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CUSTOMER SPOTLIGHT
Gravy Analytics and Lagoon:
Using Location Analytics to Inform Financial Investment Strategies
Lagoon, a fintech company, created a data intelligence platform that brings together many alternative datasets to provide investors with insights that go beyond earnings reports.
Case Studies
Gravy Analytics & Lagoon:
Using Location Analytics to Inform Financial Investment Strategies
Johns Hopkins University & Gravy Analytics: Location Analytics for COVID-19 Modeling
Gravy Analytics & Lake Nona:
Location Analytics for Smarter Community Planning
Nantucket Memorial Airport, Community Data Platforms & Gravy Analytics: Using Location Analytics for Air Service Development
National CineMedia & Gravy Analytics: Movie Theater Audience Demographics
University of Florida & Gravy Analytics: Analyzing Evacuation Behavior to Enhance Natural Disaster Emergency Response Planning and Management
“Gravy Analytics’ data has helped us analyze population movement with greater resolution, factoring in devices’ locations and time spent in different areas. It's filtering techniques, like its flags indicating when devices are likely driving or are spoofs, further increase the accuracy of our clusters by removing extraneous datapoints.”
“With Gravy’s Visitations data in the Lagoon intelligence platform, our customers can use location-based datasets, alongside other traditional and alternative datasets, and almost instantly identify new investment opportunities and manage risk. With these insights, investors can gain a better understanding of business performance and make smarter investments before the rest of the market.”
“To better understand human behavior during wildfire events, we wanted to implement a different data collection method than those used in past studies. We hypothesized that mobility data would provide us with new insights into human movement during a catastrophic event, which could help facilitate emergency planning and management.”
“With mobility data, we were able to build a business case to justify further investment. That’s the major takeaway.”
““We found that visitors to Lake Nona were coming from a much wider area than we previously anticipated. We were able to use that precise catchment area in conversations with major retailers and to inform our overall strategy.”