Using Business Intelligence (BI) to Increase
Business intelligence (BI) is the process of collecting data and using it to implement data-driven decisions. This intelligence can ultimately be used to provide direction for business operations. By using BI, companies can get an understanding of what has happened in the past, what is happening in the present, and what will happen in the future.
By combining business intelligence with location data, companies can:
- Improve in sales performance
- Increase customer engagement and satisfaction
- Adapt the customer experience based on consumer behavior and trends
Download the eBook to explore how marketers can enrich business intelligence with location data.