Seekers - Healthcare	In-Market	Employment	Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices and have previously worked in Healthcare	Financial Services, Insurance, Real Estate	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed	U.S.
Job Seekers - Finance	In-Market	Employment	Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices and have previously worked in Finance	Financial Services, Insurance, Real Estate	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed	U.S.
Job Seekers - Hospitality	In-Market	Employment	Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices and have previously worked in Hospitality	Financial Services, Insurance, Real Estate	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed	U.S.
Job Seekers - Financial Services	In-Market	Employment	Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices and have previously worked in Financial Services	Financial Services, Insurance, Real Estate	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed	U.S.
Job Seekers - Real Estate	In-Market	Employment	Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices and have previously worked in Real Estate	Financial Services, Insurance, Real Estate	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed	U.S.
Job Seekers - Sales	In-Market	Employment	Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices and have previously worked in Sales	Financial Services, Insurance, Real Estate	Financial Services and Insurance	Job, applicant, application, work, employee, employment, unemployed	U.S.
Job Seekers - Construction Contractors	In-Market	Employment	Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices and have previously worked in Construction Contractors	Financial Services, Insurance, Real Estate	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed	U.S.
Job Seekers - Business Professional	In-Market	Employment	Mobile users exhibiting job seeking behaviors such as visiting job fairs and recruiting offices and have previously worked as a Business Professional	Financial Services, Insurance, Real Estate	Financial Services and Insurance	Job, Applicant, Application, Work, Employee, Employment, Unemployed	U.S.
Recent Home Decor Visitor - HomeGoods	Lifestyle	Home	Mobile users that have recently visited a HomeGoods	Financial Services, Insurance, Real Estate, Retail	Retail	Shopper, Shopping, Clothing, Home Goods, Furniture, Design, Home, Store	U.S.
Recent Home Decor Visitor - Williams-Sonoma	Lifestyle	Home	Mobile users that have recently visited a Williams-Sonoma	Financial Services, Insurance, Real Estate, Retail	Retail	Shopper, Shopping, Clothing, Williams-Sonoma, Furniture, Design, Home, Store	U.S.
Recent Home Decor Visitor - Pottery Barn	Lifestyle	Home	Mobile users that have recently visited a Pottery Barn	Financial Services, Insurance, Real Estate, Retail	Retail	Shopper, Shopping, Clothing, Pottery Barn, Furniture, Design, Home, Store	U.S.
Recent Home Decor Visitor - Hobby Lobby	Lifestyle	Home	Mobile users that have recently visited a Hobby Lobby	Financial Services, Insurance, Real Estate, Retail	Retail	Shopper, Shopping, Clothing, Hobby Lobby, Furniture, Design, Home, Store	U.S.
Recent Home Decor Visitor - Crate & Barrel	Lifestyle	Home	Mobile users that have recently visited a Crate & Barrel	Shopper, Shopping, Clothing, Crate & Barrel, Furniture, design, home, store	Retail	Shopper, Shopping, Clothing, Crate & Barrel, Furniture, Design, Home, Store	U.S.
Traveler - Male	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators and are male	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Traveler - Female	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators and are female	Hospitality and TravelAutomotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Traveler - Age: 18-24	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators and are Age: 18-24	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Traveler - Age: 25-34	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators and are Age: 25-34	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Traveler - Age: 35-44	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators and are Age: 35-44	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Traveler - Age: 45-54	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators and are Age: 45-54	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Traveler - Age: 55 and above	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators and are Age: 55+	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Traveler - Married	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators and are married	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Traveler - Single	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators and are single	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Traveler - With Kids	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators and have kids	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Traveler - Without Kids	Lifestyle	Travel	Mobile devices observed traveling, at hotels, airports, and other travel indicators and do not have kids	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Hospitality and Travel	Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Traveler	U.S.
Mobile Phone Buyer - Male	In-Market	Shopping	Mobile consumers who are In-Market for a mobile phone and are male	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Phones, Cell Phones, Smart Phones, Smartphones	U.S.
Mobile Phone Buyer - Female	In-Market	Shopping	Mobile consumers who are In-Market for a mobile phone and are female	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Phones, Cell Phones, Smart Phones, Smartphones	U.S.
Mobile Phone Buyer - Age: 18-24	In-Market	Shopping	Mobile consumers who are In-Market for a mobile phone and are Age: 18-24	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Phones, Cell Phones, Smart Phones, Smartphones	U.S.
Mobile Phone Buyer - Age: 25-34	In-Market	Shopping	Mobile consumers who are In-Market for a mobile phone and are Age: 25-34	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Phones, Cell Phones, Smart Phones, Smartphones	U.S.
Mobile Phone Buyer - Age: 35-44	In-Market	Shopping	Mobile consumers who are In-Market for a mobile phone and are Age: 35-44	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Phones, Cell Phones, Smart Phones, Smartphones	U.S.
Mobile Phone Buyer - Age: 45-54	In-Market	Shopping	Mobile consumers who are In-Market for a mobile phone and are Age: 45-54	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Phones, Cell Phones, Smart Phones, Smartphones	U.S.
Mobile Phone Buyer - Age: 55 and above	In-Market	Shopping	Mobile consumers who are In-Market for a mobile phone and are Age: 55+	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Retail and Restaurant	Mobile Phones, Cell Phones, Smart Phones, Smartphones	U.S.
Jewelry Buyers - Married	In-Market	Shopping	Mobile users in the market to purchase jewelry and are married	Financial Services, Insurance, Retail	Retail and Restaurant	Jewelry, jeweler, purchase, buy, diamond, diamonds, gems, necklace, ring, bracelet	U.S.
Jewelry Buyers - Single	In-Market	Shopping	Mobile users in the market to purchase jewelry and are single	Financial Services, Insurance, Retail	Retail and Restaurant	Jewelry, jeweler, purchase, buy, diamond, diamonds, gems, necklace, ring, bracelet	U.S.
Jewelry Buyers With an Annual Income Less Than or Equal to 49K	In-Market	Shopping	Mobile users in the market to purchase jewelry with an Annual Income Less Than or Equal to 49K	Financial Services, Insurance, Retail	Retail and Restaurant	Jewelry, jeweler, purchase, buy, diamond, diamonds, gems, necklace, ring, bracelet	U.S.
Jewelry Buyers With an Annual Income Between 50K and 99K	In-Market	Shopping	Mobile users in the market to purchase jewelry with an Annual Income Between 50K and 99K	Financial Services, Insurance, Retail	Retail and Restaurant	Jewelry, jeweler, purchase, buy, diamond, diamonds, gems, necklace, ring, bracelet	U.S.
Jewelry Buyers With an Annual Income Between 100K and 149K	In-Market	Shopping	Mobile users in the market to purchase jewelry with an Annual Income Between 100K and 149K	Financial Services, Insurance, Retail	Retail and Restaurant	Jewelry, jeweler, purchase, buy, diamond, diamonds, gems, necklace, ring, bracelet	U.S.
Jewelry Buyers With an Annual Income Between 150K and 199K	In-Market	Shopping	Mobile users in the market to purchase jewelry with an Annual Income Between 150K and 199K	Financial Services, Insurance, Retail	Retail and Restaurant	Jewelry, jeweler, purchase, buy, diamond, diamonds, gems, necklace, ring, bracelet	U.S.
Jewelry Buyers With an Annual Income Between 150K and 249K	In-Market	Shopping	Mobile users in the market to purchase jewelry with an Annual Income Between 150K and 249K	Financial Services, Insurance, Retail	Retail and Restaurant	Jewelry, jeweler, purchase, buy, diamond, diamonds, gems, necklace, ring, bracelet	U.S.
Jewelry Buyers With an Annual Income Greater than 100K	In-Market	Shopping	Mobile users in the market to purchase jewelry with an Annual Income Greater than 100K	Financial Services, Insurance, Retail	Retail and Restaurant	Jewelry, jeweler, purchase, buy, diamond, diamonds, gems, necklace, ring, bracelet	U.S.
Jewelry Buyers With an Annual Income Greater than 250K	In-Market	Shopping	Mobile users in the market to purchase jewelry with an Annual Income Greater than 250K	Financial Services, Insurance, Retail	Retail and Restaurant	Jewelry, jeweler, purchase, buy, diamond, diamonds, gems, necklace, ring, bracelet	U.S.
Married in the Last 12 Months	Lifestyle	Demographics	Users that got married in the last 12 months.	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	married, relationship, husband, wife, relationship status	U.S.
Married in the Last 24 Months	Lifestyle	Demographics	Users that got married in the last 24 months.	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	married, relationship, husband, wife, relationship status	U.S.
Married in the Last 36 Months	Lifestyle	Demographics	Users that got married in the last 36 months.	Automotive, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Financial Services and Insurance	married, relationship, husband, wife, relationship status	U.S.
Business Professionals In-Market for Automobiles	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Business Professional and have an Auto Buying Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Financial Services, Insurance	Automotive, Financial Services, Insurance	Bombora, B2B2C, Business, Used Cars, Used Automobiles, Used Autos, Used Car Dealerships, Automobiles, Cars, Autos, SUV, Trucks, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking	U.S.
Business Professionals and Coffee Shop Lovers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Business Professional and Coffee Shop Lovers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Restaurant, Retail	Hospitality & Travel, Restaurant, Retail	Bombora, B2B2C, Business, Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha	U.S.
Business Professionals and Commuters	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Business Professional and Commuters by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Insurance, Real Estate	Automotive, Insurance, Real Estate	Bombora, B2B2C, Business, Law, Engineer, Engineering, Software, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Commuters	U.S.
Business Professionals and Dads	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Business Professional and Dads by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Law, Engineer, Engineering, Software, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Dad, Father, Demographic, Kids, Parent	U.S.
Business Professionals and Dinner Restaurant Diners	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as a Business Professional and Dinner Restaurant Diners by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Restaurant	Entertainment, Hospitality & Travel, Restaurant	Bombora, B2B2C, Business, Food, Dining, Restaurant, Dinner, Diners	U.S.
Business Professionals and Fast Food Diners	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as a Business Professional and a Fast Food Diner by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Restaurant	Entertainment, Hospitality & Travel, Restaurant	Bombora, B2B2C, Business, Restaurant, Law, Engineer, Engineering, software, tech, high earning, executive, business, expo, conference, convention, networking, Diners, Fast Food, Restaurants	U.S.
Business Professionals and Gym Goers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as a Business Professional and Gym Goers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Retail, Sports	Hospitality & Travel, Retail, Sports	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Business Professionals with an Interest in Health and Wellness	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Business Professional and have a Health and Wellness Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Insurance, Restaurant, Retail	Hospitality & Travel, Insurance, Restaurant, Retail	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Health, Healthy Living, Health Nut, Organic, Organic Living, Yoga, Zumba, Staying Fit	U.S.
Business Professionals In-Market for Home Office Supplies and Furniture	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as a Business Professional and Interested in Home Office Supplies and Furniture by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Real Estate, Retail	Financial Services, Real Estate, Retail	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Business Professionals and Local Mass Transit Commuters	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as a Business Professional and a Local Mass Transit Commuter by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Insurance, Real Estate	Automotive, Insurance, Real Estate	Bombora, B2B2C, Business, Automobiles, Cars, Mass, Transit, Mass Transit, Commute, Local, Bus, Train, Light Rail, Rail, Driverless, Public Autos, SUV, Trucks, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking	U.S.
Business Professionals with Luxury Lifestyles	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as a Business Professional and interested in a Luxury Lifestyle by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Luxury, Affluent, Affluent Shopper, Shopping	U.S.
Business Professionals and Moms	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Business Professional and Moms by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Mom, Mother, Demographic, Kids, Parent	U.S.
Business Professionals In-Market for New Furniture	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Business Professional and have a New Furniture Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Real Estate, Retail	Financial Services, Real Estate, Retail	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Business Professionals In-Market for a New Home	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Business Professional and have a New Home Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Insurance, Real Estate, Retail	Financial Services, Insurance, Real Estate, Retail	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, House, Home, Insurance, Real Estate	U.S.
Business Professionals and Ride Share Users	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as a Business Professional and a Ride Share User by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Hospitality & Travel, Insurance	Automotive, Hospitality & Travel, Insurance	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Ride Share, Uber, Lyft, Driver, Drive, Hustle, Job, Gig	U.S.
Business Professionals and Sports Fans	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as a Business Professional and a Sports Fan by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Retail, Sports	Entertainment, Hospitality & Travel, Retail, Sports	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer, Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer	U.S.
Business Professionals and Tech Retail Shoppers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as a Business Professional and Tech Retail Shoppers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Technology, Shoppers, Shopping, Purchase, Electronic, Gadget, Device	U.S.
Business Professionals and Travel Enthusiasts	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Business Professional and Travel Enthusiasts by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend	U.S.
C-Suite / Management Level Employees In-Market for Automobiles	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and have an Auto Buying Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Financial Services, Insurance	Automotive, Financial Services, Insurance	Bombora, B2B2C, Business, Car, Automobile, Auto, Dealership, Shopper, Shopping	U.S.
C-Suite / Management Level Employees and Coffee Shop Lovers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and Coffee Shop Lovers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Restaurant, Retail	Hospitality & Travel, Restaurant, Retail	Bombora, B2B2C, Business, Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha	U.S.
C-Suite / Management Level Employees and Commuters	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and Commuters by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Insurance, Real Estate	Automotive, Insurance, Real Estate	Bombora, B2B2C, Business, Tech, Executive, Business, Expo, Conference, Convention, Networking, Bombora, B2B2C, Business, Automobiles, Cars, Mass, Transit, Mass Transit, Commute, Local, Bus, Train, Light Rail, Rail, Driverless, Public Autos, SUV, Trucks	U.S.
C-Suite / Management Level Employees and Dads	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and Dads by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Dad, Father, Demographic, Kids, Parent	U.S.
C-Suite / Management Level Employees and Dinner Restaurant Diners	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and Dinner Restaurant Diners by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Restaurant	Entertainment, Hospitality & Travel, Restaurant	Bombora, B2B2C, Business, Tech, Executive, Business, Expo, Conference, Convention, Networking, Bombora, B2B2C, Business, Food, Dining, Restaurant, Dinner, Diners	U.S.
C-Suite / Management Level Employees and Fast Food Diners	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and a Fast Food Diner by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Restaurant	Entertainment, Hospitality & Travel, Restaurant	Bombora, B2B2C, Business, Executive, Business, Expo, Conference, Convention, Networking, Fast Food, Fast Food Diners, Fast Food Lovers, QSR, QSR Lovers, Quick Serve Restaurants, Quick Serve, Fast Food Fan	U.S.
C-Suite / Management Level Employees and Gym Goers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and Gym Goers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Retail, Sports	Hospitality & Travel, Retail, Sports	Bombora, B2B2C, Business, Management, Executive, Business, Expo, Conference, Convention, Networking, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
C-Suite / Management Level Employees with an Interest in Health and Wellness	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and have a Health and Wellness Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Insurance, Restaurant, Retail	Hospitality & Travel, Insurance, Restaurant, Retail	Bombora, B2B2C, Business, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Management, Health, Healthy Living, Health Nut, Organic, Organic Living, Yoga, Zumba, Staying Fit	U.S.
C-Suite / Management Level Employees In-Market for Home Office Supplies and Furniture	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and Interested in Home Office Supplies and Furniture by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Real Estate, Retail	Financial Services, Real Estate, Retail	Bombora, B2B2C, Business, Tech, Management, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
C-Suite / Management Level Employees and Local Mass Transit Commuters	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and a Local Mass Transit Commuter by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Insurance, Real Estate	Automotive, Insurance, Real Estate	Bombora, B2B2C, Business, Automobiles, Cars, Mass, Transit, Mass Transit, Commute, Local, Bus, Train, Light Rail, Rail, Driverless, Public Autos, SUV, Trucks, Tech, High Earning, Management, Executive, Business, Expo, Conference, Convention, Networking	U.S.
C-Suite / Management Level Employees with Luxury Lifestyles	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and interested in a Luxury Lifestyle by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Tech, Management, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Luxury, Affluent, Affluent Shopper, Shopping	U.S.
C-Suite / Management Level Employees and Moms	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and Moms by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail	Bombora, B2B2C, Business, Tech, Management, Executive, Business, Expo, Conference, Convention, Networking, Mom, Mother, Demographic, Kids, Parent	U.S.
C-Suite / Management Level Employees In-Market for New Furniture	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and have a New Furniture Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Real Estate, Retail	Financial Services, Real Estate, Retail	Bombora, B2B2C, Business, Tech, High Earning, Management, Executive, Business, Expo, Conference, Convention, Networking, Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
C-Suite / Management Level Employees In-Market for a New Home	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and have a New Home Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Insurance, Real Estate, Retail	Financial Services, Insurance, Real Estate, Retail	Bombora, B2B2C, Business, Tech, Management, In-Market, Executive, Business, Expo, Conference, Convention, Networking, House, Home, Insurance, Real Estate	U.S.
C-Suite / Management Level Employees and Ride Share Users	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and a Ride Share User by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Hospitality & Travel, Insurance	Automotive, Hospitality & Travel, Insurance	Bombora, B2B2C, Business, Tech, Management, Executive, Business, Expo, Conference, Convention, Networking, Ride Share, Uber, Lyft, Driver, Drive, Hustle, Job, Gig	U.S.
C-Suite / Management Level Employees and Sports Fans	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and a Sports Fan by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Retail, Sports	Entertainment, Hospitality & Travel, Retail, Sports	Bombora, B2B2C, Business, Tech, Management, Executive, Business, Expo, Conference, Convention, Networking, Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer, Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer	U.S.
C-Suite / Management Level Employees and Tech Retail Shoppers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and Tech Retail Shoppers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Bombora, B2B2C, Business, Tech, Management, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Technology, Shoppers, Shopping, Purchase, Electronic, Gadget, Device	U.S.
C-Suite / Management Level Employees and Travel Enthusiasts	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both C-Suite and Management Level and Travel Enthusiasts by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Tech, Management, High Earning, Executive, Business, Expo, Conference, Convention, Networking, Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend	U.S.
Large Business Employees In-Market for Automobiles	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and have an Auto Buying Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Financial Services, Insurance	Automotive, Financial Services, Insurance	Bombora, B2B2C, Business, Tech, In-Market, Large Business, Employees, Business, Expo, Conference, Convention, Networking, Luxury, Affluent, Affluent Shopper, Shopping	U.S.
Large Business Employees and Coffee Shop Lovers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and Coffee Shop Lovers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Restaurant, Retail	Hospitality & Travel, Restaurant, Retail	Bombora, B2B2C, Business, Large Business, Employee, Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha	U.S.
Large Business Employees and Commuters	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and Commuters by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Insurance, Real Estate	Automotive, Insurance, Real Estate	Bombora, B2B2C, Business, Large Business, Expo, Conference, Convention, Networking, Commuters, Automobiles, Cars, Mass, Transit, Mass Transit, Commute, Local, Bus, Train, Light Rail, Rail, Driverless, Public Autos, SUV, Trucks	U.S.
Large Business Employees and Dads	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and Dads by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Large Business, Employees, Networking, Dad, Father, Demographic, Kids, Parent	U.S.
Large Business Employees and Dinner Restaurant Diners	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and Dinner Restaurant Diners by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Restaurant	Entertainment, Hospitality & Travel, Restaurant	Bombora, B2B2C, Business, Large Business, Employees, Food, Dining, Restaurant, Dinner, Diners	U.S.
Large Business Employees and Fast Food Diners	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and a Fast Food Diner by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Restaurant	Entertainment, Hospitality & Travel, Restaurant	Bombora, B2B2C, Business, Large Business, Employees, Diners, Fast Food, Restaurants	U.S.
Large Business Employees with an Interest in Health and Wellness	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and have a Health and Wellness Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Insurance, Restaurant, Retail	Hospitality & Travel, Insurance, Restaurant, Retail	Bombora, B2B2C, Business, Large Business, Employees, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Large Business Employees In-Market for Home Office Supplies and Furniture	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and Interested in Home Office Supplies and Furniture by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Real Estate, Retail	Financial Services, Real Estate, Retail	Bombora, B2B2C, Business, Large, Large Business, Employees, In-Market, Home, Office, Office Supplies, Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Large Business Employees and Local Mass Transit Commuters	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and a Local Mass Transit Commuter by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Insurance, Real Estate	Automotive, Insurance, Real Estate	Bombora, B2B2C, Business, Large Business, Employees, Local Mass, Automobiles, Cars, Mass, Transit, Mass Transit, Commute, Local, Bus, Train, Light Rail, Rail, Driverless, Public Autos, SUV, Trucks	U.S.
Large Business Employees with Luxury Lifestyles	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and interested in a Luxury Lifestyle by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Large Business, Lifestyle, Luxury, Affluent, Affluent Shopper, Shopping	U.S.
Large Business Employees with Luxury Lifestyles	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and interested in a Luxury Lifestyle by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Large Business, Lifestyle, Luxury, Affluent, Affluent Shopper, Shopping	U.S.
Large Business Employees and Moms	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and Moms by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail	Bombora, B2B2C, Business, Large Business, Employees, Mom, Mother, Demographic, Kids, Parent	U.S.
Large Business Employees In-Market for New Furniture	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and have a New Furniture Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Real Estate, Retail	Financial Services, Real Estate, Retail	Bombora, B2B2C, Business, Large Business, In-Market, Employees, Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Large Business Employees In-Market for a New Home	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and have a New Home Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Insurance, Real Estate, Retail	Financial Services, Insurance, Real Estate, Retail	Bombora, B2B2C, Business, Large Business, Employees, In-Market, House, Home, Insurance, Real Estate	U.S.
Large Business Employees and Ride Share Users	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and a Ride Share User by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Hospitality & Travel, Insurance	Automotive, Hospitality & Travel, Insurance	Bombora, B2B2C, Business, Large Business, Employees, Ride Share, Uber, Lyft, Driver, Drive, Hustle, Job, Gig	U.S.
Large Business Employees and Sports Fans	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and a Sports Fan by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Retail, Sports	Entertainment, Hospitality & Travel, Retail, Sports	Bombora, B2B2C, Business, Large Business, Employees, Sports, Fan, Fans, Fanatic, Football, Basketball, Hockey, Baseball, Soccer, Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer	U.S.
Large Business Employees and Tech Retail Shoppers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and Tech Retail Shoppers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Bombora, B2B2C, Business, Tech, Retail, Large Business, Employees, Technology, Shoppers, Shopping, Purchase, Electronic, Gadget, Device	U.S.
Large Business Employees and Travel Enthusiasts	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Large Business Employee and Travel Enthusiasts by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Large Business, Employees, Enthusiasts, Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend	U.S.
Non-Management Level Employees In-Market for Automobiles	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and have an Auto Buying Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Financial Services, Insurance	Automotive, Financial Services, Insurance	Bombora, B2B2C, Business, Used Cars, Used Automobiles, Used Autos, Used Car Dealerships, Automobiles, Cars, Autos, SUV, Trucks, Non-Management, Employee, In-Market	U.S.
Non-Management Level Employees and Coffee Shop Lovers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and Coffee Shop Lovers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Restaurant, Retail	Hospitality & Travel, Restaurant, Retail	Bombora, B2B2C, Business, Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha, Non-Management, Employees	U.S.
Non-Management Level Employees and Commuters	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and Commuters by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Insurance, Real Estate	Automotive, Insurance, Real Estate	Bombora, B2B2C, Non-Management, Employees, Business, Expo, Conference, Convention, Networking, Commuters	U.S.
Non-Management Level Employees and Dads	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and Dads by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Bombora, B2B2C, Non-Management, Employees, Dad, Father, Demographic, Kids, Parent	U.S.
Non-Management Level Employees and Dinner Restaurant Diners	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and Dinner Restaurant Diners by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Restaurant	Entertainment, Hospitality & Travel, Restaurant	Bombora, B2B2C, Non-Management, Employees, Business, Food, Dining, Restaurant, Dinner, Diners	U.S.
Non-Management Level Employees and Fast Food Diners	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and a Fast Food Diner by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Restaurant	Entertainment, Hospitality & Travel, Restaurant	Bombora, B2B2C, Business, Restaurant, Non-Management, Employees, Diners, Fast Food, Restaurants, Food	U.S.
Non-Management Level Employees and Gym Goers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and Gym Goers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Retail, Sports	Hospitality & Travel, Retail, Sports	Bombora, B2B2C, Business, Non-Management, Employees, Gym Goers, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Non-Management Level Employees with an Interest in Health and Wellness	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and have a Health and Wellness Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Insurance, Restaurant, Retail	Hospitality & Travel, Insurance, Restaurant, Retail	Bombora, B2B2C, Business, Health, Wellness, Non-Management, Employees, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Non-Management Level Employees In-Market for Home Office Supplies and Furniture	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and Interested in Home Office Supplies and Furniture by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Real Estate, Retail	Financial Services, Real Estate, Retail	Bombora, B2B2C, Business, Non-Management, Employees, In-Market, Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Non-Management Level Employees and Local Mass Transit Commuters	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and a Local Mass Transit Commuter by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Insurance, Real Estate	Automotive, Insurance, Real Estate	Bombora, B2B2C, Business, Non-Management, Employees, Local Mass, Automobiles, Cars, Mass, Transit, Mass Transit, Commute, Local, Bus, Train, Light Rail, Rail, Driverless, Public Autos, SUV, Trucks,	U.S.
Non-Management Level Employees with Luxury Lifestyles	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and interested in a Luxury Lifestyle by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Non-Management, Employees, Business, Expo, Conference, Convention, Networking, Luxury, Affluent, Affluent Shopper, Shopping	U.S.
Non-Management Level Employees and Moms	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and Moms by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail	Bombora, B2B2C, Business, Non-Management, Employees, Mom, Mother, Demographic, Kids, Parent	U.S.
Non-Management Level Employees In-Market for New Furniture	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and have a New Furniture Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Real Estate, Retail	Financial Services, Real Estate, Retail	Bombora, B2B2C, Business, Non-Management, Employees, In-Market, Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Non-Management Level Employees In-Market for a New Home	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and have a New Home Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Insurance, Real Estate, Retail	Financial Services, Insurance, Real Estate, Retail	Bombora, B2B2C, Business, Non-Management, Employees, In-Market, House, Home, Insurance, Real Estate	U.S.
Non-Management Level Employees and Ride Share Users	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and a Ride Share User by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Hospitality & Travel, Insurance	Automotive, Hospitality & Travel, Insurance	Bombora, B2B2C, Business, Non-Management, Employees, Ride Share, Uber, Lyft, Driver, Drive, Hustle, Job, Gig	U.S.
Non-Management Level Employees and Sports Fans	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and a Sports Fan by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Retail, Sports	Entertainment, Hospitality & Travel, Retail, Sports	Bombora, B2B2C, Business, Non-Management, Employees, Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer, Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer	U.S.
Non-Management Level Employees and Tech Retail Shoppers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and Tech Retail Shoppers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Bombora, B2B2C, Business, Tech, Non-Management, Employees, Technology, Retail, Shoppers, Shopping, Purchase, Electronic, Gadget, Device	U.S.
Non-Management Level Employees and Travel Enthusiasts	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Non-Management Level and Travel Enthusiasts by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Non-Management, Employees, Enthusiasts, Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend	U.S.
Small / Medium Business Employees In-Market for Automobiles	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and have an Auto Buying Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Financial Services, Insurance	Automotive, Financial Services, Insurance	Bombora, B2B2C, Business, Small, Medium, Employees, In-Market, Used Cars, Used Automobiles, Used Autos, Used Car Dealerships, Automobiles, Cars, Autos, SUV, Trucks, Tech, High Earning, Executive, Business, Expo, Conference, Convention, Networking	U.S.
Small / Medium Business Employees and Coffee Shop Lovers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and Coffee Shop Lovers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Restaurant, Retail	Hospitality & Travel, Restaurant, Retail	Bombora, B2B2C, Business, Small Business, Medium Business, Employees, Coffee, Coffee Lover, Coffee Aficionado, Joe, Java, Espresso, Cappuccino, Mocha	U.S.
Small / Medium Business Employees and Commuters	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and Commuters by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Insurance, Real Estate	Automotive, Insurance, Real Estate	Bombora, B2B2C, Business, Law, Engineer, Engineering, Software, Tech, Small Business, Medium Business, Employees, Business, Expo, Conference, Convention, Networking, Commuters	U.S.
Small / Medium Business Employees and Dads	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and Dads by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality & Travel, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Small Business, Medium Business, Employees, Dad, Father, Demographic, Kids, Parent	U.S.
Small / Medium Business Employees and Dinner Restaurant Diners	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and Dinner Restaurant Diners by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Restaurant	Entertainment, Hospitality & Travel, Restaurant	Bombora, B2B2C, Business, Small Business, Medium Business, Employees, Food, Dining, Restaurant, Dinner, Diners	U.S.
Small / Medium Business Employees and Fast Food Diners	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and a Fast Food Diner by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Restaurant	Entertainment, Hospitality & Travel, Restaurant	Bombora, B2B2C, Business, Employees, Food, Small Business, Medium Business, Diners, Fast Food, Restaurants	U.S.
Small / Medium Business Employees and Gym Goers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and Gym Goers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Retail, Sports	Hospitality & Travel, Retail, Sports	Bombora, B2B2C, Business, Small Business, Medium Business, Employees, Gym, Fitness, Exercise, Work Out, Lift, Body, Fit	U.S.
Small / Medium Business Employees with an Interest in Health and Wellness	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and have a Health and Wellness Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Hospitality & Travel, Insurance, Restaurant, Retail	Hospitality & Travel, Insurance, Restaurant, Retail	Bombora, B2B2C, Business, Small Business, Medium Business, Employees, Wellness, Health, Healthy Living, Health Nut, Organic, Organic Living, Yoga, Zumba, Staying Fit	U.S.
Small / Medium Business Employees In-Market for Home Office Supplies and Furniture	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and Interested in Home Office Supplies and Furniture by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Real Estate, Retail	Financial Services, Real Estate, Retail	Bombora, B2B2C, Business, Small Business, Medium Business, In-Market, Home, Office, In-Market, Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Small / Medium Business Employees and Local Mass Transit Commuters	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and a Local Mass Transit Commuter by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Insurance, Real Estate	Automotive, Insurance, Real Estate	Bombora, B2B2C, Business, Automobiles, Cars, Mass, Transit, Mass Transit, Commute, Local, Bus, Train, Light Rail, Rail, Driverless, Public Autos, SUV, Trucks, Small Business, Medium Business, Employees, Local Mass	U.S.
Small / Medium Business Employees with Luxury Lifestyles	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and interested in a Luxury Lifestyle by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Luxury, Affluent, Affluent Shopper, Shopping, Lifestyles, Small Employees, Medium Employees	U.S.
Small / Medium Business Employees and Moms	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and Moms by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail	Automotive, Entertainment, Hospitality & Travel, Restaurant, Retail	Bombora, B2B2C, Business, Small Business, Medium Business, Mom, Mother, Demographic, Kids, Parent	U.S.
Small / Medium Business Employees In-Market for New Furniture	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and have a New Furniture Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Real Estate, Retail	Financial Services, Real Estate, Retail	Bombora, B2B2C, Business, Small Business, Medium Business, Employees, In-Market, Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Small / Medium Business Employees In-Market for New Furniture	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and have a New Furniture Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Real Estate, Retail	Financial Services, Real Estate, Retail	Bombora, B2B2C, Business, Small Business, Medium Business, Employees, In-Market, Furniture, Furniture Buyers, Dining Room Set, Sofa, Couch, End Tables, Futons	U.S.
Small / Medium Business Employees In-Market for a New Home	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and have a New Home Interest by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Financial Services, Insurance, Real Estate, Retail	Financial Services, Insurance, Real Estate, Retail	Bombora, B2B2C, Business, Small Business, Medium Business, Employees, In-Market, House, Home, Insurance, Real Estate	U.S.
Small / Medium Business Employees and Ride Share Users	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and a Ride Share User by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Hospitality & Travel, Insurance	Automotive, Hospitality & Travel, Insurance	Bombora, B2B2C, Business, Employees, Small Business, Medium Business, Employees, Ride Share, Uber, Lyft, Driver, Drive, Hustle, Job, Gig	U.S.
Small / Medium Business Employees and Sports Fans	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and a Sports Fan by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Hospitality & Travel, Retail, Sports	Entertainment, Hospitality & Travel, Retail, Sports	Bombora, B2B2C, Business, Small Business, Medium Business, Employees, Sports Fan, Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer, Sports, Fan, Fanatic, Football, Basketball, Hockey, Baseball, Soccer	U.S.
Small / Medium Business Employees and Tech Retail Shoppers	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and Tech Retail Shoppers by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Retail	Bombora, B2B2C, Business, Small Business, Medium Business, Employees, Tech, Retail, Shoppers, Shopping, Purchase, Electronic, Gadget, Device	U.S.
Small / Medium Business Employees and Travel Enthusiasts	B2B2C	Bombora Audiences, powered by Gravy Analytics	This audience looks at employee devices that qualify as both Small Medium Business Employee and Travel Enthusiasts by combining Bombora's industry leading B2B metrics with Gravy Analytics' deterministic location data	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Entertainment, Financial Services, Hospitality & Travel, Insurance, Restaurant, Retail, Sports	Bombora, B2B2C, Business, Small Business, Medium Business, Employees, Enthusiasts, Travel, Vacation, Trip, Escape, Fly, Flight, Train, Ship, Weekend	U.S.

KEY USE CASES

Audiences in Action

Conquest the Competition

To gain market share, target consumers who have recently visited competing store locations.

Re-target Across Channels

Retargeting consumers via mobile, CTV, and social media, as well as those who have visited your locations, allows you to stay top of mind.

Regain Customers

Engage lapsed customers who have previously visited your locations with tailored messaging to encourage a return visit.

Path-to-Purchase

Reach out to consumers who are looking for complementary services or visiting related chains in order to target ideal consumers who are doing similar activities before or after visiting your store.

Engage Current and Prospective Customers

Engage lapsed customers who have previously visited your locations with tailored messaging to encourage a return visit.

Convert online consumers

Re-engage brand loyalists while attracting new customers by establishing new behavioral patterns and affinities. Convert online consumers who have expressed online interest but have not yet visited a store.

Meet your customers where they are.

Further your marketing investment further by using location data to better understand your customers and target them on their journey towards your brand.

Frequently Asked Questions About
Gravy’s Advertising Audiences

What are location-based advertising audiences?

Location-based advertising audiences are groups of addressable mobile devices segmented by similar behaviors in the physical world. For example, devices that frequently visit shopping destinations might be classified as ‘Mall Lovers & Frequent Shoppers’. Mobile devices that attend open house events and visit real estate offices might be added to a ‘Home Buyers’ audience. Or, devices frequently observed at airports and hotels on weekdays might be included in a location-based audience of ‘Business Travelers’.

Using audiences built with real-world location intelligence enables advertisers to more effectively reach consumers who are likely to be interested in their product or service with a digital advertising campaign.

Are audiences and personas the same thing?

No. Advertising audiences are segments of consumers who share common characteristics that are targeted for an advertising campaign. Personas are profiles of consumer interests and intent based on patterns in their behaviors over time. While audiences are used to activate advertising campaigns, personas are typically used by businesses to better understand their customers, enrich their own first-party data, or identify an ideal customer profile.

How do I choose an audience?

There are many ways to choose a location-based advertising audience. Start by thinking about the types of places your target customers may visit. If you’re advertising luxury handbags, you may want to reach “Fashion Shoppers” or people who live a “Luxury Lifestyle”. You may also want to reach consumers who’ve shopped at higher-end department stores like Nordstrom. On the other hand, you may want to reach “Coffee Lovers” or people who shop at your supermarket distribution partners if you are promoting a new coffee brand. Once you have a few keyword ideas, it’s easy to search for audience ideas in the Gravy Audience Finder.

How many advertising audiences does Gravy offer?

Gravy offers several thousand audiences today and creates new audiences every month. Need help choosing the perfect audience? The Gravy Audience Finder lets you sort and search our full list of location-based advertising audiences by keyword or associated industry to find the right audience for your next campaign. Gravy can also build custom audiences to fit specific client needs.

Can I tell which location-based audiences my customers fall into?

As a matter of fact, you can! Your customers probably belong to several audiences based on the many interests they display through patterns in visits to commercial places of interest over time. If you’re not sure which audiences align with your customer base, you can use location intelligence to analyze the real-world behaviors of your customers and understand them better. This can also be useful when you want to extend the reach of your existing ad campaigns and find new customers who are similar to your current best customers.

What types of location-based advertising audiences does Gravy offer?

Gravy offers thousands of ready-to-use audiences in the following categories:

In-Market Location-Based Advertising Audiences: In-market audiences allow you to reach consumers that are actively considering a purchase based on visits to commercial places of interest in the real world.

Lifestyle Location-Based Advertising Audiences: Lifestyle audiences enable marketers to more precisely target consumers based on the interests and values they display in their everyday visits to commercial places and events.

Interest-Based Advertising Audiences: Groups of addressable mobile devices that share interests as determined by their offline activities.

Location-Based B2B Audiences: Groups of mobile devices that have common demographic attributes and visit patterns that indicate an interest in different types of business-to-business offerings.

Life stage-Based Advertising Audiences: Segments of mobile devices that share demographics and real-world interests indicative of a specific stage of life.

Demographic Advertising Audiences: Audiences of mobile devices grouped by similar demographics like age and gender.

Proximity Advertising Audiences: Targetable audiences of mobile devices segmented by their proximity to a location of interest.

Frequency Advertising Audiences: Location-based audiences that consist of addressable mobile devices that visit different commercial places of interest at different rates of frequency over time. Audiences built based on mobile devices that frequent specific locations at higher frequencies represent targetable groups of consumers with very high intent.

Brand Affinity-Based Advertising Audiences: Groups of mobile devices that can be targeted in advertising campaigns based on repeat visits to specific brands, indicating high brand engagement.

Device Type Advertising Audiences: Audiences of addressable mobile devices segmented by common device type or operating system.

Location-Based Political Advertising Audiences: Segments of mobile devices grouped by common voting districts throughout the U.S. as inferred by the location data permissioned for use by the device user.

Location-Based International Traveler Audiences: Audiences of mobile devices with visit patterns to both domestic and international travel hubs within a relevant period of time.

How do I use a Gravy Audience?

Gravy Audiences are available via several DMP and DSP partners, including MediaMath, Oracle, LiveRamp, and Lotame. Simply choose the Gravy Audience you’d like to use for ad targeting when you set up your advertising campaign. Notwithstanding, if you work with a different DMP/DSP or don’t have a relationship with one, just let us know. We can send your custom audience to your provider of choice. Or, we can also set up a campaign on your behalf. Let us know how we can help.

What if my DMP or DSP doesn’t work with Gravy?

No problem! Gravy often makes our audiences available for use on platforms where we do not have direct integration. Please contact us for assistance.

Does Gravy offer a media component?

Gravy does not have a DSP platform to serve ad impressions. This benefits media buyers in a few ways:

Ability to boost the performance of advertising campaigns by using real-world consumer intelligence from location data.

More flexible options to build an effective advertising campaign because Gravy is agnostic to the ad platform(s) that each client uses.

The opportunity for attribution and brand lift measurement that is independent from the platform used to serve the ad campaign. In addition to ready-to-use advertising audiences, Gravy offers Data-as-a-Service (DaaS) solutions to help client’s conduct their own attribution measurement and analyze ROI for their advertising campaigns.

What if I don’t see the advertising audience I want?

Gravy builds custom advertising audiences for many of our customers. The ready-to-use audiences included in our audience catalog are available to all customers, but custom audiences are built for your exclusive use. Custom advertising audiences are assembled and use a combination of consumer attributes, and places and events visited, visit frequency, proximity information, and more. In addition, your audience can include lookalike consumers or your competitors’ customers. In this way, you can reach people who may be very interested in your products or services but who did not shop with you in the past.

What countries are Gravy Audiences available in?

Our location-based advertising audiences are available for the U.S. and Canada. Sort by the country column in the Audience Finder above to see the audiences available in each market.

How can I find audiences that are a fit for my industry?

You can search for audiences in the Audience Finder above by relevant industry to see Gravy’s audiences that are especially useful for businesses in the Automotive, Entertainment, Financial Services, Hospitality & Travel, Insurance, Real Estate, Restaurant, Retail, Sports, and other industries to reach target consumers. If you would like to explore Gravy’s audiences for a specific brand name, use the search by keyword function in the Audience Finder above.

How much do your advertising audience products cost?

Pricing for Gravy’s location-based advertising audiences varies by audience and generally ranges from $1-2.50 data CPM. Check with your preferred DMP or DSP partner for their most up-to-date pricing of Gravy’s audiences.

Audiences

LEADING COMPANIES USE GRAVY ANALYTICS

Connect with more engaged consumers by using location-informed advertising audiences.

AUDIENCES YOUR WAY

Audiences In-Depth

Ready-to-Use Audiences

Mobile Advertiser IDs (MAIDs)

IP addresses

Hashed email addresses (HEMs)

Data Collaboration Audiences

DATA IN ACTION

Explore our Audiences

KEY USE CASES

Audiences in Action

Conquest the Competition

Re-target Across Channels

Regain Customers

Path-to-Purchase

Engage Current and Prospective Customers

Convert online consumers

Meet your customers where they are.

Frequently Asked Questions About
Gravy’s Advertising Audiences

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Audiences

LEADING COMPANIES USE GRAVY ANALYTICS

Connect with more engaged consumers by using location-informed advertising audiences.

AUDIENCES YOUR WAY

Audiences In-Depth

Ready-to-Use Audiences

Mobile Advertiser IDs (MAIDs)

IP addresses

Hashed email addresses (HEMs)

Data Collaboration Audiences

DATA IN ACTION

Explore our Audiences

KEY USE CASES

Audiences in Action

Conquest the Competition

Re-target Across Channels

Regain Customers

Path-to-Purchase

Engage Current and Prospective Customers

Convert online consumers

Meet your customers where they are.

Frequently Asked Questions About Gravy’s Advertising Audiences

Related Articles

Frequently Asked Questions About
Gravy’s Advertising Audiences