About Us

    Welcome to Gravy Analytics.

    In 2011, Gravy Analytics recognized that mobile, location-based marketing was going to disrupt the marketing and analytics paradigm.  And it has.  With the industry poised to pass $55 billion and mobile media consumption surpassing desktop, mobile location has arrived.

    But for marketers, successful location-based marketing goes beyond simply knowing where consumers are at. Success requires context and quality underlying data. That’s what Gravy Analytics is all about.

    Marketers need context to understand why consumers go where they do. The local events and activities we choose to engage in delivers that context – providing insight into our lifestyles, interests and affinities. That’s why we maintain the largest database of local events and activities in the U.S. From it we deliver real-world consumer intelligence for advertisers and brands.

    We recognize that location-based context is only as valuable as the quality of the data used to create these insights.  Gravy Analytics built the first and only location verification engine, AdmitOne, to eliminate poor location signals and deliver the most conclusive consumer audiences, insights, and data available.  And as always, Gravy puts consumer privacy at the center of everything we do.

    Gravy Analytics - Jeff White Headshot
    Jeff White
    Founder & CEO
    Gravy Analytics - Aaron Vance Headshot
    Aaron Vance
    Co-Founder, GM Data Services
    Gravy Analytics - Guy DeCorte Headshot
    Guy DeCorte
    Founder & Chief Technology Officer

    Board Members

    Richard Braddock, Chairman of the Board

    Mr. Braddock began his business career in product management at General Foods. He joined Citicorp in 1973, was elected to the board of directors in 1985, then President and Chief Operating Officer of Citicorp and its principal subsidiary, Citibank, N.A., in January 1990. Mr. Braddock subsequently served as Chief Executive Officer of Medco Containment Services, Inc.
    During his career, Mr. Braddock has served as Chairman of True North Communications Inc. and MidOcean Partners. He also served as Chairman and CEO of Priceline.com and later, Fresh Direct.
    Mr. Braddock currently serves on the board of directors of Mozido, Eastman Kodak Company, The Aspen Institute, Lincoln Center for the Performing Arts, Cristo Rey Network, Gravy, and several other private companies. He is also a member of The Council on Foreign Relations.

    Jeff White

    Mr. White is the founder and chief executive officer of Gravy. Prior to founding Gravy, he founded several companies and led them to successful exits. These companies include mySBX (sold to Deltek in 2009) and Blue Canopy (sold to a private investment firm in 2007). Mr. White has over two decades of experience leading successful companies and was awarded the D.C. Technology Entrepreneur of the Year in 2011. As the Founder of mySBX, he leveraged the latest web and social media technologies to build an award-winning platform that grew 100% year over year. As the Founder of Blue Canopy, Mr. White led the company to receive two Inc. 500 awards for being one of the Top 500 Fastest Growing Private Companies in America, with the lowest growth year being 98%.