We Are Gravy

Our Story

Blue Dividing Line
In 2011, Gravy Analytics recognized that mobile, location-based marketing was going to disrupt the marketing and analytics paradigm.  And it has.  With the industry poised to pass $55 billion and mobile media consumption surpassing desktop, mobile location has arrived.
But for marketers, successful location-based marketing goes beyond simply knowing where consumers are at. Success requires context and quality underlying data. That’s what Gravy Analytics is all about.
Marketers need context to understand why consumers go where they do. The local events and activities we choose to engage in delivers that context – providing insight into our lifestyles, interests and affinities. That’s why we maintain the largest database of local events and activities in the U.S. From it we deliver real-world consumer intelligence for advertisers and brands.
We also recognize that location-based context is only as valuable as the quality of the data used to create these insights.  Gravy Analytics built the first and only location verification engine, AdmitOne, to eliminate poor location signals and deliver the most conclusive consumer audiences and insights available.  And as always, Gravy puts consumer privacy at the center of everything we do.

Our Board Members

Blue Dividing Line

Richard Braddock, Chairman of the Board

Mr. Braddock began his business career in product management at General Foods. He joined Citicorp in 1973, was elected to the board of directors in 1985, then President and Chief Operating Officer of Citicorp and its principal subsidiary, Citibank, N.A., in January 1990. Mr. Braddock subsequently served as Chief Executive Officer of Medco Containment Services, Inc.
During his career, Mr. Braddock has served as Chairman of True North Communications Inc. and MidOcean Partners. He also served as Chairman and CEO of Priceline.com and later, Fresh Direct.
Mr. Braddock currently serves on the board of directors of Mozido, Eastman Kodak Company, The Aspen Institute, Lincoln Center for the Performing Arts, Cristo Rey Network, Gravy, and several other private companies. He is also a member of The Council on Foreign Relations.

Jeff White

Mr. White is the founder and chief executive officer of Gravy. Prior to founding Gravy, he founded several companies and led them to successful exits. These companies include mySBX (sold to Deltek in 2009) and Blue Canopy (sold to a private investment firm in 2007). Mr. White has over two decades of experience leading successful companies and was awarded the D.C. Technology Entrepreneur of the Year in 2011. As the Founder of mySBX, he leveraged the latest web and social media technologies to build an award-winning platform that grew 100% year over year. As the Founder of Blue Canopy, Mr. White led the company to receive two Inc. 500 awards for being one of the Top 500 Fastest Growing Private Companies in America, with the lowest growth year being 98%.
Mr. White is passionate about building real products for real people and loves to start with a blank canvas (or whiteboard). He strives to never “fall in love” with his creations by balancing them with honest user and customer feedback.

Andrew Gaspar

Andrew Gaspar is the Principal of Gaspar Global Ventures. He founded the Schroder Ventures US Fund, a private equity fund that focused on investments in technology, media and business services.
Mr. Gaspar has spent 35 years in private equity investing and has conducted business in 31 countries around the world.  From 1991 through 1998, he was the co-founder of the Lauder Gaspar Funds, which invested in global telecom companies and in media in Eastern Europe.  For ten years prior to that he was a Partner of Warburg Pincus & Co., specializing in technology and media investing.  He has served on the Boards of Directors of 40 public and private companies, including Bridge Communications, Central European Media Enterprises, and four current portfolio companies.
Mr. Gaspar started his career as a digital design engineer at Raytheon and spent 10 years with RCA Corporation and its operating divisions in various finance, planning, new business development and operating positions, including running RCA Globcom’s international Voice and Data services.
Andy graduated from Columbia University with a BS degree in Electrical Engineering, received an MS degree in Computer Science from Northeastern University and an MBA degree from Harvard Business School. He served two terms as Chairman of the Columbia University Engineering School’s (SEAS) Board of Visitors and currently runs that body’s Long Term Planning Committee. He also serves as Chairman of the Egleston Award Committee and is a past Chair of the Society of Columbia Graduates as well as the Columbia University Alumni Trustee Nominating Committee.

Bruce Lev

Mr. Lev is a Managing Director of Loeb Holding Corporation. Prior thereto he was Vice Chairman and Director of USCO Logistics. From 1995 through early 2000 he was Executive Vice President of Corporate and Legal Affairs of Micro Warehouse Inc., a $2.5 billion direct marketer of brand name personal computers and accessories to commercial and consumer markets. He also served on Micro Warehouse’s four-person Executive Committee with global responsibility for legal and regulatory affairs, human resources, corporate communications, risk management and facilities. From 1995 through 2002 he was also a member of the Board of Directors of the Roper Organization. Prior to 1995, Mr. Lev engaged in the private practice of law. During this time he was instrumental in the acquisition of USCO from Uniroyal and the initial formation of Micro Warehouse. He is a 1965 graduate of Wesleyan University in Middletown, CT, and a 1968 graduate of the University of Virginia School of Law. Mr. Lev is a member of the Connecticut, Virginia and Supreme Court bars. He is on the boards of directors of Flagler Construction Co, LLC; Pittsfield Plastics Inc.; and VirtualScopics Inc. (NASDAQ=VSCP). Additionally, Mr. Lev served on the board of directors of Integral Systems Inc, a principal Air Force provider of satellite command and control systems, which was recently sold to Kratos Inc.

Dan MacKeigan

Dan is a founding partner of Spring Lake Equity Partners. Prior to founding Spring Lake, Dan served as a Partner in Tudor Investment Corporation’s private equity group, the predecessor to Spring Lake, since 2000. He has focused on investments in the wireless, mobile and internet sectors. Dan currently serves on the board of MediaMath, Inc. RBM Technologies, Inc., Katch, Inc., Vantrix, Inc., and ArcSoft, Inc. Prior investments where Dan served as a director or was actively involved include Wimba, N2 Broadband, Shoebuy, and Wavelink. Prior to Spring Lake Equity Partners, Dan spent three years as a Vice President and Senior Public Equity Research Analyst with Friedman, Billings, Ramsey, a Northern Virginia-based investment bank, focusing on public and private companies in the internet, media, and technology industries. As a public equity analyst, Dan conducted research on several emerging companies, including America Online, eBay, DoubleClick and Network Solutions. Dan was also a financial consultant for Zurich Investments. Dan holds a Bachelor of Science in Biology from Trinity College in Hartford.