Gravy Analytics - Enterprise Location Intelligence

Upcoming Webinar

UPCOMING WEBINAR

What Do Consumers Think About Location Data Collection & Privacy?

Join us on February 7th at 2:00 PM EST for a 30-minute webinar to learn more about consumer sentiment toward location data collection and how companies can responsibly use location data in 2023.

Report: Q4 Consumer Trends Report

NEW

Q4 Consumer Trends Report:
How are Higher Prices Changing Consumer Spending?

In our first consumer trends report of 2023, we look at how foot traffic has changed across 10 key place categories, ranging from Accommodations to Transportation.

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Download the Report

Observations API

Gravy Observations delivers privacy-friendly mobility data for areas of interest globally. Observations data includes the time-stamped latitude and longitude associated with a pseudonymized registration ID, as well as information about the origin and quality of the location signal.

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Dashboards

DATA VISUALIZATION

Food Deserts in Washington D.C.

What can foot traffic data tell us about food deserts? To find out, data from Gravy’s Visitations dataset from July 2021 to March 2022 was analyzed with the open-source polygon dataset to learn more about how frequently D.C. residents go to grocery stores and other places in the metro area.

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Launch Dashboard

Blog

FEATURED BLOG

Ask a Location Intelligence Expert:
How Does Ad Audience Targeting and Testing Drive Effective Campaigns?

Our location intelligence experts are often asked about the effect location intelligence can have on marketing campaigns, ad audience testing, and how these things can drive an effective campaign.

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News

RECENT PRESS

Five Below to expand higher-priced Five Beyond concept to 400 stores

As inflation remains high, there is now more pressure on household budgets to pay for essentials. According to a recent study, this has affected spending habits over the last year, with more consumers cutting back on non-essential purchases and bills.

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Better business decisions with enterprise location intelligence

We have great data—but that’s just the start. We’re a location intelligence company that delivers enterprise-grade location analytics—helping your organization get the data-driven insights it needs to make better business decisions, on-demand.

Our global human mobility data powers leading-edge solutions for a wide range of industries—from advertising to market research, financial services to supply chain risk management—that rely on knowing how people, products, and materials move throughout the world.

Reach

Billions of daily location signals from mobile devices.

Events

The largest events database gives context to millions of places and POIs.

Verified

Consumer visits built on 100% deterministic location data.

See how our human mobility insights can transform your business

Competitive Intelligence

Conduct an analysis to determine how your business is performing.

Customer Intelligence

Transform your business strategy with customer insights.

Data Enrichment

Enrich consumer data with location intelligence.

Foot Traffic Analytics

Understand consumer behavior trends by analyzing retail foot traffic.

Site Selection

Improve the site selection process with location analytics.

Supply Chain

Proactively address disruptions to your supply chain with near real-time analytics.

Here’s what customers are saying about our data

University of Florida

The need to understand wildfire evacuation behaviors

Discover how the University of Florida analyzed human mobility data seen in the evacuation zone and surrounding areas.

"To better understand human behavior during wildfire events, we wanted to implement a different data collection method than those previously."

Xilei Zhao, Ph.D., University of Florida

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John Hopkins

The need for a public education tool

Learn how Johns Hopkins created a platform that allows any user to simulate the spread of the virus throughout a small town.

"Gravy Analytics’ data has helped shine a light on the complicated patterns of human mobility."

Mathias Insley, Delineo Project Student Project Leader

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Columbia School of Business

A study on human behavior

See how Columbia Business School used location analytics to understand how personality traits can protect individuals from living in echo chambers.

"Gravy’s Visitations data played a critical role in my research study. The data enabled me to empirically test a relationship that many psychologists could only theorize before."

Sandra Matz, Associate Professor of Business

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Lake Nona

The journey to better community planning

See how Lake Nona connects location technologies with insight analysis to better understand visitors to the community.

"By using Gravy’s location intelligence, we were able to understand what residents and visitors of the Lake Nona community needed."

Juan Santos, SVP Brand Experience

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Lagoon

The need for powerful data for investors

Learn how Lagoon teamed up with Gravy to provide investment professionals with better insight into company performance.

"Because foot traffic reflects consumer engagement in the real world, it can be a strong indicator of company performance."