SEO: Foot Traffic Data

Foot Traffic Data

The most accurate foot traffic data available, with event context, to help you grow your customer base, revenue, and ROI.

Gravy Analytics is a location intelligence company that collects, cleanses, and delivers the most accurate location and foot traffic data information from over 250 million consumer mobile devices.

We specialize in gathering foot traffic data that enterprises can analyze and apply to generate more results from business growth initiatives.

Foot traffic provides businesses with:

  • Consumer insights
  • Competitive intelligence
  • Location selection
  • Advertising attribution
Foot traffic data for business analytics.

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What Is Foot Traffic Data?

Foot traffic data, sometimes referred to as footfall, is an insight into the number of consumers passing through and visiting certain areas, such as malls or businesses. 

Foot traffic answers questions such as:

  • How many people visit or walk near my business during specific time periods?
  • How long are consumers staying at or near my business?
  • How frequent are their visits?
  • What are the most popular times and days for people to visit?

Which Industries Can Benefit From Foot Traffic Analytics?

Foot traffic data can provide actionable insights across virtually any industry including retail and restaurant, real estate, financial services and insurance, hospitality and travel, sports and entertainment, and automotive. While these sectors may have unique challenges for reaching target audiences, data on consumer movement in the real world helps provide businesses with clarity into their preferences.

Business Benefits of Foot Traffic Data

Increase ad CTR by 2.5X with location and foot traffic data.

Gravy contextualizes all location data for more effective competitive intelligence.

Strengthen Marketing Efforts

Footfall insights can help strengthen the effectiveness of marketing campaigns and encourage sales because they reveal where consumers prefer to shop or which events they enjoy attending, as well as where they are likely to walk around once arriving at their destination. This data allows marketers to reliably understand when, where, and how to engage target audiences so they can create a personalized outreach campaign optimized for engagement. 

Foot traffic insights also help prove marketing attribution by linking digital advertising campaigns to offline store visits and physical sales.

Better Understand Consumer Visits

In addition to providing insight into where consumers travel on a larger scale, foot traffic data also can reveal how long they spend at the store (also known as “dwell time.”). That information can reveal aspects such as if there are any bottleneck or friction points at your business and store visit conversions.  

Enhance Real-Time Targeting

Knowing where consumers travel when they visit shopping centers and other businesses provides insight into where companies should increase ad exposure. By understanding the habits of people passing near your business, you can develop personalized ads to reach those walking within your area, such as a sale notification or promotional email.

Understand Your Customers And Your Competitors

See where your customers go before and after they visit you or your competitors. Launch conquesting campaigns and increase your ROI by targeting key audiences based on where they go in real life. 

By better identifying the subgroups consumers belong to, you are able to better understand their preferences. Foot traffic provides another layer of information about your target buyers to help build out consumer profiles. 

Foot Traffic Data For Businesses

Enterprise-level foot traffic data for businesses that leverage digital marketing and advertising to improve physical store visits and sales. We focus on providing the most accurate data available, with event context, to support your business initiatives and help you grow customers, revenue, and ROI.

For your reference, related pages:

TGI Fridays used event analytics to achieve 600% ROI and improve their CTR of digital advertising efforts by 8x.


Learn how TGI Friday’s leveraged foot traffic data to gain competitive insights into their target audience and increase marketing ROI.


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