Gravy Audiences

Reach more engaged consumers & improve ROI for your next advertising campaign with location-based advertising audiences.

Connect with more engaged consumers with location-informed advertising audiences.

Gravy Audiences are the first and only location-based advertising audiences built on the local places and events that consumers attend – offline – in the real world.

We use pseudonymous mobile location signals, and our 
AdmitOneTM verification engine to understand where people go in the real world. We then interpret consumer interests, affinities, and in-market buying behavior to create precision advertising audiences for use in digital advertising campaigns.

Discover why leading advertising agencies and top brands trust Gravy Audiences to reach more engaged and in-market consumers, while improving campaign performance and ROI.

With Gravy Audiences, brands get:

Audience Targeting

150 MM+ Customers

Access to more than 150 million engaged in-market, enthusiast consumers across the U.S.

Leasing & Marketing

700+ Ready to Use Audiences

Popular consumer audiences, including In-Market Auto Buyers, New/Expectant Parents, Home Buyers and more. Custom audiences are available.

Real-World Consumer Intelligence

10+ Platform Integrations

Easily execute campaigns through a range of leading DMPs/DSPs and AdTech partners.

Find the Perfect Advertising Audience for Your Next Digital Advertising Campaign

Standard Audiences

Ready-to-use Lifestyle, Enthusiast and In-Market audiences for use in digital advertising campaigns.

Brand Audiences

Reach your competitors’ customers. Ready-to-use audiences by brand for use in conquesting or customer retention campaigns.

Gravy Personas are used to build Gravy's advertising audiences.
CREATE A CUSTOM AUDIENCE

Need Something Special?

Build a location-informed advertising audience to your unique specifications. Based on your current customers or lookalikes.

OUR PARTNERS

Audiences are available Through Leading DMP, DSP and AdTech Partners

Adobe - Gravy Audience partner.

AdSquare - Gravy Audience partner.
MediaMath - Gravy Audience partner.
The TradeDesk - Gravy Audience partner.
LIveRamp - Gravy Audience partner.

Google
Pushspring - Gravy Audience partner.
Oracle BlueKai - Gravy Audience partner.

The Location Data Difference

Reach

Reach

Billions of daily location signals from 150M+ mobile devices

Events

Events

The largest events database gives context to millions of places and POIs

Verified

Verified

Consumer attendances built on 100% deterministic location data.

SPEAK WITH AN EXPERT

Discover why leading brands choose Gravy Audiences to reach more in-market, interested, and engaged buyers.

GET IN TOUCH

Browse all advertising audiences with the Gravy Audience Finder.

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