Analyzing Evacuation Behavior with Location Analytics

The University of Florida Transportation Institute studied human mobility data to gain insight into the movement of local residents during the 2019 Kincade Fire.

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WHY CHOOSE GRAVY ANALYTICS?

We turn location data into location intelligence.

Gravy Analytics processes billions of pseudonymous, mobile location signals every day from millions of mobile devices to understand where people go and why.

Reach

Billions of daily location signals from mobile devices.

Events

The largest events database gives context to millions of places and POIs.

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Consumer visits built on 100% deterministic location data.

DATA SOLUTIONS DRIVEN BY LOCATION INTELLIGENCE

Our Data Solutions

Location Data that Reveals Consumer Behavior

Gravy Data-as-a-Service

Verified and cleansed location datasets via APIs or batch delivery options.

Insights

Gravy Insights

Real-world consumer insights for foot traffic, attribution, and competitive analytics. 

Audiences

Gravy Audiences

Location-based audiences to drive data-driven advertising campaigns. 

BEST PRACTICES, DATA STORIES, AND MORE

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Using Location Data in the Real World

See how these leading companies used location analytics to inform their business strategies.

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GRAVY ANALYTICS IN THE NEWS

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eMarketer

How can businesses use location data effectively?

Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing, with some of the biggest growth areas being in analytics and operations for real estate, …
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