Resources

Resources

Find data and case studies featuring our unique capabilities and data, and learn about our customers and their use of location intelligence.

Data Studies

See how location data in action. Browse recent data studies to learn how Gravy Analytics uses location intelligence to analyze consumer behavior, market trends, foot traffic patterns and more.

Social Media & The Chicken Sandwich

SOCIAL MEDIA & THE CHICKEN SANDWICH

On August 12, 2019, Popeyes launched their spicy chicken sandwich. All it took was a viral tweet to start the Great Chicken Sandwich War. Gravy analyzed location data from consumer mobile devices to see how social media activity impacted foot traffic at fast food restaurants like Chick-fil-A, Popeyes and KFC. Who won the Great Chicken Sandwich War? Download the study to find out.

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5 Ways for Automakers to Use Location Intelligence to Sell More Cars and Drive Customer Satisfaction

2019 NEW CAR BUYING BEHAVIOR

By using anonymous mobile location data from consumer devices, Gravy examined 1.63M visits to car dealerships. The resulting foot traffic study gives interesting insights into how consumers buy new cars and how Millennials are changing the new car-buying landscape.

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2020 Democratic Presidential Candidates

2020 DEMOCRATIC PRESIDENTIAL CANDIDATES

Download the complete study for interesting insights about mobile consumer visits at Democratic Presidential Candidates’ events held in June and July 2019. How far did people travel to support their favorite candidates? Which candidate brought in the biggest crowd? Read the study to find out.

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Boeing 737 Max Grounding Impact

BOEING 737 MAX GROUNDING IMPACT

What was the impact of the grounding of the Boeing 737 Max on airport traffic at major airports around the US? Did total foot traffic decrease? Did average wait times increase? Download the foot traffic study to find out.

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How the Government Shutdown Impacted Foot Traffic in the DC Metro Area

2019 FEDERAL GOVERNMENT SHUTDOWN

The 2019 federal government shutdown was the longest in history. Download the complete study to see how the government shutdown impacted leading fast food, retail, and hotel brands in the DC Metro area and nationwide.

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End Of Year 2018: Impact By Brand

END-OF-YEAR 2018: IMPACT BY BRAND

How did consumers spend their holidays? Which places and brands did they visit – and which saw foot traffic decline? Download the complete study to see how US consumers spent their holidays in 2018.

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Case Studies

See how leading companies are already using location intelligence. Learn how Gravy Analytics is working with top brands to improve advertising performance, better understand their customers, find new sponsorship opportunities, and much more.

NCM Case Study

CASE STUDY: NATIONAL CINEMEDIA

National Cinemedia (NCM) is America’s largest cinema advertising network. Learn how NCM used Gravy’s location data to match the right audience to the right advertiser.

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Terra's Kitchen Case Study

CASE STUDY: TERRA’S KITCHEN

See how Terra’s Kitchen used location intelligence to learn more about their best customers – and find more like them.

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Paramount & Best Buy Case Study

CASE STUDY: PARAMOUNT & BEST BUY

Discover how Paramount & Best Buy used location intelligence to identify Top Gun fans and drive awareness of an upcoming 3D movie release.

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Hearst Case Study

CASE STUDY: HEARST

See how Gravy’s location intelligence was used to drive high-intent foot traffic to local retailers and introduce a new store-within-a-store shopping experience.

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Gaylord Hotels Case Study

CASE STUDY: GAYLORD HOTELS

See how a premium hotel brand used location intelligence to drive visits to the Gaylord National Resort and related events.

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L'Oreal Case Study

CASE STUDY: L’OREAL

Learn how L’Oreal used Gravy’s location intelligence to reach women with an interest in beauty and fashion in the NYC metro area.

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Fizzics Case Study

CASE STUDY: FIZZICS

See how Fizzics used Gravy’s location intelligence to drive consumer awareness – and purchases – of the company’s new draft beer system.

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TGI Fridays used event analytics to achieve 600% ROI and improve their CTR of digital advertising efforts by 8x.

CASE STUDY: TGI FRIDAYS

Find out how TGI Fridays used Gravy’s location intelligence to position the brand as the post-event restaurant of choice for consumers aged 20-35.

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Additional Resources

Learn the benefits of using location intelligence to improve your business. Browse datasheets to learn how to use location data to improve advertising performance, better understand your customer, identify sponsorship opportunities, and much more.

Getting Started with Location Intelligence: Personas

Real-World Location Intelligence

Location data provides marketers with insights about their prospective customers that other tactics cannot match. By using information about real foot traffic, marketers can understand consumer behavior patterns, learn how to better target particular personas, and connect with the right people.

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Top 5 Gravy Audiences: Automotive Datasheet

6 Benefits of Using Location Data

Accurate location data amplifies a company’s understanding of its prospects and can elevate business opportunities. With consumer intelligence provided by Gravy Analytics, marketers can gain competitive insights, reach new prospects with targeted campaigns, and discover new revenue opportunities.

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Insights: Attribution Datasheet

Insights: Attribution

Marketers know that using location data can be conducive to understanding consumer behavior. But they may find it more difficult to draw parallels between their outreach campaigns and the actions prospects take. Unlock the value in data attribution so you can feel confident in the success of your marketing.

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Location Analytics: 5 Common Misconceptions

DaaS Observations

When it comes to location data, marketers need to rely on accuracy to make decisions about targeting their ideal audiences. With accurate, clean data, it’s easy for marketers to pull out powerful analytics that can inform strategy and ultimately impact sales.

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Overview: Gravy Audiences Datasheet

Overview: Gravy Audiences

With Gravy, companies can get free access to any of our premium, ready-to-use audience lists, or customize an audience based on unique customers and specifications. Download the Gravy Audiences overview to explore how our audiences can help your business achieve its goals.

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Location Intelligence for Retail Datasheet

Location Intelligence for Retail

Retail companies stand to gain tremendously from the application of location data in their marketing efforts. By capturing deterministic foot traffic data, businesses can better understand consumer behavior and target their ideal buyers more effectively.

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