Gravy Analytics & Lake Nona:
Location Analytics for Smarter Community Planning
The Problem: Lack of Community Insights
Lake Nona, one of the fastest-growing master-planned communities in America, was using demographic data and annual resident surveys, but neither data collection method gave them information about its many daily visitors.
The Solution: Insights
Gravy Analytics provided Lake Nona with Gravy Insights reports and accompanying analysis to better understand visitors to the community.
“We found that visitors to Lake Nona were coming from a much wider area than we previously anticipated. We were able to use that precise catchment area in conversations with major retailers and to inform our overall strategy.”
The Findings: Better Community Planning
Gravy’s data helped Lake Nona:
- Improve competitive standing against rapidly growing markets
- Prioritize land sales and commercial leasing outreach
- Inform B2C residential marketing strategy
Want to learn more?
Download the full case study to get details on how Lake Nona used location analytics to inform community planning.